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jc-bartleby

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Posts posted by jc-bartleby

    China Box Office Thread | Oppenheimer-August 30

    in China At The Box Office

    Posted

    43 minutes ago, TigerPaw said:

    Maoyan was at 9.0 then dropped to 8.7 then now barely above 8. Demand was much greater when ratings were higher..

    The score on Douban is now even 4.9

    Maybe people went to watch it because of the unexpected great box office,

    and probably quite a number of people really dislike if after watching it and give it an extremely low score to even out.'

     

     

    China Box Office Thread | Oppenheimer-August 30

    in China At The Box Office

    Posted

    On 3/20/2019 at 11:35 AM, TigerPaw said:

    Lol. If Disney wants it to flop in China then cast Henry Golding.

    First Chinese superhero and Disney to cast a British/Malaysian? Not all Asians are the same..

    And while i like him, he doesn't seem to have any legit martial arts background...

    Don't think Disney is so silly....

    I think Disney will have to go half Chinese or full Chinese,

    seems mean to say that, but Golding does not seem Chinese/East Asian enough.

    • Thanks 1

    China Box Office Thread | Oppenheimer-August 30

    in China At The Box Office

    Posted

    15 minutes ago, MrGlass2 said:

    It is exploding on a Monday?! 70% of BO at 13:40. :ohmygod:

    (and that is with just 37% of showings)

    I just read some news about its release back in Taiwan.

    Many Taiwanese people are amazed/shocked by its success, as Dear Ex which was released slightly earlier that month, but did not have such crazy hype, even the reviews were generally more positive than More Than Blues.

     

    Then the director of MTB talked about how they set the target audience as teenage girls and college girls and organized two preview screenings with only teen girls and college girls. All teen girls gave really positive review and half of the college girls thought the film was great. Then via these teen girls who eagerly shares the film in social media, and leads to great hype and therefore wonderful box office.

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    • Thanks 1

    China Box Office Thread | Oppenheimer-August 30

    in China At The Box Office

    Posted

    2 hours ago, RaidensSword said:

    I'm not denying that it had a good marketing strategy, however if the film didn't live up to that hype then it wouldn't have built up momentum over time, requiring more and more screens, since the first release day. It wouldn't increase from Saturday to Sunday and still be going strongly if the majority of people were walking out disappointed. 

     

    I think possibly your hate for the movie is clouding your judgement lol. This isn't the type of movie where people watch again and again, it's not even a movie people will say is their favourite because of how sad it is . But it serves a purpose and does it's job well for those that want a tearjerker (which is what it was marketed as). I mean the tagline is basically 'Bring a box of tissues for your tears' lol. 

    I understand what you mean, but this film is crazily overperforming. 

    Just read some sort of analysis about its box office, and some people said Douyin (Tik-tok) plays a big part in the marketing. 

     

    Basically it's now super popular in Douyin (which targets younger audience I think), and people likens it to EX3, which also did a great job in Douyin marketing, but has a rather low score in Douban, and extremely good box office).

     

    China is indeed a weird market to understand, I can understand those films with strong nationalistic appeal doing extremely well, but this is seriously WOW!

     

     

    Weekend Thread (3/15-3/17): Captain Marvel 68, Wonder Park 15.8, Five Feet Apart 13.2, Dragon 9.3, Madea 7.8

    in Numbers and Data

    Posted

    2 hours ago, UserHN said:

    Lol. She just had a meltdown about the Gunn rehire saying that Disney lied and they never really fired him. She also said Disney has lost its magical and clean, family-friendly image with this rehire 😑. She's overreacting. Lol

    I just thought Disney never wanted to fire him in the first place,

    and losing him to DC and not being able to find a good director replacement does hurt him.

     

    At the end of this saga, congrats to James Gunn who not only got reinstated as the director of GOTG,

    but also getting a new big franchise film in his pocket 

    China Box Office Thread | Oppenheimer-August 30

    in China At The Box Office

    Posted

    1 hour ago, RaidensSword said:

    You agreed the reaction is bipolar, so if lots of people love it as passionately as you hating it, there would be a lot of positive word of mouth too.

     

    I've seen it too and found it incredibly touching, as did many of the audience who were using lots of tissues to dry their tears :(

     

    It's not a fair assessment to say the people watching it are because they were mobilised by KOLs. As has been said previously, it did well in other markets before the China release, good WOM travelled from there too. I believe it can stand on it's own feet as a movie which came out at the right time, attracted a neglected audience and was well received by a large enough proportion of them. 

     

    I seriously hate it with a passion 😄

    The entire story is problematic, the male and female protagonists are horrible selfish people who hurt everyone around them in the name of "unconditional" love.

     

    When I watched it, I just kept think WTF?!!!

     

    Anyway, the marketing company did a lot, and did well too. They had lots of actors and KOLs (one of them is Hu Ge, the Chinese actor who has 60m followers on Weibo) 

    China Box Office Thread | Oppenheimer-August 30

    in China At The Box Office

    Posted

    3 hours ago, TigerPaw said:

     

    The way I see it is this - this film has around 7% of ratings being 2 stars or less, and that is not normal.

     There are people who are purposely giving it Low scores for a variety of reasons; maybe 1) some people really hated it, or 2) Taiwan/ mainland China dispute (which blew up in the recent Golden Horse awards) caused some GA to rate it low or 3) fans of rival films which are also showing, are trying to drag this film down.

     

    Do understand that Maoyan’s rating system can allow you to rate movies without even watching it, and the majority of the Low ratings seem to be from people who, as the system says, “has not purchased a ticket”.

     

    great thing is WoM on the street is good, so scores doesn’t matter. There are films with slightly better scores, with below average word of mouth.

    Seeing you post makes me register for an account here, hahaha

     

    True that the reaction for the film is really bipolar

    I have watched the film, 7% of rating being 2 stars or less seems fair to me, and I honestly expect higher low score as I really hate it.

    I guess for people who hate the film with passion, giving a 1-star or 2-star is a no brainer, and if I can, I would give it a negative star.

    Reason 2 and 3 does not seem like the reason behind of the low score.

     

    WOM is not that good, the score of Douban is really low. But the marketing company did mobilized a lot of KOL to promote the film and encouraged people to go watch it. I guess that worked.

     

    By the way, marketing companies would also pay for some companies to help them get higher score in social media. It's really common in China, as well as Hong Kong.

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