"The Marc Webb-directed film, which stars Andrew Garfield as the web-slinger, cost a hefty $230 million to produce. Because July 4 falls on a Wednesday this year, Sony is opting for the unusual strategy of opening the film on a Tuesday in order to take advantage of the holiday crowd."
http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-spider-man-box-office-20120702,0,909163.story