Jump to content

Join our Telegram group by clicking the following link:

 

https://t.me/joinchat/BDsV7QrWB2ogzJ811S043A

 

You can get Telegram by downloading the app and creating an account using your phone number. You can then change your username to your forum name.

firedeep

China Box Office: General Discussion Thread

Recommended Posts

28 minutes ago, TigerPaw said:

If Secret Superstar and Wonder's WoM in China are good, you don't have to worry about OD, because they will have great legs and can even have the 1st Sunday bigger than Saturday.

 

BTW, I read from some sources that Secret Superstar kinda flopped in India. Is that true?

Young Forever is having an extraordinary run.I doubt Sunday wld be more than Saturday for Secret Superstar and Wonder.

Share this post


Link to post
Share on other sites
5 hours ago, meriodejaneiro said:

that doesn't even work as a joke ... trolling has become so tiring lately these days in this forum ... 

What? Gavin had a source and shared it. That makes him be trolling just because you didn't believe it? You think HLW studios are pretentious celestial beings sitting up in the air, caring little about the performance of their movies in an important maket?

 

It's normal for HLW studios to watch the latest huge breakouts in China, for the sake of understanding the trends of the world's second biggest film market. I know that The Monkey King, Monster Hunt, Mermaid, Wolf Warriors 2 are among the titles widely reviewed by HLW studios. Not only that, many filmmakers pay close attention to the worldwide performance of their movies. Often they even want to know why some markets overperform, and others underperform.

  • Like 1
  • Thanks 1

Share this post


Link to post
Share on other sites

https://weibo.com/ttarticle/p/show?id=2309404197656896357229

 

A common distribution strategy was limited by studios themselves for making the market competition in CNY be more fair.

 

According to local news, the ticket price subsidy, a common distribution strategy in China, has been limited by local studios themselves. Those distributors made the rules that the actual price(how much audience actually pay) of movies opening on CNY can't be less than ¥19.9. And the numbers of tickets subsidized by studios must be less than 500K.

 

For example, the lowest 2D ticket price between distributors & theaters chain is usually ¥25 in the 1st tier cities(¥20 in 2nd & 3rd tier. ¥5 more for 3D movies). If someone only pay ¥9.9 for a 2D movie ticket in Beijing, distributors need give theater another ¥15.1.

 

Ticket price subsidy has been popular for 4-5 years. It's an significant way to stimulate incremental demand especially in 2nd & 3rd tier cities, where many people in 1st tier cities will return in CNY holidays. But the strategy was also criticized by many insiders and industry workers that it made some useless movies hold overmuch showtimes(and this really hurt those movies’ box office which already opened).

 

And there is a fun fact: Disney is the only studio which don’t adopt the strategy. I think one of the reason that they decided to push The Last Jedi back to Jan 2018 is avoiding those local movies which embraced ticket price subsidy. It really can kill the showtimes of TLJ on 2nd weekend(well, it seems no difference whether SW debut on Dec or Jan.)

 

Edited by Gavin Feng

Share this post


Link to post
Share on other sites
19 minutes ago, Gavin Feng said:

https://weibo.com/ttarticle/p/show?id=2309404197656896357229

 

A common distribution strategy was limited by studios themselves for making the market competition in CNY be more fair.

 

According to local news, the ticket price subsidy, a common distribution strategy in China, has been limited by local studios themselves. Those distributors made the rules that the actual price(how much audience actually pay) of movies opening on CNY can't be less than ¥19.9. And the numbers of tickets subsidized by studios must be less than 500K.

 

For example, the lowest 2D ticket price between distributors & theaters chain is usually ¥25 in the 1st tier cities(¥20 in 2nd & 3rd tier. ¥5 more for 3D movies). If someone only pay ¥9.9 for a 2D movie ticket in Beijing, distributors need give theater another ¥15.1.

 

Ticket price subsidy has been popular for 4-5 years. It's an significant way to stimulate incremental demand especially in 2nd & 3rd tier cities, where many people in 1st tier cities will return in CNY holidays. But the strategy was also criticized by many insiders and industry workers that it made some useless movies hold overmuch showtimes(and this really hurt those movies’ box office which already opened).

 

And there is a fun fact: Disney is the only studio which don’t adopt the strategy. I think one of the reason that they decided to push The Last Jedi back to Jan 2018 is avoiding those local movies which embraced ticket price subsidy. It really can kill the showtimes of TLJ on 2nd weekend(well, it seems no difference whether SW debut on Dec or Jan.)

 

Wow...should be an interesting CNY with these measures in place and maybe this will start translating to other holidays as well. However, I remain skeptical since this seems to be a self-imposed restriction...what's the incentive for distributors to stay in line?

Share this post


Link to post
Share on other sites
1 minute ago, jiangsen said:

Wow...should be an interesting CNY with these measures in place and maybe this will start translating to other holidays as well. However, I remain skeptical since this seems to be a self-imposed restriction...what's the incentive for distributors to stay in line?

The order from Film Bureau——SARFT(and saying it’s a self decision in news report):hahaha:

Share this post


Link to post
Share on other sites
Just now, Gavin Feng said:

The order from Film Bureau——SARFT(and saying it’s a self decision in news report):hahaha:

Good ole SARFT or should I say SAPPRFT...did they stipulate what the punishment would be if distributors didn't follow the order?

Share this post


Link to post
Share on other sites
3 minutes ago, jiangsen said:

Good ole SARFT or should I say SAPPRFT...did they stipulate what the punishment would be if distributors didn't follow the order?

Don’t know that. But probably no one dare to do against SARFT...

Share this post


Link to post
Share on other sites
Just now, Saurabh said:

Maoyan is predicting huge for Secret Superstar.Around 84-85M$.

 

Opening day prediction is 7M$.

Don’t care about Maoyan early prediction. 

Share this post


Link to post
Share on other sites
18 minutes ago, Saurabh said:

Maoyan is predicting huge for Secret Superstar.Around 84-85M$.

 

Opening day prediction is 7M$.

Maoyan prediction changes Everyday.

it never expected those numbers for ex files or Youth based on presales.

Similarly, it overpredicted many movies based on solid presales like blade runner  2049, and the predictions just gets softer and softer each day.

Share this post


Link to post
Share on other sites

I know their prediction changes regularly.But still asking has Aamir Khan gained a solid foothold in China after Dangal?

Share this post


Link to post
Share on other sites
1 hour ago, Gavin Feng said:

https://weibo.com/ttarticle/p/show?id=2309404197656896357229

 

A common distribution strategy was limited by studios themselves for making the market competition in CNY be more fair.

 

According to local news, the ticket price subsidy, a common distribution strategy in China, has been limited by local studios themselves. Those distributors made the rules that the actual price(how much audience actually pay) of movies opening on CNY can't be less than ¥19.9. And the numbers of tickets subsidized by studios must be less than 500K.

 

For example, the lowest 2D ticket price between distributors & theaters chain is usually ¥25 in the 1st tier cities(¥20 in 2nd & 3rd tier. ¥5 more for 3D movies). If someone only pay ¥9.9 for a 2D movie ticket in Beijing, distributors need give theater another ¥15.1.

 

Ticket price subsidy has been popular for 4-5 years. It's an significant way to stimulate incremental demand especially in 2nd & 3rd tier cities, where many people in 1st tier cities will return in CNY holidays. But the strategy was also criticized by many insiders and industry workers that it made some useless movies hold overmuch showtimes(and this really hurt those movies’ box office which already opened).

 

And there is a fun fact: Disney is the only studio which don’t adopt the strategy. I think one of the reason that they decided to push The Last Jedi back to Jan 2018 is avoiding those local movies which embraced ticket price subsidy. It really can kill the showtimes of TLJ on 2nd weekend(well, it seems no difference whether SW debut on Dec or Jan.)

 

So Sony, WB and other studios engage in these practices? I wonder why Disney doesn’t? I guess they’re not willing to lose any money for the chance to keep their movies on more screens for longer. And it seems without using subsidies during the holidays, your movie will play primarily to audiences 1st tier cities when a large portion of them have gone home. I can see why studios are incentivized to participate, but the criticisms are valid. 

Share this post


Link to post
Share on other sites
17 minutes ago, Deja23 said:

So Sony, WB and other studios engage in these practices? I wonder why Disney doesn’t? I guess they’re not willing to lose any money for the chance to keep their movies on more screens for longer. And it seems without using subsidies during the holidays, your movie will play primarily to audiences 1st tier cities when a large portion of them have gone home. I can see why studios are incentivized to participate, but the criticisms are valid. 

I think Disney don't have to do this. They already became the strongest one in big six. And it really cost huge for keeping showtimes. Many movies spent too much on this and earned little. WB worked with ticket sale company Taopiaopiao on Dunkirk. Taopiaopiao spent huge on this project and lost money.

  • Thanks 1

Share this post


Link to post
Share on other sites
26 minutes ago, Deja23 said:

So Sony, WB and other studios engage in these practices? I wonder why Disney doesn’t? I guess they’re not willing to lose any money for the chance to keep their movies on more screens for longer. And it seems without using subsidies during the holidays, your movie will play primarily to audiences 1st tier cities when a large portion of them have gone home. I can see why studios are incentivized to participate, but the criticisms are valid. 

And also, I think Disney is really eager to know Chinese taste. In China, there is almost no real critics. They can give good reviews after getting money. And sometimes Maoyan score can be better in shorttime after hiring water army. Many studios including big six do this shit. Disney enjoy to know what critics and audience really think about their movies no matter good or not. They asked them to tell them the real thoughts after media screens.

  • Like 1

Share this post


Link to post
Share on other sites

Chinese largest theater chain Wanda asked their IMAX theaters to keep only 2 IMAX showtimes for The Last Jedi & show non-IMAX movie A Better Tomorrow 2018 in IMAX houses in the rest of the time from Jan.19 to Jan.25. (before The Maze Runner 3 open.)

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now


  • Recently Browsing   0 members

    No registered users viewing this page.



×

Important Information

By using this site, you agree to our Terms of Use and Guidelines. Feel free to read our Privacy Policy as well.