South Korea Box Office

[Stewart]

Coco down 20% week on week, but the real star is Keys to the Heart which is down just 6.5%!

 

Monday Numbers:

Spoiler

Jan 29, 2018 

Rank	Film		Release Date	Daily Gross (Total)	Admissions (Total)	Number of  Screens	Revenue  Share
1		Keys to the Heart	Jan 17, 2018	$669,893 ($15,793,153)	94,125 (2,072,942)	865	29.53%
2		COCO	Jan 11, 2018	$379,169 ($19,307,027)	54,516 (2,610,864)	794	16.71%
3		Maze Runner: The Death Cure	Jan 17, 2018	$327,616 ($15,469,417)	45,371 (1,999,144)	694	14.44%
4		Along With the Gods: The Two Worlds	Dec 20, 2017	$240,237 ($104,783,233)	34,518 (13,982,947)	616	10.59%
5		1987: When the Day Comes	Dec 27, 2017	$187,708 ($53,004,726)	26,748 (7,052,939)	577	8.27%
6		The Commuter	Jan 24, 2018	$136,322 ($1,833,919)	19,281 (242,467)	520	6.01%
7		The Discloser	Jan 24, 2018	$111,555 ($1,355,617)	15,993 (180,383)	479	4.91%
8		Detective K: Secret of the Living Dead	Feb 08, 2018	$36,183 ($36,183)	4,906 (4,906)	20	1.59%
9		The Greatest Showman	Dec 20, 2017	$29,702 ($10,130,625)	4,116 (1,324,085)	113	1.3%
10		Be-Bop-A-Lula	Jan 24, 2018	$20,727 ($249,285)	3,800 (38,221)	291	0.91%

 

[Olive]

Black Panther presales are great, 

14 days to go:16,101

[Sam]

54 minutes ago, Proxima Olive said:

Black Panther presales are great, 

14 days to go:16,101

Wow great news. 

 

I was worrried the all black cast can deflate its potential in SK. But with the established reputation MCU got there, hopefully it’ll balance out. 

 

The scenes that was filmed in SK, hope the effort is pay off too.

 

3M admissions or so would be great.

[Olive]

3 minutes ago, Sam said:

Wow great news. 

 

I was worrried the all black cast can deflate its potential in SK. But with the established reputation MCU got there, hopefully it’ll balance out. 

 

The scenes that was filmed in SK, hope the effort is pay off too.

 

3M admissions or so would be great.

Lunar New Year holiday, 3M will be easy.

[Stewart]

Coco 1% increase, Keys dropped minimally. Local film "Psychokinesis" has 130k in presales opening tomorrow. Holdovers will suffer tomorrow and thursday (more films are opening). Weekend depends on WOM of newbies.

 

Tuesday Numbers

Spoiler

Jan 30, 2018 

Rank	Film		Release Date	Daily Gross (Total)	Admissions (Total)	Number of  Screens	Revenue  Share
1		Keys to the Heart	Jan 17, 2018	$642,103 ($16,432,518)	91,514 (2,164,485)	883	28.86%
2		COCO	Jan 11, 2018	$375,127 ($19,678,947)	55,144 (2,666,111)	811	16.86%
3		Maze Runner: The Death Cure	Jan 17, 2018	$295,368 ($15,761,907)	41,183 (2,040,328)	692	13.27%
4		Along With the Gods: The Two Worlds	Dec 20, 2017	$233,973 ($104,997,630)	34,206 (14,017,150)	626	10.51%
5		1987: When the Day Comes	Dec 27, 2017	$178,857 ($53,173,683)	25,848 (7,078,786)	586	8.04%
6		The Commuter	Jan 24, 2018	$116,801 ($1,950,414)	16,678 (259,149)	521	5.25%
7		The Discloser	Jan 24, 2018	$105,633 ($1,461,006)	15,392 (195,776)	482	4.74%
8		Detective K: Secret of the Living Dead	Feb 08, 2018	$69,812 ($105,988)	11,664 (16,570)	72	3.13%
9		The Greatest Showman	Dec 20, 2017	$30,711 ($10,159,463)	4,285 (1,328,372)	110	1.38%
10		Be-Bop-A-Lula	Jan 24, 2018	$17,909 ($267,334)	2,934 (41,205)	303	0.8%

 

[Olive]

Psychokinesis is the new movie from director of Train to Busan, will easily dominate in the next two weeks.

[Stewart]

Decent opening for Psychokinesis. Surprisingly Coco and Keys increased, despite Psych and Insidious opening, must've been a holiday or discount day. Insidious seems like a good opening also.

 

Wednesday Numbers:

Spoiler

Jan 31, 2018 

Rank	Film		Release Date	Daily Gross (Total)	Admissions (Total)	Number of  Screens	Revenue  Share
1		Psychokinesis	Jan 31, 2018	$1,513,987 ($1,570,447)	264,659 (273,240)	1,098	37.46%
2		Keys to the Heart	Jan 17, 2018	$675,889 ($17,169,907)	123,023 (2,287,506)	705	16.72%
3		Insidious: The Last Key	Jan 31, 2018	$588,528 ($591,537)	102,947 (103,325)	599	14.56%
4		COCO	Jan 11, 2018	$385,250 ($20,138,003)	69,564 (2,735,689)	663	9.53%
5		Maze Runner: The Death Cure	Jan 17, 2018	$223,093 ($16,043,896)	40,692 (2,081,002)	502	5.52%
6		Along With the Gods: The Two Worlds	Dec 20, 2017	$196,213 ($105,586,995)	34,628 (14,051,765)	504	4.85%
7		12 Strong	Jan 31, 2018	$149,428 ($178,709)	25,701 (29,121)	184	3.69%
8		1987: When the Day Comes	Dec 27, 2017	$124,812 ($53,497,586)	22,441 (7,101,222)	404	3.08%
9		The Commuter	Jan 24, 2018	$29,962 ($1,987,582)	5,169 (264,305)	203	0.74%
10		The Discloser	Jan 24, 2018	$24,882 ($1,491,378)	4,317 (200,095)	168	0.61%

 

[Olive]

7 hours ago, feasby007 said:

Decent opening for Psychokinesis. Surprisingly Coco and Keys increased, despite Psych and Insidious opening, must've been a holiday or discount day. Insidious seems like a good opening also.

 

Wednesday Numbers:

  Reveal hidden contents

Jan 31, 2018 

Rank	Film		Release Date	Daily Gross (Total)	Admissions (Total)	Number of  Screens	Revenue  Share
1		Psychokinesis	Jan 31, 2018	$1,513,987 ($1,570,447)	264,659 (273,240)	1,098	37.46%
2		Keys to the Heart	Jan 17, 2018	$675,889 ($17,169,907)	123,023 (2,287,506)	705	16.72%
3		Insidious: The Last Key	Jan 31, 2018	$588,528 ($591,537)	102,947 (103,325)	599	14.56%
4		COCO	Jan 11, 2018	$385,250 ($20,138,003)	69,564 (2,735,689)	663	9.53%
5		Maze Runner: The Death Cure	Jan 17, 2018	$223,093 ($16,043,896)	40,692 (2,081,002)	502	5.52%
6		Along With the Gods: The Two Worlds	Dec 20, 2017	$196,213 ($105,586,995)	34,628 (14,051,765)	504	4.85%
7		12 Strong	Jan 31, 2018	$149,428 ($178,709)	25,701 (29,121)	184	3.69%
8		1987: When the Day Comes	Dec 27, 2017	$124,812 ($53,497,586)	22,441 (7,101,222)	404	3.08%
9		The Commuter	Jan 24, 2018	$29,962 ($1,987,582)	5,169 (264,305)	203	0.74%
10		The Discloser	Jan 24, 2018	$24,882 ($1,491,378)	4,317 (200,095)	168	0.61%

 

Culture day, last day of every month.

Psychokinesis WOM seems pretty bad.

[Stewart]

Updating the COCO graph, it's clear that Coco can't match inside out due to the over-weak weekdays. BUT, Coco's 4th Sat-Sun was higher than IO's!!

Late legs are great! Helped by Psychokinesis bad WOM.

 

[Stewart]

Numbers:

 

Thursday Numbers:

Spoiler

Feb 01, 2018 

Rank	Film		Release Date	Daily Gross (Total)	Admissions (Total)	Number of  Screens	Revenue  Share
1		Psychokinesis	Jan 31, 2018	$702,377 ($2,246,474)	101,927 (375,242)	1,053	28.46%
2		Keys to the Heart	Jan 17, 2018	$447,980 ($17,318,237)	64,572 (2,351,093)	668	18.15%
3		Insidious: The Last Key	Jan 31, 2018	$336,303 ($918,058)	47,745 (151,120)	632	13.63%
4		COCO	Jan 11, 2018	$237,032 ($20,032,018)	34,536 (2,770,210)	602	9.6%
5		Along With the Gods: The Two Worlds	Dec 20, 2017	$133,959 ($103,923,095)	19,625 (14,071,392)	471	5.42%
6		Maze Runner: The Death Cure	Jan 17, 2018	$137,171 ($15,907,943)	19,624 (2,100,638)	464	5.55%
7		12 Strong	Jan 31, 2018	$106,535 ($282,257)	14,591 (43,724)	183	4.31%
8		1987: When the Day Comes	Dec 27, 2017	$81,123 ($52,667,117)	11,916 (7,113,055)	384	3.28%
9		Maya the Bee: The Honey Games	Feb 01, 2018	$39,756 ($62,790)	6,242 (9,052)	314	1.61%
10		Detective K: Secret of the Living Dead	Feb 08, 2018	$44,844 ($166,249)	5,949 (25,742)	35	1.81%

 

 

Friday Numbers:

Spoiler

Feb 02, 2018 

Rank	Film		Release Date	Daily Gross (Total)	Admissions (Total)	Number of  Screens	Revenue  Share
1		Psychokinesis	Jan 31, 2018	$793,895 ($3,040,369)	103,342 (478,584)	1,051	26.8%
2		Keys to the Heart	Jan 17, 2018	$601,923 ($17,920,159)	78,478 (2,429,571)	746	20.32%
3		Insidious: The Last Key	Jan 31, 2018	$397,098 ($1,315,157)	51,264 (202,384)	674	13.4%
4		COCO	Jan 11, 2018	$298,264 ($20,330,282)	39,376 (2,809,586)	649	10.06%
5		Maze Runner: The Death Cure	Jan 17, 2018	$180,141 ($16,088,083)	23,572 (2,124,210)	472	6.08%
6		Along With the Gods: The Two Worlds	Dec 20, 2017	$179,502 ($104,102,597)	23,287 (14,094,679)	492	6.05%
7		12 Strong	Jan 31, 2018	$137,117 ($419,374)	17,024 (60,748)	181	4.62%
8		1987: When the Day Comes	Dec 27, 2017	$105,308 ($52,772,425)	13,966 (7,127,021)	401	3.55%
9		All the Money in the World	Feb 01, 2018	$49,219 ($107,026)	6,358 (14,601)	260	1.66%
10		Maya the Bee: The Honey Games	Feb 01, 2018	$29,292 ($92,081)	4,557 (13,609)	296	0.98%

 

 

Saturday Numbers:

Spoiler

Feb 03, 2018 

Rank	Film		Release Date	Daily Gross (Total)	Admissions (Total)	Number of  Screens	Revenue  Share
1		Psychokinesis	Jan 31, 2018	$1,580,031 ($4,620,399)	204,085 (682,669)	946	24.74%
2		Keys to the Heart	Jan 17, 2018	$1,440,880 ($19,361,040)	186,734 (2,616,305)	855	22.56%
3		COCO	Jan 11, 2018	$922,321 ($21,252,603)	122,757 (2,932,343)	805	14.44%
4		Insidious: The Last Key	Jan 31, 2018	$688,353 ($2,003,510)	89,020 (291,404)	769	10.77%
5		Along With the Gods: The Two Worlds	Dec 20, 2017	$407,102 ($104,509,699)	52,378 (14,147,057)	534	6.37%
6		Maze Runner: The Death Cure	Jan 17, 2018	$335,252 ($16,423,335)	43,638 (2,167,848)	508	5.24%
7		12 Strong	Jan 31, 2018	$288,222 ($707,596)	35,409 (96,157)	198	4.51%
8		1987: When the Day Comes	Dec 27, 2017	$192,577 ($52,965,002)	24,901 (7,151,922)	387	3.01%
9		Maya the Bee: The Honey Games	Feb 01, 2018	$143,938 ($236,019)	20,592 (34,201)	407	2.25%
10		All the Money in the World	Feb 01, 2018	$84,361 ($191,387)	10,742 (25,343)	255	1.32%

 

 

Sunday Numbers:

Spoiler

Feb 04, 2018 

Rank	Film		Release Date	Daily Gross (Total)	Admissions (Total)	Number of  Screens	Revenue  Share
1		Keys to the Heart	Jan 17, 2018	$1,359,643 ($20,720,683)	175,781 (2,792,086)	862	23.91%
2		Psychokinesis	Jan 31, 2018	$1,263,563 ($5,883,962)	164,297 (846,966)	915	22.22%
3		COCO	Jan 11, 2018	$867,289 ($22,119,892)	115,261 (3,047,604)	804	15.25%
4		Insidious: The Last Key	Jan 31, 2018	$560,914 ($2,564,424)	71,812 (363,216)	732	9.86%
5		Along With the Gods: The Two Worlds	Dec 20, 2017	$385,136 ($104,894,835)	49,322 (14,196,379)	533	6.77%
6		Maze Runner: The Death Cure	Jan 17, 2018	$294,057 ($16,717,393)	38,546 (2,206,394)	499	5.17%
7		12 Strong	Jan 31, 2018	$271,872 ($979,468)	33,553 (129,710)	206	4.78%
8		1987: When the Day Comes	Dec 27, 2017	$183,266 ($53,148,268)	23,600 (7,175,522)	397	3.22%
9		Maya the Bee: The Honey Games	Feb 01, 2018	$149,193 ($385,213)	21,017 (55,218)	429	2.62%
10		All the Money in the World	Feb 01, 2018	$77,074 ($268,461)	9,811 (35,154)	249	1.35%

 

[CoolK]

coco will close at 25mn$ , very good result

[Stationary Revolver]

-

Edited February 5, 2018 by Stationary Revolver

[Olive]

Black Panther 9 days +10 hours

47,684

 

[cmbbox2390]

36 minutes ago, Proxima Olive said:

Black Panther 9 days +10 hours

47,684

 

How does that compare to other recent MCU films?

[Olive]

51 minutes ago, cmbbox2390 said:

How does that compare to other recent MCU films?

Thor 3 presales started very late, not comparable.

Edit: Homecoming was 9,714 with a week to go

Edited February 5, 2018 by Proxima Olive

[Sam]

1 hour ago, Proxima Olive said:

Black Panther 9 days +10 hours

47,684

 

Great presales number. 

 

This movie could benefit from both Lunar New Year Holidays and the current seemingly subdued BO that are lacking big releases.

[Fish&chips]

Top 10 admissions for Animated Films (2001~)

01. 10,279,829 Frozen (2014)

02.   5,062,722 Kung-fu Panda 2 (2011)

03.   4,969,735 Inside Out (2015)

04.   4,706,158 Zootopia (2016)

05.   4,673,009 Kung-fu Panda (2008)

06.   3,984,812 Kung-fu Panda 3 (2016)

07.   3,637,599 Your name (2017)

08.   3,324,873 Despicable Me 3 (2017)

09.   3,300,533 Shrek 2 (2004)

10.   3,073,789 Coco (2018)*

*=still in theaters

 

Coco bumps howl's moving castle out of the top 10 spot

 

WDAS: 2 Dreamworks: 4 Pixar: 2 Illumination entertainment: 1 CoMix Wave films: 1 

[KP1025]

1 hour ago, Fish&chips said:

Top 10 admissions for Animated Films (2001~)

01. 10,279,829 Frozen (2014)

02.   5,062,722 Kung-fu Panda 2 (2011)

03.   4,969,735 Inside Out (2015)

04.   4,706,158 Zootopia (2016)

05.   4,673,009 Kung-fu Panda (2008)

06.   3,984,812 Kung-fu Panda 3 (2016)

07.   3,637,599 Your name (2017)

08.   3,324,873 Despicable Me 3 (2017)

09.   3,300,533 Shrek 2 (2004)

10.   3,073,789 Coco (2018)*

*=still in theaters

 

Coco bumps howl's moving castle out of the top 10 spot

 

WDAS: 2 Dreamworks: 4 Pixar: 2 Illumination entertainment: 1 CoMix Wave films: 1 

 

That Frozen number is crazy, which makes me wonder how well the sequel will do next year. Is Frozen still popular in South Korea like in Japan?

Edited February 6, 2018 by KP1025

[Fish&chips]

2 minutes ago, KP1025 said:

 

That Frozen number is crazy, which makes me wonder how well the sequel will do next year. Is Frozen still popular in South Korea like in Japan?

 

Well, maybe not as much as in Japan. Koreans will probably never match the respect and love the Japanese people have for animated media, but relatively yeah it is still hugely popular here. I imagine Frozen 2 will do very well, but repeating the success of the first film will be extremely difficult and unlikely. Frozen developed into a cultural syndrome during its release and that level of success is difficult (impossbile?) to replicate the second time round because the freshness/unique factor is gone. Until animated films become more mainstream, I think 5-7M hit will be the ceiling for Frozen 2 (assuming it doesn't become a syndrome the second time round). 

[Fish&chips]

In-depth view of MCU movies performances in SK

 

With Black Panther and Infinity War pt.1 coming up soon, I thought it might be interesting to get a general sense of how MCU films have performed in Korea. Besides the hard data, most of it are just general observations so feel free to disagree/add comments  

 

1. Numbers Breakdown

To kick things off, here's a numbers breakdown of the respective MCU films down the years based on opening day, opening weekend and lifetime admission numbers:

 

 

Unsurprisingly the more recent films have generally performed better at the box office which no doubt reflects an ¹⁾increase in fan-base and ²⁾quality of film besides the factor of ³⁾growth in box office revenue.

 

2. Typically which period is the best for a release?

Performance is typically measured by how much a film made in revenue/admissions. But a lot of that is down to the relative difference in popularity of each individual film. Age of Ultron for example, would have made more than say, the Ant-man, no matter the release date. It's hard to say which month is best for box office performances as I'm not informed as to Marvel's logic behind the determination of release dates. In Korea though, it generally works out in a way where the heavy hitters (IM1~3/AoU/CW/IW) gets released around Golden week (aweek-long holiday in Korea) leading to a pattern of an explosive OW followed by some modest legs. Besides that, October~November seems to be the popular choice for new films to the franchise (Ant-man/Dr. Strange), and the relatively less popular Thor series, although Ragnarok last year was a big hit. Summer box office release dates have been generally more sporadic with some huge hits (TA/Homecoming) and some bombs (Gotg/incredible hulk), although to be fair the latter two films suffered from heavy competition/lack of recognition. 

 

3. Expectations for Black Panther & Infinity War pt.1

-Black Panther

A non-sequel film with a relatively unknown actor is not generally regarded as a recipe for success. Captain America, Thor and GOTG all had pretty underwhelming starts to the series for whatever reason. The exceptions to the rule are Iron man and Dr. Strange but both these films had male leads that are well-recognized in Korea. Ant-man achieved moderate success though and the Marvel brand continues to build up goodwill so I'm relatively confident Black Panther will be well received. The positive reactions it has recieved from screenings in NA suggest that WoM will be good and the Lunar holiday should boost it's run significantly. All in all, I'm hoping to see a Dr. Strange level performance.

 

-Infinity War pt.1 

The target will undoubtedly be Age of Ultron, but I'm pessimistic for it's chances. To begin with it's the first of a 2 part film which, from my personal experience, doesn't translate all that well to the type of movie that inspires repeat viewings. Also, age of ultron had a lot going for it that will be missing from IW, namely being partially filmed in Korea to having a Korean actress cast in a role. I'd like to think that such things doesn't influence the decision to watch a movie but it evidently does. Having said that hype will be huge pre-release so expect OW to be massive. And if it turns out to be an amazing film, then maybe it can genuinely challenge AoU. All in all expecting around 8-9M admissions, similar to Civil War.