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TylerG

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    Joker: Folie a Deux | October 4, 2024 | Lady Gaga is Harley Quinn in this 200M+ musical sequel

    in Box Office Discussion

    Posted

    3 hours ago, BigBoxOfficeBucks said:

    There might be a slight chance that it may not turn a profit.

    There's no universe in which this film isn't profitable, lbr. Obviously the factor won't nearly be anywhere as close to the original nor does it have to be, but we all know that.

     

    1 hour ago, Porthos said:

    I presume Phillips is getting a hefty payday

    This wasn't reported in the latest Variety article but they did mention this in a 2022 article about DC:

     

    Quote

    Both Joaquin Phoenix and director Todd Phillips are believed to be getting $20 million paydays, and new costar Lady Gaga is getting $10 million.

     

    Gaga's salary has since been revised to $12M so assuming Todd's salary is same as Joaquin's, that's $52M out of the $200M, which leaves $148M for the production budget. Surely on the higher side but not nearly preposterous enough to warrant all the premature pearl-clutching and "this is way too much, it's going to bomb!!" discourse that I've been seeing on Twitter/X over the last few weeks before the first trailer has even landed.

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    Joker: Folie a Deux | October 4, 2024 | Lady Gaga is Harley Quinn in this 200M+ musical sequel

    in Box Office Discussion

    Posted

    Interesting article about Joker 2's OW prospects trying to gauge the buzz around this, although I'd say it's still too early lol. 

     

    https://thequorum.com/new-to-the-quorum-joker-folie-a-deux/

     

    Spoiler

    While Warner Bros. has struggled with its DC properties, this superhero-adjacent property should be immune to the current superhero malaise. In fact, at The Quorum, we assigned DEUX to the Tentpole group rather than the DC/MCU group. That means DEUX sits alongside titles like TOP GUN: MAVERICK, BARBIE, and NO TIME TO DIE.

     

    The average opening for Tentpoles is $77M, roughly $20M less than the opening for the first JOKER. That means DEUX will have to overperform against the group average. Early tracking suggests that DEUX is well positioned to do that.

     

    Currently, interest in DEUX sits at 57% versus 50% for the group average at the same distance from release. Remarkably, DEUX ranks third among all films being tracked by The Quorum, behind DEADPOOL 3 and BEETLEJUICE 2. That’s quite an impressive start. DEUX is also easily outpacing the group averages for the theater and fee metrics. These three metrics suggest that DEUX should easily top the average $77M opening for the group.

     

    At 35%, awareness for DEUX is quite a bit lower than the group average of 41%. How can that be? It seems strange, given that the studio has been aggressively dropping set photos over the past few months. In all likelihood, the title is suppressing awareness. Had the film been called JOKER 2, the score would likely have been higher. That shouldn’t be a problem as the campaign kicks in its first trailer. Over time, people will become accustomed to the title. That’s why we don’t see the low awareness as being a problem. Also, low awareness and high interest is not a bad place to be. That means the people who know about the film want to see it. As awareness grows, the film should be well positioned to rival the first film’s opening.


     

     

    Screenshot-2024-01-03-at-12.49.14-PM-153

     

     

    Very excited for this looking forward to the first teaser/trailer! 

     

    Joaquin-Phoenix-Lady-Gaga-Joker-Stairs-S

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