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RollyCult

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Posts posted by RollyCult

  1. 4 minutes ago, pepsa said:

    It's not tracking ahead of Antman in most markets, that would mean it would do over $300m os. Every country that they compare to the first Captain america movie it's behind Antman. 

     

    And ofc it's going to be profitable, it only need $350m WW or so including marketing. 

    Doesn't it only mention CA like twice or three times? That's not bad. 

  2. 2 minutes ago, Thanos Legion said:

    Guardians of the Galaxy, The Avengers, Black Panther, and Infinity War all had WOM that blew Shazam’s out of the park. So did Wonder Woman, for that matter.

    Those are literally not the movies listed in the showdown, but ok. Imagine comparing Black Panther, Avengers, and IW to Shazam:sparta:

  3. 25 minutes ago, MrGlass2 said:

    Obviously Aquaman received a boost from JL, the fact that JL underperformed doesn't change that. The presales for Shazam are certainly illuminating: it doesn't look like the previews are anywhere near sold out yet, and normal presales are low. Aquaman, on the other hand, kept adding previews and had much stronger numbers on Fandango (for normal shows).

     

    Did Aquaman and Shazam start normal presales at the same time? 

  4. 8 minutes ago, reddevil19 said:

    Mostly down to WB releasing the second trailer so late... I think it's a bit of a skewed perception. WB has very focused advertising, and strategies that tend to differ from the usual majors with their tentpoles. Could just be that most of us here aren't WB's focus for this campaign and we haven't been targeted as much. I do think they took long with the second trailer, but it's definitely been well-received - it played like gangbusters in front of CM this weekend when I saw it, especially with teens (I overheard a lot of "this looks VERY funny" and "I've been really anticipating this", so it seems like WB HAS been reaching those audiences).

     

    Think the doubt is whether the marketing has reached more than males 10-26. If it truly is a crowd-pleasing, family movie, demos should balance over its play and potentially manifest into good legs, but right now the perception seems to be a skewed OW, thus a lower one (as a result of the marketing not being far-reaching).

     

    Dunno...will be interesting to see. 

     

    Thanks for taking the time to explain :)  I think I get it. I was surprised myself when my little sister wanted to see this movie since the only superhero movie she's ever watched was BvS. I think its a good move targeting kids and teens, there will be a lot of families probably.

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  5. 15 minutes ago, reddevil19 said:

    The pessimism is definitely down to the release date (along with the perceived failure in marketing required to overcome the release date). It's sandwiched in-between two MCU uber-blockbusters and next to another Disney family movie. So, potential siphoning of audience with Dumbo (I don't think it will be a huge impact, but I also don't agree with people using the MPR/AQM situation, as the release date was different and the target demos were different), and it being a smaller budget, smaller stakes superhero movie, featuring a little-known character. This, in the middle of the two MCU movies, could simply mean people won't spend that much through the Mar-Apr period on movies, and Shazam is the more likely of the major releases to suffer.

     

    I don't necessarily agree with those points, but I can see where people are coming from. The way the box office was barren for the first two months could just as easily mean that every big release from here on breaks out as people are starved of must-see movies... I'm sticking by my mid-level hit predictions (550-600 WW with 175-200 DOM), but hoping for more, as I'm liking everything I'm seeing from this so far.

     

    Do you mind explaining why people think the marketing is bad? Is it bad compared to other movies or in general? 

  6. 3 minutes ago, LordNox said:

    The pessimism seems to be about Shazam being ignored due to Captain Marvel and Endgame.

     

    I'm in the middle. I think Shazam will do well. About 500M give and take. But it will be hard for it to much further if nothing unexpected happens. It has to overperform in places like China to become a break out hit.

     

    Hmmm CM is gonna be in her 5th weekend when Shazam comes out yah? Doesn't that make it a bit of a nonfactor? I guess I'm pretty much in the minority, I think both movies can coexist(Shazam and EG that is). EG is gonna be huge no doubt, but I think Shazam can benefit from the inevitable spill out. Than again I'm pretty new at this, so I don't really know what I'm talking about. :shy: Just being optimistic ig. 

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