Hong Kong Hong Kong Box Office

[Bluebomb]

Thanks for the info asa usual Bluebomb

argh Typhoon again Here it was hot & now rain again. Hopefully the weather will gett better soon

 

 

A Q

What about 'Greetings from Tim Buckley' btw (scheduled on  July 4)?? Its probably will be released on 1 screen or smth like that??

I was surprized it actualy will be released in HK (no release here btw )

Greetings from Tim Buckley is delayed indefinitely. No new release date has been posted yet.

 

OMG, it's getting more serious and dangerous Bluebomb, bballman24, and other Hong Kong members, please be careful. Stay safe!!!

Thanks for the info, so I take it that July 1st is kinda like Independence Day for HK in a sense.

Looking at all other superhero origin movies gross, in terms of dollars only, MOS is only behind TASM. Thats not too shabby. Well, ignoring the inflation and all. I'm sure the sequel will do better.

X-Men FC did pretty well, I'm glad cause I love the movie I'm pleasantly surprised at Cap total, which is on par with Thor, who is an easier sell overseas. Hoping for good increases for all 3 upcoming sequels of those movies

LOL, I bother you too much, but just 1 question: how are movies advertised and promoted by distributors in HK? Is it just like US: TV spots, trailers, billboards, maybe subway/train stations ads?

Captain America is more well known than Thor here. That's why it had a stronger opening than Thor but the movie wasn't as good as Thor so it had weaker legs.

 

It's no bother. Movies are mainly advertized through posters at bus stops and subway stations. There are billboards out there but they are few in number. TV spots and trailers are also used as promotion but sparingly. It's not like in North America where you constantly see ads for new films every commercial break.

 

Tropical Storm Rumbia has strengthened into a Category 1 Typhoon. Heavy rain and winds are lashing HK right now courtesy of Rumbia's outer bands.

 

	Monday adm.	(so far)			July 1
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Man of Steel	--	22,313	--	-18.2%
2	World War Z	--	10,407	--	-11.4%
3	Despicable Me 2	--	9,091	--	+53.6%
4	Epic	--	9,044	--	+19.8%
5	Midsummer Formula	--	6,090	--	-8.4%
6	Now You See Me	--	5,347	--	+1.2%
7	Blind Detective	--	2,717	--	+8.3%
8	Badges of Fury	--	402	--	+2.6%
9	Hunter x Hunter: Phantom Rouge	--	385	--	-1.8%
10	Miracle in Cell No. 7	--	315	--	+55.9%

Huge decrease for Man of Steel. It had the worst increase of the top 10. Not good for World War Z. Despicable Me 2 jumps big. Epic had a nice increase. Midsummer Formula continues to be frontloaded. OK for Now You See Me. Good for Blind Detective.

[Leyla]

 

Greetings from Tim Buckley is delayed indefinitely. No new release date has been posted yet.

thats what i feared

thanks for the reply

 

Epic's numbers are

the toon is nothing special imo

great for DM2!

Edited July 1, 2013 by Leyla

[Bluebomb]

HKSAR Day admissions

	Monday adm.				July 1
Rank	Title	LW	TW	WKD % chg	QD % chg
1	Man of Steel	--	45,814	--	-10.4%
2	World War Z	27,343	24,358	-10.9%	+1.9%
3	Epic	--	17,493	--	+19.4%
4	Despicable Me 2	--	12,957	--	+33.9%
5	Midsummer Formula	--	11,835	--	-9.2%
6	Now You See Me	12,737	9,298	-27.0%	+4.1%
7	Blind Detective	--	5,693	--	+3.5%
8	Badges of Fury	818	821	+0.4%	-11.7%
9	Miracle in Cell No. 7	732	702	-4.1%	+18.2%
10	So Young	568	400	-29.6%	+18.3%

Terrible decrease for Man of Steel. Part of the drop is due to average WOM and the other is due to the long runtime. World War Z had a strong hold. Very good for Epic. Good for Despicable Me 2. Midsummer Formula's downward spiral keeps on going. OK hold for Now You See Me. Blind Detective is not doing very well. Strange for Badges of Fury. It had the worst increase of the top 10 but it was the only film of the top 10 to increase week-week. Great hold for Miracle in Cell No. 7. Not bad for So Young.

	5-day admissions	Jun 27-Jul 1
Rank	Title	5-day adm
1	Man of Steel	210,905
2	World War Z	105,339
3	Epic	56,751
4	Now You See Me	41,933
5	Midsummer Formula	37,653
6	Despicable Me 2	30,085
7	Blind Detective	15,741
8	Badges of Fury	3,711
9	Miracle in Cell No. 7	2,727
10	So Young	1,415

 

[Bluebomb]

June 27 5-day Weekend Actuals1. Man of Steel - $2,561,942 (opening weekend actual)2. World War Z - $4,191,6833. Epic - $513,162 (opening weekend actual)4. Now You See Me - $3,008,0585. Despicable Me 2 - $300,419 (sneak previews actual)6. Midsummer Formula - $273,342 (opening weekend actual)Badges of Fury - $87,675 (opening weekend actual)Miracle in Cell No. 7 - $162,458Monsters University article updatedI'll have a larger Monsters University update later.

[Olive]

MU will be that huge?

[Sam]

Captain America is more well known than Thor here. That's why it had a stronger opening than Thor but the movie wasn't as good as Thor so it had weaker legs.

 

It's no bother. Movies are mainly advertized through posters at bus stops and subway stations. There are billboards out there but they are few in number. TV spots and trailers are also used as promotion but sparingly. It's not like in North America where you constantly see ads for new films every commercial break.

I see. Well, I hope both sequels will perform nicely in HK. 

 

Thanks Bluebomb. I kinda thought that subway/train/bus stop ads/posters must have played a big role cause I noticed that Taiwan uses those widely as the main advertising tool as well, and not just for movies but also new music releases, tours, shows, brand name products, etc... I figured HK and Taiwan might be similar that way.

 

 

June 27 5-day Weekend Actuals1. Man of Steel - $2,561,942 (opening weekend actual)2. World War Z - $4,191,6833. Epic - $513,162 (opening weekend actual)4. Now You See Me - $3,008,0585. Despicable Me 2 - $300,419 (sneak previews actual)6. Midsummer Formula - $273,342 (opening weekend actual)Badges of Fury - $87,675 (opening weekend actual)Miracle in Cell No. 7 - $162,458Monsters University article updatedI'll have a larger Monsters University update later.

MOS OW's actual in dollars is bigger than WWZ's after all. So barring extremely bad drops, I guess $5M+ total is locked?

 

Can WWZ reach $5M-$5.5M? I really hope it will.

 

 

And wow, loving your newly revised prediction for MU as well as great news on the pre-sales so far   I'm gonna be pulling for it to break records. So if it can pass TS3's total, it will be the all time No.1 animated movie in HK, right? 

 

As always, thanks for all the detailed reports Bluebomb, you're awesome 

Edited July 2, 2013 by Sam

[Olive]

I see. Well, I hope both sequels will perform nicely in HK. 

 

Thanks Bluebomb. I kinda thought that subway/train/bus stop ads/posters must have played a big role cause I noticed that Taiwan uses those widely as the main advertising tool as well, and not just for movies but also new music releases, tours, shows, brand name products, etc... I figured HK and Taiwan might be similar that way.

 

 

MOS OW's actual in dollars is bigger than WWZ's after all. So barring extremely bad drops, I guess $5M+ total is locked?

 

Can WWZ reach $5M-$5.5M? I really hope it will.

 

 

And wow, loving your newly revised prediction for MU as well as great news on the pre-sales so far   I'm gonna be pulling for it to break records. So if it can pass TS3's total, it will be the all time No.1 animated movie in HK, right? 

 

As always, thanks for all the detailed reports Bluebomb, you're awesome 

MOS had monday holiday, its OW was 5 days vs WWZ's 4 day.

[Olive]

Bluebomb, do you have a list of most successful animated movies in HK?

Thanks.

[Sam]

MOS had monday holiday, its OW was 5 days vs WWZ's 4 day.

Oh, right. Bluebomb did put 5-day OW in the post, I didn't play attention 

 

Thanks Olive

[Olive]

[Bluebomb]

I see. Well, I hope both sequels will perform nicely in HK. 

 

Thanks Bluebomb. I kinda thought that subway/train/bus stop ads/posters must have played a big role cause I noticed that Taiwan uses those widely as the main advertising tool as well, and not just for movies but also new music releases, tours, shows, brand name products, etc... I figured HK and Taiwan might be similar that way.

 

 

MOS OW's actual in dollars is bigger than WWZ's after all. So barring extremely bad drops, I guess $5M+ total is locked?

 

Can WWZ reach $5M-$5.5M? I really hope it will.

 

 

And wow, loving your newly revised prediction for MU as well as great news on the pre-sales so far   I'm gonna be pulling for it to break records. So if it can pass TS3's total, it will be the all time No.1 animated movie in HK, right? 

 

As always, thanks for all the detailed reports Bluebomb, you're awesome 

MOS 5-day is bigger than WWZ's 5-day but WWZ had Wednesday night previews which can be counted as a day or not.

 

MU will be that huge?

Yes. Pre-sales are the strongest I've ever seen.

 

 

Bluebomb, do you have a list of most successful animated movies in HK?

Thanks.

This will take time.

 

 

I checked it out a couple of days ago. SO many people...

[Bluebomb]

Poll results

 

1. Will Monsters University gross more than Toy Story 3 ($11.5m)?

Yes on OW and total (3 votes [30.00%])

Yes on OW; no on total (1 votes [10.00%])

No on OW and total (6 votes [60.00%])

 

2. Who will be #1 on July 18?

Monsters University (8 votes [80.00%])

Pacific Rim (2 votes [20.00%])

 

3. #1 movie on July 25 will be...

The Wolverine (5 votes [50.00%])

Monsters University (3 votes [30.00%])

Pacific Rim (2 votes [20.00%])

 

New poll added. Please select the film you think had the most surprising HK box office performance in the first half of 2013.

 

Thursday schedules

 

Palace IFC
New	Holdovers	Leaving
Despicable Me 2 (3D Eng.) - 5 showings	Midsummer Formula - 3 showings (=)	The Great Gatsby 3D (Tue.)
Blind Detective - 5 showings	Man of Steel 3D - 8 showings (▼ 13)
	Epic (3D Eng.) - 3 showings (▼ 5)
	Now You See Me - 4 showings (▼ 5)
	American Dreams in China - 1 showing (=)
	Searching for Sugar Man - 2 showings (=)

The ONE
New	Holdovers	Leaving
Despicable Me 2 (3D Can.) - 1 showing	Midsummer Formula - 6 showings (▼ 7)	Epic (3D Can.)
Despicable Me 2 (Can.) - 1 showing	Epic (Can.) - 1 showing (=)	American Dreams in China
Despicable Me 2 (3D Eng.) - 3 showings	Epic (3D Eng.) - 3 showings (▲ 2)
Blind Detective - 8 showings	Epic (Eng.) - 1 showing (=)
	Man of Steel 3D - 7 showings (▼ 8)
	Man of Steel - 4 showings (▼ 6)
	World War Z 3D - 1 showing (▼ 2)
	World War Z - 3 showings (▼ 6)
	Now You See Me - 3 showings (▼ 5)

Windsor Cinema
New	Holdovers	Leaving
Despicable Me 2 (3D Can.) - 3 showings	Midsummer Formula - 2 showings (▼ 3)	Epic (Can.)
Despicable Me 2 (Can.) - 1 showing	Man of Steel 3D - 5 showings (▼ 8)
Blind Detective - 3 showings	Man of Steel - 1 showing (=)
	World War Z 3D - 1 showing (▼ 3)
	Now You See Me - 3 showings (=)

Despicable Me 2 is getting 1 screen at most places. A couple of theaters have given it 2 screens including at The GRAND but Man of Steel remains the popular choice for theaters. A number of them have put Despicable Me 2 on the 2nd biggest screen or have it sharing the biggest screen with Man of Steel. Blind Detective is being put on 1 screen.

Man of Steel remains on top with the most showings, securing 2 screens at the majority of locations. Midsummer Formula is doing okay as well with most of its showings retained from last weekend. Epic did ok and still has most of its showtimes. Its screen has gotten smaller though. World War Z and Now You See Me have done OK. World War Z will lose more showtimes and screens than Now You See Me to make room for the new openers.

Thursday schedules

Edited July 2, 2013 by Bluebomb

[Leyla]

i still want WWZ to outgross Mos

won't happen

[Bluebomb]

i still want WWZ to outgross Mos

won't happen

It will happen. Monsters University will be World War Z's savior.

[Leyla]

It will happen. Monsters University will be World War Z's savior.

aww happy to hear that

[Bluebomb]

Part 1 of Monsters University pre-sales

Here's a snapshot at how Monsters University is doing at UA locations.

Cityplaza
	Monsters University	3D Can.
Day	Time	Seats sold	Seats available	% filled
Jul. 11	9:00 AM	70	277	25.27%
	11:10 AM	41	277	14.80%
	1:20 PM	41	277	14.80%
	3:30 PM	100	277	36.10%
	5:40 PM	67	277	24.19%
Total		319	1385	23.03%
Jul. 12	9:00 AM	30	277	10.83%
	11:10 AM	22	277	7.94%
	1:20 PM	17	277	6.14%
	3:30 PM	24	277	8.66%
	5:40 PM	49	277	17.69%
Total		142	1385	10.25%
Jul. 13	9:00 AM	133	277	48.01%
	11:10 AM	83	277	29.96%
	1:20 PM	85	277	30.69%
	3:30 PM	172	277	62.09%
	5:40 PM	155	277	55.96%
Total		628	1385	45.34%
Jul. 14	9:00 AM	157	277	56.68%
	11:10 AM	109	277	39.35%
	1:20 PM	117	277	42.24%
Total		383	831	46.09%
4-day total		1472	4986	29.52%

Opening day seems very strong while Friday is a bit slower. Saturday and Sunday are looking out of this world with more than 45% filled on both days. Cityplaza is semi-hard to fill entirely.

Windsor Cinema
	Monsters University	3D Can.
Day	Time	Seats sold	Seats available	% filled
Jul. 11	5:40 PM	36	78	46.15%
Total		36	78	46.15%
Jul. 12	7:50 PM	72	78	92.31%
Total		72	78	92.31%
Jul. 13	5:40 PM	66	78	84.62%
Total		66	78	84.62%
3-day total		174	234	74.36%

Windsor Cinema is one of the easiest places to sell out. The Friday night session hasn't moved at all since that morning it came out. Clearly, people are waiting for more showtimes. The 5:40 PM showtime is telling. It's already more than 45% full on a weekday and it is not an evening showtime.

This is how The Dark Knight Rises was doing 1 week before release at Langham Place.

 

 

Langham Place
	The Dark Knight Rises
Day	Time	Seats sold	Seats available	% filled
Jun. 19	9:15 AM	10	202	5.0%
	12:20 PM	27	202	13.4%
	3:25 PM	26	202	12.9%
	6:30 PM	67	202	33.2%
	9:35 PM	94	202	46.5%
	12:40 AM	8	202	4.0%
Total		232	1212	19.1%
Jun. 20	9:15 AM	2	202	1.0%
	12:20 PM	2	202	1.0%
	3:25 PM	11	202	5.4%
	6:30 PM	41	202	20.3%
	9:35 PM	116	202	57.4%
	12:40 AM	23	202	11.4%
Total		195	1212	16.1%
Jun. 21	9:15 AM	42	202	20.8%
	12:20 PM	34	202	16.8%
	3:25 PM	100	202	49.5%
	6:30 PM	89	202	44.1%
	9:35 PM	105	202	52.0%
	12:40 AM	2	202	1.0%
Total		372	1212	30.7%
Jun. 22	9:15 AM	58	202	28.7%
	12:20 PM	32	202	15.8%
	3:25 PM	80	202	39.6%
	6:30 PM	97	202	48.0%
	9:35 PM	17	202	8.4%
	12:40 AM	0	202	0.0%
Total		284	1212	23.4%
4-day total		1083	4848	22.3%

 

Now, let's see Monsters University 8 days before release at Langham Place.

Langham Place
	Monsters University	3D Can.
Day	Time	Seats sold	Seats available	% filled
Jul. 11	9:00 AM	76	202	37.62%
	11:10 AM	65	202	32.18%
	1:20 PM	36	202	17.82%
	3:30 PM	86	202	42.57%
	5:40 PM	86	202	42.57%
	7:50 PM	143	202	70.79%
Total		492	1212	40.59%
Jul. 12	9:00 AM	43	202	21.29%
	11:10 AM	34	202	16.83%
	1:20 PM	8	202	3.96%
	3:30 PM	24	202	11.88%
	5:40 PM	39	202	19.31%
	7:50 PM	149	202	73.76%
Total		297	1212	24.50%
Jul. 13	9:00 AM	105	202	51.98%
	11:10 AM	102	202	50.50%
	1:20 PM	92	202	45.54%
	3:30 PM	120	202	59.41%
	5:40 PM	125	202	61.88%
	7:50 PM	124	202	61.39%
Total		668	1212	55.12%
Jul. 14	9:00 AM	110	202	54.46%
	11:10 AM	138	202	68.32%
	1:20 PM	91	202	45.05%
	3:30 PM	110	202	54.46%
	5:40 PM	114	202	56.44%
	7:50 PM	109	202	53.96%
Total		672	1212	55.45%
4-day total		2129	4848	43.92%

Phenomenal for Monsters University. Besides the 1:20 PM showtime, other times look extremely good. Saturday and Sunday are looking insane. It's already more than 55% full with those showtimes.

These pre-sales are definitely rivaling Harry Potter 7-2. Where Monsters University has the edge over Harry Potter are the amazing pre-sales for Saturday/Sunday. Harry Potter 7-2's magnificent pre-sales came for opening day but Monsters University are spread out with Friday being the weak link. Monsters University's current pre-sales are outpacing The Avengers, Iron Man 3 and The Dark Knight Rises.

 

[Mattrek]

Hey Bluebomb how was the 300k in sneaks for DM2? Is it good, bad or just ok?

[Bluebomb]

Hey Bluebomb how was the 300k in sneaks for DM2? Is it good, bad or just ok?

It is OK. Ice Age 4 had much stronger sneaks last year. But DM only made slightly more than $400k in 2010 so DM2 will at least double DM's OW. Unfortunately, it won't have time to develop any legs with Monsters University out next weekend.

[Sam]

So happy about MU incredible presales :wub:Go go MU, let's break records!!!

[Mattrek]

It is OK. Ice Age 4 had much stronger sneaks last year. But DM only made slightly more than $400k in 2010 so DM2 will at least double DM's OW. Unfortunately, it won't have time to develop any legs with Monsters University out next weekend.

Awesome news for the OW thanks. Hopefully MU won't destroy DM2.