China Box Office Thread | Deadpool & Wolverine- July 26

[Bob Violence]

Not the first time they've done that sort of thing with an animated film. Tons of cartoons are released with the title "xx总动员" (roughly "xx mobilization") because that pattern is commonly used with Pixar films (Toy Story = 玩具总动员 "Toy Mobilization," Finding Nemo = 海底总动员 "Undersea Mobilization," Cars = 赛车总动员 "Racecar Mobilization," etc.). Free Birds was released a few weeks ago as 火鸡总动员 "Turkey Mobilization," Animals United was released as 动物总动员 "Animal Mobilization," there was a local film a couple of years ago called 熊猫总动员 "Panda Mobilization" (= Little Big Panda), and the domestic Happy Little Submarine franchise is called 潜艇总动员 (you can probably guess what that means). At this point I don't think it really fools anyone into thinking they're seeing a Disney/Pixar film, it's probably just seen as a default title for cartoons.

[Rsyu]

Don't think that will be a big problem, most people are not that dumb.

Of course they're not dumb But there could be many casual moviegoers who see this movie and later when HTTYD2 comes out they'll think "I've already seen something similar recently" and likely not go. Of course if the current movie tanks then it won't likely be a problem.

[Rsyu]

Not the first time they've done that sort of thing with an animated film. Tons of cartoons are released with the title "xx总动员" (roughly "xx mobilization") because that pattern is commonly used with Pixar films (Toy Story = 玩具总动员 "Toy Mobilization," Finding Nemo = 海底总动员 "Undersea Mobilization," Cars = 赛车总动员 "Racecar Mobilization," etc.). Free Birds was released a few weeks ago as 火鸡总动员 "Turkey Mobilization," Animals United was released as 动物总动员 "Animal Mobilization," there was a local film a couple of years ago called 熊猫总动员 "Panda Mobilization" (= Little Big Panda), and the domestic Happy Little Submarine franchise is called 潜艇总动员 (you can probably guess what that means). At this point I don't think it really fools anyone into thinking they're seeing a Disney/Pixar film, it's probably just seen as a default title for cartoons.

Yeah I remember there was an animation that looked eerily similar to kung fu panda a few years ago with a similar title.

Also just recently in Korea there was an animation released about little blue creatures with the title avatar:the secret forest or something similar

[Olive]

Monuments Men should be #1 this weekend, Peabody starts to pick up and will be #2, NFS falls to third place.

[A Marvel Fanboy]

China expected to confirm second distribution license

Not sure how "seismic" this will actually be, especially since the new licensee is apparently a newcomer to the film biz. On the other hand that might be a point in their favor from Hollywood's perspective, since CFGC is heavily involved in domestic films and doesn't have much incentive to push imported movies. I also wonder if this presages the quota expansion that was reported (and denied) or month or two back—expanding the quota would be a decent reason to loosen CFGC's grip on imports.

So, it's all fake ... ?

http://news.entgroup.cn/movie/2819951.shtml

 

2014年，海外媒体（其实主要是美国媒体）开始对中国市场“想入非非”，先是报道引进大片的名额可能增加10部，随后又报道进口片的引进和发行权力将放开，搅得国内媒体鸡飞狗跳，不断向电影局求证，然后一一被否认。

对此，一位不愿透露姓名的电影局官员表示，这背后的实质，其实是海外公司迫切希望进一步撬开中国市场——毕竟我们现在已经是全球第二大电影市场，海外媒体自然也就跟着煽风点火，不断向中国这边施压、旁敲侧击，有枣没枣打一竿子。

另有业内人士表示，每年34部引进大片这个数额，可是现任中国国家主席、时任国家副主席的习近平亲自去美国谈的，恐怕不会轻易改变。而引进片的相关政策也不是国家新闻出版广电总局领导摸摸脑袋就能单独决定的，它涉及到整个国家的文化战略，哪有那么容易轻易放开？

Well, that pretty much closes the door of fantasy.

[Alex Bennett]

I wanna live in L.A where I can watch up-to-date movies every week

[Olive]

 Friday est

Monuments Men 11M new

NFS 8.5M 331M

Peabody 8M new

[A Marvel Fanboy]

A little early, but some rough guesses for the 3days wkn:

 

[*]Peabody --- 55m --- NEW

[*]Monuments men --- 37m ---NEW

[*]NFS --- 35m --- -55% --- 355m $58m

[*]BCTI --- 17m --- -56% --- 76m

[*]On the Way --- 15m --- NEW

[*]Justin and the Knights of Valour --- 10m --- NEW

Considering loose competition, literally I am predicting NFS to reach $60m before next weekend. It had a good slot with no real opponent. And WOM has been solid. Many probably did not notice, but the movie now already is the biggest March release in China, along with holding the March OW record. First March film to cross 300m.

 

This week is another slow one, looking to hang on the fence of 300m or slightly over 300m, depending on newcomers.

Based on Friday estimates, wkn looking like:

[*]Monuments men --- 39m ---NEW

[*]Peabody --- 38m --- NEW

[*]NFS --- 35m --- -55% --- 357m $58m

[*]BCTI --- 17m --- -56% --- 79m

[*]On the Way --- 15m --- NEW

[*]Justin and the Knights of Valour --- 10m --- NEW

Peabody is the one overestimated. Others pretty much stay inline. See if Peabody can increase 100% on Sat.

[Olive]

Saturday est

Mr Peabody  18M   26.5m

NFS   17M   349M

Monuments Men 11M   20.1M

Black Coal  6.2M   74.8M

Snowpiercer 3.1M  65.1M

[A Marvel Fanboy]

Further revise based on Saturday estimates:

[*]Peabody --- 42.5m (7.5/18/16) --- NEW [*]NFS --- 41m (9.8/17/14.5) --- 363m $59.5m [*]Monuments men --- 29m (9.1/11/9) --- NEW [*]BCTI --- 16m (4.2/6.2/5.3) --- 80m [*]On the Way --- 10.8m (3.2/4/3.5) --- NEW [*]Justin and the Knights of Valour --- 6.5m (1.6/2.6/2.3) --- NEW

All films were overestimated in earlier pres, except NFS and BCTI.

 

So Peabody wins the weekend after all. With holiday next weekend (it should increase next wkn), 150m is possible, even Rio 2 will come and get it killed in 11 days. Overall not a too bad result for an original Hollywood animation.

 

MM soft. It is hard to call it flop, since it is always supposed to be one of the lowest grossing revenue sharing quote of 2014. Obviously, foreign dramas are still hard to sell in China. Not to mention, it's a WWII period one.

 

Outstanding for NFS. Dropping less than 50% on 3rd wkn is pretty impressive these days for a Hollywood live action movie. Actually, it has been holding better than last November's Gravity, the lastest Hollywood live action film that had normal legs in China. Achieving 3x multiplier off 3days OW, which was very normal pre-2013, has not been easy for non-animation Hollywood movies since early 2013. Even Pirates 4 with terrible WOM finished with 3.24x back in 2011. But in 2013, only PR, Escape Plan, Gravity, and maybe STID did it, per my memory. 

 

At this point, NFS is having a very solid shot at 400m $65m, even CA2 will come to swamp it away in 4 days.

 

BCTI will clear 100m sometime next week. On the Way underwhelms, Justin flops, despite mislending HTTTYD ties and media pushs everywhere.

[A Marvel Fanboy]

Saturday turns out to be bigger for all films: Peabody 21.2m, NFS 18m, MM 12.4m, BCTI 7.4m

 

150m should not be a problem for Peabody then. So is 400m for NFS.

[Donald]

Quite good for NFS!Happy for black coal,thin ice!

[Donald]

Quite good for NFS!Happy for black coal,thin ice!

[Robert Cain]

Animated features are doing big business in China this year.

 

http://chinafilmbiz.com/2014/03/30/chinas-looming-toon-boom/

[Olive]

Sunay est

Mr Peabody  19.3M   48m

NFS   15M   365M

Monuments Men 10M   31.5M

Black Coal  6.3M   82.3M

Snowpiercer 2.8M  68.2M

[A Marvel Fanboy]

Animated features are doing big business in China this year.

 

http://chinafilmbiz.com/2014/03/30/chinas-looming-toon-boom/

Excellent analysis. I too think animated films definitely have a bright future in China. Now and in coming few years, family audience will increase at a higher rate than the overal audience as more couples are bring their children to the theaters.

[Peeta Tong Karanasios]

Will The Lego Movie get a release date in china or not?

[Olive]

Will The Lego Movie get a release date in china or not?

No.

[efialtes76]

No.

and Noah?

[Olive]

and Noah?

Yes but no release date.