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China Box Office Thread | Deadpool & Wolverine- July 26

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I doubt early Febuary release can happen to Skyfall, since Stephen Chow blockbuster Chu Mo Chuan Qi ( 除魔传奇) will be released on Feb 10th in IMAX3D/3D/2D all format. Chu Mo Chuan Qi is expected to at least do more than Painted Skin 2 ($112M).

A possiblity is: Skyfall and The Hobbit with be released in middle January within one week of each other (or simply on the same day Jan 15), right two week away from local December tentpoles. The two Hollywood blockbusters will enjoy about 20~25 days, aka three full weeks or so, theatical run till Feb 10 and then Chu Mo Chuan Qi will cut all of their screens.

Another possibility: both Skyfall and The Hobbit open at end of Feb, since by that time Chu Mo Chuan Qi pretty much will have ended its run. But end of Feb seems too much delay for Skyfall, almost four months. But it is China though ...

Release dates in China are much different from US. I mean, most of the biggest local movies come in December in China, unlike mostly in Summer in US.

This year thus far, the highest budgeted local movies are Pianted Skin 2 with official budget about $20M, which was released in the last week of June, right before the 40 days long Protection Month. And it is barely the only local blockbusters that has come out so far. Rest released movies all relatively low budgeted ones.

Coming this November 29, Fengxiaogang's Back to 1942, with a budget of $35M, is expected to do gangbusters and become one of the biggest local release.

Jackie Chan's CZ12, which dated December 20th and budgeted $40M, will clearly become the biggest release of this December. Other big lcoal films including Lu Chuan’s The Last Supper (11.29), Kar Wai Wong's The Grandmasters, and Spring holiday release Chu Mo Chuan Qi, all have budgets close to $20M.

By the time of this post, there are 21 100M+ yuan grossed imported movies and 15 100M+ grossed local movies this year. However, 8 more local movies are expected to do 100M+ yuan during late Novmeber and end of the year. 2012 3D is also expected to do more than 100M yuan. So year 2012 will end up with 21 100M+ yuan imported movies and 23 100M+ yuan local movies. A new record for both side, and nothing really special beside that. But in the Chinese official reports, this will always be a big win and evaluation indicator: we have more 100M+ local movies than imported ones.

Another unbrokable indicator for the Chinese officals is: market share for local movies accounts for at least 50% of the overal yearly box office.

So what is the local movie market share looks right now ? Well, by end of October, local movies overal share stabilizes around 41.7% with about 5.5B yuan. With no major foreign releases in rest of November and December, local movies looks likely will end up with 8.9B yuan, a share of north of 52% or more, while foreign movies taking a total of 8.1B yuan or so. (Right now foreign movies have taken about 7.8B yuan, but no major releases left within 2012 except 2012 3D, Rise of the Guardians.)

In the end, the Chinese officials will still accomplish both the two indicators above, despit foreign movie share once soared to 70% in first half of 2012.

Learning above, you probably know the reason of delaying Skyfall and Hobbit: SARFT cannot bear them that they have too be delayed or local movies will fail the share. And in this way, SARFT also protected local tentpole releases.

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I doubt early Febuary release can happen to Skyfall, since Stephen Chow blockbuster Chu Mo Chuan Qi ( 除魔传奇) will be released on Feb 10th in IMAX3D/3D/2D all format. Chu Mo Chuan Qi is expected to at least do more than Painted Skin 2 ($112M).

A possiblity is: Skyfall and The Hobbit with be released in middle January within one week of each other (or simply on the same day Jan 15), right two week away from local December tentpoles. The two Hollywood blockbusters will enjoy about 20~25 days, aka three full weeks or so, theatical run till Feb 10 and then Chu Mo Chuan Qi will cut all of their screens.

Another possibility: both Skyfall and The Hobbit open at end of Feb, since by that time Chu Mo Chuan Qi pretty much will have ended its run. But end of Feb seems too much delay for Skyfall, almost four months. But it is China though ...

Yeah, Skyfall's China releasing date is in a dilemma now. I guess it's also a headache for SARFT officials. End of Feb is too late, and hypes are all gone. What adds more pain is to fight TH's competition which is more fresh. I'm afraid Skyfall will be another victim of the shit schedule. :angry:
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Top five theaters in past week:Capital Cinema BeiJing 13 ----- $192K ---- 23714 attendanceOSGH Cinemas Shenzhen 12 ----- $176K ---- 22907 attendanceJackie Chan Cinema BeiJing 17 ---- $170K ---- 32984 attendanceYonghua Cinema Shanghai 11 ---- $163K ---- 21940 attendanceUME Cineplex Shuangjing BeiJing 10 ---- $157K ---- 18451 attendance2585 theaters reported box office for last week according to the DEA, with total screenings over 428K and admissions over 7M.

Edited by firedeep
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According to a local theater exhibitor in Changchun, presales for 2012 3D release is doing incredibly strong, " we are on pace to sell out all of our midnight showings (for 2012 3D) within 3 days since tickets prebooking went available yesterday noon", and the city in north east China is under heavy snow recently. " With what is going on in Changchun as the indicator, the movie (2012 3D) has the potential of ¥400M“ Says the exhibitor.

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The best result for Skyfall is to date in early January (around 10th), and push TH to Feburary or March. Skyfall then will enjoy a month-long run before Chinese New Year. Although it's not a good date as it will suffer from traffic peak, it does is the best way that I can come up with.If SARFT is well determined to depress the B.O. of both Skyfall and TH, then we will the see the both fighting in Jan.

Edited by POLYLOVE
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According to a local theater exhibitor in Changchun, presales for 2012 3D release is doing incredibly strong, " we are on pace to sell out all of our midnight showings (for 2012 3D) within 3 days since tickets prebooking went available yesterday noon", and the city in north east China is under heavy snow recently. " With what is going on in Changchun as the indicator, the movie (2012 3D) has the potential of ¥400M“ Says the exhibitor.

So strange that people are so eager to see an old movie. <_< If 2012 3D win big, then we will see lots of old movies in 3D coming, maybe Inception next time.
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So strange that people are so eager to see an old movie. <_< If 2012 3D win big, then we will see lots of old movies in 3D coming, maybe Inception next time.

I still doubt 2012 3D can be that big though.And inevitably, it will be much frontloaded. Say, 1.7 multiplier from 6 days opening is the best I can see. Edited by firedeep
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