Caption Action 3

Despicable Me California open captions Data is as of 9:30 pm EST 7/1. Screen times range from 9:00 am (AMC Mercado) to 5:40 pm. All theaters AMC except for Alamo Drafthouse Los Angeles, and Tristone Jurupa Valley. Ticket to screentime ratio of less than 2. California open captions – July 3 to July 7 # of tickets/#of theaters 161 22 7.32 #of tickets/#of screen times 161 97 1.66 # of Zero solds/# of screentimes 70 97 0.72

Early open caption data for "Despicable Me 4." So far, looks meh. New York City # of tickets/#of theaters 320 22 14.55 #of tickets/#of screen times 320 72 4.44 # of Zero solds/# of screentimes 28 72 0.39

xxxx

New here. Am an advocate for open captions (on-screen subtitles). Finally joined here because it was recommended on the BoxOffice Reddit. Would like to share data on open caption pre-sales for selected films, but don't know if it should be done here in this existing thread, or if a new, separate thread needs to be created. It is different and the data won't be as good as the data posted here by others, but it is still data. In our opinion, open caption presales can be a fairly good indicator of how well a film will do, because open caption screenings are almost never in prime time, AND open caption screenings are limited. So if people are buying tickets to open caption screenings in advance, that means they REALLY want to see the film. (It can also mean that non-captioned screenings sold out and the next best option was the open caption screenings.) Below is an example of the last tracking we did, for a religious event film called "Jesus" that was entirely in sign language with open captions. Over time, we have found that when the open caption ticket to screentime ratio gets to 5 or higher, that's an indication that the film will do very well at the box office. The example below is only meant to provide an example of our tracking techniques and data. # of Tickets/# of Markets 22,234 47 473.06 # of tickets/#of theaters 22,234 281 79.12 #of tickets/#of screen times 22,234 653 34.05 # of Zero solds/# of screen times 39 653 0.06