I mean what are they gonna do? The brand is damaged at this point because of the ST, so the question is how do they win audiences back in a way that they can restore the hype and box office success they had with TFA?
I think the best thing they can do is put Star Wars movies on ice for a long time, and focus on television. I know they've got a few shows in the works, but I think they should come up with one show that's their main eventer. Have a show with an endearing and loveable cast of characters, hire brilliant storytellers, and aim the show at adults. Yes, adults. I'm not suggesting to fill a Star Wars show with hardcore violence, sex and cussing. But give it a more mature tone. Star Wars at it's best, has always taken the more mature and serious approach to storytelling.