LordNox
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Posts posted by LordNox
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In retrospect i think the box office of Shazam would have been better if they made the movie even lighter and kids friendly. Making Shazam into a PG movie instead of PG-13.
Now a lot of the family audiences with young kids will prefer Dumbo over Shazam because of that. I think they wanted a middle road where Shazam could attract both the standard superhero audiences as well as families with young kids. But what happened is that they made Shazam too childish for many adult superhero fans and too dark for many younger kids with some very graphic scenes in the movie. So they ended up making a movie that didn't appeal to many groups in their target audiences for the movie.
In the end its obvious that those who love MCU movies are not appealed by Shazam at all. So it would have been better for them to just straight up have made Shazam into a childish PG movie. Sort of like a live action the incredibles movie. That way they could have gone 100 % on attracting only the family audiences, and they wouldn't have lost many because the standard superhero audience have already rejected Shazam.
So Shazam in trying to attract audiences that lacked appeal for Shazam any way end up losing box office returns for that reason.
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WB probably never saw great box office potential for Shazam. Which is why they gave Shazam a small enough budget so that they would profit even from a 400M box office run. Hopefully Shazam can also earn more than usual from a small superhero film in home video sells after its run as well.
Probably smart in hindsight. Had they given Shazam the same budget as Captain Marvel it would probably have bombed for them at the box office.
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Just now, CoolEric258 said:
Can you guys just wait a few hours before you sound the death knell?
For over a week people have been saying this but Shazam continues to sell terrible.
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1 minute ago, Matthew said:
I totally forgot about tomorrow.
Shazam has to do vert good today.
Because , when Endgame tickets start selling I can see increase in CM also. If the Special Look did contain CM then it will have a very good hold. Probably around 14M+ Weekend.
Yeah sorry to say but nothing right now points to Shazam doing well. I don't know if its because of bad marketing or due to the DC brand but the hype seems pretty much dead in the water.
It seems as i expected, all the comic book movie fans that turned out so massively to Captain Marvel and will turn out even more massively for Endgame in a few weeks are just skipping Shazam and saving money.
That is the problem for Shazam in this crowded period, almost no one sees Shazam as a must see movie so most people that are interested in Shazam will just wait to see it at home instead of paying to see it at the cinema.
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1 minute ago, TalismanRing said:
Shazam -
My local has 5 preview shows on two screens (300+). As right now it's sold
8 tickets over two 3D showings
46 tickets over three 2D showings - (more than half from the 7pm showing)
Not usual CBM numbers, not even close to what I recall for AQM * AM&TW
The 4pm start time of Shazam is going to be the biggest problem as a comp when trying to figure out comparisons for previews.
The trend seems to be that Shazam will not reach even a 40M opening in NA. These are terrible figures and the reviews have done nothing to make people want to see Shazam.
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29 minutes ago, Matthew said:
Don't want to come as negative or something. But so far presales for Monday looks low. Momentum is not like well reviewed Superhero movie. Hope it has good walk ups.
The hype for Shazam has remained low. It seems that the huge audience that goes and sees MCU movies are totally ignoring Shazam. Which is kinda expected.
I think Shazam will come under Dumbo's opening weekend in NA.
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DC will never be able to compete with Marvel in a shared universe. What DC should do is to make movies more different in tone and content than what the MCU can do. DC can make comedies like Shazam as well as serious movies like Joker. And that is probably the best way forward for DC.
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Don't know how legit this site is but according to the article Warner Bros expects Shazam to have a 45M opening and a total of 150M gross for Shazam in NA:
https://boundingintocomics.com/2019/03/29/warner-bros-box-office-predictions-for-shazam-revealed/
So Shazam will gross less than the animated into the spider-verse in NA. That would probably make 450M the max Shazam can gross WW.
Is that expected or a disappointment if that is the case?
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1 minute ago, lorddemaxus said:
No
The tracking said 35M right. Why do you think Shazam will do better than the tracking predicts in China?
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So Shazam will open to only 35M in China? So a 70M finish would be likely?
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Why do some argue that Marvel dominating the box office is good for DC? Its the opposite, Marvel is killing DC. Marvel has already made Superman and Batman irrelevant and they are only beginning. The more audiences see Marvel the less they want to see DC. Look at the last few years and the pattern is that the stronger Marvel grows at the box office the weaker DC is. DC can no longer put out movies that get close to a 100M opening.
If you are a DC fan, no Marvel making movies isn't good for you. In fact its killing DC and all interest in DC from the general public. You should be begging Feige to stop. Feige has turned ant man more relevant than Batman.
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Dumbo will easily open bigger than Shazam. Shazam is as of now not even selling half of Aquaman's presales. And Aquaman only opened to 67M. So Shazam will open in the low 30Ms if nothing changes in buzz.
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1 minute ago, Matthew said:
Just want to put this here :
DC handled Gal Gadot and Amber Heard much better than Marvel Studios has handled any of their female character.
And Marvel could just easily take the benefits from that. DC paved the way for female superheroes but because audiences only care about Marvel movies it was the unknown Captain Marvel that would dominate the box office.
The audience hatred of DC is sure beneficial for Feige and Marvel.
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If Shazam only grosses 450M WW it would pe proof of how much brand damage Snyder did to DC. I'm pretty sure that if Marvel made the exact same Shazam movie it would easily make 700M and the buzz would be incredible right now. Instead most of the general public just shrug their shoulder and ignore Shazam.
its tragic that when DC is finally making good movies the stench that Snyder created for the franchise are still there and continues to prevent the DCEU from prospering.
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Yeah. Snyder destroyed the brand. It will take many more movies than Aquaman and Shazam to undo that damage. If Shazam gross 450M with great reviews it will show how much brand damage Snyder really caused. I'm pretty sure that if Marvel made the exact same Shazam movie it would easily make 700M.
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So now that Shazam is projected to open to 50M in NA and 35M in China, what is the max Shazam can gross WW? 450M?
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5 minutes ago, TwoMisfits said:
You realize that one movie opens tomorrow night, and one opens a full week later, right? I mean, if you are literally comparing today's presales against each other, you are missing the boat on presale analysis...
My point is that Dumbo had better presales last week than Shazam has this week. Of course Shazam will have better presales the closer it gets to release, but Endgame starting presales next week will considerably lessen the presales Shazam will sell up to OW.
As of now there is literally nothing except hope to think Shazam will open higher than Dumbo. The presales and tracking point in a clear direction in Dumbo's favour.
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I'm basing it on the fact that Dumbo has been selling better than Shazam in presales every comparable date as of now. Presales show the hype for a movie, and Dumbo has consistenly done better than Shazam by that metric.
Early box office tracking has also time and time again put Dumbo higher than Shazam.
There is as of now no evidence at all that Shazam will outdo Dumbo in NA but all figures and tracking has shown the opposite.
I want Shazam to do better than Dumbo but sorry to say the reviews have not led to any increase at all in the presales for Shazam.
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I didn't expect this but it does seem that Dumbo has much higher hype than Shazam and will easily do better than Shazam in NA. I thought the bad reviews for Dumbo and the great reviews for Shazam to alter things a bit but Dumbo will easily beat Shazam in NA.
Don't know if its the marketing's fault or if the audiences are still lukewarm about the DCEU. Dumbo seems to be the families top choice the coming weeks.
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2 minutes ago, cdsacken said:
I will be shocked of Shazam opens to lower than 60
Why? I mean i want Shazam to do great but all the presales stats are very bad. And Endgame ensures that it won't be able to pick up much leading into OW. 40M seems like an achievement if nothing changes.
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4 minutes ago, TwoMisfits said:
It's a little early to be giving a movie a funeral when we're still 9 days out from opening day...patience can sometimes be a virtue (for the record, I don't have my tickets yet, but we'll be seeing this in April - now that I know my mom is visiting Easter, we're deciding whether we are OW without her, or Easter weekend with her:)...
The main problem is that Shazam is already selling badly at presales and Endgame starting presales next week means that Shazam presales will be crushed leading into OW. It seems that Shazam will open even lower than 40M.
It seems in the end that this is a very bad release schedule for the movie. It seems almost everyone in the general audiences will just ignore Shazam and wait for Endgame to arrive.
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Pretty sad that Shazam will not be rewarded at the box office for it being a very good superhero movie. If it was a Marvel movie it would crush it at the box office.
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Will the fact that Endgame start selling tickets next week lead to Shazam selling fewer tickets for the opening?
I'm starting to think that Shazam will open low and have to rely on good word of mouth to do well. The good reviews doesn't seem to have led to an increased demand for seeing Shazam. The interest seems higher in Dumbo for some reason among the audiences.
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1 minute ago, Porthos said:
I've heard a LOT of ways to describe Shazam, but "darker tone" ain't one of them.
(one or two more serious scenes does not a 'darker tone' movie make)Shazam as a movie isn't dark, but it has several violent scenes that you don't even find in the more serious Marvel films. That could drive away some of the family audience to the very kids friendly Dumbo.
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South Korea Box Office
in International Box Office
Posted
It seems like in every market Shazam is very low in interest. Shazam will probably lose out to Dumbo at the box office.