Eric the IF

Will say though I never bought the more pessimistic sub-100 predictions people had over this. Like even if the last movie underperformed, it was still well-liked and the franchise is more popular than ever. There's even a bit of a nostalgia cycle going on with the Caesar trilogy that certainly helped this movie out. Like even if the film had like 45% or something on Rotten Tomatoes, it would have still opened to 40M+ on the brand popularity alone IMO.

This really followed Rise of the Beasts last year lock and step. A soft reboot that opens well above BOT expectations and overperforms to ~60M. Probably going for a similar total. All told, good stuff all around for it.

I mean, nobody talks about Sugarland Express, so the Spielberg comparison is still appropriate.

Possum Trot sounds like a TikTok dance some redneck invented to become viral.

15.6M for True Friday. Thursday minus EA is 5M.

https://deadline.com/2024/05/box-office-kingdom-of-the-planet-of-the-apes-1235911118/ Mother's Day helps of course, but definitely some much better holds compared to last week. Fall Guy's also a tad better compared to Lost City, so that's a nice feather in its cap. It's good thing for all these movies too, since I'm sure next week will probably be similar to last week with three new wide releases taking over things.

The mean those movies stink, but I do agree we need to cut the fat. I marathoned the Fast and Furious, Indiana Jones, and Mission: Impossible movies last year. And while not all of them are perfect, the earlier ones felt pretty breezy and well-paced at 130 minutes or less. With stuff like Dial of Destiny and Fast X, you can really feel how padded out they are. How you could cut out one or two set pieces here and there and not change a thing. I’m not sure why every blockbuster is 2.5 hours nowadays, but we might need to really determine if we are really getting our bang for our buck here with these runtimes.

https://deadline.com/2024/05/box-office-kingdom-of-the-planet-of-the-apes-1235911118/

It’s funny, because the Burton version’s ending is more accurate to the book. But it all comes so fast and out of nowhere that it just makes you lost and confused once it’s all over. The 1968 film’s ending is also kind of out of nowhere, but it really does hit you like a truck and works so much better thematically. Really shows what good direction and pacing does to a script.

2001 was a wild year for the box office…and you know, only the box office. So many movies had some of the best openings in history at that point in some shape or form. Lord of the Rings and Harry Potter also signified the beginning of the IP invasion, where movies were sold on their brand rather than stars. You look at the top 5 of 2000 and all the star-driven tentpoles (even Grinch and M:I 2 were sold more on their actors than IP) to the top 5 of 2001 and especially 2002, and its night and day. 2001 was the stepping stone to the NTC insanity we are in today. Probably should have stopped all this before it was too late.

Very curious about the alternate reality where the Burton movie was actually good. It was on the same level of openings as Star Wars and Jurassic Park at that time, so would that lead to similar 200M style openings for the franchise? Maybe not that huge, but it’s still fascinating.

You're a silly poster.

I mean I was pretty direct in saying that it could happen. Not that it for sure will.

I just said I liked it. Never said I loved it 🤷

Don’t want to jinx things, but 24 Friday could happen! Maybe!

These would be good holds all around, especially compared to last week. Mother's Day helps yeah, but it's not like it'll benefit GxK very much. Hoping Apes can get to the higher end and reach 22M. Really liked the movie.

Quorum Updates Sight T-15: 14.93% Awareness, 36.57% Interest Borderlands T-92: 30.9% Awareness, 44.75% Interest The Fire Inside T-92: 12.37% Awareness, 36.77% Interest Trap T-92: 21.43% Awareness, 45.36% Interest The Wild Robot T-141: 18.98% Awareness, 39.91% Interest Sonic the Hedgehog 3 T-225: 44.17% Awareness, 42.5% Interest Back to Black T-8: 32.02% Awareness, 40.33% Interest Final Awareness: 41% chance of 10M, 7% chance of 20M Low Awareness: 28% chance of 10M, 7% chance of 20M Final Interest: 49% chance of 10M, 17% chance of 20M Low Interest: 35% chance of 10M, 2% chance of 20M IF T-8: 52.49% Awareness, 52.32% Interest Final Awareness: 92% chance of 20M, 72% chance of 30M, 36% chance of 40M, 24% chance of 50M, 16% chance of 60M Animation/Family Awareness: 100% chance of 20M, 33% chance of 30M Final Interest: 78% chance of 20M, 59% chance of 30M, 46% chance of 40M, 32% chance of 50M, 24% chance of 60M Animation/Family Interest: 100% chance of 50M, 60% chance of 90M, 40% chance of 100M The Strangers: Chapter 1 T-8: 32.81% Awareness, 48.61% Interest Final Awareness: 41% chance of 10M, 7% chance of 20M Horror Awareness: 43% chance of 10M, 7% chance of 20M Final Interest: 49% chance of 10M, 17% chance of 20M Horror Interest: 42% chance of 10M, 10% chance of 20M

https://boxofficetheory.com/4-week-tracking-bad-boys-ride-or-die-pacing-for-50m-debut-in-early-models-the-watchers-hopes-to-capture-horror-fans/ Bad Boys: 50-60M The Watchers: 13-19M

Apes is about to start soon, yah boi is drinking a Long Island Iced Tea, life is good fam

I mean Apes does have Furiosa and Bad Boys crossover, but there is still an untapped teen/family audience, albeit a small one, that can still help make it an option for those not interested in all the animated stuff. Regardless, I still have faith it can at least match War’s legs, which would still result in a solid gross.

That’s nice. I don’t care. We don’t need 5 pages of doom and gloom nonsense before we get the official preview number. We don’t need to say the franchise is dead forever or that Wes Ball lost his job or that it will have horrific WOM right out the gate. It’s too early in the morning for this. So please curb this hyperbole. And if you really need to get it out of your system, take note that this isn’t the only place on the Internet where you can talk about Planet of the Apes.

It’s not even 6 AM on the East Coast. Don’t need these proclamations this early dawg