Nitrojen

Then what about the endless press tour for months? Dozens of premieres worldwide? Constant ads on TikTok and YouTube? Give me an example of when a tennis-themed movie with a mid-budget had this kind of hype and marketing?

That's why I said "almost" with similar strategies duh. I have never seen a so-called indie movie (as people claim, which also cost $55M to make) having this kind of aggressive marketing. Zendaya constant outfits changing, which going viral on social media. People and even official movies accounts making the same memes like they did for barbenheimer. Many viral posts were/are shared, but the people behind them were absent in movie theaters why? unlike the turnout for Barbenheimer lol. The cast did more than one month of press tour btw. The people claiming that for a tennis movie it did respectable numbers when they promoted it more as soft-core porn and love triangle than a tennis movie. And I think that is more accessible than an R-rated sex comedy nowadays,especially in Europe where they did premieres in almost every big European country. But challengers underperformed overseas as well with 52 territories and 6,344 screens. It’s clear that this movie is more about making Zendaya the box office draw, the big movie star than making this movie anything else. The way analysts are coping in a big way and trying to paint this poor performance as a positive lol. It seems as if the entire industry's agenda is to push Zendaya because this movie star and this movie need to do well. They’re like "HI we signed Zendaya and make her the lead. She is popular, you guys like her and will see anything with her in it right?…..right?…guys?"

I don’t think anyone even noticed that. But everyone noticed how aggressively the challengers was promoted (honestly almost Barbie level), in fact the same phrases and memes are being used on social media for challengers, like… "2 tickets for challengers please," "3 tickets for challengers please." 💀

I wasn't aware that the film "Air" was marketed as heavily as Challengers.

Because they want to make sure Zendaya is a box office draw, this is the whole purpose of making this movie.

These are the numbers for challengers after the hype on every social media platform, positive reviews, and the aggressive marketing? NHF made the same amount in the opening weekend, but the difference is Jennifer Lawrence only did 12 days of a press tour, average reviews, and 0 hype.

Hmm, I doubt. I don’t think Chalamet and Holland are box office draws as much as people are pretending they are.

⁠⁠⁠⁠⁠⁠⁠ Which tennis film was previously marketed in a similar manner?

NHF achieved this without JLaw's social media presence (she doesn’t have almost 200M followers on IG) and her film having only a fraction of Challengers' marketing, along with a smaller budget, fewer screens, no IMAX, no glowing reviews and facing more competition and not to mention the writer strike.

Everything about this movie feels forced and inorganic. I mean, it’s still too early to call it a flop, but I’ve never seen such an aggressive marketing push for a movie. If I weren’t aware of the movie title, I would have guessed they were promoting a movie like Barbie or some tentpole, but it’s just a freaking indie movie with a bigger budget. It’s so obvious that the media and some celebrities are pushing this narrative that Zendaya is a movie star who can put butts in the seats, lol.

Written by zendaya herself 💀