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Eric Prime

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Posts posted by Eric Prime

  1. 17 minutes ago, Legion Again said:

    No idea how this myth of “ @charlie Jatinder overestimates previews” got started but if you just look at the nums it is pretty clearly not true. Sometimes bit more sometimes bit less, pretty close to 50/50 ratio in direction and small in magnitude, exactly what you’d want out of highest possible quality est

    Two weeks ago, Charlie's projections were 2.5M for Garfield and 4M for Furiosa. It went 1.9M and. 3.5M. Big drops. Charlie said 7M for Kingdom of the Apes, then it went lower at 6.6M. Challengers he had at 2.5M, then the actual was 1.9M. Civil War he had at 3.5M previews, and it was 2.9M.

     

    Like...yeah. He does overestimate previews. And in some cases, like Furiosa or Challengers, that's a pretty significant amount. Is it every single time? Of course not. But this has been a pretty consistent pattern of Charlie's. And I think it's fair to call it out when it happens this many times in the span of a few weeks. I'm clearly outnumbered in people thinking it should still be posted. But Charlie needs to figure out how to fix up his projections when he tweets this stuff out. Because this information isn't helpful. If anything, it makes things way worse for all parties.

    • Like 3
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  2. 1 minute ago, titanic2187 said:

    With 5.88m, BB4. would need 8.5x IM to hit 50m. That is a very high IM for a live action movie, let alone a R-rated summer flick. Apes, show a better late surge than BB in presale, only managed to get 8.8x IM with MD boost. I can't say I am confident with 50m OW. I haven't seen the gender breakdown but it is safe to say lower female audience turnout is again to "blame" for the drop from BB3. BB3 actually had a good female % for action flick at 44%, a % I doubt BB4 can come close to. 

    https://deadline.com/2024/06/box-office-bad-boys-ride-or-die-1235961796/

     

    Quote

    Demos, which change throughout the weekend, were 36% Black, 29% Hispanic and Latino, 20% Caucasian, 10% Asian, and 4% other. Men over 25 were dominant at 40% followed by women over 25 at 38%.

     

    • Like 1
  3. Quorum Updates

    Twisters T-43: 48.83% Awareness, 53.83% Interest

    They Listen T-85: 9.83% Awareness, 35.08% Interest

    The Best Christmas Pageant Ever T-155: 8.6% Awareness, 27.85% Interest

    Moana 2 T-174: 44.58% Awareness, 50.45% Interest

    Sonic the Hedgehog 3 T-197: 41.42% Awareness, 44% Interest

     

    Bad Boys for Life T-1: 67.03% Awareness, 58.38% Interest

    Final Awareness: 100% chance of 20M, 88% chance of 30M, 85% chance of 40M, 73% chance of 50M, 58% chance of 60M, 46% chance of 70M

    Medium Awareness: 100% chance of 70M

    Final Interest: 79% chance of 20M, 60% chance of 30M, 45% chance of 40M, 31% chance of 50M, 23% chance of 60M, 16% chance of 70M

    Medium Interest: 75% chance of 20M, 58% chance of 30M, 25% chance of 40M, 8% chance of 50M

     

    The Watchers T-1: 31.97% Awareness, 45.95% Interest

    Final Awareness: 41% chance of 10M

    Horror Awareness: 47% chance of 10M

    Final Interest: 49% chance of 10M

    Horror Interest: 45% chance of 10M

     

    Inside Out 2 T-8: 57.54% Awareness, 51.83% Interest

    Final Awareness: 92% chance of 20M, 73% chance of 30M, 35% chance of 40M, 23% chance of 50M, 15% chance of 60M, 11% chance of 90M, 8% chance of 100M

    Animation/Family Awareness: 100% chance of 20M, 50% chance of 30M

    Final Interest: 79% chance of 20M, 60% chance of 30M, 45% chance of 40M, 31% chance of 50M, 23% chance of 60M, 16% chance of 70M, 14% chance of 80M, 11% chance of 90M, 8% chance of 100M

    Animation/Family Interest: 100% chance of 20M, 86% chance of 30M, 71% chance of 50M, 43% chance of 90M, 29% chance of 100M

     

    Cuckoo T-57: 11.07% Awareness, 37.24% Interest

    T-60 Awareness: 29% chance of 10M

    Horror Awareness: 46% chance of 10M

    T-60 Interest: 33% chance of 10M

    Horror Interest: 40% chance of 10M

     

    Borderlands T-64: 28.31% Awareness, 42.84% Interest

    T-60 Awareness: 60% chance of 10M, 31% chance of 20M

    Medium Awareness: 75% chance of 10M, 37% chance of 20M

    T-60 Interest: 62% chance of 10M, 34% chance of 20M

    Medium Interest: 68% chance of 10M, 36% chance of 20M

    • Like 2
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  4. 3 hours ago, charlie Jatinder said:

    Bad Boys MiniTC2 

     

    Thursday - 7480/50977 (181 showings) $98K

     

    Normally this would be $4.75-5M but it will likely underindex here. Using the previous film ratio gives $5.35M. ~$5.75M including early shows seems good.

    I mean you say that, but you've been overpredicting preview numbers like crazy over the past couple weeks. Just saying...

  5. 54 minutes ago, excel1 said:

    they're really not changing the release date, geez

    I mean you can't really change a release date this late in the game. They made their bed. They're gonna have to sleep in it.

     

    And honestly, while I'm sure the second weekend drop will be bad, I think it and Deadpool will co-exist. Important to remember this is the only big PG-13 tentpole for the rest of the summer. That goes a long way, as Planet of the Apes has shown.

  6. https://deadline.com/2024/06/bad-boys-ride-or-die-will-smith-the-watchers-box-office-1235960054/

     

    Quote

    Sony‘s Bad Boys: Ride or Die will hopefully hit $75M or more in its global outing this weekend, in a marketplace that has suffered from not only lackluster, but lack of product. Broken out that’s $40M+ in U.S. and Canada and $35M abroad in a 92% footprint.

     

    Presales for the R-rated fourthquel are behind that of the previous pre-Covid threequel, Bad Boys for Life, which hit a franchise opening high stateside of $62.5M 3-day and $101M worldwide. A few weeks ago domestic projections were at $50M domestic, but that simmered to $40M of late per several sources; Sony is officially calling the U.S. start at $30M+. Trepidation stems from the offbeat marketplace, which sources believe will pick up over Fathers Day with Disney/Pixar’s Inside Out 2 (currently at a $80M-$85M U.S./Canada projection).

     

     

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  7. Quorum Updates

    The Bikeriders T-16: 20.04% Awareness, 34.52% Interest

    A Quiet Place: Day One T-23: 40.73% Awareness, 51.05% Interest

    Despicable Me 4 T-28: 63.21% Awareness, 58% Interest

    Smile 2 T-135: 22.56% Awareness, 42.9% Interest

    Red One T-163: 21.14% Awareness, 39.97% Interest

     

    Bad Boys for Life T-2: 66.59% Awareness, 57.65% Interest

    Final Awareness: 100% chance of 20M, 88% chance of 30M, 85% chance of 40M, 73% chance of 50M, 58% chance of 60M, 46% chance of 70M

    Medium Awareness: 100% chance of 70M

    Final Interest: 79% chance of 20M, 60% chance of 30M, 45% chance of 40M, 31% chance of 50M, 23% chance of 60M, 16% chance of 70M

    Medium Interest: 75% chance of 20M, 58% chance of 30M, 25% chance of 40M, 8% chance of 50M

     

    The Watchers T-2: 30.97% Awareness, 45.89% Interest

    Final Awareness: 41% chance of 10M

    Horror Awareness: 47% chance of 10M

    Final Interest: 49% chance of 10M

    Horror Interest: 45% chance of 10M

     

    MaXXXine T-30: 18.43% Awareness, 34.74% Interest

    T-30 Awareness: 15% chance of 10M

    Horror Awareness: 11% chance of 10M

    T-30 Interest: 32% chance of 10M, 6% chance of 20M

    Horror Interest: 33% chance of 10M

     

    Harold and the Purple Crayon T-58: 15.26% Awareness, 31.59% Interest

    T-60 Awareness: 29% chance of 10M

    Animation/Family Awareness: 33% chance of 10M

    T-60 Interest: 33% chance of 10M

    Animation/Family Interest: 40% chance of 10M

     

    Trap T-65: 23.67% Awareness, 46.5% Interest

    T-60 Awareness: 60% chance of 10M, 31% chance of 20M

    Horror Awareness: 57% chance of 10M, 29% chance of 20M

    T-60 Interest: 62% chance of 10M, 34% chance of 20M

    Horror Interest: 68% chance of 10M, 32% chance of 20M

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