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Because Dreamworks thinks any other weekend is bad for it. They were the ones that moved Madagascar 3 back from going up against Ice Age 4. But the schedule isn't finalized yet so I see either Brave or Madagascar moving to August 9, or possibly August 16 if they decide on that.Animation has a history where it is released here later than the majority of territories. Toy Story 3, Cars 2, Despicable Me, Kung Fu Panda 2 all came out 1-2 months after the US date. The distributor thinks that releasing animated movies in May/June when final exams are going on is bad business so they clog up the summer schedule with a ton of animation releases.As I mentioned earlier, Madagascar 3 actually moved from taking on Ice Age 4 to now going up against Brave. Dreamworks is not going to release it in June. July is way too packed and the end of August is where box office declines leading into the fall when school starts. The past 4 years of BO confirm that June and the end of August are the weakest parts of the summer.I took a look at some of the recent animation releases and there are things that stand out. For example, Toy Story 3 made 11.5m here while only making 3.1m in Singapore. Toy Story 3 came out in July while Singapore opened day-date with US. Despicable Me made 2.9m in Singapore but only 1.4m in HK. Despicable Me opened day-date with US in July but came out in August in HK. Hong Kong and Singapore's box office are usually close together so it is interesting to see how much difference animation can make with Asian box office territories.

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Is Ice Age big over there?

<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> Feb. 9 WKD</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> Rank</td> <td bgcolor="#ffffff" colspan="1"> Film Title</td> <td bgcolor="#ffffff" colspan="1"> Distributor</td> <td bgcolor="#ffffff" colspan="1"> Weekend BO</td> <td bgcolor="#ffffff" colspan="1"> Weeks</td> <td bgcolor="#ffffff" colspan="1"> Theaters</td> <td bgcolor="#ffffff" colspan="1"> Per Theater Average</td> <td bgcolor="#ffffff" colspan="1"> % change</td> <td bgcolor="#ffffff" colspan="1"> B.O. Cume</td> </tr> <tr class="1"> <td bgcolor="#ffff00" colspan="1"> 1</td> <td bgcolor="#ffff00" colspan="1"> Romancing In Thin Air</td> <td bgcolor="#ffff00" colspan="1"> Media Asia</td> <td bgcolor="#ffff00" colspan="1"> $499,261</td> <td bgcolor="#ffff00" colspan="1"> 1</td> <td bgcolor="#ffff00" colspan="1"> 39</td> <td bgcolor="#ffff00" colspan="1"> $12,802</td> <td bgcolor="#ffff00" colspan="1"> </td> <td bgcolor="#ffff00" colspan="1"> $499,261</td> </tr> <tr class="1"> <td bgcolor="#ffff00" colspan="1"> 2</td> <td bgcolor="#ffff00" colspan="1"> Contraband</td> <td bgcolor="#ffff00" colspan="1"> Universal Int'l</td> <td bgcolor="#ffff00" colspan="1"> $256,985</td> <td bgcolor="#ffff00" colspan="1"> 1</td> <td bgcolor="#ffff00" colspan="1"> 35</td> <td bgcolor="#ffff00" colspan="1"> $7,342</td> <td bgcolor="#ffff00" colspan="1"> </td> <td bgcolor="#ffff00" colspan="1"> $256,985</td> </tr> <tr class="1"> <td bgcolor="#ffff00" colspan="1"> 3</td> <td bgcolor="#ffff00" colspan="1"> Lady, The</td> <td bgcolor="#ffff00" colspan="1"> Golden Scene</td> <td bgcolor="#ffff00" colspan="1"> $171,366</td> <td bgcolor="#ffff00" colspan="1"> 1</td> <td bgcolor="#ffff00" colspan="1"> 14</td> <td bgcolor="#ffff00" colspan="1"> $12,240</td> <td bgcolor="#ffff00" colspan="1"> </td> <td bgcolor="#ffff00" colspan="1"> $171,366</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 4</td> <td bgcolor="#ffffff" colspan="1"> Viral Factor, The</td> <td bgcolor="#ffffff" colspan="1"> UA Films/Emperor</td> <td bgcolor="#ffffff" colspan="1"> $149,516</td> <td bgcolor="#ffffff" colspan="1"> 4</td> <td bgcolor="#ffffff" colspan="1"> 33</td> <td bgcolor="#ffffff" colspan="1"> $4,531</td> <td bgcolor="#ffffff" colspan="1"> -56%</td> <td bgcolor="#ffffff" colspan="1"> $2,718,508</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 5</td> <td bgcolor="#ffffff" colspan="1"> Chronicle</td> <td bgcolor="#ffffff" colspan="1"> Fox Int'l</td> <td bgcolor="#ffffff" colspan="1"> $132,397</td> <td bgcolor="#ffffff" colspan="1"> 2</td> <td bgcolor="#ffffff" colspan="1"> 32</td> <td bgcolor="#ffffff" colspan="1"> $4,137</td> <td bgcolor="#ffffff" colspan="1"> -76%</td> <td bgcolor="#ffffff" colspan="1"> $823,303</td> </tr> <tr class="1"> <td bgcolor="#ffff00" colspan="1"> 6</td> <td bgcolor="#ffff00" colspan="1"> Star Wars: Episode I - Phantom Menace</td> <td bgcolor="#ffff00" colspan="1"> Fox Int'l</td> <td bgcolor="#ffff00" colspan="1"> $122,714</td> <td bgcolor="#ffff00" colspan="1"> 1</td> <td bgcolor="#ffff00" colspan="1"> 12</td> <td bgcolor="#ffff00" colspan="1"> $10,226</td> <td bgcolor="#ffff00" colspan="1"> </td> <td bgcolor="#ffff00" colspan="1"> $122,714</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 7</td> <td bgcolor="#ffffff" colspan="1"> War Horse</td> <td bgcolor="#ffffff" colspan="1"> Walt Disney Int'l</td> <td bgcolor="#ffffff" colspan="1"> $111,364</td> <td bgcolor="#ffffff" colspan="1"> 2</td> <td bgcolor="#ffffff" colspan="1"> 23</td> <td bgcolor="#ffffff" colspan="1"> $4,842</td> <td bgcolor="#ffffff" colspan="1"> -49%</td> <td bgcolor="#ffffff" colspan="1"> $408,600</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 8</td> <td bgcolor="#ffffff" colspan="1"> Flowers Of War, The</td> <td bgcolor="#ffffff" colspan="1"> Edko</td> <td bgcolor="#ffffff" colspan="1"> $89,306</td> <td bgcolor="#ffffff" colspan="1"> 4</td> <td bgcolor="#ffffff" colspan="1"> 17</td> <td bgcolor="#ffffff" colspan="1"> $5,253</td> <td bgcolor="#ffffff" colspan="1"> -37%</td> <td bgcolor="#ffffff" colspan="1"> $1,243,821</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 9</td> <td bgcolor="#ffffff" colspan="1"> Journey 2: The Mysterious Island</td> <td bgcolor="#ffffff" colspan="1"> Warner Bros Int'l</td> <td bgcolor="#ffffff" colspan="1"> $72,366</td> <td bgcolor="#ffffff" colspan="1"> 4</td> <td bgcolor="#ffffff" colspan="1"> 25</td> <td bgcolor="#ffffff" colspan="1"> $2,895</td> <td bgcolor="#ffffff" colspan="1"> -68%</td> <td bgcolor="#ffffff" colspan="1"> $4,449,590</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 10</td> <td bgcolor="#ffffff" colspan="1"> Ides Of March, The</td> <td bgcolor="#ffffff" colspan="1"> Golden Scene</td> <td bgcolor="#ffffff" colspan="1"> $69,019</td> <td bgcolor="#ffffff" colspan="1"> 2</td> <td bgcolor="#ffffff" colspan="1"> 16</td> <td bgcolor="#ffffff" colspan="1"> $4,314</td> <td bgcolor="#ffffff" colspan="1"> -50%</td> <td bgcolor="#ffffff" colspan="1"> $251,562</td> </tr> </tbody></table>

Below the top 10

<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 11</td> <td bgcolor="#ffffff" colspan="1"> 12</td> <td bgcolor="#ffffff" colspan="1"> New Perfect Two (Perfect Two)</td> <td bgcolor="#ffffff" colspan="1"> Intercontinental</td> <td bgcolor="#ffffff" colspan="1"> $57,531</td> <td bgcolor="#ffffff" colspan="1"> -28.9%</td> <td bgcolor="#ffffff" colspan="1"> 11</td> <td bgcolor="#ffffff" colspan="1"> -</td> <td bgcolor="#ffffff" colspan="1"> $5,230</td> <td bgcolor="#ffffff" colspan="1"> $179,931</td> <td bgcolor="#ffffff" colspan="1"> 2</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 12</td> <td bgcolor="#ffffff" colspan="1"> 9</td> <td bgcolor="#ffffff" colspan="1"> The Descendants</td> <td bgcolor="#ffffff" colspan="1"> Fox</td> <td bgcolor="#ffffff" colspan="1"> $55,509</td> <td bgcolor="#ffffff" colspan="1"> -45.9%</td> <td bgcolor="#ffffff" colspan="1"> 15</td> <td bgcolor="#ffffff" colspan="1"> -6</td> <td bgcolor="#ffffff" colspan="1"> $3,701</td> <td bgcolor="#ffffff" colspan="1"> $620,923</td> <td bgcolor="#ffffff" colspan="1"> 3</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 13</td> <td bgcolor="#ffffff" colspan="1"> 4</td> <td bgcolor="#ffffff" colspan="1"> Ngo Oi Hk Hei Sheung Ka Hei (2012)</td> <td bgcolor="#ffffff" colspan="1"> Intercontinental</td> <td bgcolor="#ffffff" colspan="1"> $45,307</td> <td bgcolor="#ffffff" colspan="1"> -78.3%</td> <td bgcolor="#ffffff" colspan="1"> 25</td> <td bgcolor="#ffffff" colspan="1"> -11</td> <td bgcolor="#ffffff" colspan="1"> $1,812</td> <td bgcolor="#ffffff" colspan="1"> $2,440,075</td> <td bgcolor="#ffffff" colspan="1"> 4</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 14</td> <td bgcolor="#ffffff" colspan="1"> 11</td> <td bgcolor="#ffffff" colspan="1"> J. Edgar</td> <td bgcolor="#ffffff" colspan="1"> WB</td> <td bgcolor="#ffffff" colspan="1"> $32,898</td> <td bgcolor="#ffffff" colspan="1"> -62.5%</td> <td bgcolor="#ffffff" colspan="1"> 9</td> <td bgcolor="#ffffff" colspan="1"> -3</td> <td bgcolor="#ffffff" colspan="1"> $3,655</td> <td bgcolor="#ffffff" colspan="1"> $148,634</td> <td bgcolor="#ffffff" colspan="1"> 2</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 15</td> <td bgcolor="#ffffff" colspan="1"> 10</td> <td bgcolor="#ffffff" colspan="1"> Puss in Boots</td> <td bgcolor="#ffffff" colspan="1"> Intercontinental</td> <td bgcolor="#ffffff" colspan="1"> $26,938</td> <td bgcolor="#ffffff" colspan="1"> -71.6%</td> <td bgcolor="#ffffff" colspan="1"> 16</td> <td bgcolor="#ffffff" colspan="1"> -20</td> <td bgcolor="#ffffff" colspan="1"> $1,684</td> <td bgcolor="#ffffff" colspan="1"> $1,813,452</td> <td bgcolor="#ffffff" colspan="1"> 4</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 16</td> <td bgcolor="#ffffff" colspan="1"> 13</td> <td bgcolor="#ffffff" colspan="1"> Kokuriko-zaka kara</td> <td bgcolor="#ffffff" colspan="1"> Intercontinental</td> <td bgcolor="#ffffff" colspan="1"> $14,621</td> <td bgcolor="#ffffff" colspan="1"> -65.1%</td> <td bgcolor="#ffffff" colspan="1"> 13</td> <td bgcolor="#ffffff" colspan="1"> -12</td> <td bgcolor="#ffffff" colspan="1"> $1,125</td> <td bgcolor="#ffffff" colspan="1"> $760,502</td> <td bgcolor="#ffffff" colspan="1"> 4</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 17</td> <td bgcolor="#ffffff" colspan="1"> 8</td> <td bgcolor="#ffffff" colspan="1"> Alls Well That Ends Well</td> <td bgcolor="#ffffff" colspan="1"> Newport</td> <td bgcolor="#ffffff" colspan="1"> $12,636</td> <td bgcolor="#ffffff" colspan="1"> -89.6%</td> <td bgcolor="#ffffff" colspan="1"> 10</td> <td bgcolor="#ffffff" colspan="1"> -18</td> <td bgcolor="#ffffff" colspan="1"> $1,264</td> <td bgcolor="#ffffff" colspan="1"> $1,550,918</td> <td bgcolor="#ffffff" colspan="1"> 4</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 18</td> <td bgcolor="#ffffff" colspan="1"> 19</td> <td bgcolor="#ffffff" colspan="1"> My Name is Khan</td> <td bgcolor="#ffffff" colspan="1"> n/a</td> <td bgcolor="#ffffff" colspan="1"> $10,809</td> <td bgcolor="#ffffff" colspan="1"> +18.9%</td> <td bgcolor="#ffffff" colspan="1"> 4</td> <td bgcolor="#ffffff" colspan="1"> +3</td> <td bgcolor="#ffffff" colspan="1"> $2,702</td> <td bgcolor="#ffffff" colspan="1"> $87,454</td> <td bgcolor="#ffffff" colspan="1"> 6</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 19</td> <td bgcolor="#ffffff" colspan="1"> 16</td> <td bgcolor="#ffffff" colspan="1"> The Girl with the Dragon Tattoo (2011)</td> <td bgcolor="#ffffff" colspan="1"> Sony</td> <td bgcolor="#ffffff" colspan="1"> $8,726</td> <td bgcolor="#ffffff" colspan="1"> -14.0%</td> <td bgcolor="#ffffff" colspan="1"> 2</td> <td bgcolor="#ffffff" colspan="1"> -1</td> <td bgcolor="#ffffff" colspan="1"> $4,363</td> <td bgcolor="#ffffff" colspan="1"> $1,093,077</td> <td bgcolor="#ffffff" colspan="1"> 6</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 20</td> <td bgcolor="#ffffff" colspan="1"> 15</td> <td bgcolor="#ffffff" colspan="1"> The Muppets</td> <td bgcolor="#ffffff" colspan="1"> Disney</td> <td bgcolor="#ffffff" colspan="1"> $7,545</td> <td bgcolor="#ffffff" colspan="1"> -49.7%</td> <td bgcolor="#ffffff" colspan="1"> 6</td> <td bgcolor="#ffffff" colspan="1"> +3</td> <td bgcolor="#ffffff" colspan="1"> $1,258</td> <td bgcolor="#ffffff" colspan="1"> $304,006</td> <td bgcolor="#ffffff" colspan="1"> 4</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 21</td> <td bgcolor="#ffffff" colspan="1"> 21</td> <td bgcolor="#ffffff" colspan="1"> 3 Idiots</td> <td bgcolor="#ffffff" colspan="1"> EDKO</td> <td bgcolor="#ffffff" colspan="1"> $4,511</td> <td bgcolor="#ffffff" colspan="1"> -12.9%</td> <td bgcolor="#ffffff" colspan="1"> 3</td> <td bgcolor="#ffffff" colspan="1"> -</td> <td bgcolor="#ffffff" colspan="1"> $1,504</td> <td bgcolor="#ffffff" colspan="1"> $3,010,365</td> <td bgcolor="#ffffff" colspan="1"> 24</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 22</td> <td bgcolor="#ffffff" colspan="1"> 17</td> <td bgcolor="#ffffff" colspan="1"> Daai mo seut si (The Great Magician)</td> <td bgcolor="#ffffff" colspan="1"> Lark</td> <td bgcolor="#ffffff" colspan="1"> $4,298</td> <td bgcolor="#ffffff" colspan="1"> -55.8%</td> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> -4</td> <td bgcolor="#ffffff" colspan="1"> $4,298</td> <td bgcolor="#ffffff" colspan="1"> $876,591</td> <td bgcolor="#ffffff" colspan="1"> 5</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 23</td> <td bgcolor="#ffffff" colspan="1"> 14</td> <td bgcolor="#ffffff" colspan="1"> Haywire</td> <td bgcolor="#ffffff" colspan="1"> Deltamac</td> <td bgcolor="#ffffff" colspan="1"> $2,379</td> <td bgcolor="#ffffff" colspan="1"> -92.5%</td> <td bgcolor="#ffffff" colspan="1"> 2</td> <td bgcolor="#ffffff" colspan="1"> -11</td> <td bgcolor="#ffffff" colspan="1"> $1,190</td> <td bgcolor="#ffffff" colspan="1"> $46,724</td> <td bgcolor="#ffffff" colspan="1"> 2</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 24</td> <td bgcolor="#ffffff" colspan="1"> 22</td> <td bgcolor="#ffffff" colspan="1"> The Skin I Live In</td> <td bgcolor="#ffffff" colspan="1"> EDKO</td> <td bgcolor="#ffffff" colspan="1"> $1,687</td> <td bgcolor="#ffffff" colspan="1"> -55.0%</td> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> -1</td> <td bgcolor="#ffffff" colspan="1"> $1,687</td> <td bgcolor="#ffffff" colspan="1"> $433,374</td> <td bgcolor="#ffffff" colspan="1"> 7</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 25</td> <td bgcolor="#ffffff" colspan="1"> 20</td> <td bgcolor="#ffffff" colspan="1"> Gekijouban Naruto: Buraddo purizun</td> <td bgcolor="#ffffff" colspan="1"> n/a</td> <td bgcolor="#ffffff" colspan="1"> $1,555</td> <td bgcolor="#ffffff" colspan="1"> -76.6%</td> <td bgcolor="#ffffff" colspan="1"> 3</td> <td bgcolor="#ffffff" colspan="1"> -2</td> <td bgcolor="#ffffff" colspan="1"> $518</td> <td bgcolor="#ffffff" colspan="1"> $60,086</td> <td bgcolor="#ffffff" colspan="1"> 3</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 26</td> <td bgcolor="#ffffff" colspan="1"> 24</td> <td bgcolor="#ffffff" colspan="1"> Mission: Impossible - Ghost Protocol</td> <td bgcolor="#ffffff" colspan="1"> Intercontinental</td> <td bgcolor="#ffffff" colspan="1"> $1,166</td> <td bgcolor="#ffffff" colspan="1"> -47.6%</td> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> -</td> <td bgcolor="#ffffff" colspan="1"> $1,166</td> <td bgcolor="#ffffff" colspan="1"> $5,704,387</td> <td bgcolor="#ffffff" colspan="1"> 9</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 27</td> <td bgcolor="#ffffff" colspan="1"> 23</td> <td bgcolor="#ffffff" colspan="1"> Un heureux événement (A Happy Event)</td> <td bgcolor="#ffffff" colspan="1"> Golden Scene</td> <td bgcolor="#ffffff" colspan="1"> $934</td> <td bgcolor="#ffffff" colspan="1"> -73.4%</td> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> -1</td> <td bgcolor="#ffffff" colspan="1"> $934</td> <td bgcolor="#ffffff" colspan="1"> $41,199</td> <td bgcolor="#ffffff" colspan="1"> 4</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 28</td> <td bgcolor="#ffffff" colspan="1"> 18</td> <td bgcolor="#ffffff" colspan="1"> Anonymous</td> <td bgcolor="#ffffff" colspan="1"> Sony</td> <td bgcolor="#ffffff" colspan="1"> $353</td> <td bgcolor="#ffffff" colspan="1"> -96.3%</td> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> -2</td> <td bgcolor="#ffffff" colspan="1"> $353</td> <td bgcolor="#ffffff" colspan="1"> $13,677</td> <td bgcolor="#ffffff" colspan="1"> 2</td> </tr> </tbody></table>

That OW is not great for Romancing in Thin Air. Contraband too had a disappointing OW. The Lady did better than expected numbers. It will finish with over $500,000. The Viral Factor is going to end with 2.9m. Chronicle had a bad drop. Star Wars flopped. War Horse had a meh drop. The Flowers of War isn't going to make it to 1.6m but 1.4-1.5m is going to happen. Journey 2 jumped off a cliff again. Beating the original is not going to be easy now although 4.5m is locked. The Ides of March decreased OK.

The Descendants had a good hold after last week's large drop. My Name is Khan looks like it's on a run of its own. $110,000, maybe $120,000, can be achieved before Zindagi Na Milegi Dobara opens.

Top 10 Surprises of 2011

It's that time! Before we begin, let's look at our first honourable mention.

Honourable mention - Johnny English Reborn

Johnny English Reborn took the city by storm (while having to survive one) and opened with a $1,358,742 OW. That was enough to claim #8 OW of the year and book it into the top 15. It just missed cracking the top 10 however, finishing at #11 on the year. It played for 7 weeks and left with a 3.218m total, doubling the original's gross.

As we go through the list, we'll get to more honourable mentions, but let's kick things off, shall we?

10. Transformers: Dark of the Moon

Posted Image

Released: June 28, 2011

OW: $4,302,758 ($5,126,924 incl. previews + Wed.)

Total: $10,883,894

It was the event picture of the summer and of the year. It completely demolished and obliterated everything in its path on its opening weekend. Transformers 3 set new records left and right on its opening including: Biggest 4-day OW, 5-day OW, highest OW admissions, highest PTA ever and it was the first movie to not only break 1m in one day but managed to set a new record of having 3 consecutive days over 1m. Its OW was a world class performance that was never seen before. Just the previous year, Toy Story 3 took the OW reigns from Kung Fu Hustle (both debuted with 3.2m) but no one expected Transformers to kill Toy Story 3's record by 1.1m. It also doesn't factor in its opening day which at the time was the highest non-holiday OD ever. Say what you will about its legs, but its OW alone deserved a place in the top 10.

Then the freefall began. It fell a whopping -63% in its 2nd weekend, failing to hit 2m for a 2nd time. It was overshadowed by the stellar performance of Mr. Popper's Penguins which won admissions 3/4 days. After the overperformance of Popper's, the next weekend featured its arch-nemesis in Harry Potter. No surprise that it fell even harder, this time -64%, but managed to secure another $678,000 in its 3rd weekend. It would officially pass the 10m mark on Wednesday before falling another -53% in its 4th weekend. Little competition in its 5th weekend allowed it to achieve a softer drop but it declined hard in its 6th weekend when the Captain America/Smurfs duo hit the big screens. It's -67% decline officially killed any chance it had with passing 11m and thus it settled with 10.8m.

Transformers run hedged on its OW. Its multiplier was in the 2's so the legs were nothing special but the biggest weekend in history deserves an inclusion into this top 10 list.

Edited by Bluebomb
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<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> Thursday Actuals</td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> February 16</td> </tr> <tr class="1"> <td bgcolor="#003300" colspan="1"> LW</td> <td bgcolor="#003300" colspan="1"> TW</td> <td bgcolor="#003300" colspan="1"> Title</td> <td bgcolor="#003300" colspan="1"> Last Thu. (USD)</td> <td bgcolor="#003300" colspan="1"> Thursday (USD)</td> <td bgcolor="#003300" colspan="1"> % chg</td> <td bgcolor="#003300" colspan="1"> Theaters</td> <td bgcolor="#003300" colspan="1"> Days</td> <td bgcolor="#003300" colspan="1"> Total</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> This Means War</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> $64,833</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 38</td> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> $64,833</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 2</td> <td bgcolor="#ffffff" colspan="1"> Mr. & Mrs. Gambler</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> $46,547</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 30</td> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> $46,547</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> 3</td> <td bgcolor="#ffffff" colspan="1"> Romancing in Thin Air</td> <td bgcolor="#ffffff" colspan="1"> $63,513</td> <td bgcolor="#ffffff" colspan="1"> $29,669</td> <td bgcolor="#ffffff" colspan="1"> -53.3%</td> <td bgcolor="#ffffff" colspan="1"> 38</td> <td bgcolor="#ffffff" colspan="1"> 20</td> <td bgcolor="#ffffff" colspan="1"> $857,474</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 5</td> <td bgcolor="#ffffff" colspan="1"> 4</td> <td bgcolor="#ffffff" colspan="1"> The Lady</td> <td bgcolor="#ffffff" colspan="1"> $22,000</td> <td bgcolor="#ffffff" colspan="1"> $15,150</td> <td bgcolor="#ffffff" colspan="1"> -31.1%</td> <td bgcolor="#ffffff" colspan="1"> 15</td> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> $266,931</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 2</td> <td bgcolor="#ffffff" colspan="1"> 5</td> <td bgcolor="#ffffff" colspan="1"> Contraband</td> <td bgcolor="#ffffff" colspan="1"> $41,865</td> <td bgcolor="#ffffff" colspan="1"> $13,370</td> <td bgcolor="#ffffff" colspan="1"> -68.1%</td> <td bgcolor="#ffffff" colspan="1"> 35</td> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> $392,015</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 6</td> <td bgcolor="#ffffff" colspan="1"> My Week with Marilyn</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> $12,593</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 13</td> <td bgcolor="#ffffff" colspan="1"> 8</td> <td bgcolor="#ffffff" colspan="1"> $30,948</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 7</td> <td bgcolor="#ffffff" colspan="1"> Extremely Loud & Incredibly Close</td> <td bgcolor="#ffffff" colspan="1"> $15,412</td> <td bgcolor="#ffffff" colspan="1"> $10,446</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 16</td> <td bgcolor="#ffffff" colspan="1"> 8</td> <td bgcolor="#ffffff" colspan="1"> $10,446</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 3</td> <td bgcolor="#ffffff" colspan="1"> 8</td> <td bgcolor="#ffffff" colspan="1"> The Viral Factor</td> <td bgcolor="#ffffff" colspan="1"> $25,195</td> <td bgcolor="#ffffff" colspan="1"> $9,335</td> <td bgcolor="#ffffff" colspan="1"> -62.9%</td> <td bgcolor="#ffffff" colspan="1"> 25</td> <td bgcolor="#ffffff" colspan="1"> 22</td> <td bgcolor="#ffffff" colspan="1"> $2,785,451</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 7</td> <td bgcolor="#ffffff" colspan="1"> 9</td> <td bgcolor="#ffffff" colspan="1"> War Horse</td> <td bgcolor="#ffffff" colspan="1"> $15,412</td> <td bgcolor="#ffffff" colspan="1"> $6,568</td> <td bgcolor="#ffffff" colspan="1"> -57.4%</td> <td bgcolor="#ffffff" colspan="1"> 19</td> <td bgcolor="#ffffff" colspan="1"> 22</td> <td bgcolor="#ffffff" colspan="1"> $453,912</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 10</td> <td bgcolor="#ffffff" colspan="1"> Moneyball</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> $5,751</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 10</td> <td bgcolor="#ffffff" colspan="1"> 8</td> <td bgcolor="#ffffff" colspan="1"> $5,751</td> </tr> </tbody></table>

<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> Journey 2: The Mysterious Island</td> <td bgcolor="#ffffff" colspan="1"> $4,484,014</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 3 Idiots</td> <td bgcolor="#ffffff" colspan="1"> $3,012,744</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> I Love Hong Kong 2012</td> <td bgcolor="#ffffff" colspan="1"> $2,456,999</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> Puss in Boots</td> <td bgcolor="#ffffff" colspan="1"> $1,819,995</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> All's Well Ends Well 2012</td> <td bgcolor="#ffffff" colspan="1"> $1,558,605</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> The Flowers of War</td> <td bgcolor="#ffffff" colspan="1"> $1,301,539</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> Chronicle</td> <td bgcolor="#ffffff" colspan="1"> $873,571</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> From Kokuriko Hill</td> <td bgcolor="#ffffff" colspan="1"> $771,598</td> </tr> </tbody></table>

This Means War had a solid opening. It'll take in over $400,000 this weekend. Ok for Mr. & Mrs. Gambler. Not a good drop for Romancing in Thin Air. It will fall even harder on Saturday/Sunday but will pass 1m this weekend. The Lady had an excellent drop. It could have a decline of only 15-20% this weekend. Weak for Contraband. $550,000-$600,000 looks likely. Good for My Week with Marilyn. It could start off with $125,000. Extremely Loud did OK but not great. The Viral Factor had a huge decrease but it will slide towards 2.9m. War Horse could be running towards $575,000. Moneyball had a soft beginning.

Journey 2 will pass 4.5m either by the weekend or on Monday. Beating the original will depend on how many showtimes it gets next weekend. Hong Kong's 3 Idiots gross is so close to 3 Idiots South Korea's gross. It'll get there. The Flowers of War will close up shop with about 1.45m. Chronicle will get to $900,000 but 1m looks out of reach.

<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> Friday adm.</td> <td bgcolor="#ffffff" colspan="1"> (so far)</td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> February 17</td> </tr> <tr class="1"> <td bgcolor="#00ffff" colspan="1"> Rank</td> <td bgcolor="#00ffff" colspan="1"> Title</td> <td bgcolor="#00ffff" colspan="1"> LW</td> <td bgcolor="#00ffff" colspan="1"> TW</td> <td bgcolor="#00ffff" colspan="1"> WKD % chg</td> <td bgcolor="#00ffff" colspan="1"> QD % chg</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> This Means War</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 3,370</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> +38.7%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 2</td> <td bgcolor="#ffffff" colspan="1"> Romancing in Thin Air</td> <td bgcolor="#ffffff" colspan="1"> 6,341</td> <td bgcolor="#ffffff" colspan="1"> 3,046</td> <td bgcolor="#ffffff" colspan="1"> -52.0%</td> <td bgcolor="#ffffff" colspan="1"> +42.5%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 3</td> <td bgcolor="#ffffff" colspan="1"> The Lady</td> <td bgcolor="#ffffff" colspan="1"> 2,664</td> <td bgcolor="#ffffff" colspan="1"> 2,311</td> <td bgcolor="#ffffff" colspan="1"> -13.3%</td> <td bgcolor="#ffffff" colspan="1"> +109.7%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 4</td> <td bgcolor="#ffffff" colspan="1"> Mr. & Mrs. Gambler</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 1,622</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> +21.3%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 5</td> <td bgcolor="#ffffff" colspan="1"> My Week with Marilyn</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 1,213</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> +27.4%</td> </tr> </tbody></table>

<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> Friday adm.</td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> February 17</td> </tr> <tr class="1"> <td bgcolor="#00ffff" colspan="1"> Rank</td> <td bgcolor="#00ffff" colspan="1"> Title</td> <td bgcolor="#00ffff" colspan="1"> LW</td> <td bgcolor="#00ffff" colspan="1"> TW</td> <td bgcolor="#00ffff" colspan="1"> WKD % chg</td> <td bgcolor="#00ffff" colspan="1"> QD % chg</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> This Means War</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 10,048</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> +82.7%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 2</td> <td bgcolor="#ffffff" colspan="1"> Romancing in Thin Air</td> <td bgcolor="#ffffff" colspan="1"> 14,573</td> <td bgcolor="#ffffff" colspan="1"> 7,324</td> <td bgcolor="#ffffff" colspan="1"> -49.7%</td> <td bgcolor="#ffffff" colspan="1"> +101.5%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 3</td> <td bgcolor="#ffffff" colspan="1"> Mr. & Mrs. Gambler</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 7,146</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> +83.7%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 4</td> <td bgcolor="#ffffff" colspan="1"> The Lady</td> <td bgcolor="#ffffff" colspan="1"> 6,068</td> <td bgcolor="#ffffff" colspan="1"> 4,522</td> <td bgcolor="#ffffff" colspan="1"> -25.5%</td> <td bgcolor="#ffffff" colspan="1"> +111.3%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 5</td> <td bgcolor="#ffffff" colspan="1"> My Week with Marilyn</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 3,249</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> +92.2%</td> </tr> </tbody></table>

I suspect that these gigantic increases were a result of the admissions site going down and losing admissions and not by a surge in admissions on Friday.

Edited by Bluebomb
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<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> Saturday adm.</td> <td bgcolor="#ffffff" colspan="1"> (so far)</td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> February 18</td> </tr> <tr class="1"> <td bgcolor="#00ffff" colspan="1"> Rank</td> <td bgcolor="#00ffff" colspan="1"> Title</td> <td bgcolor="#00ffff" colspan="1"> LW</td> <td bgcolor="#00ffff" colspan="1"> TW</td> <td bgcolor="#00ffff" colspan="1"> WKD % chg</td> <td bgcolor="#00ffff" colspan="1"> QD % chg</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> Romancing in Thin Air</td> <td bgcolor="#ffffff" colspan="1"> 10,435</td> <td bgcolor="#ffffff" colspan="1"> 4,057</td> <td bgcolor="#ffffff" colspan="1"> -61.1%</td> <td bgcolor="#ffffff" colspan="1"> +33.2%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 2</td> <td bgcolor="#ffffff" colspan="1"> This Means War</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 4,055</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> +20.3%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 3</td> <td bgcolor="#ffffff" colspan="1"> The Lady</td> <td bgcolor="#ffffff" colspan="1"> 3,985</td> <td bgcolor="#ffffff" colspan="1"> 3,240</td> <td bgcolor="#ffffff" colspan="1"> -18.7%</td> <td bgcolor="#ffffff" colspan="1"> +40.2%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 4</td> <td bgcolor="#ffffff" colspan="1"> Mr. & Mrs. Gambler</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 2,660</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> +64.0%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 5</td> <td bgcolor="#ffffff" colspan="1"> My Week with Marilyn</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 2,021</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> +66.6%</td> </tr> </tbody></table>

<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> Saturday adm.</td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> February 18</td> </tr> <tr class="1"> <td bgcolor="#00ffff" colspan="1"> Rank</td> <td bgcolor="#00ffff" colspan="1"> Title</td> <td bgcolor="#00ffff" colspan="1"> LW</td> <td bgcolor="#00ffff" colspan="1"> TW</td> <td bgcolor="#00ffff" colspan="1"> WKD % chg</td> <td bgcolor="#00ffff" colspan="1"> QD % chg</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> This Means War</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 16,677</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> +66.0%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 2</td> <td bgcolor="#ffffff" colspan="1"> Mr. & Mrs. Gambler</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 12,848</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> +79.8%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 3</td> <td bgcolor="#ffffff" colspan="1"> Romancing in Thin Air</td> <td bgcolor="#ffffff" colspan="1"> 28,159</td> <td bgcolor="#ffffff" colspan="1"> 11,572</td> <td bgcolor="#ffffff" colspan="1"> -58.9%</td> <td bgcolor="#ffffff" colspan="1"> +58.0%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 4</td> <td bgcolor="#ffffff" colspan="1"> The Lady</td> <td bgcolor="#ffffff" colspan="1"> 9,909</td> <td bgcolor="#ffffff" colspan="1"> 9,072</td> <td bgcolor="#ffffff" colspan="1"> -8.4%</td> <td bgcolor="#ffffff" colspan="1"> +100.6%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 5</td> <td bgcolor="#ffffff" colspan="1"> My Week with Marilyn</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 5,314</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> +63.6%</td> </tr> </tbody></table>

<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> Sunday adm.</td> <td bgcolor="#ffffff" colspan="1"> (so far)</td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> February 19</td> </tr> <tr class="1"> <td bgcolor="#00ffff" colspan="1"> Rank</td> <td bgcolor="#00ffff" colspan="1"> Title</td> <td bgcolor="#00ffff" colspan="1"> LW</td> <td bgcolor="#00ffff" colspan="1"> TW</td> <td bgcolor="#00ffff" colspan="1"> WKD % chg</td> <td bgcolor="#00ffff" colspan="1"> QD % chg</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> This Means War</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 4,374</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> +7.9%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 2</td> <td bgcolor="#ffffff" colspan="1"> Romancing in Thin Air</td> <td bgcolor="#ffffff" colspan="1"> 10,951</td> <td bgcolor="#ffffff" colspan="1"> 3,976</td> <td bgcolor="#ffffff" colspan="1"> -63.7%</td> <td bgcolor="#ffffff" colspan="1"> -2.0%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 3</td> <td bgcolor="#ffffff" colspan="1"> The Lady</td> <td bgcolor="#ffffff" colspan="1"> 4,709</td> <td bgcolor="#ffffff" colspan="1"> 3,728</td> <td bgcolor="#ffffff" colspan="1"> -20.8%</td> <td bgcolor="#ffffff" colspan="1"> +15.1%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 4</td> <td bgcolor="#ffffff" colspan="1"> Mr. & Mrs. Gambler</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 3,168</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> +19.1%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 5</td> <td bgcolor="#ffffff" colspan="1"> My Week with Marilyn</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 1,728</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> -14.5%</td> </tr> </tbody></table>

<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> Sunday adm.</td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> February 19</td> </tr> <tr class="1"> <td bgcolor="#00ffff" colspan="1"> Rank</td> <td bgcolor="#00ffff" colspan="1"> Title</td> <td bgcolor="#00ffff" colspan="1"> LW</td> <td bgcolor="#00ffff" colspan="1"> TW</td> <td bgcolor="#00ffff" colspan="1"> WKD % chg</td> <td bgcolor="#00ffff" colspan="1"> QD % chg</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> This Means War</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 14,213</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> -14.8%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 2</td> <td bgcolor="#ffffff" colspan="1"> Mr. & Mrs. Gambler</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 12,177</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> -5.2%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 3</td> <td bgcolor="#ffffff" colspan="1"> Romancing in Thin Air</td> <td bgcolor="#ffffff" colspan="1"> 23,018</td> <td bgcolor="#ffffff" colspan="1"> 9,072</td> <td bgcolor="#ffffff" colspan="1"> -60.6%</td> <td bgcolor="#ffffff" colspan="1"> -21.6%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 4</td> <td bgcolor="#ffffff" colspan="1"> The Lady</td> <td bgcolor="#ffffff" colspan="1"> 9,898</td> <td bgcolor="#ffffff" colspan="1"> 7,897</td> <td bgcolor="#ffffff" colspan="1"> -20.2%</td> <td bgcolor="#ffffff" colspan="1"> -13.0%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 5</td> <td bgcolor="#ffffff" colspan="1"> Extremely Loud & Incredibly Close</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 4,073</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> --</td> </tr> </tbody></table>

<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> Weekend adm.</td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> Feb 16-19</td> </tr> <tr class="1"> <td bgcolor="#00ffff" colspan="1"> Rank</td> <td bgcolor="#00ffff" colspan="1"> Title</td> <td bgcolor="#00ffff" colspan="1"> LW</td> <td bgcolor="#00ffff" colspan="1"> TW</td> <td bgcolor="#00ffff" colspan="1"> % chg</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> This Means War</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 46,439</td> <td bgcolor="#ffffff" colspan="1"> --</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 2</td> <td bgcolor="#ffffff" colspan="1"> Mr. & Mrs. Gambler</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 36,061</td> <td bgcolor="#ffffff" colspan="1"> --</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 3</td> <td bgcolor="#ffffff" colspan="1"> Romancing in Thin Air</td> <td bgcolor="#ffffff" colspan="1"> 76,260</td> <td bgcolor="#ffffff" colspan="1"> 31,602</td> <td bgcolor="#ffffff" colspan="1"> -58.6%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 4</td> <td bgcolor="#ffffff" colspan="1"> The Lady</td> <td bgcolor="#ffffff" colspan="1"> 29,828</td> <td bgcolor="#ffffff" colspan="1"> 23,631</td> <td bgcolor="#ffffff" colspan="1"> -20.8%</td> </tr> </tbody></table>

<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> Weekend Estimates</td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> February 16</td> </tr> <tr class="1"> <td bgcolor="#00ffff" colspan="1"> Rank</td> <td bgcolor="#00ffff" colspan="1"> Title</td> <td bgcolor="#00ffff" colspan="1"> TW (est.)</td> <td bgcolor="#00ffff" colspan="1"> % chg</td> <td bgcolor="#00ffff" colspan="1"> Total (est.)</td> </tr> <tr class="1"> <td bgcolor="#ffff00" colspan="1"> 1</td> <td bgcolor="#ffff00" colspan="1"> This Means War</td> <td bgcolor="#ffff00" colspan="1"> $420,000</td> <td bgcolor="#ffff00" colspan="1"> </td> <td bgcolor="#ffff00" colspan="1"> $420,000</td> </tr> <tr class="1"> <td bgcolor="#ffff00" colspan="1"> 2</td> <td bgcolor="#ffff00" colspan="1"> Mr. & Mrs. Gambler</td> <td bgcolor="#ffff00" colspan="1"> $320,000</td> <td bgcolor="#ffff00" colspan="1"> </td> <td bgcolor="#ffff00" colspan="1"> $320,000</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 3</td> <td bgcolor="#ffffff" colspan="1"> Romancing in Thin Air</td> <td bgcolor="#ffffff" colspan="1"> $210,000</td> <td bgcolor="#ffffff" colspan="1"> -58.0%</td> <td bgcolor="#ffffff" colspan="1"> $1,033,000</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 4</td> <td bgcolor="#ffffff" colspan="1"> The Lady</td> <td bgcolor="#ffffff" colspan="1"> $150,000</td> <td bgcolor="#ffffff" colspan="1"> -12.3%</td> <td bgcolor="#ffffff" colspan="1"> $401,500</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 5</td> <td bgcolor="#ffffff" colspan="1"> Contraband</td> <td bgcolor="#ffffff" colspan="1"> $100,000</td> <td bgcolor="#ffffff" colspan="1"> -61.1%</td> <td bgcolor="#ffffff" colspan="1"> $480,000</td> </tr> </tbody></table>

Ho-hum start for This Means War. While it did much better than Contraband, this film had 3 marketable actors and the proximity to Valentine's Day to enhance its grosses. Quite good for Mr. & Mrs. Gambler. Bad WOM from Romancing may have led to a few more walk-ins for this movie. Speaking of, Romancing in Thin Air sank. After Valentine's Day was over, people stayed away from this. General consensus seems to be that the storytelling hampered the film the most. After last year's success with Don't Go Breaking My Heart, Louis Koo will file this film away for a while. The Lady had an exquisite hold. Helped by the actual Aung San Suu Kyi making the news, it also seems like good WOM about the acting is pushing people to watch this. Contraband rounds out the top 5 with a big decline thanks to new competition. My Week with Marilyn landed somewhere in the top 6, I think. Without previews, this could stand at #6, but factoring in previews, it could sneak into the top 5. It will start with about $85,000 for this weekend with a total just over $100,000.

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February 23 Predictions

Honourable mention - The Hangover 2

The Hangover 2 took care of business and delivered a strong $528,954 opening. It passed the original's gross in 1 week. It had good drops up until its 5th weekend where it got crushed by Transformers. It ended with $1.6m, more than double the original's gross and showed that Hollywood comedies still had a place in Hong Kong.

9. X-Men: First Class

Posted Image

Released: June 2, 2011

OW: $1,180,064

Total: $3,325,094

June 2 was not only the right time for comedies but also for superheroes. X-Men: First Class was the main attraction and attracted a huge turnout to the tune of $1.18m in its opening weekend. While that OW number was behind The Last Stand's 7 day gross, it was ahead of Wolverine's 5-day OW. It shrugged off the competition from The Hangover 2 and it had a promising start. The best part came later.

In its 2nd weekend, X-Men survived the typical X-Men dive into the abyss with a 53% drop. That drop was by far its best as the previous 2 X-Men films jumped off a cliff with a 60% drop or higher. That low drop by X-Men standards saw it lose #1 to Super 8 by just $16,000. For a movie that didn't get IMAX, it was fantastic news. Its 2nd weekend saw its total flash up to 2.3m, beating Wolverine and $400,000 behind The Last Stand. The real problem though was how would it stack up against Green Lantern, its brethren?

It soldiered on just fine, scoring a 44% decline even with the big competition. Its cume now stood past 2.8m and it moved ahead of The Last Stand on the same weekend to become the highest X-Men movie in the franchise. While many thought that Green Lantern would be its deathblow, it turned out to be its 2nd strongest hold of its run.

Turning it on even more, it slid just 32% in its 4th weekend and ran up its total to 3.19m.

There was no escaping a terrible drop its 5th weekend as Transformers pounced on every screen given to it and First Class scraped a $41,000 weekend for a 81% nosedive. It did not end the way it started, however, as it sputtered out of control and left Hong Kong with falls of 82% and 93% in its 6th and 7th weekends respectively.

In the end, it not only doubled Green Lantern's gross but it was the only one of the 4 superhero movies that broke 3m. Adding to the fact that the other 3 were in 3D while this was not was a huge factor. Furthermore, it handily defeated the rest of the X-Men films by a margin and kept up with the many male driven films by posting solid drops in its first 4 weekends.

Edited by Bluebomb
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Thursday schedules

<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#00ffff" colspan="1"> Palace IFC</td> <td bgcolor="#00ffff" colspan="1"> </td> <td bgcolor="#00ffff" colspan="1"> </td> </tr> <tr class="1"> <td bgcolor="#00ffff" colspan="1"> New</td> <td bgcolor="#00ffff" colspan="1"> Holdovers</td> <td bgcolor="#00ffff" colspan="1"> Leaving</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> Hugo 3D - 4 showings</td> <td bgcolor="#ffffff" colspan="1"> La Délicatesse - 1 showing (▼ 3)</td> <td bgcolor="#ffffff" colspan="1"> </td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> The Artist - 6 showings</td> <td bgcolor="#ffffff" colspan="1"> Extremely Loud & Incredibly Close - 2 showings (▼ 5)</td> <td bgcolor="#ffffff" colspan="1"> </td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> Moneyball - 2 showings (▼ 5)</td> <td bgcolor="#ffffff" colspan="1"> </td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> My Week with Marilyn - 3 showings (▼ 5)</td> <td bgcolor="#ffffff" colspan="1"> </td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> This Means War - 4 showings (▲ 2)</td> <td bgcolor="#ffffff" colspan="1"> </td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> The Lady - 3 showings (▼ 5)</td> <td bgcolor="#ffffff" colspan="1"> </td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> The Ides of March - 1 showing (-)</td> <td bgcolor="#ffffff" colspan="1"> </td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> The Descendants - 1 showing (-)</td> <td bgcolor="#ffffff" colspan="1"> </td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> The Flowers of War - 1 showing (-)</td> <td bgcolor="#ffffff" colspan="1"> </td> </tr> </tbody></table>

<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#000080" colspan="1"> Festival Walk</td> <td bgcolor="#000080" colspan="1"> </td> <td bgcolor="#000080" colspan="1"> </td> </tr> <tr class="1"> <td bgcolor="#000080" colspan="1"> New</td> <td bgcolor="#000080" colspan="1"> Holdovers</td> <td bgcolor="#000080" colspan="1"> Leaving</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> Hugo 3D - 5 showings</td> <td bgcolor="#ffffff" colspan="1"> Extremely Loud & Incredibly Close - 2 showings (▼ 5)</td> <td bgcolor="#ffffff" colspan="1"> La Délicatesse</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> Safe House - 5 showings</td> <td bgcolor="#ffffff" colspan="1"> Moneyball - 2 showings (▼ 5)</td> <td bgcolor="#ffffff" colspan="1"> Contraband</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> Underworld: Awakening 3D - 5 showings</td> <td bgcolor="#ffffff" colspan="1"> My Week with Marilyn - 3 showings (▼ 5)</td> <td bgcolor="#ffffff" colspan="1"> Beauty & the Beast 3D</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> The Artist - 6 showings</td> <td bgcolor="#ffffff" colspan="1"> This Means War - 6 showings (-)</td> <td bgcolor="#ffffff" colspan="1"> </td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> Romancing in Thin Air - 1 showing (▼ 3)</td> <td bgcolor="#ffffff" colspan="1"> </td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> The Lady - 2 showings (▼ 4)</td> <td bgcolor="#ffffff" colspan="1"> </td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> War Horse - 1 showing (-)</td> <td bgcolor="#ffffff" colspan="1"> </td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> The Ides of March - 1 showing (-)</td> <td bgcolor="#ffffff" colspan="1"> </td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> The Descendants - 1 showing (-)</td> <td bgcolor="#ffffff" colspan="1"> </td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> The Flowers of War - 1 showing (-)</td> <td bgcolor="#ffffff" colspan="1"> </td> </tr> </tbody></table>

<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#000000" colspan="1"> Langham Place</td> <td bgcolor="#000000" colspan="1"> </td> <td bgcolor="#000000" colspan="1"> </td> </tr> <tr class="1"> <td bgcolor="#000000" colspan="1"> New</td> <td bgcolor="#000000" colspan="1"> Holdovers</td> <td bgcolor="#000000" colspan="1"> Leaving</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> Hugo 3D - 5 showings</td> <td bgcolor="#ffffff" colspan="1"> This Means War - 5 showings (▼ 7)</td> <td bgcolor="#ffffff" colspan="1"> Star Wars Episode 1: The Phantom Menace 3D</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> Safe House - 6 showings</td> <td bgcolor="#ffffff" colspan="1"> Extremely Loud & Incredibly Close - 1 showing (▼ 2)</td> <td bgcolor="#ffffff" colspan="1"> Contraband</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> Underworld: Awakening 3D - 6 showings</td> <td bgcolor="#ffffff" colspan="1"> Mr. & Mrs. Gambler - 3 showings (▼ 7)</td> <td bgcolor="#ffffff" colspan="1"> Chronicle</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> The Artist - 5 showings</td> <td bgcolor="#ffffff" colspan="1"> Romancing in Thin Air - 1 showing (▼ 6)</td> <td bgcolor="#ffffff" colspan="1"> War Horse</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> Love - 6 showings</td> <td bgcolor="#ffffff" colspan="1"> My Week with Marilyn - 3 showings (▼ 4)</td> <td bgcolor="#ffffff" colspan="1"> New Perfect Two</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> The Viral Factor - 2 showings (▼ 4)</td> <td bgcolor="#ffffff" colspan="1"> Journey 2: The Mysterious Island 3D</td> </tr> </tbody></table>15-20 theaters are picking up The Artist. Just looking at theater schedules today, Hugo and Underworld are in the wide release range but it looks like neither will get ultra wide treatment. Underworld 4 still has the edge in theater counts. Meanwhile, Love might get the nod above both of them. It is already in 25 theaters so far and there are still more theaters that haven't released their Thursday schedule yet. Safe House is also doing OK with theater counts. It's been booked in about 20-25 theaters.

This Means War and Mr. & Mrs. Gambler are getting the majority of the screens left. Big losers this week include The Viral Factor, The Flowers of War, Contraband, War Horse. Romancing in Thin Air will lose a lot of showtimes this week but a sizable amount of theaters will continue showing this once a day.

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Looking forward to your top ten.

Thanks for reading and giving me feedback.

Weekend Actuals (openers) + Totals

1 Romancing in Thin Air - $1,026,707

2 This Means War - $405,016 (weekend actual)

3 Mr. & Mrs. Gambler - $301,828 (weekend actual)

4 The Lady - $386,256

5 Contraband - $453,813

6 The Viral Factor - $2,831,460

7 My Week With Marilyn - $100,961 (weekend actual)

8 War Horse - $500,919

9 Extremely Loud & Incredibly Close - $90,605 (weekend actual)

10 Star Wars: Episode I 3D - $193,865

Not much different from estimates.

Updated February 23 Predictions

1. Underworld: Awakening - $530,000

2. Hugo - $420,000

3. Love - $350,000/$400,000

4. Safe House - $230,000

5. Mr. & Mrs. Gambler - $150,000

Hugo is getting less screens than Underworld and Love so I think its chances #1 are much lower now. I don't expect Underworld to do any fantastic business but it'll be enough for #1. Love is the big change up. It is doing very well in China and Taiwan where it has already made $40m CNY and $60m NTD respectively. It also did excellent last weekend in North America where it made $83,178 for a PTA of $11,883. Here, it has the most screens of any opener and is performing the best of any of the new releases so far.

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Feb. 16 Weekend Actuals<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> Feb. 16 WKD</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> Rank</td> <td bgcolor="#ffffff" colspan="1"> Film Title</td> <td bgcolor="#ffffff" colspan="1"> Distributor</td> <td bgcolor="#ffffff" colspan="1"> Weekend BO</td> <td bgcolor="#ffffff" colspan="1"> Weeks</td> <td bgcolor="#ffffff" colspan="1"> Theaters</td> <td bgcolor="#ffffff" colspan="1"> Per Theater Average</td> <td bgcolor="#ffffff" colspan="1"> % change</td> <td bgcolor="#ffffff" colspan="1"> B.O. Cume</td> </tr> <tr class="1"> <td bgcolor="#ffff00" colspan="1"> 1</td> <td bgcolor="#ffff00" colspan="1"> This Means War</td> <td bgcolor="#ffff00" colspan="1"> Fox Int'l</td> <td bgcolor="#ffff00" colspan="1"> $405,238</td> <td bgcolor="#ffff00" colspan="1"> 1</td> <td bgcolor="#ffff00" colspan="1"> 35</td> <td bgcolor="#ffff00" colspan="1"> $11,578</td> <td bgcolor="#ffff00" colspan="1"> </td> <td bgcolor="#ffff00" colspan="1"> $568,594</td> </tr> <tr class="1"> <td bgcolor="#ffff00" colspan="1"> 2</td> <td bgcolor="#ffff00" colspan="1"> Mr. & Mrs. Gambler</td> <td bgcolor="#ffff00" colspan="1"> Newport Ent.</td> <td bgcolor="#ffff00" colspan="1"> $303,310</td> <td bgcolor="#ffff00" colspan="1"> 1</td> <td bgcolor="#ffff00" colspan="1"> 30</td> <td bgcolor="#ffff00" colspan="1"> $10,110</td> <td bgcolor="#ffff00" colspan="1"> </td> <td bgcolor="#ffff00" colspan="1"> $438,946</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 3</td> <td bgcolor="#ffffff" colspan="1"> Romancing In Thin Air</td> <td bgcolor="#ffffff" colspan="1"> Media Asia</td> <td bgcolor="#ffffff" colspan="1"> $197,449</td> <td bgcolor="#ffffff" colspan="1"> 2</td> <td bgcolor="#ffffff" colspan="1"> 38</td> <td bgcolor="#ffffff" colspan="1"> $5,196</td> <td bgcolor="#ffffff" colspan="1"> -60%</td> <td bgcolor="#ffffff" colspan="1"> $1,079,286</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 4</td> <td bgcolor="#ffffff" colspan="1"> Lady, The</td> <td bgcolor="#ffffff" colspan="1"> Golden Scene</td> <td bgcolor="#ffffff" colspan="1"> $134,477</td> <td bgcolor="#ffffff" colspan="1"> 2</td> <td bgcolor="#ffffff" colspan="1"> 14</td> <td bgcolor="#ffffff" colspan="1"> $9,606</td> <td bgcolor="#ffffff" colspan="1"> -22%</td> <td bgcolor="#ffffff" colspan="1"> $430,530</td> </tr> <tr class="1"> <td bgcolor="#ffff00" colspan="1"> 5</td> <td bgcolor="#ffff00" colspan="1"> My Week With Marilyn</td> <td bgcolor="#ffff00" colspan="1"> Sundream</td> <td bgcolor="#ffff00" colspan="1"> $100,998</td> <td bgcolor="#ffff00" colspan="1"> 1</td> <td bgcolor="#ffff00" colspan="1"> 13</td> <td bgcolor="#ffff00" colspan="1"> $7,769</td> <td bgcolor="#ffff00" colspan="1"> </td> <td bgcolor="#ffff00" colspan="1"> $129,405</td> </tr> <tr class="1"> <td bgcolor="#ffff00" colspan="1"> 6</td> <td bgcolor="#ffff00" colspan="1"> Extremely Loud & Incredibly Close</td> <td bgcolor="#ffff00" colspan="1"> Warner Bros Int'l</td> <td bgcolor="#ffff00" colspan="1"> $90,639</td> <td bgcolor="#ffff00" colspan="1"> 1</td> <td bgcolor="#ffff00" colspan="1"> 15</td> <td bgcolor="#ffff00" colspan="1"> $6,043</td> <td bgcolor="#ffff00" colspan="1"> </td> <td bgcolor="#ffff00" colspan="1"> $123,825</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 7</td> <td bgcolor="#ffffff" colspan="1"> Contraband</td> <td bgcolor="#ffffff" colspan="1"> Universal Int'l</td> <td bgcolor="#ffffff" colspan="1"> $75,726</td> <td bgcolor="#ffffff" colspan="1"> 2</td> <td bgcolor="#ffffff" colspan="1"> 35</td> <td bgcolor="#ffffff" colspan="1"> $2,164</td> <td bgcolor="#ffffff" colspan="1"> -71%</td> <td bgcolor="#ffffff" colspan="1"> $479,446</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 8</td> <td bgcolor="#ffffff" colspan="1"> Viral Factor, The</td> <td bgcolor="#ffffff" colspan="1"> UA Films/Emperor</td> <td bgcolor="#ffffff" colspan="1"> $55,356</td> <td bgcolor="#ffffff" colspan="1"> 5</td> <td bgcolor="#ffffff" colspan="1"> 24</td> <td bgcolor="#ffffff" colspan="1"> $2,306</td> <td bgcolor="#ffffff" colspan="1"> -63%</td> <td bgcolor="#ffffff" colspan="1"> $2,855,575</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 9</td> <td bgcolor="#ffffff" colspan="1"> War Horse</td> <td bgcolor="#ffffff" colspan="1"> Walt Disney Int'l</td> <td bgcolor="#ffffff" colspan="1"> $53,490</td> <td bgcolor="#ffffff" colspan="1"> 3</td> <td bgcolor="#ffffff" colspan="1"> 18</td> <td bgcolor="#ffffff" colspan="1"> $2,972</td> <td bgcolor="#ffffff" colspan="1"> -52%</td> <td bgcolor="#ffffff" colspan="1"> $519,353</td> </tr> <tr class="1"> <td bgcolor="#ffff00" colspan="1"> 10</td> <td bgcolor="#ffff00" colspan="1"> Moneyball</td> <td bgcolor="#ffff00" colspan="1"> Sony Int'l</td> <td bgcolor="#ffff00" colspan="1"> $45,981</td> <td bgcolor="#ffff00" colspan="1"> 1</td> <td bgcolor="#ffff00" colspan="1"> 10</td> <td bgcolor="#ffff00" colspan="1"> $4,598</td> <td bgcolor="#ffff00" colspan="1"> </td> <td bgcolor="#ffff00" colspan="1"> $60,336</td> </tr> </tbody></table>

Not bad for This Means War. Mr. & Mrs. Gambler had an impressive opening. Terrible drop for Romancing in Thin Air. The Lady had an excellent hold. My Week with Marilyn's Valentine's Day sneaks didn't add much to its weekend total. Extremely Loud didn't do well. Huge drop for Contraband but that was no surprise. The Viral Factor also got hit hard by This Means War. War Horse's run has been unspectacular. OK opening, mediocre legs. Moneyball did really poor but no one knows what baseball is over here.

<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> Thursday adm.</td> <td bgcolor="#ffffff" colspan="1"> (so far)</td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> February 23</td> </tr> <tr class="1"> <td bgcolor="#00ffff" colspan="1"> Rank</td> <td bgcolor="#00ffff" colspan="1"> Title</td> <td bgcolor="#00ffff" colspan="1"> LW</td> <td bgcolor="#00ffff" colspan="1"> TW</td> <td bgcolor="#00ffff" colspan="1"> % chg</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> Underworld: Awakening 3D</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 4,916</td> <td bgcolor="#ffffff" colspan="1"> --</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 2</td> <td bgcolor="#ffffff" colspan="1"> Hugo 3D</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 1,926</td> <td bgcolor="#ffffff" colspan="1"> --</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 3</td> <td bgcolor="#ffffff" colspan="1"> Safe House</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 1,318</td> <td bgcolor="#ffffff" colspan="1"> --</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 4</td> <td bgcolor="#ffffff" colspan="1"> This Means War</td> <td bgcolor="#ffffff" colspan="1"> 2,430</td> <td bgcolor="#ffffff" colspan="1"> 1,273</td> <td bgcolor="#ffffff" colspan="1"> -47.6%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 5</td> <td bgcolor="#ffffff" colspan="1"> Mr. & Mrs. Gambler</td> <td bgcolor="#ffffff" colspan="1"> 1,337</td> <td bgcolor="#ffffff" colspan="1"> 1,114</td> <td bgcolor="#ffffff" colspan="1"> -16.7%</td> </tr> </tbody></table>

<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> Thursday adm.</td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> February 23</td> </tr> <tr class="1"> <td bgcolor="#00ffff" colspan="1"> Rank</td> <td bgcolor="#00ffff" colspan="1"> Title</td> <td bgcolor="#00ffff" colspan="1"> LW</td> <td bgcolor="#00ffff" colspan="1"> TW</td> <td bgcolor="#00ffff" colspan="1"> % chg</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> Underworld: Awakening 3D</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 8,437</td> <td bgcolor="#ffffff" colspan="1"> --</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 2</td> <td bgcolor="#ffffff" colspan="1"> This Means War</td> <td bgcolor="#ffffff" colspan="1"> 5,501</td> <td bgcolor="#ffffff" colspan="1"> 3,488</td> <td bgcolor="#ffffff" colspan="1"> -36.6%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 3</td> <td bgcolor="#ffffff" colspan="1"> Safe House</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 3,382</td> <td bgcolor="#ffffff" colspan="1"> --</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 4</td> <td bgcolor="#ffffff" colspan="1"> Hugo 3D</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 2,945</td> <td bgcolor="#ffffff" colspan="1"> --</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 5</td> <td bgcolor="#ffffff" colspan="1"> Mr. & Mrs. Gambler</td> <td bgcolor="#ffffff" colspan="1"> 3,890</td> <td bgcolor="#ffffff" colspan="1"> 2,867</td> <td bgcolor="#ffffff" colspan="1"> -26.3%</td> </tr> </tbody></table>

<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> Thursday Actuals</td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> February 23</td> </tr> <tr class="1"> <td bgcolor="#003300" colspan="1"> LW</td> <td bgcolor="#003300" colspan="1"> TW</td> <td bgcolor="#003300" colspan="1"> Title</td> <td bgcolor="#003300" colspan="1"> Last Thu. (USD)</td> <td bgcolor="#003300" colspan="1"> Thursday (USD)</td> <td bgcolor="#003300" colspan="1"> % chg</td> <td bgcolor="#003300" colspan="1"> Theaters</td> <td bgcolor="#003300" colspan="1"> Days</td> <td bgcolor="#003300" colspan="1"> Total</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> Underworld: Awakening</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> $82,246</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 35</td> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> $82,246</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 2</td> <td bgcolor="#ffffff" colspan="1"> Love</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> $41,940</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 28</td> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> $121,215</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 3</td> <td bgcolor="#ffffff" colspan="1"> Safe House</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> $30,600</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 27</td> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> $30,600</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> 4</td> <td bgcolor="#ffffff" colspan="1"> This Means War</td> <td bgcolor="#ffffff" colspan="1"> $64,833</td> <td bgcolor="#ffffff" colspan="1"> $29,187</td> <td bgcolor="#ffffff" colspan="1"> -55.0%</td> <td bgcolor="#ffffff" colspan="1"> 36</td> <td bgcolor="#ffffff" colspan="1"> 8</td> <td bgcolor="#ffffff" colspan="1"> $597,258</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 2</td> <td bgcolor="#ffffff" colspan="1"> 5</td> <td bgcolor="#ffffff" colspan="1"> Mr. & Mrs. Gambler</td> <td bgcolor="#ffffff" colspan="1"> $46,547</td> <td bgcolor="#ffffff" colspan="1"> $25,261</td> <td bgcolor="#ffffff" colspan="1"> -45.7%</td> <td bgcolor="#ffffff" colspan="1"> 30</td> <td bgcolor="#ffffff" colspan="1"> 8</td> <td bgcolor="#ffffff" colspan="1"> $462,938</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 6</td> <td bgcolor="#ffffff" colspan="1"> Hugo</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> $18,003</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 21</td> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> $18,003</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 7</td> <td bgcolor="#ffffff" colspan="1"> The Artist</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> $13,815</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 17</td> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> $24,500</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 4</td> <td bgcolor="#ffffff" colspan="1"> 8</td> <td bgcolor="#ffffff" colspan="1"> The Lady</td> <td bgcolor="#ffffff" colspan="1"> $15,150</td> <td bgcolor="#ffffff" colspan="1"> $9,141</td> <td bgcolor="#ffffff" colspan="1"> -39.7%</td> <td bgcolor="#ffffff" colspan="1"> 14</td> <td bgcolor="#ffffff" colspan="1"> 15</td> <td bgcolor="#ffffff" colspan="1"> $439,727</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 3</td> <td bgcolor="#ffffff" colspan="1"> 9</td> <td bgcolor="#ffffff" colspan="1"> Romancing in Thin Air</td> <td bgcolor="#ffffff" colspan="1"> $29,669</td> <td bgcolor="#ffffff" colspan="1"> $6,126</td> <td bgcolor="#ffffff" colspan="1"> -79.4%</td> <td bgcolor="#ffffff" colspan="1"> 29</td> <td bgcolor="#ffffff" colspan="1"> 15</td> <td bgcolor="#ffffff" colspan="1"> $1,091,171</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 7</td> <td bgcolor="#ffffff" colspan="1"> 10</td> <td bgcolor="#ffffff" colspan="1"> Extremely Loud & Incredibly Close</td> <td bgcolor="#ffffff" colspan="1"> $10,446</td> <td bgcolor="#ffffff" colspan="1"> $5,484</td> <td bgcolor="#ffffff" colspan="1"> -47.5%</td> <td bgcolor="#ffffff" colspan="1"> 16</td> <td bgcolor="#ffffff" colspan="1"> 8</td> <td bgcolor="#ffffff" colspan="1"> $128,952</td> </tr> </tbody></table>

<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> Journey 2: The Mysterious Island</td> <td bgcolor="#ffffff" colspan="1"> $4,528,017</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 3 Idiots</td> <td bgcolor="#ffffff" colspan="1"> $3,015,954</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> The Viral Factor</td> <td bgcolor="#ffffff" colspan="1"> $2,855,784</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> I Love Hong Kong 2012</td> <td bgcolor="#ffffff" colspan="1"> $2,465,712</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> The Flowers of War</td> <td bgcolor="#ffffff" colspan="1"> $1,326,290</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> Chronicle</td> <td bgcolor="#ffffff" colspan="1"> $894,440</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> From Kokuriko Hill</td> <td bgcolor="#ffffff" colspan="1"> $780,478</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> The Descendants</td> <td bgcolor="#ffffff" colspan="1"> $667,532</td> </tr> </tbody></table>

Nothing special for Underworld 4. It'll make about half a million for the weekend. Love may not have ranked in the top 5 in Thursday admissions but is doing good. It's been doing well almost everywhere else. I see a weekend of $300,000 in its future. Safe House did OK numbers. The number of action films this month has diluted everyone's grosses to some extent. This Means War had a pretty good drop considering all the openers this week. It is heading towards $800,000. Mr. & Mrs. Gambler held well in face of competition. I could see it making $750,000. Hugo did very poorly. I think if there was a dub as well, it would do so much better. Alas, it is only going to make about $150,000 this weekend. The Artist opened well. It could even increase on Sunday depending on how it does at the Oscars. Maybe $125,000 for this weekend. The Lady had another great drop. It is going past $550,000. Horrible fall for Romancing in Thin Air. It will make about 1.15-1.18m before leaving theaters. Bland total for Extremely Loud & Incredibly Close. $175,000 for its total is possible.

Journey 2 barely managed to beat the original. It had a few scares the last couple of weeks but it pulled through.

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Battleship has moved from May 1 to April 12. The Bourne Legacy will come out August 9. Check the first post for full details.

<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> Friday adm.</td> <td bgcolor="#ffffff" colspan="1"> (so far)</td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> February 24</td> </tr> <tr class="1"> <td bgcolor="#00ffff" colspan="1"> Rank</td> <td bgcolor="#00ffff" colspan="1"> Title</td> <td bgcolor="#00ffff" colspan="1"> LW</td> <td bgcolor="#00ffff" colspan="1"> TW</td> <td bgcolor="#00ffff" colspan="1"> WKD % chg</td> <td bgcolor="#00ffff" colspan="1"> QD % chg</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> Underworld: Awakening 3D</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 5,153</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> +4.8%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 2</td> <td bgcolor="#ffffff" colspan="1"> Hugo 3D</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 2,497</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> +29.6%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 3</td> <td bgcolor="#ffffff" colspan="1"> This Means War</td> <td bgcolor="#ffffff" colspan="1"> 3,370</td> <td bgcolor="#ffffff" colspan="1"> 1,921</td> <td bgcolor="#ffffff" colspan="1"> -43.0%</td> <td bgcolor="#ffffff" colspan="1"> +50.9%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 4</td> <td bgcolor="#ffffff" colspan="1"> Safe House</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 1,843</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> +39.8%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 5</td> <td bgcolor="#ffffff" colspan="1"> The Lady</td> <td bgcolor="#ffffff" colspan="1"> 2,311</td> <td bgcolor="#ffffff" colspan="1"> 1,510</td> <td bgcolor="#ffffff" colspan="1"> -34.7%</td> <td bgcolor="#ffffff" colspan="1"> --</td> </tr> </tbody></table>

<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> Friday adm.</td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> February 24</td> </tr> <tr class="1"> <td bgcolor="#00ffff" colspan="1"> Rank</td> <td bgcolor="#00ffff" colspan="1"> Title</td> <td bgcolor="#00ffff" colspan="1"> LW</td> <td bgcolor="#00ffff" colspan="1"> TW</td> <td bgcolor="#00ffff" colspan="1"> WKD % chg</td> <td bgcolor="#00ffff" colspan="1"> QD % chg</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> Underworld: Awakening 3D</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 8,739</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> +3.6%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 2</td> <td bgcolor="#ffffff" colspan="1"> This Means War</td> <td bgcolor="#ffffff" colspan="1"> 10,048</td> <td bgcolor="#ffffff" colspan="1"> 5,476</td> <td bgcolor="#ffffff" colspan="1"> -45.5%</td> <td bgcolor="#ffffff" colspan="1"> +57.0%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 3</td> <td bgcolor="#ffffff" colspan="1"> Safe House</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 4,563</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> +34.9%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 4</td> <td bgcolor="#ffffff" colspan="1"> Hugo 3D</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 4,406</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> +49.6%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 5</td> <td bgcolor="#ffffff" colspan="1"> Mr. & Mrs. Gambler</td> <td bgcolor="#ffffff" colspan="1"> 7,146</td> <td bgcolor="#ffffff" colspan="1"> 3,607</td> <td bgcolor="#ffffff" colspan="1"> -49.5%</td> <td bgcolor="#ffffff" colspan="1"> +25.8%</td> </tr> </tbody></table>

Ok for Underworld. Solid for This Means War. Average for Safe House. Disappointing for Hugo. Mr. & Mrs. Gambler is doing good so far this weekend.

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<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> Saturday adm.</td> <td bgcolor="#ffffff" colspan="1"> (so far)</td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> February 25</td> </tr> <tr class="1"> <td bgcolor="#00ffff" colspan="1"> Rank</td> <td bgcolor="#00ffff" colspan="1"> Title</td> <td bgcolor="#00ffff" colspan="1"> LW</td> <td bgcolor="#00ffff" colspan="1"> TW</td> <td bgcolor="#00ffff" colspan="1"> WKD % chg</td> <td bgcolor="#00ffff" colspan="1"> QD % chg</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> Underworld: Awakening 3D</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 7,265</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> +41.0%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 2</td> <td bgcolor="#ffffff" colspan="1"> Hugo 3D</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 4,012</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> +60.7%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 3</td> <td bgcolor="#ffffff" colspan="1"> This Means War</td> <td bgcolor="#ffffff" colspan="1"> 4,055</td> <td bgcolor="#ffffff" colspan="1"> 2,633</td> <td bgcolor="#ffffff" colspan="1"> -35.1%</td> <td bgcolor="#ffffff" colspan="1"> +37.1%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 4</td> <td bgcolor="#ffffff" colspan="1"> Safe House</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 2,288</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> +24.1%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 5</td> <td bgcolor="#ffffff" colspan="1"> Mr. & Mrs. Gambler</td> <td bgcolor="#ffffff" colspan="1"> 2,660</td> <td bgcolor="#ffffff" colspan="1"> 1,719</td> <td bgcolor="#ffffff" colspan="1"> -35.4%</td> <td bgcolor="#ffffff" colspan="1"> --</td> </tr> </tbody></table>

<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> Saturday adm.</td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> February 25</td> </tr> <tr class="1"> <td bgcolor="#00ffff" colspan="1"> Rank</td> <td bgcolor="#00ffff" colspan="1"> Title</td> <td bgcolor="#00ffff" colspan="1"> LW</td> <td bgcolor="#00ffff" colspan="1"> TW</td> <td bgcolor="#00ffff" colspan="1"> WKD % chg</td> <td bgcolor="#00ffff" colspan="1"> QD % chg</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> Underworld: Awakening 3D</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 13,176</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> +50.8%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 2</td> <td bgcolor="#ffffff" colspan="1"> Hugo 3D</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 9,916</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> +125.1%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 3</td> <td bgcolor="#ffffff" colspan="1"> This Means War</td> <td bgcolor="#ffffff" colspan="1"> 16,677</td> <td bgcolor="#ffffff" colspan="1"> 9,227</td> <td bgcolor="#ffffff" colspan="1"> -44.7%</td> <td bgcolor="#ffffff" colspan="1"> +68.5%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 4</td> <td bgcolor="#ffffff" colspan="1"> Safe House</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 7,794</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> +70.8%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 5</td> <td bgcolor="#ffffff" colspan="1"> Mr. & Mrs. Gambler</td> <td bgcolor="#ffffff" colspan="1"> 12,848</td> <td bgcolor="#ffffff" colspan="1"> 5,402</td> <td bgcolor="#ffffff" colspan="1"> -58.0%</td> <td bgcolor="#ffffff" colspan="1"> +49.8%</td> </tr> </tbody></table>

<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> Weekend Projections</td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> February 23</td> </tr> <tr class="1"> <td bgcolor="#00ffff" colspan="1"> Rank</td> <td bgcolor="#00ffff" colspan="1"> Title</td> <td bgcolor="#00ffff" colspan="1"> TW (est.)</td> <td bgcolor="#00ffff" colspan="1"> % chg</td> <td bgcolor="#00ffff" colspan="1"> Total (est.)</td> </tr> <tr class="1"> <td bgcolor="#ffff00" colspan="1"> 1</td> <td bgcolor="#ffff00" colspan="1"> Underworld: Awakening</td> <td bgcolor="#ffff00" colspan="1"> $405,000</td> <td bgcolor="#ffff00" colspan="1"> </td> <td bgcolor="#ffff00" colspan="1"> $405,000</td> </tr> <tr class="1"> <td bgcolor="#ffff00" colspan="1"> 2</td> <td bgcolor="#ffff00" colspan="1"> Love</td> <td bgcolor="#ffff00" colspan="1"> $270,000</td> <td bgcolor="#ffff00" colspan="1"> </td> <td bgcolor="#ffff00" colspan="1"> $350,000</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 3</td> <td bgcolor="#ffffff" colspan="1"> This Means War</td> <td bgcolor="#ffffff" colspan="1"> $206,500</td> <td bgcolor="#ffffff" colspan="1"> -49.0%</td> <td bgcolor="#ffffff" colspan="1"> $775,000</td> </tr> <tr class="1"> <td bgcolor="#ffff00" colspan="1"> 4</td> <td bgcolor="#ffff00" colspan="1"> Safe House</td> <td bgcolor="#ffff00" colspan="1"> $200,000</td> <td bgcolor="#ffff00" colspan="1"> </td> <td bgcolor="#ffff00" colspan="1"> $200,000</td> </tr> <tr class="1"> <td bgcolor="#ffff00" colspan="1"> 5</td> <td bgcolor="#ffff00" colspan="1"> Hugo</td> <td bgcolor="#ffff00" colspan="1"> $135,000</td> <td bgcolor="#ffff00" colspan="1"> </td> <td bgcolor="#ffff00" colspan="1"> $135,000</td> </tr> </tbody></table>

It was short-lived but it looks like this will be the last weekend where I'll be giving out weekend projections/estimates. Variety and HK Film Art website are the only 2 (that I know of) that publishes full week totals (instead of up to Sunday with BOM/Mysinablog). Unfortunately, Variety has blocked access to non-subscribers and official weekly estimates from the HK film website are hardly ever updated on time.

The only film that stood out to me was Love. So far, it's been a hit in all places it was released. Underworld 4 had a discouraging opening weekend. 1m probably will not happen. This Means War had a nice drop. Apparently, it had OK WOM here. I heard people say that it was funny. Safe House opened to average numbers. Hugo was the big loser this weekend. Terrible for it. It's entirely possible it could miss the top 5 if Mr. & Mrs. Gambler had a solid weekend incre

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<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> Sunday adm.</td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> February 26</td> </tr> <tr class="1"> <td bgcolor="#00ffff" colspan="1"> Rank</td> <td bgcolor="#00ffff" colspan="1"> Title</td> <td bgcolor="#00ffff" colspan="1"> LW</td> <td bgcolor="#00ffff" colspan="1"> TW</td> <td bgcolor="#00ffff" colspan="1"> WKD % chg</td> <td bgcolor="#00ffff" colspan="1"> QD % chg</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> Underworld: Awakening 3D</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 13,894</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> +5.4%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 2</td> <td bgcolor="#ffffff" colspan="1"> Love</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 10,244</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> --</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 3</td> <td bgcolor="#ffffff" colspan="1"> Hugo 3D</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 10,215</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> +3.0%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 4</td> <td bgcolor="#ffffff" colspan="1"> This Means War</td> <td bgcolor="#ffffff" colspan="1"> 14,213</td> <td bgcolor="#ffffff" colspan="1"> 7,357</td> <td bgcolor="#ffffff" colspan="1"> -48.2%</td> <td bgcolor="#ffffff" colspan="1"> -20.3%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 5</td> <td bgcolor="#ffffff" colspan="1"> Safe House</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 7,254</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> -6.9%</td> </tr> </tbody></table>

<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> Weekend adm.</td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> Feb 23-26</td> </tr> <tr class="1"> <td bgcolor="#00ffff" colspan="1"> Rank</td> <td bgcolor="#00ffff" colspan="1"> Title</td> <td bgcolor="#00ffff" colspan="1"> LW</td> <td bgcolor="#00ffff" colspan="1"> TW</td> <td bgcolor="#00ffff" colspan="1"> % chg</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> Underworld: Awakening 3D</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 44,246</td> <td bgcolor="#ffffff" colspan="1"> --</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 2</td> <td bgcolor="#ffffff" colspan="1"> Hugo 3D</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 27,482</td> <td bgcolor="#ffffff" colspan="1"> --</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 3</td> <td bgcolor="#ffffff" colspan="1"> This Means War</td> <td bgcolor="#ffffff" colspan="1"> 46,439</td> <td bgcolor="#ffffff" colspan="1"> 25,548</td> <td bgcolor="#ffffff" colspan="1"> -45.0%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 4</td> <td bgcolor="#ffffff" colspan="1"> Safe House</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 22,993</td> <td bgcolor="#ffffff" colspan="1"> --</td> </tr> </tbody></table>

<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> Weekend Estimates</td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> February 23</td> </tr> <tr class="1"> <td bgcolor="#00ffff" colspan="1"> Rank</td> <td bgcolor="#00ffff" colspan="1"> Title</td> <td bgcolor="#00ffff" colspan="1"> TW (est.)</td> <td bgcolor="#00ffff" colspan="1"> % chg</td> <td bgcolor="#00ffff" colspan="1"> Total (est.)</td> </tr> <tr class="1"> <td bgcolor="#ffff00" colspan="1"> 1</td> <td bgcolor="#ffff00" colspan="1"> Underworld: Awakening</td> <td bgcolor="#ffff00" colspan="1"> $425,000</td> <td bgcolor="#ffff00" colspan="1"> </td> <td bgcolor="#ffff00" colspan="1"> $425,000</td> </tr> <tr class="1"> <td bgcolor="#ffff00" colspan="1"> 2</td> <td bgcolor="#ffff00" colspan="1"> Love</td> <td bgcolor="#ffff00" colspan="1"> $310,000</td> <td bgcolor="#ffff00" colspan="1"> </td> <td bgcolor="#ffff00" colspan="1"> $390,000</td> </tr> <tr class="1"> <td bgcolor="#ffff00" colspan="1"> 3</td> <td bgcolor="#ffff00" colspan="1"> Safe House</td> <td bgcolor="#ffff00" colspan="1"> $200,000</td> <td bgcolor="#ffff00" colspan="1"> </td> <td bgcolor="#ffff00" colspan="1"> $200,000</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 4</td> <td bgcolor="#ffffff" colspan="1"> This Means War</td> <td bgcolor="#ffffff" colspan="1"> $190,000</td> <td bgcolor="#ffffff" colspan="1"> -53.1%</td> <td bgcolor="#ffffff" colspan="1"> $758,500</td> </tr> <tr class="1"> <td bgcolor="#ffff00" colspan="1"> 5</td> <td bgcolor="#ffff00" colspan="1"> Hugo</td> <td bgcolor="#ffff00" colspan="1"> $180,000</td> <td bgcolor="#ffff00" colspan="1"> </td> <td bgcolor="#ffff00" colspan="1"> $180,000</td> </tr> </tbody></table>

Love finally enters the admissions chart on Sunday.

I think Underworld: Awakening did enough to take #1 overall for the weekend. As much as the $80,000 sneaks for Love will help, I still think U:A will come out ahead when those included in this weekend's totals. The big Sunday for Love will close the gap a bit. Safe House did OK, all things expected. Realistically, this wasn't destined for a breakout nor was it going to flop badly. This Means War had a pretty good drop. It will be able to pass $900,000. Hugo has been bumped up quite a bit from projections due to a second place admissions finish on Sunday. In terms of expectations, it still has the stigma of being a huge disappointment although it's not a disaster unlike before.

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February 23 Weekend actuals/totals

1 Underworld Awakening - $448,470 (weekend actual)

2 This Means War - $776,822

3 Mr. & Mrs. Gambler - $587,249

4 Love - $272,208/$352,088 (weekend actual)

5 Hugo In 3D - $188,867 (weekend actual)

6 Safe House - $182,074 (weekend actual)

7 The Lady - $502,083

8 Romancing in Thin Air - $1,135,371

9 The Artist - $103,809/$114,469 (weekend actual)

10 Extremely Loud & Incredibly Close - $171,038

Those totals for Love and The Artist includes Valentine's Day sneaks. No real major changes in terms of money-making, however, Hugo did manage to slip by Safe House for 4th this weekend.

<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#ff0000" colspan="1"> Release Date</td> <td bgcolor="#ff0000" colspan="1"> Movie Title</td> <td bgcolor="#339966" colspan="1"> Awards Season</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> March 1</td> <td bgcolor="#ffffff" colspan="1"> Ghost Rider: Spirit of Vengeance

Love is Not Blind

The Allure of Tears

The Devil Inside

Zindagi Na Milegi Dobara</td> <td bgcolor="#ffffff" colspan="1"> We Need to Talk About Kevin

A Separation</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> March 8</td> <td bgcolor="#ffffff" colspan="1"> John Carter</td> <td bgcolor="#ffffff" colspan="1"> The Iron Lady</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> March 9</td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> A Simple Life</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> March 15</td> <td bgcolor="#ffffff" colspan="1"> Love Strikes

Nightfall</td> <td bgcolor="#ffffff" colspan="1"> </td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> March 16</td> <td bgcolor="#ffffff" colspan="1"> Marrying Mr. Perfect</td> <td bgcolor="#ffffff" colspan="1"> </td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> March 22</td> <td bgcolor="#ffffff" colspan="1"> The Hunger Games

Jack & Jill

Love Lifting

The Second Woman</td> <td bgcolor="#ffffff" colspan="1"> Tinker Tailor Soldier Spy</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> March 29</td> <td bgcolor="#ffffff" colspan="1"> Wrath of the Titans

Love in the Buff</td> <td bgcolor="#ffffff" colspan="1"> </td> </tr> </tbody></table>

Interesting month ahead with 2 weekends with potential for upsets.

March 8 will feature the big budget action blockbuster in John Carter and it will open against 2 films that have picked up awards for Best Actress. The Iron Lady will also open alongside A Simple Life which gets a Friday release. The Meryl Streep film will pick up viewers from Oscar followers but the race for #1 will be between John Carter and A Simple Life. Even without 3D and losing a day in the weekend, A Simple Life has already begun pre-selling and so far ticket sales have been excellent. With the recent spate of 3D releases floating in the half a million range, John Carter could fall into that category while A Simple Life could breeze by with 2 screens. John Carter will get IMAX but anticipation has been low. Most are awaiting The Hunger Games which will follow Carter 2 weeks after.

March 15 will be pretty open as only one local release will make any push for the top 5. Nightfall is another crime drama that has seen similar films of its ilk open and close with pretty successful numbers in the summer. The Beast Stalker got a winter release back in 2008 and it did well ending with over 1m. Nightfall aiming towards that number in this kind of climate will be very good. It does face A Simple Life which will probably dominate screens and will cut into Nightfall's opening weekend.

The Hunger Games release will the only weekend of March that is clear cut. It will begin on top and with a weekend over 1m.

March 29 is another weekend to look at. Wrath of the Titans will square off against the sequel to the local hit Love in a Puff. The first Titans had scathingly bad word of mouth and dropped 70% after Easter weekend. The second one is expected to drop a bit and may do less than half than what its predecessor finished with. Add on to it the competition from The Hunger Games and this could fall into the John Carter category. Love in a Buff, meanwhile, should see a huge spike in its opening from the first one. I could see this making over $500,000 on opening weekend and possibly winning the March 29 weekend.

I'll talk about the March 1 weekend in my next post.

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<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#993366" colspan="1"> Pacific Place</td> <td bgcolor="#993366" colspan="1"> </td> <td bgcolor="#993366" colspan="1"> </td> </tr> <tr class="1"> <td bgcolor="#993366" colspan="1"> New</td> <td bgcolor="#993366" colspan="1"> Holdovers</td> <td bgcolor="#993366" colspan="1"> Leaving</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> Ghost Rider: Spirit of Vengeance 3D - 4 showings</td> <td bgcolor="#ffffff" colspan="1"> Safe House - 5 showings (-)</td> <td bgcolor="#ffffff" colspan="1"> Extremely Loud & Incredibly Close</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> A Separation - 5 showings</td> <td bgcolor="#ffffff" colspan="1"> The Artist - 6 showings (-)</td> <td bgcolor="#ffffff" colspan="1"> Moneyball</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> The Devil Inside - 3 showings</td> <td bgcolor="#ffffff" colspan="1"> Underworld: Awakening 3D - 5 showings (-)</td> <td bgcolor="#ffffff" colspan="1"> The Ides of March</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> My Week with Marilyn - 1 showing (▼ 3)</td> <td bgcolor="#ffffff" colspan="1"> </td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> This Means War - 2 showings (▼ 6)</td> <td bgcolor="#ffffff" colspan="1"> </td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> Beauty & the Beast 3D - 1 showing (-)</td> <td bgcolor="#ffffff" colspan="1"> </td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> The Lady - 2 showings (▼ 3)</td> <td bgcolor="#ffffff" colspan="1"> </td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> War Horse - 1 showing (-)</td> <td bgcolor="#ffffff" colspan="1"> </td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> The Descendants - 1 showing (-)</td> <td bgcolor="#ffffff" colspan="1"> </td> </tr> </tbody></table>

<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#0000ff" colspan="1"> Palace APM</td> <td bgcolor="#0000ff" colspan="1"> </td> <td bgcolor="#0000ff" colspan="1"> </td> </tr> <tr class="1"> <td bgcolor="#0000ff" colspan="1"> New</td> <td bgcolor="#0000ff" colspan="1"> Holdovers</td> <td bgcolor="#0000ff" colspan="1"> Leaving</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> Ghost Rider: Spirit of Vengeance 3D - 6 showings</td> <td bgcolor="#ffffff" colspan="1"> Hugo 3D - 1 showing (▼ 5)</td> <td bgcolor="#ffffff" colspan="1"> This Means War</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> Love is Not Blind - 7 showings</td> <td bgcolor="#ffffff" colspan="1"> Love - 6 showings (▼ 7)</td> <td bgcolor="#ffffff" colspan="1"> Romancing in Thin Air</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> The Allure of Tears - 3 showings</td> <td bgcolor="#ffffff" colspan="1"> Safe House - 4 showings (▼ 6)</td> <td bgcolor="#ffffff" colspan="1"> </td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> The Devil Inside - 6 showings</td> <td bgcolor="#ffffff" colspan="1"> The Lady - 5 showings (▼ 6)</td> <td bgcolor="#ffffff" colspan="1"> </td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> The Artist - 3 showings (▼ 5)</td> <td bgcolor="#ffffff" colspan="1"> </td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> Underworld: Awakening 3D - 4 showings (▼ 7)</td> <td bgcolor="#ffffff" colspan="1"> </td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> Mr. & Mrs. Gambler - 1 showing (▼ 5)</td> <td bgcolor="#ffffff" colspan="1"> </td> </tr> </tbody></table>

Ghost Rider and Love is Not Blind will compete for #1. Sales have been sluggish for both films, moreso for Ghost Rider 2. Zindagi is getting some support from UA but tickets have been very slow moving. The Allure of Tears hasn't looked good at all. A Separation is playing well at the limited locations it is showing at. Can't say the same for We Need To Talk About Kevin. Holdover The Artist is looking extremely good but only at the theaters that it is still playing at in its 2nd weekend. Love also seems to be holding well but it might be cutting into Love is Not Blind's business. Hugo's been up and down so far. While it has gotten cut in some places, the theaters giving this another week have shown higher demand after the Oscars. The Lady continues to hold strong.

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UpdateHugo and The Artist are seeing Oscar bumps this weekend. Love is holding well. Love is Not Blind and Ghost Rider 2 are not exciting people much. Underworld 4 is down about 55-60% from opening weekend.Pre-selling for John Carter has started. On its first day, it's been doing ok. It will probably sell about 65-70% of seats for the showtimes during peak hours.The Iron Lady, A Simple Life and Nightfall have also started pre-selling in advance of their release date. The Iron Lady is looking OK so far at Broadway. A Simple Life is about a week and half away from release and it's already 30% full at most UA locations. Nightfall has just started with pre-selling but hasn't done much. I expect ticket sales to pick up next week.

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Honourable mention - Harry Potter and the Deathly Hallows Part 2

The final installment of Harry Potter opened with a gigantic $3,640,758 coming in $600,000 bigger than the opening weekend from Half Blood Prince with 2.97m. Besides setting the record for opening weekend for a Harry Potter movie, it also took away one record from Transformers. That record was the biggest opening day for a non-holiday or weekend which Harry Potter just managed to squeeze out with a $790,625 start. It dropped to #2 in its 2nd weekend but took in another $1.7m. Its gross zipped up to 6.7m and Part 2 of the Deathly Hallows passed Order of the Phoenix to become the highest grossing movie in the franchise. It alternated between good and horrible holds for the remainder of its run before closing with 9.8m.

8. Mr. Popper's Penguins

Posted Image

Released: July 7

OW - $919,768

Total - $2,494,058

Sandwiched between two juggernauts, it seemed like the July 7 weekend was destined for mediocrity. That never materialized due to the surprise opening weekend from Mr. Popper's Penguins. The kid friendly film brought in kids and adults alike with its family story, a recognizable actor in Jim Carrey, but most importantly, cute CGI penguins. The movie also capitalized on the big/small factor akin to what Gulliver's Travels achieved in December 2010. All those factors helped in its opening weekend as it garnered the best PSA of that weekend with a whopping $16,424. Tracking its admissions on opening weekend, it was the individual winner and displaced the 3D version of Transformers 3. It wasn't able to defeat the combined admissions total of Transformers 3 but it saw an outstanding Sunday, increasing 5% from Saturday. Take a look at its opening weekend admissions below.

<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#000000" colspan="1"> Mr. Popper's Penguins</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> Thursday</td> <td bgcolor="#ffffff" colspan="1"> 28,289</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> Friday</td> <td bgcolor="#ffffff" colspan="1"> 30,289</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> Saturday</td> <td bgcolor="#ffffff" colspan="1"> 56,921</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> Sunday</td> <td bgcolor="#ffffff" colspan="1"> 59,544</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> Total</td> <td bgcolor="#ffffff" colspan="1"> 175,043</td> </tr> </tbody></table>

It opened in 37 theaters and scored a $25,028 PTA. That was only behind Rise of the Planet of the Apes and X-Men: First Class for the highest PTA for a non-3D release of the 2011 summer. As much as its first weekend surprised people, it still had obstacles to come.

Although armed with a very good opening weekend, Mr. Popper's Penguins had the daunting task of going up against the finale of the Harry Potter series in its 2nd weekend. It remained unfazed though as it enjoyed the best hold of any wide release that week. Down a incredible 52%, this passed 2m by the end of its 2nd week. The release of Harry Potter might have allowed some breathing room the next weekend but it wasn't the case in Hong Kong.

July 21 saw Mr. Popper's Penguins handed its biggest challenge yet. What do you get when you combine a big sequel that is coming off glowing reviews from the first one but is direct competition for Mr. Popper's audience? You realize that you've just been given the ultimate test in Kung Fu Panda 2. The sequel to the beloved hit didn't stop Mr. Popper's Penguins though. Popper's delivered a respectable 56% decline and increased its earnings to $2.21m.

A slight reprieve occurred on the July 28 weekend when only 1 release battled for the top 5. By Popper's 4th weekend though, it was showing signs of fatigue. It took in another $93,000 and was up to 2.395m by Sunday. It suffered a 52% decrease with little new competition, signaling the beginning of the end of its run in Hong Kong as audiences' attention had already turned to Kung Fu Panda 2. It passed 2.4m by Monday.

5th weekend saw the releases of Captain America/The Smurfs duke it out for #1. Even though The Smurfs ended up in 2nd place, its impact on Mr. Popper's Penguins was far more significant. Popper's nosedived 66% with only a $31,000 weekend and its total inched up to 2.47m. Would it be able to glide past 2.5m?

Nope, it had to settle for a shade under 2.5m in its 6th weekend after it collapsed 83% due to Cars 2 coming out.

Overall, its performance was outstanding. It opened to an unexpected number then had solid holds the next few weekends. While it drowned near the end, it was shocking to see that something coming out between 2 high profile releases could open well, hold great and ride off into the cold with a solid total.

<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> Thursday adm.</td> <td bgcolor="#ffffff" colspan="1"> (so far)</td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> March 1</td> </tr> <tr class="1"> <td bgcolor="#00ffff" colspan="1"> Rank</td> <td bgcolor="#00ffff" colspan="1"> Title</td> <td bgcolor="#00ffff" colspan="1"> LW</td> <td bgcolor="#00ffff" colspan="1"> TW</td> <td bgcolor="#00ffff" colspan="1"> % chg</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> Ghost Rider: Spirit of Vengeance 3D</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 3,353</td> <td bgcolor="#ffffff" colspan="1"> --</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 2</td> <td bgcolor="#ffffff" colspan="1"> Underworld: Awakening 3D</td> <td bgcolor="#ffffff" colspan="1"> 4,916</td> <td bgcolor="#ffffff" colspan="1"> 2,421</td> <td bgcolor="#ffffff" colspan="1"> -50.8%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 3</td> <td bgcolor="#ffffff" colspan="1"> Love is Not Blind</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 1,809</td> <td bgcolor="#ffffff" colspan="1"> --</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 4</td> <td bgcolor="#ffffff" colspan="1"> Love</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 967</td> <td bgcolor="#ffffff" colspan="1"> --</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 5</td> <td bgcolor="#ffffff" colspan="1"> Hugo 3D</td> <td bgcolor="#ffffff" colspan="1"> 1,926</td> <td bgcolor="#ffffff" colspan="1"> 918</td> <td bgcolor="#ffffff" colspan="1"> -52.3%</td> </tr> </tbody></table>

Ghost Rider 2 might only start with $300,000. That would be down from the original's opening even with 3D. Underworld had a good drop. It remains to be seen if this drop will extend to the weekend. Love is not Blind did poorly. It was affected by Love which is holding nicely. Hugo is going to have a good hold this weekend.

Edited by Bluebomb
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March, April and Summer blockbuster schedules updated.

<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> Feb. 23 WKD</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> Rank</td> <td bgcolor="#ffffff" colspan="1"> Film Title</td> <td bgcolor="#ffffff" colspan="1"> Distributor</td> <td bgcolor="#ffffff" colspan="1"> Weekend BO</td> <td bgcolor="#ffffff" colspan="1"> Weeks</td> <td bgcolor="#ffffff" colspan="1"> Theaters</td> <td bgcolor="#ffffff" colspan="1"> Per Theater Average</td> <td bgcolor="#ffffff" colspan="1"> % change</td> <td bgcolor="#ffffff" colspan="1"> B.O. Cume</td> </tr> <tr class="1"> <td bgcolor="#ffff00" colspan="1"> 1</td> <td bgcolor="#ffff00" colspan="1"> Underworld Awakening</td> <td bgcolor="#ffff00" colspan="1"> Sony Int'l</td> <td bgcolor="#ffff00" colspan="1"> $448,415</td> <td bgcolor="#ffff00" colspan="1"> 1</td> <td bgcolor="#ffff00" colspan="1"> 33</td> <td bgcolor="#ffff00" colspan="1"> $13,588</td> <td bgcolor="#ffff00" colspan="1"> </td> <td bgcolor="#ffff00" colspan="1"> $613,951</td> </tr> <tr class="1"> <td bgcolor="#ffff00" colspan="1"> 2</td> <td bgcolor="#ffff00" colspan="1"> Love</td> <td bgcolor="#ffff00" colspan="1"> Intercontinental</td> <td bgcolor="#ffff00" colspan="1"> $351,418</td> <td bgcolor="#ffff00" colspan="1"> 1</td> <td bgcolor="#ffff00" colspan="1"> 28</td> <td bgcolor="#ffff00" colspan="1"> $12,551</td> <td bgcolor="#ffff00" colspan="1"> </td> <td bgcolor="#ffff00" colspan="1"> $455,629</td> </tr> <tr class="1"> <td bgcolor="#ffff00" colspan="1"> 3</td> <td bgcolor="#ffff00" colspan="1"> Hugo</td> <td bgcolor="#ffff00" colspan="1"> Paramount Int'l</td> <td bgcolor="#ffff00" colspan="1"> $189,743</td> <td bgcolor="#ffff00" colspan="1"> 1</td> <td bgcolor="#ffff00" colspan="1"> 20</td> <td bgcolor="#ffff00" colspan="1"> $9,487</td> <td bgcolor="#ffff00" colspan="1"> </td> <td bgcolor="#ffff00" colspan="1"> $280,048</td> </tr> <tr class="1"> <td bgcolor="#ffff00" colspan="1"> 4</td> <td bgcolor="#ffff00" colspan="1"> Safe House</td> <td bgcolor="#ffff00" colspan="1"> Universal Int'l</td> <td bgcolor="#ffff00" colspan="1"> $182,021</td> <td bgcolor="#ffff00" colspan="1"> 1</td> <td bgcolor="#ffff00" colspan="1"> 26</td> <td bgcolor="#ffff00" colspan="1"> $7,001</td> <td bgcolor="#ffff00" colspan="1"> </td> <td bgcolor="#ffff00" colspan="1"> $238,249</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 5</td> <td bgcolor="#ffffff" colspan="1"> This Means War</td> <td bgcolor="#ffffff" colspan="1"> Fox Int'l</td> <td bgcolor="#ffffff" colspan="1"> $169,995</td> <td bgcolor="#ffffff" colspan="1"> 2</td> <td bgcolor="#ffffff" colspan="1"> 35</td> <td bgcolor="#ffffff" colspan="1"> $4,857</td> <td bgcolor="#ffffff" colspan="1"> -58%</td> <td bgcolor="#ffffff" colspan="1"> $803,152</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 6</td> <td bgcolor="#ffffff" colspan="1"> Mr. & Mrs. Gambler</td> <td bgcolor="#ffffff" colspan="1"> Newport Ent.</td> <td bgcolor="#ffffff" colspan="1"> $149,862</td> <td bgcolor="#ffffff" colspan="1"> 2</td> <td bgcolor="#ffffff" colspan="1"> 29</td> <td bgcolor="#ffffff" colspan="1"> $5,168</td> <td bgcolor="#ffffff" colspan="1"> -51%</td> <td bgcolor="#ffffff" colspan="1"> $647,124</td> </tr> <tr class="1"> <td bgcolor="#ffff00" colspan="1"> 7</td> <td bgcolor="#ffff00" colspan="1"> Artist, The</td> <td bgcolor="#ffff00" colspan="1"> Edko</td> <td bgcolor="#ffff00" colspan="1"> $114,428</td> <td bgcolor="#ffff00" colspan="1"> 1</td> <td bgcolor="#ffff00" colspan="1"> 17</td> <td bgcolor="#ffff00" colspan="1"> $6,731</td> <td bgcolor="#ffff00" colspan="1"> </td> <td bgcolor="#ffff00" colspan="1"> $179,506</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 8</td> <td bgcolor="#ffffff" colspan="1"> Lady, The</td> <td bgcolor="#ffffff" colspan="1"> Golden Scene</td> <td bgcolor="#ffffff" colspan="1"> $71,298</td> <td bgcolor="#ffffff" colspan="1"> 3</td> <td bgcolor="#ffffff" colspan="1"> 13</td> <td bgcolor="#ffffff" colspan="1"> $5,484</td> <td bgcolor="#ffffff" colspan="1"> -47%</td> <td bgcolor="#ffffff" colspan="1"> $527,344</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 9</td> <td bgcolor="#ffffff" colspan="1"> Romancing In Thin Air</td> <td bgcolor="#ffffff" colspan="1"> Media Asia</td> <td bgcolor="#ffffff" colspan="1"> $52,297</td> <td bgcolor="#ffffff" colspan="1"> 3</td> <td bgcolor="#ffffff" colspan="1"> 30</td> <td bgcolor="#ffffff" colspan="1"> $1,743</td> <td bgcolor="#ffffff" colspan="1"> -74%</td> <td bgcolor="#ffffff" colspan="1"> $1,145,768</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 10</td> <td bgcolor="#ffffff" colspan="1"> Extremely Loud & Incredibly Close</td> <td bgcolor="#ffffff" colspan="1"> Warner Bros Int'l</td> <td bgcolor="#ffffff" colspan="1"> $47,507</td> <td bgcolor="#ffffff" colspan="1"> 2</td> <td bgcolor="#ffffff" colspan="1"> 15</td> <td bgcolor="#ffffff" colspan="1"> $3,167</td> <td bgcolor="#ffffff" colspan="1"> -48%</td> <td bgcolor="#ffffff" colspan="1"> $184,609</td> </tr> </tbody></table>

I managed to work around the Variety issue for now. No telling if or when it reverts back to subscription only page again.

Underworld had a respectable opening. It had the 3D prices to inflate its opening weekend but Underworld has never had a strong following here. If you compare the grosses of the vampire franchises here and Malaysia or Singapore, you'll see that the mythological creatures play much stronger in those territories. It's partially the reason why the studios dump Twilight on Christmas weekend as opposed to day-date almost everywhere else.

Love had an exceptional opening. Score another hit for Taiwan. Even though Hugo clawed its way into 3rd, it's the most disappointing opener this week. It had 3D but kids weren't interested in this fantasy. It'll end with a good total though because of the recognition from the Oscars. Over 600k is in play here. Safe House opened tepidly but after the slew of action movies, its OW gross was bound to be hit. This Means War had a very good drop. $950,000 would be very good for it. Mr. & Mrs. Gambler had an excellent drop. It faced heavy competition but it looks headed toward $800,000. The Artist opened decently. It'll pass $400,000 and may flirt with $500k. The Lady had another small decline. It could hit 600,000 before it's done. Romancing in Thin Air just can't seem to hold at all. It'll end close to 1.2m. Mediocre for Extremely Loud & Incredibly Close. It is destined for $200,000.<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> Thursday adm.</td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> March 1</td> </tr> <tr class="1"> <td bgcolor="#00ffff" colspan="1"> Rank</td> <td bgcolor="#00ffff" colspan="1"> Title</td> <td bgcolor="#00ffff" colspan="1"> LW</td> <td bgcolor="#00ffff" colspan="1"> TW</td> <td bgcolor="#00ffff" colspan="1"> % chg</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> Ghost Rider: Spirit of Vengeance 3D</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 6,655</td> <td bgcolor="#ffffff" colspan="1"> --</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 2</td> <td bgcolor="#ffffff" colspan="1"> Underworld: Awakening 3D</td> <td bgcolor="#ffffff" colspan="1"> 8,437</td> <td bgcolor="#ffffff" colspan="1"> 3,944</td> <td bgcolor="#ffffff" colspan="1"> -53.3%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 3</td> <td bgcolor="#ffffff" colspan="1"> Love is Not Blind</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 3,845</td> <td bgcolor="#ffffff" colspan="1"> --</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 4</td> <td bgcolor="#ffffff" colspan="1"> Love</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 3,121</td> <td bgcolor="#ffffff" colspan="1"> --</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 5</td> <td bgcolor="#ffffff" colspan="1"> The Devil Inside</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 2,552</td> <td bgcolor="#ffffff" colspan="1"> --</td> </tr> </tbody></table>

<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> Thursday Actuals</td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> March 1</td> </tr> <tr class="1"> <td bgcolor="#003300" colspan="1"> LW</td> <td bgcolor="#003300" colspan="1"> TW</td> <td bgcolor="#003300" colspan="1"> Title</td> <td bgcolor="#003300" colspan="1"> Last Thu. (USD)</td> <td bgcolor="#003300" colspan="1"> Thursday (USD)</td> <td bgcolor="#003300" colspan="1"> % chg</td> <td bgcolor="#003300" colspan="1"> Theaters</td> <td bgcolor="#003300" colspan="1"> Days</td> <td bgcolor="#003300" colspan="1"> Total</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> Ghost Rider: Spirit of Vengeance</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> $54,477</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 32</td> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> $54,477</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> 2</td> <td bgcolor="#ffffff" colspan="1"> Underworld: Awakening</td> <td bgcolor="#ffffff" colspan="1"> $82,246</td> <td bgcolor="#ffffff" colspan="1"> $29,025</td> <td bgcolor="#ffffff" colspan="1"> -64.7%</td> <td bgcolor="#ffffff" colspan="1"> 33</td> <td bgcolor="#ffffff" colspan="1"> 8</td> <td bgcolor="#ffffff" colspan="1"> $643,369</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 2</td> <td bgcolor="#ffffff" colspan="1"> 3</td> <td bgcolor="#ffffff" colspan="1"> Love</td> <td bgcolor="#ffffff" colspan="1"> $41,940</td> <td bgcolor="#ffffff" colspan="1"> $25,402</td> <td bgcolor="#ffffff" colspan="1"> -39.4%</td> <td bgcolor="#ffffff" colspan="1"> 28</td> <td bgcolor="#ffffff" colspan="1"> 8</td> <td bgcolor="#ffffff" colspan="1"> $482,243</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 4</td> <td bgcolor="#ffffff" colspan="1"> Love is Not Blind</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> $24,398</td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> 28</td> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> $27,077</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 5</td> <td bgcolor="#ffffff" colspan="1"> The Devil Inside</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> $21,453</td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> 20</td> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> $21,453</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 7</td> <td bgcolor="#ffffff" colspan="1"> 6</td> <td bgcolor="#ffffff" colspan="1"> The Artist</td> <td bgcolor="#ffffff" colspan="1"> $13,815</td> <td bgcolor="#ffffff" colspan="1"> $18,975</td> <td bgcolor="#ffffff" colspan="1"> +37.4%</td> <td bgcolor="#ffffff" colspan="1"> 16</td> <td bgcolor="#ffffff" colspan="1"> 8</td> <td bgcolor="#ffffff" colspan="1"> $198,570</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 6</td> <td bgcolor="#ffffff" colspan="1"> 7</td> <td bgcolor="#ffffff" colspan="1"> Hugo</td> <td bgcolor="#ffffff" colspan="1"> $18,003</td> <td bgcolor="#ffffff" colspan="1"> $17,030</td> <td bgcolor="#ffffff" colspan="1"> -5.4%</td> <td bgcolor="#ffffff" colspan="1"> 21</td> <td bgcolor="#ffffff" colspan="1"> 8</td> <td bgcolor="#ffffff" colspan="1"> $296,566</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 8</td> <td bgcolor="#ffffff" colspan="1"> A Separation</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> $10,065</td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> 5</td> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> $10,065</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 4</td> <td bgcolor="#ffffff" colspan="1"> 9</td> <td bgcolor="#ffffff" colspan="1"> This Means War</td> <td bgcolor="#ffffff" colspan="1"> $29,187</td> <td bgcolor="#ffffff" colspan="1"> $9,376</td> <td bgcolor="#ffffff" colspan="1"> -67.9%</td> <td bgcolor="#ffffff" colspan="1"> 30</td> <td bgcolor="#ffffff" colspan="1"> 15</td> <td bgcolor="#ffffff" colspan="1"> $850,887</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 3</td> <td bgcolor="#ffffff" colspan="1"> 10</td> <td bgcolor="#ffffff" colspan="1"> Safe House</td> <td bgcolor="#ffffff" colspan="1"> $30,600</td> <td bgcolor="#ffffff" colspan="1"> $9,101</td> <td bgcolor="#ffffff" colspan="1"> -70.3%</td> <td bgcolor="#ffffff" colspan="1"> 27</td> <td bgcolor="#ffffff" colspan="1"> 8</td> <td bgcolor="#ffffff" colspan="1"> $247,568</td> </tr> </tbody></table>

<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> Journey 2: The Mysterious Island</td> <td bgcolor="#ffffff" colspan="1"> $4,533,576</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 3 Idiots</td> <td bgcolor="#ffffff" colspan="1"> $3,017,287</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> The Flowers of War</td> <td bgcolor="#ffffff" colspan="1"> $1,330,993</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> Romancing in Thin Air</td> <td bgcolor="#ffffff" colspan="1"> $1,149,952</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> The Descendants</td> <td bgcolor="#ffffff" colspan="1"> $681,095</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> Mr. & Mrs. Gambler</td> <td bgcolor="#ffffff" colspan="1"> $653,601</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> War Horse</td> <td bgcolor="#ffffff" colspan="1"> $535,916</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> The Lady</td> <td bgcolor="#ffffff" colspan="1"> $533,262</td> </tr> </tbody></table>

Disgustingly bad for Ghost Rider 2. It'll open to less than the original even with 3D prices. Underworld Awakening has already passed Evolution to become the highest money-making film in the franchise. It should end up with 800-850k with a huge drop coming next weekend. Love is doing extremely well. Poor for Love is Not Blind. It was hurt by Love. Decent enough for The Devil Inside. It's going for a little above 100k for the weekend. The Artist had a nice Oscar bump. Similar for Hugo. Wonderful for A Separation. It'll hit a $10,000 PTA in its opening weekend. Harsh drops for This Means War and Safe House.

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<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> Friday adm.</td> <td bgcolor="#ffffff" colspan="1"> (so far)</td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> March 2</td> </tr> <tr class="1"> <td bgcolor="#00ffff" colspan="1"> Rank</td> <td bgcolor="#00ffff" colspan="1"> Title</td> <td bgcolor="#00ffff" colspan="1"> LW</td> <td bgcolor="#00ffff" colspan="1"> TW</td> <td bgcolor="#00ffff" colspan="1"> WKD % chg</td> <td bgcolor="#00ffff" colspan="1"> QD % chg</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> Ghost Rider: Spirit of Vengeance 3D</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 3,596</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> +7.2%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 2</td> <td bgcolor="#ffffff" colspan="1"> Underworld: Awakening 3D</td> <td bgcolor="#ffffff" colspan="1"> 5,153</td> <td bgcolor="#ffffff" colspan="1"> 2,844</td> <td bgcolor="#ffffff" colspan="1"> -44.8%</td> <td bgcolor="#ffffff" colspan="1"> +17.5%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 3</td> <td bgcolor="#ffffff" colspan="1"> Love is Not Blind</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 2,165</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> +19.7%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 4</td> <td bgcolor="#ffffff" colspan="1"> Love</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 1,899</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> +96.4%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 5</td> <td bgcolor="#ffffff" colspan="1"> Hugo 3D</td> <td bgcolor="#ffffff" colspan="1"> 2,497</td> <td bgcolor="#ffffff" colspan="1"> 1,820</td> <td bgcolor="#ffffff" colspan="1"> -27.1%</td> <td bgcolor="#ffffff" colspan="1"> +98.3%</td> </tr> </tbody></table>

<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> Friday adm.</td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> March 2</td> </tr> <tr class="1"> <td bgcolor="#00ffff" colspan="1"> Rank</td> <td bgcolor="#00ffff" colspan="1"> Title</td> <td bgcolor="#00ffff" colspan="1"> LW</td> <td bgcolor="#00ffff" colspan="1"> TW</td> <td bgcolor="#00ffff" colspan="1"> WKD % chg</td> <td bgcolor="#00ffff" colspan="1"> QD % chg</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 1</td> <td bgcolor="#ffffff" colspan="1"> Ghost Rider: Spirit of Vengeance 3D</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 6,512</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> -2.1%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 2</td> <td bgcolor="#ffffff" colspan="1"> Love is Not Blind</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 5,521</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> +43.6%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 3</td> <td bgcolor="#ffffff" colspan="1"> Love</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> 5,157</td> <td bgcolor="#ffffff" colspan="1"> --</td> <td bgcolor="#ffffff" colspan="1"> +65.2%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 4</td> <td bgcolor="#ffffff" colspan="1"> Underworld: Awakening 3D</td> <td bgcolor="#ffffff" colspan="1"> 8,739</td> <td bgcolor="#ffffff" colspan="1"> 4,572</td> <td bgcolor="#ffffff" colspan="1"> -47.7%</td> <td bgcolor="#ffffff" colspan="1"> +15.9%</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 5</td> <td bgcolor="#ffffff" colspan="1"> Hugo 3D</td> <td bgcolor="#ffffff" colspan="1"> 4,406</td> <td bgcolor="#ffffff" colspan="1"> 3,384</td> <td bgcolor="#ffffff" colspan="1"> -23.2%</td> <td bgcolor="#ffffff" colspan="1"> --</td> </tr> </tbody></table>

Weak for Ghost Rider 2. Love is Not Blind was really affected by Love. Love is continuing to show strength. Sub-50% weekend drop assured. Underworld: Awakening won't have good drops but it at least has the comfort of knowing that it's the highest moneymaking film in the franchise. 2nd weekend gain for Hugo will happen this weekend.

<table border="1" cellpadding="0" cellspacing="3" class="tablebg table1"> <tbody> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> Weekend Projections</td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> </td> <td bgcolor="#ffffff" colspan="1"> March 1</td> </tr> <tr class="1"> <td bgcolor="#00ffff" colspan="1"> Rank</td> <td bgcolor="#00ffff" colspan="1"> Title</td> <td bgcolor="#00ffff" colspan="1"> TW (est.)</td> <td bgcolor="#00ffff" colspan="1"> % chg</td> <td bgcolor="#00ffff" colspan="1"> Total (est.)</td> </tr> <tr class="1"> <td bgcolor="#ffff00" colspan="1"> 1</td> <td bgcolor="#ffff00" colspan="1"> Ghost Rider: Spirit of Vengeance</td> <td bgcolor="#ffff00" colspan="1"> $300,000</td> <td bgcolor="#ffff00" colspan="1"> </td> <td bgcolor="#ffff00" colspan="1"> $300,000</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 2</td> <td bgcolor="#ffffff" colspan="1"> Hugo</td> <td bgcolor="#ffffff" colspan="1"> $218,000</td> <td bgcolor="#ffffff" colspan="1"> +15%</td> <td bgcolor="#ffffff" colspan="1"> $498,000</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 3</td> <td bgcolor="#ffffff" colspan="1"> Underworld: Awakening</td> <td bgcolor="#ffffff" colspan="1"> $170,000</td> <td bgcolor="#ffffff" colspan="1"> -62%</td> <td bgcolor="#ffffff" colspan="1"> $784,000</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 4</td> <td bgcolor="#ffffff" colspan="1"> Love</td> <td bgcolor="#ffffff" colspan="1"> $170,000</td> <td bgcolor="#ffffff" colspan="1"> -37%</td> <td bgcolor="#ffffff" colspan="1"> $625,000</td> </tr> <tr class="1"> <td bgcolor="#ffffff" colspan="1"> 5</td> <td bgcolor="#ffffff" colspan="1"> The Artist</td> <td bgcolor="#ffffff" colspan="1"> $145,000</td> <td bgcolor="#ffffff" colspan="1"> +45%</td> <td bgcolor="#ffffff" colspan="1"> $325,000</td> </tr> </tbody></table>

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