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South Korea Box Office

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17 minutes ago, juni78ukr said:

The headline of the thread is a bit misleading)

We had pretty much the same in Russia when Assassin's Creed opened in a public holiday with the 3rd best OD and totally collapsed after that. 

 

Same will happen here no doubt

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Jun 14, 2017 
Rank Film Release
Date
Daily Gross
(Total)
Admissions
(Total)
Number of 
Screens
Revenue 
Share
1 The Mummy

The Mummy

U.S. 

Jun 06, 2017 $583,563
($19,718,475)
86,529
(2,666,690)
1,067 38.87%
2 The Villainess

The Villainess

South Korea 
(Contents Panda)

Jun 08, 2017 $372,744
($4,544,404)
55,897
(634,805)
680 24.83%
3 Wonder Woman

Wonder Woman

U.S. 

May 31, 2017 $157,455
($13,887,166)
23,986
(1,932,867)
540 10.48%
4 OUR PRESIDENT

OUR PRESIDENT

South Korea 

May 25, 2017 $131,194
($11,366,619)
20,627
(1,622,809)
513 8.73%
5 Pirates of the Caribbean: Dead Men Tell No

Pirates of the Caribbean: Dead Men Tell No

U.S. 

May 24, 2017 $93,301
($21,309,979)
14,038
(2,923,933)
447 6.21%
6 WARRIORS OF THE DAWN

WARRIORS OF THE DAWN

South Korea 
(M-Line Distribution)

May 31, 2017 $32,239
($5,451,430)
5,163
(809,268)
347 2.14%
7 Midnight Diner 2

Midnight Diner 2

Japan 

Jun 08, 2017 $21,578
($212,948)
3,337
(30,686)
208 1.43%
8 GET OUT

GET OUT

U.S. 

May 17, 2017 $17,713
($15,346,873)
2,587
(2,113,446)
162 1.18%
9 A Day

A Day

South Korea 
(FINECUT)

Jun 15, 2017 $14,846
($53,495)
1,872
(7,124)
5 0.98%
10 ELLE

ELLE

Germany,Belgium,Fran... 

Jun 15, 2017 $9,792
($15,293)
1,223
(1,919)
17 0.65%
seemore-btn.gif
 
             

 

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45 minutes ago, keysersoze123 said:

 

This was always huge in Korea. Even the 1st one. Can you update the admissions count for the series. 

TF1 7,402,732 

TF2 7,393,443 

TF3 7,785,189 

TF4 5,295,836

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3 hours ago, Agafin said:

What is up with the title? That looks completely wrong. Did you mean the biggest in the franchise?

It broke the OD record with help of holiday and crashed after that.

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Presale comparison

TF4 presales (D-1): 173,711 (83.5%)

TF5 presales (D-1): 79,671 (55.2%)

-------------------------------------------------

Previous Transformer series in numbers

 

Transformers (07.06.28)

OD: 310,929

Admissions: 7,440,531

OW gross: $11,225,537

Gross: $51,511,860 

 

Transformers: Revenge of the Fallen (09.06.24)

OD: 478,269

Admissions: 7,505,700

OW gross: $11,229,911

Gross: $43,392,124

 

Transformers: Dark of the moon (11.06.29)

OD: 544,995

Admissions: 7,784,807

OW gross: $21,810,742

Gross: $69,067,774

 

Transformers: Age of Extinction (14.06.25)

OD: 467,419

Admissions: 5,295,836

OW Gross: $15,880,286    

Gross: $43,338,590

 

Transformers franchise aggregate

Number of films: 4

Admissions: 28,023,874

Average admission per film: 7,005,968

Gross: $207.3M

Average gross per film: $51.8M

 

yLWNuAH.jpg

 

TF films to date have been very convenient to compare because they have a fixed demography and have been released in identical time frames. TF aside, the rest have shown a similar run pattern, in that they start out big and drop quickly after 2 weeks. The OW peaked at TF3 and dropped for TF4. I'm guessing TF5 will continue the downward trend and could see an OW maybe in the region of TF. I expect it will clear 3M admissions and an balanced chance to clear 4M. 5M looks tough though with several big hitters lined up in its second week. 

 

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For those unfamiliar with how the box office in South Korea works, and what exactly constitutes a successful film, usually the dividing parameter is how many admissions it manages rather than the gross which is the typical measuring stick in most other countries. Admissions is the metric that is reported most in the media and by people in the movie business when analyzing the run of a specific film. 

 

In terms of revenue, the South Korean box office industry is the 6th largest overseas market after China, Japan, India, UK and France respectively. The box office has shown steady, healthy growth in both admissions and gross ever since systematic box office tracking was implemented with KOBIS in 2004, although it has stagnated in admissions in recent years. Due to ticket price inflation, box office is still showing growth in regard to gross. 

 

pgF4YG6.jpg

 

The total population of South Korea is 50 million, which means the average Korean goes to the cinema at least 4 times a year. So naturally, it is seen as one of the most popular cultural past times here.

 

Megahit films in Korea refer to films that pass the 10 million admissions mark. To date, only 18 films have managed this number the majority of which are Local Korean films. Only 4 Foreign films; Avatar, The Avengers: AoU, Frozen and Interstellar make the list. The box office annually hits its peak during summer and winter seasons which is why, 16 out of these 18 films have come during these periods. Only "Veteran" and "Interstellar" have hit 10 million admissions outside of this holiday season frame.

 

Typically, a lot of controversy surrounds these high admission films, the most common of which is concerned with how the film chains give these films the majority of the screens and showtimes, while not giving enough to other films that are released during the similar time frame. Notably, the most attended film in Korea, "Roaring Currents", took close to half the showings during it's OW with the divide a lot bigger during the weekends and prime watching time. Films chains argue that this represents supply and demand, but popular opinion is that they push these boundaries over the limit.  

 

Despite this, word-of-mouth still plays a huge role in South Korea box office with many relatively minor films going on unexpected and leggy runs contrary to pre-release expectations. Smartphone penetration is among the highest in the world, and with a lot of media coverage surrounding films and SNS usage being typically high, WoM can travel extremely fast, giving films with low-exposure a fighting chance. South Korea is also extremely sensitive towards trends (most of which are very short lived) so if a film gets an event feel much like Avatar, Frozen and Interstellar did, it can cause it to break out. 

 

In terms of genre, local-fare has a popular base audience in themes to do with history, war and crime etc. Among foreign releases, Superhero films have a large presence with Marvel the most popular among them. Spectacle films with a lot of top notch graphics are also a popular choice for movie-goers. Also worth mentioning are musical films which have a huge popularity in Korea, with films such as Les miserables, Frozen, La La Land, etc managing extremely leggy runs and high critical acclaim. Animated films which traditionally had little to no presence, have started showing an upward trend in recent years. 

 

Overall, I think the SK box office has probably hit its limit in growth with regards to admissions. With the exception of freak years here and there, I don't really see it increasing or decreasing much for the foreseeable future, unless maybe unification happens with the North (watch this space). Gross wise though, it still probably has room to grow just with increases in ticket price. Fairer allocation of screens is definitely an area which could be improved upon allowing lower budgeted films a fighting chance. In terms of local to foreign films ratio, I think the box office is very healthy, with an almost 50 to 50 ratio in any given year. 

 

 

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2017 summer blockbuster Preview #1: The Battleship Island (군함도)

POSTER

 

Trailer

 

Synopsis

During the Japanese colonial era, roughly 400 Korean people, who were forced onto Battleship Island to mine for coal, attempt to escape.

 

Analysis

The Battleship Island (군함도) is most likely to be THE blockbuster local film for this summer and quite possibly the year, in the vein of Train to Busan the year before and Veteran/The Assassination the year before that. It has all the right ingredients for a 10M admission film too. It looks to be a 4-quad film with a historic & patriotic theme and an emotionally charged undercurrent, elements that Korean people have shown to be very receptive towards. The cast are all A-list actors/actresses too, especially Hwang-jung min who already has two 10M admission films as well as a raft of other critically acclaimed films to his name. This is also the second time he joins up with the film director Ryu Seung-wan, after they previously worked together on Veteran 2 years ago, to huge commercial and critical success. If the movie is half decent, it could maybe even challenge Roaring Currents (17.61M), which wasn't all that great in my personal opinion. Several things would have to go very wrong for this film to bomb. 

 

 

 

Edited by Rsyu
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Early Naver ratings for TF5 (12:45PM)

Netizen: 8.33/10.0 (642 votes)

Audience 8.57/10.0 (7 votes)

 

Transformers series ratings (netizen ratings only)

TF1: 8.84/10.0 (22,206 votes)

TF2: 8.11/10.0 (15,129 votes)

TF3: 7.08/10.0 (13,697 votes)

TF4: 6.61/10.0 (17,258 votes)

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2017 summer blockbuster Preview #2: Dunkirk (July 20th release)

POSTER

 

Analysis

With a string of consecutive films that have received high acclaim and commercial success in Korea, Christopher Nolan is now an established name and and the release of a Nolan directed film is sure to grab the attention of moviegoers here. He has garnered a reputation for creating authentic, visually stimulating films with an original plot and although Dunkirk is a little different in that it is based on a true story, it should still benefit from the attention and the credibility he brings.

Potential pitfalls for Dunkirk. Well, the first is the genre. There is definitely audience for war themed films in Korea but, up till now, it has primarily been for local films focused on the Japanese colonial era and the North-South civil war that have done well. Films based on WW2 from the Western PoV, haven't particularly done all that well when it comes to box office, although films like Pearl Harbor and Saving private Ryan are generally well regarded. Another area where Dunkirk may struggle is competition. There is a reason why foreign blockbusters tend to avoid releasing during peak summer and it's because the big budget local films tend to be released during this time. It's no different this year and The Battleship Island, which has only been scheduled to be released sometime during July, may turn out to be direct competition not only in time frames but also in key demography. 

Every Nolan directed film has shown an increase in admissions starting from TDK in 2008, but I think it's unrealistic to expect Dunkirk will achieve anything close to the 10M admissions Interstellar managed. I think 3 million should be the realistic goal and anything above 4 million would make it a solid hit. 

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