VanRaZor

Even movies like John Carter are breakouts here. Because there were lots of TV, outdoor and indoor advertising from DisneyI'm sure with the right marketing strategy Hobbit could compete with Avatar here, but still same local WB partner will be releasing it and no records will be broken

Yep. Russia is in top 5 in terms of BO. I think it deserves much more attention in promoting and releasing movies from WB. Quality of PR is equal to what Disney did 3-4 years ago here. And it happens in fast-growing market. Just weird

http://kinobizon.ru/...t-rises-or-not/ (use google translate) great article about why TDKR will underperform in Russia main reason - terrible promotion [*]only 4 of 25 posters translated; [*]nothing more than 3 trailers of the huge variety of video is released in russian; [*]site localized superficially [*]advertising brochures and other paper promo is not yet delivered in all theatres [*]TV spots starting only next week (no tv spots during Euro) in the end it is said that WB simply doesn't care of the final gross of TDKR here and if any other local branch of major studios would release Nolan's movie, it would have grossed more studio estimate was 1 billion rubles ($30.6 mill) but now kinometro and kinobizon estimates are almost 10 mill dollars less The only positive thing is release is REALLY wide - 1500 screens