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Melvin Frohike

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Posts posted by Melvin Frohike

  1. https://www.youtube.com/watch?v=i2N6tjwA9Nk

    That's some rocket-punch Baymax packs! By the way, did anybody spot the Frozen in-joke?

    Even as a statue, Hans gets sucker-punched yet again.

    :)

     

    He was also kind of meh on Frozen and GotG, so I wouldn't be too worried.

    He's not a fan of The Incredibles, either, for what that might be worth, saying that it's one of his least favorite Pixar movies. Now, I've called it "highly overrated" myself in this very thread, but I'm still a fan, and it's among my favorite Pixar movies. We all have preferences and opinions, but as far as the box office is concerned, what matters, besides pre-release hype, is how most people feel about movies, and how much and how many times (in some cases) they want to see certain movies.

    • Like 1
  2. Kris Tapley is very intelligent, however, at least when it comes to general film discussion.

    Intelligent or not, he's just one guy, and we all have our own expectations for what a movie should be. As for being "Saturday morning" I've sensed this myself from early on, but he says it like it's a bad thing, and I don't think that is necessarily the case at all.

    Overall, the buzz for Big Hero 6 seems very positive so far, and I like everything I've seen.

     

    Wow, "moving exploration of grief" was NOT what I was expecting. Color me VERY INTERESTED now.

    WDAS would not produce a movie that doesn't have a solid emotional core, and this one has been about the ramifications of Tadashi's untimely and suspicious death all along (not a spoiler since this was revealed very early on), so naturally the movie must explore its effects on Hiro and how this helps him grow.

    • Like 3
  3. How much did BH6 cost to make? Is it the standard 150m budget for an animated movie these days? :o

    Probably, although I wouldn't be surprised if it were a bit higher given all of the technical development that was done for it, such as the advanced renderer and crowd-generating and -animating software (true of every release, but these projects seem to be on the large side), in addition to the rather detailed world-building that they did.

     

     

    Tracking for a $55-60 million OW at this point looks good to me--it's already on the low side of my estimate (in another thread), and will likely increase by OW if Disney keeps up or even ramps up the good marketing.

     

     

    ^ The headlines would be great if Big Hero 6 would beat Interstellar on OW. But probably Interstellar makes a bit more.

    It's hard to tell, but in general it seems that Disney animated features track lower than they open, while it's the opposite for many other major releases. If this pattern holds in this case, then it is conceivable that Big Hero 6 could open at #1, and at least based on what I've seen of both so far I hope that it does.

     

    But how many TV-spots Big Hero 6 is going to have? They all seem great, not spoiling the film and still having different scenes but there are just so many. In my country there are no TV-spots so I am not used to them but I do not remember Frozen having this.

    I don't recall Frozen having had this many TV spots or having been advertised on primetime network TV like Big Hero 6 has been, at least in the domestic market, where I live. Although the latter is apparently being pushed harder, I think that like Frozen it is being undersold, which if true should result in even better WOM and legs than it would otherwise have had.

    • Like 1
  4. This looks great, but I'm starting to worry that Interstellar may eat into its potential.

    Maybe the Nolanites should be worried. ;) The more I see of Interstellar the more boring and preachy it seems (its teaser was great, but that's it), while the more I see of Big Hero 6, the cooler and more entertaining it seems.

     

     

    I wouldn't be surprised if the movie or the later promos start with Marvel logos.

    I would be surprised because it's not a movie that Marvel has any interest in promoting--aside from being loosely inspired by an obscure comic of theirs, Big Hero 6 is a Disney (WDAS) animated feature, which is a whole other thing.

     

     

    I'm guessing

    The dude's brother is the bad guy

    I seriously doubt it.

     

     

    Disney Animation ●—● @DisneyAnimation

    Surprise: Everyone in the panel who received a white #BigHero6 wristband have a chance to see the film tonight! #NYCC

    WDAS must feel pretty confident that the WOM among the geeks there will be positive. ;)

     

     

    It will probably have the logo at the beginning. The Marvel logo for the movies from other studios (it's not a Marvel Studios after all).

    But those are movies that are like Marvel's own movies, while WDAS did their own thing with Big Hero 6, which is a Disney animated feature. If there will be a Marvel logo, then that would be Disney's (the parent company's) doing, because Marvel has already made their view on this clear. Marvel might not be pleased with that, and WDAS would almost certainly not be pleased with that because it's their movie.

     

    let's not confuse people as why a Marvel movie from Disney isn't in the MCU,

    And besides, it's not a Marvel movie from Disney--it's a Disney animated feature from WDAS.

     

    And the movie seems to sell itself, no need of Marvel.

    It may benefit from the confusion in the media, with many journalists still calling it a Marvel movie. But as for Disney selling the movie, they are using Tangled, Wreck-It Ralph, Frozen, and the movie itself for this, as it should be.

    • Like 1
  5. To my knowledge there weren't many markets in which frozen bombed and it performed very well in the majority of them.

    That's right, Frozen was very consistent in this way. I think that it only outright bombed in India, and it didn't do so hot in Israel either, but other than those it was anything from solid to a big hit, even outside of North America, Japan, and South Korea, and yes that does add up.

  6. Tangled did NOT do well at domestic boxoffice. It barely passed $200 million, while the budget itself was $260 million + over $100 million for marketing.

    $200 million domestic is right about at the benchmark for a successful release of this type of movie. I know that you're looking at this with the published budget in mind, but that wasn't the intention at all--Disney threw away a lot of work when they restarted this movie as a full CGI animated feature, and I think that's why the "budget" is so high (it's how they chose to account for the money spent), but the actual budget for what we see on the screen is probably more like $150 million.

    The fact that all the wasted work amounts to a loss based on theatrical revenue alone doesn't mean as much to Disney as the fact that they proved that they could turn a profit with movies like this on $150 million budgets, and that the movie achieved a satisfactory level of popularity (for decent merchandise sales and so forth).

     

     

    Big Hero Six might not do as well as Frozen in Japan, considering the many factors that went into play during Frozen's release.

    Yeah...it just might not.... ;)

     

    However, I do believe it'll be another global smash that will really bring into light this so called - deemed - "New Renaissance" for Disney.

    I prefer "Disney Enlightenment" which parallels the historical period that followed the Renaissance. I think that Big Hero 6 will be a hit domestically and worldwide, but I don't know about Japan specifically--could go either way.

     

     

    BH6 will be lucky to make 1/5 of Frozen's business in Japan...

    I would be quite satisfied with $50 million, which is generally a pretty decent hit in Japan, I think, and more than all but two of Disney's animated features have ever made, if I recall correctly (Frozen and Dinosaur). $100 million would be sweet, but that's only if it really catches on, Frozen has made Japanese audiences crazy for WDAS animated features in general, and there is no backlash against its quasi-Japanese elements. If the latter were to have a significant effect, though, then maybe $10 million wouldn't be a total loss. ;) I'm just hoping for $30-50 million, if the movie is any good.

    • Like 3
  7. Since LEGO, pretty much every animated film has under performed at the box office, or at best, matched expectations.

    True, but this could change at any time.

     

    I still don't know why folks think this would out-perform Wreck-It Ralph by any wide margin.

    Wreck-It Ralph followed Tangled and involves video games, while Big Hero 6 will follow Frozen and involves superheroes. The movies themselves matter, too, of course, but this and all else being equal, both Disney (WDAS) and Big Hero 6 are generally in a better position to succeed now.

    Okay, that's TOTALLY Rapunzel. WTH Disney?! Everybody else though is awesome.

    Hey, Rapunzel is pretty awesome! But I see what you mean. It seems that in promotional images Honey Lemon looks more like Rapunzel when in costume for some reason (perhaps it's an old CGI model), but in the movie itself she looks quite different from Rapunzel, even when in costume--we can see this much just from the trailers and clips that use actual footage from the movie. Don't worry about it--Honey really does not look like Rapunzel in the movie (I mean her face, and the rest of her looks very different, of course--Honey is far taller and slenderer).

    This is kind of like the old version of Elsa that was leaked last year. Her CGI model was changed quite a bit for the movie, but strangely I still see the old leaked version around, even on some merchandise and promotional material. The same may be true of Honey, who will look a lot more like Rapunzel on occasion than she actually does in the movie.

     

     

    Gogo, what a babe.

    GoGo is very cute, and unfortunately overlooked, it seems. Interestingly, out of all of the Disney heroines/princesses, GoGo proportionately (relative to height) has the largest head, while Honey proportionately has the smallest head, and obviously they're both in the same movie.

     

    Elsa, Anna and Rapunzel have excactly same bodies. Elsa just has the one sexy dress.

    Their heights are all different, though, for one thing--Elsa is a couple of inches taller than Anna, while Anna seems to be a few inches taller than Rapunzel. Additionally, Rapunzel has different-looking hands (also different from her own mother's), different feet (small by human standards, but Anna's are even tinier, and Elsa's are maybe...similar--I don't know, but this much is obvious from memory), slightly different torso contour (although Elsa's and Anna's are practically identical to one another), and smaller breasts. In addition, Elsa has more tone and muscle definition in her arms than Anna, for some reason. Yes, they all have very similar bodies, but there are definitely some differences. Of course, this is not an issue in Big Hero 6, except perhaps that GoGo and Honey almost look like they belong in different movies. :)

     

    SOme people online seem to think

    that the brother is the main villain

    What do you guys think?

    Many people are suggesting this, but while anything is possible, I highly doubt it.

     

    So you think this will be a bigger movie than The Incredibles? C'mon that was one of the of the best animated movie of all time!! Almost all critics consider this to be the best pixar movie aside from the toy story trilogy.

    But The Incredibles is hardly the biggest Pixar movie by a long shot, and I for one think that while it is good it is highly overrated. Maybe the general audience likewise is not as enamored of it as critics and many Internet forum denizens are, and will like Big Hero 6 more. I'm not saying that this will happen, but it could, and for all we know maybe critics will like it more, too. The trailers and promotional clips so far have revealed very little.

    • Like 1
  8. I have a strong feeling even Disney expected it to perform weaker than Tangled as it was more girlier and more musical-y.

    Well, some at Disney might have seen Frozen as being more "girly" and many other people seem to assume the same, but when examining the movie there is hardly anything about it that I can identify as being such. The movie seems rather gender-neutral to me in virtually every way. It may have two female leads (so?), but for example when Elsa was strutting toward us during "Let It Go" I definitely was NOT thinking "This part is so girly that it doesn't appeal to me as a red-blooded male at all." ;)

     

     

    I too really miss 2D hand drawn animation. There was an art form to it. It took me a long time to warm up to computer animation.

    Well, these are all art forms, and while I do miss hand-drawn feature animation, what won me over was seeing Disney's style of character animation--of human characters in particular--realized so completely in CGI, starting with Tangled.

     

     

    Fredzilla in a monster suit is so stupid. Why don't they have him transform into his monster form like the comics? Too scary for kids? :rolleyes:

    It's not that it's too scary. I think that the filmmakers wanted the team to uniformly be ordinary humans (at least physically) who use science, engineering, and technology to solve problems and become more than who they were (much like Iron Man). This seems to be one of the major themes or subtexts, and having one team member actually transform into a giant kaiju would seem to undermine this. This is another difference between the movie and the comic...actually almost everything is different, obviously.

     

     

    And I'm really liking the music on the BH6 website.  Hopefully its a sample of the soundtrack.

    I hope so, too. Because of their similar chord progression, it reminds me of a piece from Kick-Ass, which composer Henry Jackman also worked on. I guess the Big Hero 6 team must have reminded Jackman of those other non-superpowered superheroes. :)

     

     

    I think that Disney's version is far more appealing (whether or not she looks like Rapunzel, and in the movie itself, at least, she does not).

     

     

    I doubt. Frozen had weak competition for months. BH6 will have PoM, Annie, Into The Woods, NATM3 among others as competition.But lol at that 47M opening. I highly doubt this will open lower than WiR.

    Frozen went up against some heavy-hitters if we don't count just animation (actually opened in second place), and it outlasted them all. The relative lack of competition was not the primary reason this movie was so successful--to say this would be to ignore the pervasive, ubiquitous cultural phenomenon that surrounded and to some degree still surrounds this movie. Other animated features this year that have played against little or no direct competition haven't fared nearly as well at the box office, while last summer there was one animated hit that opened quite close to an animated mega-hit. The competition factor should not be ignored, but I think that its effects are often overstated.

    • Like 1
  9. I still don't think Honey Lemon looks AS much like Rapunzel as people say.

    Kidding aside, I agree with you on this, although I'm forced to admit that there is more of a basis for this notion than there ever was for the comparison between Rapunzel and Anna, which I utterly reject with contempt because aside from the basic style they don't look alike to me at all--if you shaved them bald and photographed them in black & white, I'd still say the same thing, as to me they look very distinct from one another. For that matter, the latter applies to Anna and Elsa, as well--although they look a lot more alike, being sisters after all, their faces are distinct enough to easily and readily tell apart even without their hair, coloring, and other such things. 

    It's really just her face (especially in the "lightened" in-costume promo pic of her - I've seen another version of the same image where she has darker skin like in the trailers),

    Well, the face is the important part, but I hardly think that they are identical, as some have claimed. The promo picture with Honey Lemon in costume is indeed the most problematic because she resembles Rapunzel more in that than in all of the other images I've seen; it might be the angle or helmet or something, but her face looks fuller and more rounded here, and therefore more like Rapunzel's than elsewhere. How she appears in the actual movie while in costume may well give a different impression, so I'm withholding judgment on this, although claiming that they are identical is an exaggeration in any case. 

    and it's not like Disney hasn't had a female design "type" before, this isn't really much different from how Ariel and Belle looked pretty similar.

    Actually, I think that Ariel and Belle look very different, although they are both obviously of the style that Glen Keane came up with for Ariel, like many subsequent Disney heroines. I've never felt that any of them look alike, although the closest would be specifically that promo picture of Honey Lemon and Rapunzel. 

    No need for more discussions of narrow concepts of female beauty, the character designs look diverse enough by Disney standards.

    People are making too big of a deal out of all this anyway. Disney has diverged from this style before and probably will again, and then they'll likely come back to it again. As long as these characters look distinct--and to my eye they all do--there should be no issue. One would have to ignore a ridiculous number of details to claim, for example, that Anna looks "exactly" like Rapunzel--different eye shapes, different mouth (including lips), different nose, different teeth, different skull shape (especially in profile)--they look about as different as two pretty "white" girls can, if we accept this particular style of caricature as representing the basic similarities they would share as real humans. 

    She kind of looks more like Sam from Cloudy With A Chance of Meatballs than Rapunzel.

    It must be their glasses and giant dorky (but cute) grins, because Honey Lemon is clearly designed in accordance with the most common modern Disney heroine/princess style (at least her face, that is, as her limbs are considerably thinner), while Sam Sparks is, to me, obviously of a different style (they both have humongous eyes, but the overall styles are rather different).
    • Like 2
  10. https://www.facebook.com/photo.php?v=309010679271149 New TV Spot, themed for Shark Week.

    That was cute--I've been getting nothing but good "vibes" from this movie so far (although we haven't seen much). The more I see of the team, the more Scooby Doo-ish they seem, and not in a bad way at all. It's nice to finally see GoGo actually standing...for what it's worth, anyway, as it seems that among Disney heroines she could challenge Rapunzel for being challenged vertically. I can't say the same for Rapunzel 2.0 and her cybernetic altitude-augmentation stilts, though...that is what those are, right? (tongue firmly planted in cheek ;))
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  11. Godzilla

    Japanese people don't mind so much when it's sufficiently authentic--they're not THAT closed-minded with regard to foreign movies. The problem is when something American seems like a mockery of something Japanese, such as the 1998 version of Godzilla, or is a ripoff in the sense that something Japanese is portrayed as something American, Western, or generally foreign, such as in Pacific Rim. They seem to find things like this insulting or at least off-putting. That's why I'm concerned about Big Hero 6--I'm not sure how its pseudo-manga elements will generally be perceived, among other things, and these elements being Americanized and Disneyfied on top of that sure doesn't help. Frozen managed to appeal greatly (that's an understatement) to Japanese sensibilities and popular taste without invoking such issues, while in contrast Big Hero 6 will be tiptoeing through a minefield--it might be OK, but so many things could potentially go very wrong. Without the "Japanese" elements, there would be much less risk in Japan, and I really think that the story itself, on its own, will appeal to Japanese audiences a lot, but oh well--that's its schtick and it's "schticking" to it.As for HTTYD2, I don't see this issue coming into play at all. Its major hurdles are: it is non-Disney and non-Pixar (the Japanese greatly favor these brands regarding foreign animation), the first movie didn't make much, and foreign sequels generally do poorly in comparison to the originals (the opposite of the rest of the overseas market collectively, but not as different from the domestic market--just a lot more extreme in that sequels almost always gross less). Because of various specific circumstances, HTTYD2 may possibly be an exception and gross more than the original, but I still wouldn't bet on it.
    • Like 3
  12. Disney is Disney, it don't need to re-brand itself as the "New" anything.  -_-

    I know! Are we to suppose that Pixar were the "new Disney" when they became hot and trendy? No, they are Pixar, and likewise WDAS are WDAS. All of this drama just because of one short that deviates from the author's narrow view of Disney animation? Imagine if he saw some of WDAS' early animated features and shorts (because clearly he hasn't or doesn't remember them)--maybe he'd think that they were the "new Pixar" a half-century before Pixar even came into being. 

    I much prefer the term Wikipedia has given for this new and improved period for WDAS: The Resurgence Era.

    Some have called it the "Revival" era, which I've used on occasion, although lately I've preferred the "Enlightenment" era term since the historical Age of Enlightenment followed the Renaissance in Europe, making for a nice parallel.
    • Like 3
  13. “Big Hero 6″ Baymax and Hiro meet-and-greets coming to Walt Disney World and Disneyland this fall

     

    http://www.insidethemagic.net/headlines/big-hero-6-baymax-and-hiro-meet-and-greets-coming-to-walt-disney-world-and-disneyland-this-fall/

    It's usually only two at the most, and often only one, although occasionally Disneyland/Walt Disney World will make room for more if they feel it is warranted. For example, Frozone sometimes makes appearances in addition to Mr. and Mrs. Incredible, and from Toy Story there are Buzz, Woody, and Jessie.

    By the way, the foregoing characters all have masks (actually entire headpieces), but I still fully expect Hiro and any of the other human characters in Big Hero 6 that may show up to be face characters, with the possible exception of Fred, of course. I would be very surprised if this were not the case, despite the increased difficulty and effort of casting. If the movie itself and any of the other characters really take off, then we might see these characters, possibly. On the other hand, if the movie really does sweep them all under the rug, and none of them manage to overcome this somehow, then it will just be Hiro and Baymax.

     

    With ‘Feast,’ Disney Re-Brands Itself As the New Pixar

     

    Not a fan of the title of the article but it has some info on 'Feast',  the WDAS short attached to BH6

    Geez, the article is silly and its title is nonsensical. :rolleyes: That's not your fault, of course, WileECoyote--at least it has some information, so thanks for posting the link. ;)
    • Like 1
  14. Big Hero 6 will be fine, they love Disney movies.

    Well, on the average they love Pixar movies even more, but that still didn't stop Brave from flopping, so it's not all about the studio or brand (certainly not in the case of the Planes movies from DisneyToon Studios, which are branded as "Disney" like WDAS movies are, and gross a pittance). Big Hero 6 with its imitation-Japanese elements could be perceived as insulting as opposed to the "love letter" to Japan that it is intended to be, and it'll be interesting to see whether and how much of this will be offset by the core of the movie, which somewhat like Frozen would seem to appeal to the Japanese people (has nothing to do with Japan per se--it's just something they would seem to like and possibly find some resonance in).Anyway, given that nobody "realistically" expects much of HTTYD2 at the box office in Japan, myself included, wouldn't it be funny if it grossed more than BH6? It could happen--probably won't, given that Disney Japan's advertising is once again spot-on for BH6 in this market, but I think it could. This is after all Japan, the land of unpredictable foreign movie grosses, and they often hate when foreign movies overtly try to be "Japanese" in some way (yes, I know there is The Last Samurai, which was a major blockbuster in Japan, but I consider that a different thing).
  15. (Though of course, Japanese audiences also tend to reject American stuff when they perceive it as ripping off their own movies - Hunger Games, Pacific Rim, and so on...)

    Big Hero 6? :unsure: That one could go either way, and it will be interesting to find out what actually happens. I'm not real hopeful about HTTYD2's prospects in Japan because so few non-Japanese, non-WDAS, non-Pixar animated features have even been modestly successful, regardless of their success in the rest of the world, and none have broken out.Granted, Frozen was WDAS' first major breakout, but then again they have had far more successful releases than any non-Japanese studio besides Pixar, so the movie and the Disney brand in general at least had a foothold in that market, while other non-Japanese studios have always struggled:http://worldofkj.com/forum/viewtopic.php?p=1962997#p1962997That's pretty weak, and the original HTTYD didn't even make the billion yen club. With some minor exceptions, DWA just hasn't been able to get any traction over there. I suppose there is always a chance of a surprise breakout, sort of like Frozen in South Korea, where DWA rules with regard to animation while both WDAS and Pixar have historically had a hard time, but I think that was a one-off phenomenon there anyway (subsequent WDAS animated features will probably flop there as usual), and it is unlikely to the extreme that the same would happen with HTTYD2 in Japan (unless there is a huge cult following that I'm unaware of).
    • Like 1
  16. This might not be a comedy maybe.

    Disney animated features typically have a lot of comedy in addition to more serious things, and BH6 is definitely going to be typical in this regard, as opposed to a comedy-focused movie (WDAS doesn't make many of those--it's hard to even think of one besides The Emperor's New Groove). Now, whether the comedy is actually funny depends on individual taste, of course. 

    Positive reaction to the trailer from my audience as well.

    I'm seeing more of a reaction to this movie's trailers than those of other movies overall--like GotG's trailers, they seem to grab the audience's attention. Usually there is little-to-no reaction to trailers, which doesn't necessarily indicate that people are not interested, but when there is a noticeable positive reaction that's virtually always a good sign. 

    This one doesn't have the hook of a Wreck It Ralph or the lure of a princess saga that Frozen delivered.

    BH6 has Disney itself (WDAS) as a hook, as well as superheroes (their own take, which may be of interest), both of which are hot right now.

    That said, it's going to make bank. I mean, it's family film of choice through Thanksgiving. And, if resonates at all with kids/GA, it'll earn nice money straight on through Christmas. $250M+ DOM is a distinct possibility.

    I think that $250 million is a good target despite its release date, and it could make more if it really delivers and has great WOM. 

    One thing I didn't like was that the female characters are once again marginalized in the new BH6 trailer, like how they were in the first two Frozen and early Tangled trailers.

    Well, at least the main characters are being featured, as opposed to what was done with Frozen. The other characters in BH6 are definitely secondary, although I've heard that Honey Lemon actually has an arc of some sort, so maybe she'll be a surprise breakout character, which wouldn't be a bad thing (no need to start the hype now--let it be a surprise if it happens at all). 

    Only 2 seconds of Gogo and Hiro's mom/aunt in the second trailer. Is Disney afraid that showing the girls too much will scare off the male audience? :unsure:

    Yes, Disney's domestic marketing, at least with regard to their tent-pole animated features, seems to take the girl audience for granted, and is primarily concerned about winning over the boys--this is expressly so, not an accident or coincidence. That's why Frozen, which they undoubtedly viewed as a "girly" movie, was their worst nightmare, prompting them to take the extreme measure of excluding both female co-protagonists entirely from the teaser, in addition to removing anything feminine from the movie's title (which was intended by WDAS to have been "Anna and the Snow Queen" as it is in Japan, where advertising to women and girls is OK for Disney).Of course this is all so silly, as Frozen is hardly a "girly" movie by any reasonable definition, and Disney's assumption that boys can't like and sympathize with female characters is ludicrous. But that's apparently how they think, and it is reliably and repeatedly reflected in their actions with regard to marketing (ever since The Princess and the Frog underperformed, which they blame on its lack of appeal to boys as well as the fact that it is a hand-drawn animated feature). 

    Or it could be they want to focus on Hiro's and Baymax...since the story is mainly about them.

    That would be a big change from Frozen's marketing (at least its initial marketing, which more of the public saw than anything later on). No, it's acceptable because Hiro and Baymax (presumably, as he's obviously a robot) are male. From Disney's perspective, they have long had the female audience (and consumers) in their back pocket, and they covet all the money they feel they could be making from the guys. 

    People expect big numbers from this because it comes after Frozen but I don't know why the goodwill fromm Frozen would pass on to this.The movies  have nothing in common besides their studio.

    I think this helps, although the movie still has to sell itself. The studio matters in this case because it is the basis of the brand, and the way they make movies is not simply hiring random crews and auteur directors to make whatever--these movies are highly collaborative efforts and there is a sort of continuity between them, as well as an overall vision. If you enjoyed what WDAS or Pixar have produced before, then you're likely to enjoy what they're coming out with next. It's no guarantee as each project is ultimately its own thing, and each is a monumental struggle, but there are a lot of the same people working collectively to make sure that each movie meets a certain, currently very high in the case of WDAS, standard. 

    That works for Pixar and Marvel.

    Does it not work for the Disney brand? It's been around a lot longer than Pixar, and I think the public is well aware by now that they're "back."
    • Like 1
  17. Maybe that card will have an Elsa-like journey from being non-existent in the initial marketing to being featured least prominently to more prominently with each successive promo and poster.

    That's what I can see happening, although I'm not absolutely sure about this, of course. Maybe Disney was simply waiting to see whether Guardians of the Galaxy would sink or swim, and when it became clear enough that it would swim, out came the Marvel name. On the other hand, for all I know this was a one-off for a Marvel movie, and might never be seen again, or it may never move past this point, at least (just a mention rather than actual branding). 

    I'm so curious to see how this is gonna perform... I'm wondering if this has a chance of hitting 250-300M range.

    Based on the reactions of audiences to its trailers, I think it has a good chance, provided that the movie pleases audiences. For comparison, I wasn't around to discuss How to Train Your Dragon 2's prospects, so you'll have to take my word for it, but I didn't see much enthusiasm from the general audience, so I didn't expect any more than it got. That's not to criticize the movie itself, but virtually all of the wild hype was from fans, as we all now realize with hindsight. Now, GotG almost always got great reactions, so I'm not surprised that it opened strongly, and I expect Big Hero 6 to also open strongly (and hopefully finish strongly if it's good), especially with the goodwill from Frozen and other recent Disney animated features. 

    I'm assuming it will be Hiro and Baymax that will be at the meet and greets, or it will be Hiro and Honey Lemon if they want to throw a girl into it.

    That sounds right, although it could be all three. 

    They will be masked characters because the more cartoony characters and teenage characters all end up being masked.

    Possibly, although the Disney Princesses are teenagers (except for Elsa, who is still only 21 anyway), and they get "face" characters. The reason for this is so that they can interact more, and while this is the exception rather than the rule at Disneyland, Honey Lemon in particular seems an awful lot like a "Disney princess" to me. Other young Disney heroines have gotten face characters in the past, and there are other current face characters such as Alice (from Alice in Wonderland) and Wendy (from Peter Pan), and of course the Disney Fairies. It's done on a case-by-case basis, and while I can see why Vanellope was a masked character, Hiro and Honey Lemon are no more cartoony than the other characters that get face characters at Disneyland. 

    No way Disney will pay for the whole team. Anna and Elsa were original sceduled to meet fans until the end of January, but they ended up being extended because of popularity. Disney is pretty cheap when it comes to this stuff.

    Disney apparently expected Frozen to flop, big time, because normally the princess characters stick around forever. That's probably why they developed and ordered little merchandise for this movie, and tried to sell it as a pure comedy--the marketing division likely failed to see its appeal, at least initially. Fortunately Big Hero 6 seems to have had a lot more support within Disney. 

    I wasn't saying they should plaster the Marvel logo on the posters or at the front of the movie or anything.

    Yeah, sorry, I was getting ahead of reality there, but it is nevertheless something I would seriously question, should they choose to go that route (as many had expected from the beginning--doesn't mean it will happen, though). 

    I just meant that maybe they should put a conservatively-sized "Inspired by the Marvel Comics characters" somewhere on the poster. After all, they put it in the trailer...

    That seems fair, but at least from what I've seen much of the media is already giving nearly all of the credit for the movie to Marvel, which I'm sure doesn't sit well with WDAS. Marvel certainly deserves credit, but the movie was made entirely by WDAS, and from what I've seen so far I am positive that it is every bit a Disney animated feature in every way. I mean, anybody who is looking for anything more than a vague resemblance to the comic (or anything Marvel) is probably going to be disappointed--WDAS did what they always do, which is change just about everything to suit their own sensibilities, really making the resulting movie and story their own (hence "inspired by" rather than anything more direct or concrete).By the way, for Marvel's part, they have always tried to make it absolutely clear that BH6 is WDAS' movie and not their own. In fact, it seems that they actually encouraged WDAS from the start to make it anything but a Marvel-like movie (not that WDAS needed any encouragement--it's what they do).
    • Like 2
  18. They need to start putting the Marvel notice on the posters, GOTG is showing the pull of the Marvel brand. Combine that with the Disney brand, this could do quite well.

    What you say sure seems to make sense, but it still doesn't feel right to me. Even though it's based on a Marvel property, Big Hero 6 appears to be quite thoroughly a production of Walt Disney Animation Studios (WDAS), and I mean that in every possible sense. It would really be mislabeled with Marvel branding, in my opinion. There is also the Disney brand to consider, and even with no mention of Marvel up till now, most articles I've read have basically called it a Marvel movie. Futhermore, Marvel has its own animation unit that has nothing to do with WDAS, and there may be confusion there as well.There must be a reason Disney hasn't plastered their house brand all over Marvel Studios' movies, and I think it has to do with Marvel fans not being interested in seeing Disney movies. I, too, am not convinced that putting the two brands together would help in terms of box office, and I think that they should be kept separate with Big Hero 6 as they are with Marvel's movies. 

    (Intrigues me how their fanbases intersect now, at my GOTG screening I saw not only kids with Elsa and Olaf T-shirts, but also a couple twentysomethings with Disneyland Est. 1955 faux college sweatshirts and the like.)

    I'm sure there is some intersection, which can be seen in Disneyland, for example, but in my opinion people should know what they're getting in terms of specific branding. Captain America and Thor are not going to show up for pictures and autographs in Fantasyland or Mickey's Toontown because they don't fit, and similarly the Marvel brand does not fit Big Hero 6, in my opinion (credit for the inspiration should be given at the end, of course, just not plastered on the advertising or all over the beginning of the movie).
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