Hong Kong Hong Kong Box Office

[Michael Seng Wah]

I've taken a brief look at Man of Steel's pre-sales at a few locations. Very disappointing ticket sales overall. 2D is doing better than 3D but viewers will be forced to watch 3D once 2D gets full.

 

In my country, the presale is strong, but weak for 3D. Most ppl fill 2D and when it is sold out, ppl tend to fill 3D. Walk-in is very very strong.

 

IMAX presale is the strongest. How is the IMAX presale in HK?

[Bluebomb]

In my country, the presale is strong, but weak for 3D. Most ppl fill 2D and when it is sold out, ppl tend to fill 3D. Walk-in is very very strong.

 

IMAX presale is the strongest. How is the IMAX presale in HK?

I wish that happened here. We still got people flocking to watch movies in 3D.

 

IMAX is about 75-85% full but ticket prices are very high, higher than Avengers and Iron Man 3.

[Leyla]

3d was only worth watching in Avatar

[Olive]

MOS under WWZ? I never saw this coming..

[Michael Seng Wah]

I wish that happened here. We still got people flocking to watch movies in 3D.

 

IMAX is about 75-85% full but ticket prices are very high, higher than Avengers and Iron Man 3.

It will be awful if yesterday, the showtime for 9+pm for 2D (thursday) is not selling fast.

So it seems IMAX can cover a bit for its opening.

[Olive]

Blue bomb, do you know this micro-blog, the blogger sometimes provides some numbers of HK BO.

http://weibo.com/hongkongfilms

[Bluebomb]

Blue bomb, do you know this micro-blog, the blogger sometimes provides some numbers of HK BO.

http://weibo.com/hongkongfilms

Yes, he posts HK BO and interesting things about HK movie market.

[Bluebomb]

	Thursday			June 27
Rank	Movie	LW	TW	% chg
1	Man of Steel	--	30,254	--
2	World War Z	31,412	14,326	-54.4%
3	Now You See Me	13,664	6,457	-52.7%
4	Epic	--	5,115	--
5	Badges of Fury	--	365	--
6	Miracle in Cell No. 7	815	354	-56.6%
7	American Dreams in China	998	342	-65.7%
8	So Young	732	213	-70.9%
9	The Hangover 3	2,421	179	-92.6%
10	Searching for Sugar Man	155	178	+14.8%

Eek. WWZ beat Man of Steel's opening day admissions and that had Wednesday night previews to dilute its opening Thursday admissions. However, Man of Steel will have a very high ratio so gross should be higher than World War Z for Thursday. I'm pegging Man of Steel's Thursday to come in between $350,000-$365,000.

	Daily admissions (OW)
	Wednesday	Thursday	Friday	Saturday	Sunday	Total
World War Z	9,704	31,412	36,313	64,800	62,886	205,115
Man of Steel		30,254				30,254
Gap	-9,704	-10,862	-47,175	-111,975	-174,861

So far, World War Z won Thursday by 1,000 admissions. Friday will be Man of Steel's victory because people don't like to watch long movies during a weekday. It will see a very nice bump on Friday and overpower World War Z's Friday admissions.

Pretty good holds for World War Z and Now You See Me, however, everything will take a hit this weekend. Both could still fall over 65% this weekend. Epic did meh numbers. It's not going to get a 100% increase on Saturday with Despicable Me 2/Blind Detective getting previews and Midsummer Formula opening. Terrible for Badges of Fury. Decent for Miracle in Cell No. 7. Openers killed American Dreams in China and So Young. The Hangover 3 got decimated by Man of Steel. Searching for Sugar Man did great.
_______________________________________________________________
This weekend will be a bit of a mess with Despicable Me 2 and Blind Detective getting sneak previews and Midsummer Formula opening on Saturday. As such, all Thursday releases and holdovers will see a decrease in showtimes on Saturday/Sunday.

Saturday screen counts

NEW

Midsummer Formula - 1 screen (opening)
Despicable Me 2 - 1 screen (half-full day showtimes)
Blind Detective - 1 screen (half-full day showtimes)

Thursday Openers

Man of Steel - 2 or 3 screens (down from 3/4 screens, less showtimes)
Epic - 1 screen (same, less showtimes)

Holdovers
World War Z - 0.5-1 screen (down from 2 screens, less showtimes)
Now You See Me - 0.5 screen (down from 1 screen, less showtimes)

I've talked about Despicable Me 2 and Blind Detective but I haven't really discussed Midsummer Formula. The previous film, Suspect X made over 1.5m in 2008 and interest for Midsummer Formula is quite high. At Langham Place, this is doing very well.

Langham Place
	Midsummer Formula
Day	Time	Seats sold	Seats available	% filled
Jun. 29	9:15 AM	60	180	33.33%
	11:10 AM	28	191	14.66%
	2:00 PM	82	180	45.56%
	4:30 PM	117	180	65.00%
	9:45 PM	73	191	38.22%
	12:15 AM	6	191	3.14%
	2:45 AM	0	191	0.00%
Total		366	1304	28.07%

Great pre-sales so far. Other locations have seen similar business as well. This will make over $200,000 in 2 days.

 

[Sam]

Great report Bluebomb  I always love the day-to-day showdown/comparison tables that you do, very clear and informative 

 

So what's your projected OW in dollars (HK or US) for MOS right now? It has higher ticket prices than normal, so I figure $3M could still be viable?

[bballman24]

Went to MoS showing in Hollywood plaza the same time of the day and theater I went when I saw NYSM. It was less than half of people NYSM got two weeks ago. This is not getting the student crowd at all even after the exams are done.

[Bluebomb]

Great report Bluebomb  I always love the day-to-day showdown/comparison tables that you do, very clear and informative 

 

So what's your projected OW in dollars (HK or US) for MOS right now? It has higher ticket prices than normal, so I figure $3M could still be viable?

No, it's not going to come near 3m. It could make 2.5m but I'd say around 2.3m because Man of Steel will lose showtimes on Saturday/Sunday.

 

Went to MoS showing in Hollywood plaza the same time of the day and theater I went when I saw NYSM. It was less than half of people NYSM got two weeks ago. This is not getting the student crowd at all even after the exams are done.

Maybe they will wait until weekend? Holiday is coming up...maybe they will start to come after word of mouth gets out.

[Leyla]

 

Maybe they will wait until weekend? Holiday is coming up...maybe they will start to come after word of mouth gets out.

Im pretty interested in wom

Here is very meh outside of Nolan/Snyder fanboys 

Edited June 27, 2013 by Leyla

[Bluebomb]

	Friday adm.	(so far)			June 28
Rank	Movie	LW	TW	WKD % chg	QD % chg
1	Man of Steel	--	16,825	--	+36.2%
2	World War Z	12,836	6,651	-48.2%	+71.6%
3	Now You See Me	5,746	3,015	-47.5%	+85.7%
4	Epic	--	2,615	--	+15.9%
5	Badges of Fury	365	255	-30.1%	+1.6%
6	American Dreams in China	614	153	-75.1%	+71.9%
7	The Hangover 3	1,086	101	-90.7%	+40.3%
8	Miracle in Cell No. 7	--	100	--	+19.0%
9	A Late Quartet	--	68	--	--
10	Like Someone in Love	--	63	--	--

Pretty good for Man of Steel. Decent for World War Z and Now You See Me. Not bad for Epic.

[Bluebomb]

June 27 Thursday Actuals

1. Man of Steel - $381,600
2. World War Z - $159,859 (-52.3%)/$3,206,220
3. Epic - $55,435
4. Now You See Me - $51,567 (-51.8%)/$2,747,267
American Dreams in China - $2,836 (-51.1%)/$605,920
Miracle in Cell No. 7 - $2,707 (-52.3%)/$145,678
So Young - $1,418 (-66.7%)/$165,016
Pee Mak Phra Khanong - $348 (-94.6%)/$1,287,902

Very high ratio in gross for Man of Steel. It is going for 2.6-2.7m this weekend. World War Z held alright and will pass 4m by the Monday holiday. 4.7m is its target. Epic did OK considering the weaker admissions. WOM is excellent. It should be able to make $350,000 this weekend. Now You See Me had a decent hold and will pass 3m after this weekend. American Dreams in China passed $600,000 on Wednesday. Very good gross overall. Miracle in Cell No. 7 continues its hot WOM. It has made over 3x its opening weekend. It will clinch $150,000 this weekend. So Young crumbled under the weight of Man of Steel. $200,000 is not happening. Special mention goes out to Pee Mak Phra Khanong, which declined 95% on Thursday. It is only showing in 1 theater and with 1 showtime per day. It is extremely close to 10m HK and will secure the milestone by the holiday.

[Leyla]

wow Im surprised @ Epic

everyone I know found it pretty generic

[Bluebomb]

wow Im surprised @ Epic

everyone I know found it pretty generic

Most animation films get great reception in HK even generic ones.

 

Upcoming Japanese releasesSadako 2 - September 19The Girl in the Sun - October 12The Wind Rises - December 19The Tale of Princess Kaguya - January 30, 2014Sadako 2 is the sequel to the hit of the same name. The Girl in the Sun will be interesting but I doubt it will do much even though it stars Nodame and Domyoji. The Wind Rises is the big ticket item here. It's Hayao Miyazaki's rumored last work. It should do very well although right now a lot of family films are clogging up that date. 4 family films come out that week including 3 animation movies. The Tale of Princess Kaguya is another Studio Ghilbi production and could do good numbers since it will be released on Chinese New Year.

[Sam]

Bluebomb, how's the WOM/reception on MOS so far?

[Olive]

MOS 35 positive:13 negative

WWZ 239: 40

NYSM 319: 30

[Michael Seng Wah]

Bluebomb, so it is considered good there haha!

I just back from WHD after working.

I love it haha!

[Bluebomb]

Bluebomb, how's the WOM/reception on MOS so far?

Man of Steel - 71% like it; 4/5 rating (Decent-good word of mouth)

 

Some other ratings:

World War Z - 85% like it; 4.1/5

Now You See Me - 91% like it; 4.2/5

Epic - 100% like it; 4.3/5

Switch - below 50% like it; 1.2/5

Badges of Fury - 47% like it; 3.2/5

Miracle in Cell No. 7 - 89% like it; 4.7/5

American Dreams in China - 88% like it; 4.3/5

The Hangover 3 - 63% like it; 3.7/5

After Earth - 66% like it; 2.3/5

Star Trek Into Darkness - 89% like it; 4.4/5

Fast & Furious 6 - 93% like it; 4.3/5

Pee Mak Phra Khanong - 91% like it; 4.3/5