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Eric Deetz

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Posts posted by Eric Deetz

    Weekend #s: Sully 22M, Blair Witch 9.6M, Bridget Jones 8.2M, Snowden 8M, DB 5.6M, WTBB 5.5M, Squad 4.7M

    in Numbers and Data

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    11 minutes ago, EmpireCity said:

     

    What were the options?  There have been zero films released aimed at that PG-13 major demographic since August 5th.  

     

    Florence Foster Jenkins - geriatric crowd

    Pete's Dragon - kids and families

    Sausage Party - hard R comedy

    Ben-Hur - Religious epic with even worse reviews 

    Kubo - kids

    War Dogs - rated R and historically poor performing Middle East War category

    Hell or High Water - rated R slow burn aimed at adults

    Don't Breathe - rated R thriller/horror

    Hands of Stone - lol

    Mechanic: Resurrection  - complete bomb

    Southside with You - love story with political slant

    The Light Between the Oceans - very dull adult drama

    Morgan - might be the biggest bomb of the year except for The Disappointments Room

    Sully - geriatirc Oscar bait

    The Disappointments Room - horror and huge bomb

    When the Bough Breaks - thriller/horror aimed at African-American audience

    The Wild Life - kids 

    Blair Witch - rated R horror

    Bridget Jones' Baby - adult themed aimed at older females

    Hillsong - documentary

    Snowden - rated R adult themed thriller

     

    Not trying to be too argumentative, but I am not seeing a single viable options for the demographic that Suicide Squad is aimed at.  Again, this isn't me saying that on a lot of levels the core audience likes the movie, but I think it is a mistake to say the legs are what they are without taking into account the release date.  For example, I think if you put Batman vs. Superman in the same release date then it has better legs than it did in late March when it faced a lot more competition over the same time period.  

     

     

     

     

    A fairly good point, but I still would add that there are people who enjoy PG-13 tentpoles who also enjoy other categories. I can see a lot of Suicide Squad viewers also having interest in movies like Sausage Party and Don't Breathe (strong appeal to young adults, who play a part in the box office of superhero movies), as well as Pete's Dragon and Kubo (families do go to superhero movies). Were they formidable foes? No. But could they have given a bit of a dent to Suicide Squad's potential performance? I'd say it's likely. And keep in mind that I don't think Suicide Squad has toxic nor phenomenal WOM. I just feel that it's having a simply okay run.

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