BoxOfficeFangrl
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Posts posted by BoxOfficeFangrl
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18 minutes ago, filmlover said:
Diss tracks have always been a thing, but it sure does feel like they've been more all the rage than usual so far this year. Everyone needs to just hug it out!
Drake accused Kendrick of beating his woman, and Kendrick has essentially labeled Drake a sexual predator over multiple tracks in two days, while saying he should die. Showbiz is unpredictable, but right now it's hard to picture them doing a reunion tour together in their 50s.
J Cole is the true winner in all this for bowing out early.
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1 hour ago, DAR said:
I really I have no idea what this Kendrick Lamar/Drake feud is about. But considering that my AARP card is arriving later this year I probably shouldn’t know.
Even the BBC wants in on that web traffic lol:
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39 minutes ago, ringedmortality said:
I feel like that's mostly a post-pandemic thing now isn't it? Cause I remember a lot of hype surrounding the Jurassic World spot.
It's hard to say some hit movies have still advertised during the Super Bowl but someone will argue they would have been hits anyway. Can a Super Bowl ad still put something that's not already a big franchise or well known property on the map?
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1 hour ago, MightyDargon said:
Super Bowl ads don't really make sense for ANY movie though. Flash super bombed and lost more money than Fall Guy ever will with a much buzzier Super Bowl trailer.
They used to put upcoming summer movies on the map but the time has probably passed. A Super Bowl ad only makes sense now for movies coming out within a month, or it's like that surprise Cloverfield thing that dropped on Netflix right after the game. A pregame ad gets nearly the same reach/coverage while costing less.
And film festival highs/bubbles are pretty notorious. At festivals like Cannes or Venice, the media reports on how long the standing ovations are, and five minutes means the movie's reception is actually kind of mid. SXSW skews younger, less "formal", more action/geek friendly. They premiered the Road House remake there. The Fall Guy probably benefited from the comparison.
1 hour ago, KGPatt2 said:Well yeah, 100%. I said the same thing in last weekend's thread. They don't like Rowling and Rowling hates them.
My post was pure sarcasm, only speaking to the money making potential of that movie.
Dan was just nominated for a Tony and is being predicted to win his category. So thrilled he's found success in other projects.
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31 minutes ago, MightyDargon said:
I can't help but laugh about all the "superhero fatigue" "superheroes are dead" stuff given how badly a non-superhero summer opener has done. Whatever it is that's supposed to save cinema "action movie with romance and Taylor Swift score" ain't it.
Also seems pretty clear the "rave reviews from advance screenings" was likely an astroturf, albeit less sketchy than the Flash one.
The Fall Guy is still Certified Fresh at 83 percent on Rotten Tomatoes and got an A- CinemaScore, which is far better than those metrics for The Flash. Universal moved the release date from the first weekend in March to the summer box office kick off slot: they really thought they had something.
The Super Bowl ad and leaning into Barbenheimer makes more sense with a March 1 release date—that was before this year's Oscars ceremony (March 10). Ryan and Emily were both nominated, so if they had been heavily promoting The Fall Guy in late February, of course talk about the movies they wete nominated for would naturally come up. But they moved it to May, so a Super Bowl ad can seem like a waste in a fast-moving world, and Barbenheimer was old news.
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2 hours ago, AJG said:
I don't think I've seen Black audience share be that low for a straight up action movie - John Wick 4 had 19%. Free Guy had 13%. Even Civil War has 12%.
8% is just off
All the hip hop heads were pulled away by Kendrick Lamar vs Drake escalating throughout the day. Three diss tracks on Friday alone!
Kidding, but both full Fall Guy trailers had 80s rock blaring throughout, and the Super Bowl ad had a Taylor Swift song. Obviously, people can listen to all kinds music regardless of their background, but those tracks are more broadly appealing to some groups and ages more than others.
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47 minutes ago, MysteryMovieMogul said:
That's because it was sandwiched between "This is also a Rom-Com" and "Hey look, Ryan is Beavis again!" marketing. The marketing felt very unsure of itself, and they never stayed in one lane long enough to make general audiences feel comfortable about the film.
Don't forget, "You loved Barbenheimer, right—right?" at the Oscars (okay, fine, it was brief awards banter) and during Ryan's SNL monologue. Even this Universal promo fashioned as a "marketing meeting" for The Fall Guy has a Barbenheimer reference:
This promo kinda sorta leans into the notion that Universal was having trouble marketing it...
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1 hour ago, Blaze Heatnix said:
Not surprised by the lack of general interest in The Fall Guy. Are general audiences interested to see a Hollywood movie about a stung guy trying to find a Hollywood star? The whole concept is way too much meta, imo.
Hopefully the twist isn't that the bad guy is called David Zaslav, because I can seasily see that happening in movies like this.
I usually dislike the concept of movies about movies. It's quite limited on its own and defeats the idea of fiction. This and actors playing themselves in a movie about Hollywood, wich this seems to be. Pass.
The original TV series was about a stunt man by day moonlighting as a bounty hunter. Simple premise, though maybe not the most romantic comedy friendly. The ethics of bounty hunting are widely challenged, but Hollywood makes movies about hit men all the time so it can't be that.
1 hour ago, filmlover said:It should at least open higher than Civil War. Does feel like a reminder that movies about actually making movies and/or the Hollywood business itself have always been tough sells to an especially broad audience though.
Once Upon a Time in Hollywood did well but that was Leo + Tarantino + Brad Pitt + 2019, a much more favorable combo for box office success.
An all-time classic "movie about movies" is Singin' in the Rain but what get lost to time is that it’s also a jukebox musical—it was designed as a vehicle to showcase a songwriting duo's back catalog of old hits, and they just came up with a story surrounding it. The contemporary equivalent would be a musical set in 1999 Hollywood full of songs produced by Max Martin and the movie's title was something like Baby One More Time or I Want It That Way.
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4 hours ago, Pinacolada said:
I honestly think the trailer(s) are kinda confusing and lacked a hook.
The actual plot of the movie is the star of the movie has gone missing, and they send the stuntman to go find him
But that's like 20 seconds of the 3 minute 30 second trailer. The rest of it is just showing "Look at all these stunts from a fake movie they're shooting within the film! Also, there's kinda this romance a little bit!"
Bullet Train worked because it had a really killer and easy premise to sell. "All these hitmen are on this Bullet Train going after the same Brief Case"
The Fall Guy doesn't have that/hasn't done it.
Maybe there should have been one trailer featuring mostly action and other that showcases the comedy/romance. Instead, both 3 minute trailers are a hodge podge of genres, so instead of appealing to multiple audiences it struck some people as unfocused?
Movies can balance more than one tone, of course, but in these challenging times for theatrical, "original" movies might be better served by keeping the pitch to audiences extremely simple. The premise of the original TV series is a stuntman moonlighting as a bounty hunter.
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54 minutes ago, JustLurking said:
I'm a bit surprised by how well The Phantom Menace seems to be doing in presales. I wouldn't sit through the film again if I was the one getting paid. Atrocious.
The prequel trilogy has a big fanbase now, a lot of people too young to have had crushed expectations back in 1999. Movies with much less going for then than The Phantom Menace have been reclaimed. The most recent trilogy leaving a lot of unsatisfied fans maybe makes earlier movies more appealing.
I saw Challengers in IMAX and the tennis scenes looked good but IMO it's not essential to see it in a large format.
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51 minutes ago, MightyDargon said:
I'm sure you're correct on that. Problem is sticking Blunt/Gosling in the same film does not=Barbenheimer in hype terms.
That was always obvious. In 2009, The Hangover and The Proposal were huge summer hits. That Labor Day weekend, a Sandra Bullock/Bradley Cooper romcom was released and it still flopped. To be fair, All About Steve got dreadful reviews, so that's a case where leaning on other movies to sell it made sense—it had few merits of its own.
Pushed too extensively, the "You liked Barbenheimer, right? Right???" angle just makes it seem like The Fall Guy can't stand on its own strengths. The good reviews haven't translated to good ticket sales unfortunately. It's like people made up their minds in either direction after seeing the (long) trailers.
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The title still makes me think of "Just Dance"...
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6 hours ago, filmlover said:
Some amazing tap dancing going on in that copy, but you gotta play nice to get that access.
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44 minutes ago, Cmasterclay said:
Agreed tbh. It's a rom com - saying it's a tennis movie is like saying Notting Hill is the biggest film in the actor biopic genre - and I don't know if I can recall a rom-com working when the star power was this imbalanced between leads. Sometimes you get a megastar and a more moderate up and coming star, but it's never quite this big of a gulf. Definitely Challengers should be compared in terms of box office and marketing to other rom coms IMO, it's not a sports movie or some small Luca indie film either, it's pretty clearly a well-marketed romance film like a million others we can compare it to.
IMO Challengers could only be considered a "comedy" in the Golden Globes sense, where the definitions are notoriously loose. But the movie isn't selling itself that way (for now), and IMDb lists the genres as "Drama/Romance/Sport", which seems right to me. There are extended match sequences and it got an IMAX poster. It's not 100 percent tennis onscreen but even tennis documentaries don't meet that standard.
If I told family/friends that "Challengers is a romcom in the tennis world," they'd probably go in expecting something like Wimbledon and feel extremely misled. If I were telling someone what it's actually like, I'd say "Cruel Intentions with sports and a pinch of The Dreamers thrown in".
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1 hour ago, Maggie said:
I don't get it. Rating on letterboxd is a high 4.2 and on imdb 7.8 and both are rising, but audiences in theaters reactions were so-so
1 hour ago, Mojoguy said:Not enough tennis, not enough sex. Audiences going to see this for either one end up leaving unsatisfied.
Basically, though I would say Challengers has quite a bit of tennis filmed in visually interesting ways. Maybe that explains the higher scores with men? Though as a female tennis fan of course I know women can like sports and sports movies, too.
Ads hyping Challengers as "one of the sexiest movies ever made" gives the idea it's 50 Shades of Tennis (or more) and it's not. So people who wanted more "action" might be disappointed, though I think the Zendaya fangirls might have had a different issue with the movie than that.
The movie has a ton of product placement, that probably helps offset the $55 million budget somewhat.
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1 hour ago, Firepower said:
Isn't it kinda weak after all the hype and Zendaya doing a fashion show on nearly dozen of premieres?
If Amazon was expecting a blockbuster out of a tennis movie they didn't do their homework, because tennis has a long history of meager box office performances. Like, the "record" for Challengers to beat is seemingly Match Point—a Woody Allen movie pretty light on sports content.
The Challengers ad campaign is leaning into sexiness, which is great for internet attention, but it's not the 1990s anymore. Being steamy is just as likely to repel modern moviegoers as draw them in. They'll watch that, just not in theaters.
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10 hours ago, Porthos said:
Oh, I'm well aware, though I suspect at least some of that feeling has shifted from "OJ was innocent" to "Well, at least someone who was Black was able to beat the system instead of having the system screw them". Plus the general, "Okay, OJ probably did it, but Fuck Them Racist Cops, so whatever". Which... I have a decent amount of sympathy for.
If this project ever sees the light of day — and I am, let's say skeptical for a reason I'll say in a mo — I think it'll be quite the social media train wreck for many different reasons. Or rather, people finding different reasons to comment on it.
For instance, what leapt out to me as a sign of unseriousness was the asking for "outrageous suggestions" of what people would like to see in the film. Via a Google Form no less!
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To paraphrase The Hitchhikers Guide to the Galaxy, have to give them 10/10 for viral originality (plus harvesting of personal data no doubt), but minus several million for good sense.
Oh, there were definitely bloggers/media personalities pushing the "OJ is innocent!" narrative after the news of his death and people who genuinely believe it. Some never stopped feeling that the cops set him up and OJ wasn't the killer, plus now there's a whole new generation of adults born after the trial, who will just latch onto theories pushed by new true crime docs or TikTok.
"The Juice" doesn't exactly sound like it's going to be released by a major studio or part of the Oscar conversation, so that will limit The Discourse a great deal. Maybe it'll find a home on Tubi with this forgotten masterpiece:
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1 hour ago, abracadabra1998 said:
Any basketball fans out here?
These NBA playoffs have been pretty fun, but maybe that’s just because my Timberwolves are finally doing something 🥹🥹🥹
I never used to feel this way but the NBA playoffs are so long! So for now I just see the results on social media. Also Jokic's pregame movie promo:
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1 hour ago, Porthos said:
Oh my.
"The footage ends with a link to a Google Form requesting suggestions for "outrageous ideas" to include in the movie."
Oh my oh my.
"Prior reports about the film have suggested that it will present an argument that definitively exonerates Simpson from Brown's murder."
Obviously the people behind this project saw all Teh Drama around Michael and haughtily said, "amateurs".
@BoxOfficeFangrl you have to read this article (presuming you haven't already).
(is it bad that I searched the forums to see if there was an On The Lot thread for this film?
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I can't say I'm that surprised there's a potential movie purporting to exonerate OJ and somebody Black Famous agreed to star in it. When the trial was happening the surveys showed a huge racial divide in beliefs about his innocence and in my experience, that feeling hasn't entirely gone away. Add in how conspiracy theories and the manosphere have flourished in recent years, and a movie sympathetic to OJ will have its defenders online. Will they actually watch? That's another story.
The Juice was famous for decades and had a bunch of celebrity/insider friends before the murders and for some, the fandom never stops no matter what. So they look for "the real killers", harder than OJ ever did...
No, what surprises me in all this is how much money was allegedly offered to land Owen Wilson in a leading role. What did they think he was going to offer to this cinematic masterpiece, and why did they think he'd ever agree to it? Honestly, the best a production of this caliber (with Charlotte Kirk! as Nicole Brown) could have hoped for is Johnny Depp, but even he might have turned this down, so they'd have to settle for someone on the geezer teaser circuit.
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3 hours ago, babz06 said:
No one considers that a tennis movie. I don’t recall if there were even any tennis scenes, the main character was just a retired tennis player. lol. It seems like Wimbledon is the one to beat (41m)
I don't primarily think of Match Point that way either, but the sources that do include:
The Hollywood Reporter (the photo for Match Point is Jonathan Rhys Meyers playing tennis, lol)
Town & Country (not a movie mag but pretty plugged into the country club set)
Hey, I don't make the rules... Maybe they're stretching the definition because it's not an extensive list.
I think Challengers was wise to lead the advertising with the sexiness, because people going into it expecting the typical American "sports movie" wouldn't be able to handle this.
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I watched it last night and it's going to inspire so much fanfic. Who knows how Film TikTok will handle the sensuality...
3 hours ago, babz06 said:China wasnt a big market for this anyways. Tennis movies have always been tough sells. If this becomes the highest grossing tennis movie ever I would consider that a win.
Match Point (2005) has a worldwide gross of $85.6 million. That looks to be the one to beat, unless there's some big IP thing with tennis scenes that technically lets it count as a "tennis movie" (the way Wonder Woman makes the lists of World War 1 films).
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17 minutes ago, Eric Duncan said:
Happy for them!
Oh wow, but they looked sweet together at the Golden Globes.
Social media will be absolutely chaotic if this news proves true (though such rumors were denied by Kris Jenner TMZ earlier this month). As it is...
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43 minutes ago, filmlover said:
lol Paramount's attempt at pushing Bob Marley past $100M with the 4/20 gimmick was just as ill-fated as Sony's bid at trying to get Sausage Party to hit the mark. Oh well.
Bob Marley: One Love is on Paramount+ already. My local AMC only had one showing for it yesterday (at 4:20 pm) and tickets were priced at $4.20. Expecting National Theater Day levels of attendance here would have been pretty foolish.
I'm not sure hitting $100m, $200m, etc milestones matters for studios like it used to. Cable TV rights can't be worth much these days and streaming rights seem to be sold before the movie's even out. Maybe they are still trying to push things over the line but the efforts just don't work in this era? They seen to come too late in the game to make a difference.
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1 hour ago, filmlover said:
I mean, it is 4/20 today.
I wonder if Paramount will report the numbers...
One of the local AMCs is playing it all day today, but the other only has one showtime starting at 4:20 (of course). It's already on Paramount+ so I doubt it will do much.
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Classic Conversation Thread
in Box Office Discussion
Posted · Edited by BoxOfficeFangrl
I don't know, "Meet the Grahams" dropped late Friday and Drake fans were like, it's low energy and no one will be playing it in the club (as if that was the point). And on Saturday, here comes the uptempo "Not Like Us"—I've already seen videos from people dancing to it at clubs. The lyrics for Kendrick's newest songs also reference/respond to things from "Family Matters" which Drake just dropped on Friday. Kendrick has said there's a mole in Drake's camp, so maybe there's been some lead time in putting his responses together.
One of the more elaborate conspiracies is that the mole is actually a double agent and deliberately fed false info about the 11 year old daughter, as to discredit all of Kendrick's allegations. Notice Drake denied having (another) secret kid right sway but didn't immediately address Kendrick likening him to Harvey Weinstein.
There's also the theory that Eleven is a reference to Millie Bobby Brown's Stranger Things character. It's well known that Drake was texting "advice about boys" and that he missed her so much, when he was 32 and she was 14. And she's not the only underage girl he was known to be "friendly" with...