Declan

Marvel has been marketed to a younger audience than Potter/The Wizarding World. It's always been heavily popular with boys under 25, whereas the original Potter series was popular with females, particularly those over 25. The original franchise, books and films, were marketed heavily to tweens/teens/adults. Virtually the same audience. They're fairly maturely marketed for 4 quadrant blockbuster films, their main merchandising channel is through Hot Topic, where they sell adult clothing and are coming out with a Beasts fashion line. They're seldomnly marketed through toys and children's clothes, like Marvel or Star Wars. The Wizarding World skews more consistently older than Marvel. Fantastic Beasts is said to be capturing a lot of interest from females over and under 25