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A Marvel Fanboy

China Box Office Thread | Deadpool & Wolverine- July 26

By A Marvel Fanboy, in China At The Box Office

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Burgess Sleeper Hit

Burgess

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IMAX 'Skyfall' gives museum lift

 

PEOPLE had a new reason to visit Shanghai Science and Technology Museumduring the Spring Festival and his name was Bond, James Bond.

The museum is showing the latest 007 flick, "Skyfall," using its IMAXtheater.

It's the first time it has used its IMAX screen, the largest in east China,to broadcast commercial film. Showings began on February 10 and run toSunday.

 

"Skyfall" has earned more than US$1 billion at the box office globally. InChina, the film has made around 400 million yuan (US$63.5 million) since itsrelease on January 21.

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POLYLOVE Sleeper Hit

POLYLOVE

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How weekend frontloaded are movies in China usually? Will it drop on Saturday? Probably not, with rather small midnights.

Usually there will be a 50%-60% jump from Friday to Saturday. If for a movie opened on Friday, maybe lower. But definitely it won't drop.

 

So, cheer up. ;)

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Bob Violence Sleeper Hit

Bob Violence

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But of course DH5 will be (much) bigger than JR ...

I mean relatively. Both 007 and JR have been judged underperformers in China, so if DH5 avoids that it would lend some support to the "Chinese audiences want more explosions" theory. If it underperforms too then it would suggest Chinese audiences are getting tired of Hollywood action movies in general (though I would still wait before making a final judgment on that). The problem is establishing what would qualify as "underperforming" for DH5, though I agree The Bourne Legacy seems like a good comparison. Can't really use DH4, since the market was so much smaller and it was screwed by being released on the same day as The Bourne Ultimatum.(Though releasing Oz just four days after DH5 looks like a screwjob with plausible deniability -- early reports said DH5 and Oz would be released on the same day, so now the Film Bureau can point to this and say "see, it's not the same day, we're not sabotaging your releases after all!" Four days is obviously better than no gap at all, but there's still going to be cannibalization.)
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