Oscars Final Ratings: Over 40 million viewers 13.0 A18-49 ratings, TTYL Seth Haters

[iceroll]

http://tvbythenumbers.zap2it.com/2013/02/25/oscars-draw-more-than-40-million-viewers-and-is-tvs-most-watched-entertainment-telecast-in-3-years/170801/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Tvbythenumbers+%28TVbytheNumbers%29

 

“The Oscars” (8:30-11:40 p.m.)

ABC’s broadcast of the “The Oscars” drew an average audience of 40.3 million Total Viewers and delivered a 13.0 rating among Adults 18-49, based on Nielsen’s “Fast National” ratings.  The 2013 “Oscars” is TV’s most-watched entertainment telecast in 3 years – since 3/7/10.

 

[*]“The Oscars” grew its overall audience for the 2nd straight year (+3%) and surged 11% in Adults 18-49 (13.0 rating vs. 11.7 rating) to its best numbers since 2010.  Overall, it was the “Oscars’” 2nd-most-watched telecast since 2005.  In addition the Seth MacFarlane-hosted show scored big gains year to year with Adults 18-34 (+20% - 11.3 rating vs. 9.4 rating), hitting its highest number in 6 years – since 2007.  In addition the show posted strong double-digit year-to-year growth across all key Men:  M18-34 +34%, M18-49 +16% and M25-54 +11%.

 

[*]TV’s biggest awards show, ABC’s “The Oscars” towered over other awards shows this year, outdrawing the 2013 “Golden Globe Awards” by 20.6 million viewers and 103% in Adults 18-49 (19.7 million/6.4 rating in AD18-49) and the 2013 “Grammy Awards” by 11.9 million viewers and 29% in Adults 18-49 (28.4 million/10.1 rating in AD18-49).

 

[*]With the “Oscars Red Carpet Live” pre-show, “The Oscars’” telecast and “Jimmy Kimmel Live: After the Oscars,” ABC’s “Oscar” programming on Sunday reached 80.748 million unique television viewers across the U.S. – unduplicated Viewers 2+ watching 6-minutes or more during the broadcast.

[iceroll]

+20% Adults 18-34 is amazing since they're the most valuable and difficult to reach TV demographic.  ABC should just keep Seth back for the foreseeable future to bring in those sexy ad $$$.

[bryan]

Are these numbers better than expected?

[iceroll]

Yes definitely, the younger audience really tuned in this year.

[MovieMan89]

Aside from last year to an extent, the show has been nominating movies that people actually see since the TDK snub year, and they've been getting awarded too, so I think that's a large part of why the show is on the comeback in the ratings. That was the problem with the ratings all along. And this year the 7 that had wide releases were all bonafide box office hits. Casting someone that genuinely appealed to young audiences to host was a great move too.

Edited February 25, 2013 by IronMan89

[riczhang]

Number are very good. Highest rated ceremony since 2003(?)

[baumer]

Not surprising that its higher than last year. The Artist appealed to no one.

[iceroll]

I'm surprised last year's Oscar ratings weren't dreadful.  There was nothing appealing about it at all, none of the favorites did well at the box office and Billy Crystal was back for like the 15th time or something.

[MovieMan89]

I'm surprised last year's Oscar ratings weren't dreadful.  There was nothing appealing about it at all, none of the favorites did well at the box office and Billy Crystal was back for like the 15th time or something.

 

I agree, it's surprising last year's ratings were up too, but I think it was mainly due to '09 and '10 having massive box office hits that were nominated (Avatar, Blind Side, Up, TS3, Inception, True Grit) so I think that made the Oscars relevant again to a lot of people and last year's show was able to ride that wave.

[Sims]

Has zero to do with Seth and a lot to do with the commercial success of this year's nominees.

[Impact]

Has zero to do with Seth and a lot to do with the commercial success of this year's nominees.

Agreed. He was hit and miss. I think if he keeps it up he lost tons of the female audience, Jews and Christians it almost seemed last night.

[Impact]

Also not since 2003 has more then 75% of the BP nominees been blockbusters.

Edited February 26, 2013 by Impact

[RichWS]

I would imagine being up 20% with the 18-34 group had more than a little to do with him. 

 

Regardless, I think today's been full of hysterical overreaction. I don't think he lost "tons" of various audiences. Honestly, there's no way in hell I'd come back if I were him. Hosting the Oscars might be one of the most thankless jobs around (unless you're Crystal, of course).

[Impact]

Every winner except the docs, forigen and costumes were blockbusters. Heck even animated short was a blockbuster

[CJohn]

Guys, guys, Seth was a MAJOR HELP with the young demographics. The ratings here were the biggest since 5 years ago.

[Impact]

Yeah true-but yeah it was a strange choice for a host...I think they might not want him back really is the problem.

[Impact]

And Shatner's article at the start of the Oscars came true

[Michael Gary Scott]

None of you people clearly dont watch family guy

[rockNrollaDIM]

Good thing for OZ!

[rockNrollaDIM]

McFarlane:worthy: JLaw Adele These three = ratings gold