The Smurfs 2

[A Marvel Fanboy]

DM2 is average, if not boring.

[zackzack]

DM2 is average, if not boring.

 

OK, me too. The 1st movies is much more fun. 

But people want to believe it is a good movie and when

the Great Hope turns out to be boring but doesn't stink

they will tell themselves and others that it is a great movie.

Edited August 1, 2013 by zackzack

[Fullbuster]

OK, me too. The 1st movies is much more fun. 

But people want to believe it is a good movie and when

the Great Hope turns out to be boring but doesn't stink

they will themselves and others that it is a great movie.

 

DM3 could decrease because of that.

[A Marvel Fanboy]

I think DM3 will decrease too.

[zackzack]

I think DM3 will decrease too.

 

The Minions are cute but the movie is seriously dull.

The first one has real heart this one they barely know

what to do.

[CJohn]

When DM3 increases OS and stays flat DOM from DM2, I will laugh.

[Fullbuster]

When DM3 increases OS and stays flat DOM from DM2, I will laugh.

 

Not "when" but "if"

[CJohn]

This opens here today. The first was pretty big with almost 500000 tickets sold in total. This will be lucky to sell 300000.

[LexJoker]

Does this open almost everywhere this weekend?

[Heretic]

To children, DM2 is a masterpiece. I don't why a third should decrease by much.

[CJohn]

To children, DM2 is a masterpiece. I don't why a third should decrease by much.

And adults liked it. There were lots of laughs in my showing, and not just from kids. 

[A Marvel Fanboy]

Does this open almost everywhere this weekend?

Not everywhere, 42 markets, including 12 major ones.

[A Marvel Fanboy]

DM3 should still increase OS but more likely decrease DOM.

[Dilusha Bandara]

DM3 will make a billion! for sure! DM2 is not a terrible film as you guys say!  No one hates DM2 (except for you guys!)

[Dilusha Bandara]

And btw this is supposed to be Smurfs 2 OS thread!

[LexJoker]

Forget kids, Minions make even adults go crazy.

[alee7915]

I watched it yesterday morning at my local Odeon Cinema .  I think the first one is better...

[CJohn]

It is dropping like 40% or so over here from the first.

[efialtes76]

OD:

 

France:131 656 admissions(20,000 less than the first film)

 

SK:92,059 admisssions(144.046 with previews)/Smurfs opened with 48,777.

 

UK:£950K(+21%)

Edited August 1, 2013 by efialtes76

[A Marvel Fanboy]

'The Smurfs 2' looks overseas for more green

 

 

The first "Smurfs" movie, which like the sequel combines animation and live action, sold a solid $142.6 million of tickets domestically, but made a whopping $421.1 million beyond North America. The sequel, which opened Wednesday, is likely to follow an identical pattern.

Competing studios shared the same kind of disproportion: More than half of all tickets sold for Disney's "Monsters University" were purchased outside the United States. The sales were equally tilted for both of Universal's "Despicable Me" films, helping make the most recent film the most profitable release in Universal's history, NBC Universal Chief Executive Officer Steve Burke said Wednesday.

Two years ago, Paramount's "The Adventures of Tintin" did nearly 80% of its total business in foreign theaters ($296.4 million of its total gross of $374 million came from international theaters) and last summer Fox's "Ice Age: Continental Drift" did a staggering 82% of its business in overseas theaters, grossing $715.9 million — the most for any animated film ever — internationally.

Jordan Kerner, the producer of both "Smurfs" films, said Sony's initial estimate for the first movie was that it would roughly equal its domestic gross overseas. "And I said, 'If it doesn't do two and a half or three times its domestic gross overseas, I will shoot myself,'" Kerner said. "The Smurfs are universal."

 

"It's a much more crowded marketplace [than when the first film came out] and nothing gets a chance to breathe," Kerner said. "As a producer, that worries me."

The film's true path to profitability is thousands of miles away. Opening in more than 40 foreign markets, "The Smurfs 2" could gross more than $100 million worldwide this weekend. To bolster those returns, Sony executives have traveled the globe trying to drum up as many euros, British pounds and yen as possible.

In June, the studio brought 28 Smurf fans from around the world to Paris to celebrate the birthday of Smurf creator Pierre Culliford, known as Peyo (the Belgian artist died in 1992). On Sunday, the studio hosted 162 "blue carpet" premieres in 50 domestic markets and 60 cities overseas, including special screenings in such far-flung lands as Bulgaria, Estonia, Lithuania, Romania, Slovakia, Slovenia and Turkey.

 

In the United States, animated and family films typically do extremely well with nonwhite audiences, and that tendency is repeated overseas. What's more, international patrons are more willing to pay extra for 3-D admissions than American audiences (Sony is almost hiding the fact that "The Smurfs 2" is available in the stereoscopic format domestically) and don't seem to care that "The Smurfs 2" is not well-reviewed.

Given the Belgian roots of the source material, it is not surprising that the returns for the first film were particularly outsized in Europe (although China was the film's top foreign market, with a gross of $39.4 million). In France, Germany, Italy, Spain and the United Kingdom, "The Smurfs" grossed a combined $119.7 million. Those numbers should be higher with the new film thanks to the sequel's setting in Paris, a late story switch from Las Vegas.

Sony and Kerner aren't counting their chickens before they are hatched, but both are working on a third Smurfs film and have penciled in a July 24, 2015, release date. Said Kerner: "We have a great script."