China Box Office Thread | Deadpool & Wolverine- July 26

[iceroll]

But if there's no competition for the next two months and this is the most recent and biggest Hollywood movie won't it get a lot of business?

[SentryTrans]

But if there's no competition for the next two months and this is the most recent and biggest Hollywood movie won't it get a lot of business?

No competition?A lot of local movies will been released in the next month, THG will lose many screens.

[Olive]

PIXAR’s Brave bombs here.Hope friday's national holiday could help it.

[A Marvel Fanboy]

A Few thoughts on the Summer - China Box Office Related

Both Hollywood and Chinese theaters enjoyed a great time early this year from January to the end of May, with the overal box office of the country reaching $1B, up nearly 60% from the same period of 2011. Thought it was not a that good time for local films, which account for only one third of the market share upon the time. So, what to blame ? The Hollywood ? The audience ? The theaters ? No, these local film producers should blame themselves, for they made these craps with their hands. They get the time, money and everything, they get the best release dates, and they can market their films anywhere by any means they can afford.

Well, the results ? People just dont buy them. Reason is simple: what they have made and keep making are totally shits.

Fucking hilarious, local film producers, they lost the audenice but they got the government covering their shits.

When the Chinses government announced to expand the yearly quota of foreign films (mostly by Hollywood) from 20 to 34, many, especially Hollywood studios and Chinese movie goers were rather excited and saw that as a good sign. Well, now, the fact is, a paper is just a paper. No more. Political game, isnt it ?

So what happens now ? Here comes the so-called local films protection month, a time when no hollywood films are allowed to be released in Chinese theaters.

Hmm, protection month, what a fucking familiar name. October is, December is, and now July and Augest is. Again, the goverment quickly denied this, Of course they deny it, like they deny everything.

July and Augest, which are supposed to be two biggest month of the year with blockbusters like IA4, TASM and TDKR coming out, now looks so pathetic, or just simply dead: not a single hollywood film can be seen on the release schedule from late June to the end of Aguest.

When a long delayed bad movie like This Means War somehow gets released in China as a revenue-shared big film, you know something is wrong, something bad has happened. And that is exactly what happened last week. Fox's This Means War, starring Reese, Pine and Hardy, somewhere got into Chinese theaters and pulled in a miserable 5.1M yuan ($810K) opening, which is the new worst for a Hollywood revenue-shared film in years. So, how does this happen ?

The thing is, Fox really isnot the one to blame. It's released date was supposed to be Prometheus's, or SWATH's. But due to protection for local films, the government just released TMW, instead of the other two.

China box office market now has become quite big and looks likely will keep growing next couple pf years. However, the government still want local films can stand at least 50% of the revenue share. They dont know, or they just simply do not like to know, that 50% has been too much ask for local crap films, too much that local films can no longer sustain.

The so-called beating Hollywood sounds hilarious, stupid and meaningless. Hollywood do not kill Chinese films, but Chinese films are already killed by themselves. The Chinese film market are driven and maintained by Hollywood films and they know this, yet they just keep ruining all this. Local film producers colluding with local government, it is nothing new.

The bottom line: FUCK ALL THIS SHIT !

[iceroll]

Well I hope they realize by how poorly box office will be in July/August how big of a mistake this is and never pull such a thing again.

[A Marvel Fanboy]

All I can see is overal box office can decline as much as 50% from last summer.Many people are saying they wont go to theaters this summer and simply stay at home.

[A Marvel Fanboy]

Pixar's Brave just bombed in China, with opening day pulling in a harsh 2M (estimated) yuan ($0.3M) from about 1,500 screens, which is just less than one sixth (16%) of the OD of MAD3.Brave now ranks only at #5 on the daily box office chart, far behind THG (2nd week), Mad 3 (3nd week), MIB3 (5nd week) and a local film.Brave opened here on June 19th.

Edited June 20, 2012 by firedeep

[iceroll]

Wow that's horrible, was it not advertised?

[A Marvel Fanboy]

Wow that's horrible, was it not advertised?

It was, though limited.It seems people just dont show up for it.

[lab276]

How many screens was it on?

[A Marvel Fanboy]

How many screens was it on?

Mad 3 opened on about 2,500~3,000 screens (shared 3D screens with MIB3) while Brave opening on about 1,500 (has to share 3D sites with MAD3 and MIB3).

[lab276]

Could this be an effect of the protectionism by the Chinese government to the end of August?

[A Marvel Fanboy]

dont think so. the protection wont begin until late June.Brave bombing in China don't bodes well for it in Asia (except Japan).

[vc2002]

Brave is expected to bomb. It looked utterly boring.

[Olive]

SHOCKER： TDKR and TASM will open on the same day in China , Agusut 30th, almost the end of summer holiday

[A Marvel Fanboy]

SHOCKER： TDKR and TASM will open on the same day in China , Agusut 30th, almost the end of summer holiday

Still almost 70 days to go. I dont buy this rumor.

[Olive]

This source is credible.

Still almost 70 days to go. I dont buy this rumor.

[A Marvel Fanboy]

This source is credible.

I know. But anything can change, as long as it is China and there is time.

[A Marvel Fanboy]

Brave OD (June 19th) updated:2.25M yuan ($0.357M) from 6,600 shows with 61K admissions.And THG by the same time stands at 83.4M yuan ($13.2M) after 6 days.

Edited June 21, 2012 by firedeep

[Bluebomb]

From TASM official website: August 10I think it was recently updated so that seems to be the official word for now.