How much do release dates matter?
I have seen this discussion before but never a thread devoted to it. Basically, how important do you see release dates in the success or failure of movie at the Box Office. This is obviously a loaded question, as every date has some bombs and hits, though some more than others. There’s also a potential self-fulfilling prophecy for studios with a release date, “Historically, this date has been bad/good so let’s release our dump movie/blockbuster here,” and then the date is further validated as
RE: Frontloading/'Legs' @Premium George
December is a whole 'nother world unto itself.
Usual caveats apply: total box office has an effect, brand recognition has an effect, being released midweek instead of on the weekend has an effect, schools being out has an effect, etc.
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Release
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