lhxbt

It's more like Christmas-New Year Holiday. And Chinese New Year begins at the new moon of Aqurius, so sometimes in January.

A movie can get over 500k shows during OW in China (e.g. FF8, normally the number would be 400k). That's more than 2 times in North America. But few Hollywood movie can get twice admissions in China. And the number of screens keeps growing, so it's normal getting more front-loaded.