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Batman

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  1. I'm surprised about some of your reactions here. Pay attention. Check the highlighted part. By Everything Else Rakesh clearly is talking about ancillary income. Seasoned Box Office followers cannot be naive enough to ignore revenue from ancillary sources.

     

    Let me do some quick calcs here:

     

    Domestic:

     

    The last net number I saw was around Rs. 241 Crore.

     

    Using the universally accepted rate of 30% as entertainment tax in India,

     

    Gross = 241/0.7 = Rs. 344 Crore

     

    Overseas:

     

    Gross = Rs. 50 Crore

     

    Satellite Rights:

     

    The number was reported as Rs. 40 Crores in the media. It is certain to have an escalation clause and since Krrish3 has crossed Rs. 200 Cr Net, it is bound to have escalation as high as 50%. Conservatively, I will use 25% escalation.

     

    Satellite+Escalation: Rs. 50 crores

     

    Music and Video Rights (As Reported in the media):

     

    Music: Rs. 6 Cr.

     

    Video Rights: Rs. 2-3 Cr.

     

    Music+Video Rights: Rs. 8 Crores

     

    In Film Branding/Tie-Ins and Merchandising:

     

     

    http://www.business-standard.com/article/companies/super-moolah-riding-on-bollywood-superhero-krrish-113110200584_1.html

     

    In Film Branding/Tie-Ins Revenue: Rs. 40 to 50 Crores. 

     

    Further, I have not even accounted for licensing revenue for the proposed animated Krrish show on Cartoon Network.

     

    Add the revenue from all sources, Krrish3 is at about Rs. 500 Crores. That is my 2 cents.

    I Don't think he was referring to Merchandise and TV/music video rights and etc. At that moment he was only talking about BO, not anything else. 

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