YM!

Because Disney has a specific marketing pattern for it (in that the March and June family movies get a trailer before their November animated movie, it’s been that way for years now) and couldn’t promote the stuff prior like MoM due to spoilers. Again it is one of the exceptions that I mention but it’s clear that the marketing pattern Universal is following is the animated movie release will debut a new trailer of the next animation and a teaser or first look to an animation after the next one.

At earliest you’ll get a trailer with Lightyear but that’s because it’s the new pattern Universal and other studios have been pushing for a while, apart from a few key films you won’t get marketing campaigns over or at 6 months. Besides if Universal were to push a film, they’d push something tested and likely a summer film like Dominion or Minions next month. At best from Cinemacon we will get some sort of footage description but won’t get anything until June but I have no reason for them to deviate from the pattern they used recently like Bad Guys or Sing 2. Especially with Universal distributing four animations a year. Mario teaser for Lightyear, attached to Minions Mario trailer attached to Puss Mario 2nd trailer for Strange World

You won’t get jackshit until Minions this July as that’s the marketing pattern

There’s another expendable coming out? lol.

I won’t see Northman this week as finals are approaching and I got very important papers to turn in and exams to prep for. Maybe I’ll do a movie day on the 13th to get some time to unwind.

Give the people what they want.

Probably not til 2023. The summer should be consistent as should the November/December period but semi-consistency won’t be back until 2023.

Serious question: Did Robert Eggers hurt your family or something?

Yeah this April turned out very mid for studios. No ifs, ands or buts. But still good enough for theaters though.

With that OW, $100m is dead for The Bad Guys but rooting for an uptick in actuals. Should finish with an $80m-$90m run.

To be fair, Uncharted not only had an empty month with one major opponent in The Batman but Sonic 2 lost its PLFs the second weekend and faced family competition the weekend right after, and with Strange 2 to likely be the killing blow, it was more of an uphill battle. However, the legs are more of a shock as the OW demographics showed it played like a normal family film with 58% being families but maybe it was the 61/39 male/female skew that action based family stuff tends to struggle with compared to more comedic films but also indicative of fan rush which could explain that it got the worse from both, behaving like a family film on the weekdays and a superhero movie on the weekends. The likely result being it played like both a fan driven film with the poor weekdays of a family film. This will likely be a problem with this year’s Lightyear and next year’s Across The Spider Verse as while I don’t think their legs will be as bad as Sonic as they’ll be received better and the former has summer (though Across needs to GTFO ASAP of June 2023 if it wants more than a 50/140/300 run at absolute best), I think both will skew the same problems of fanrush and ratios, and in turn have poorer legs.

Let’s play the guessing game: @BestPicturePlutoNash I copied your formatting Sony: 4/25, 6:30-8:30 PM Footage for Bullet Train, Crawdads and Man Called Otto Sneak peak of Across The Spider-Verse footage, maybe a casting announcement or two like the villain. Trailers for I Wanna Dance With Somebody, Lyle Lyle Crocodile, The Woman King and The Bride Talks for Kraven and Madame Web Small chance at Spider-Man 4 announcement for 2024 but doubt it Neon: 4/26, 9:15-11:30 AM ?? Warner Bros: 4/26, 4-6 PM DC slate of trailers and footage galore (The Flash, Shazam, Aquaman, Super Pets, Blue Beetle and Black Adam) (Batman 2 announcement for 2025) Trailers of Don't Worry Darling, Elvis and Salem's Lot (maybe Father of The Bride if indeed theatrical) Some BTS of Wonka and Barbie (which the latter will get a date for, probably Thanksgiving or Mother’s Day 2023) Something for 2une Disney: 4/27, 9:45-11:30 AM All of their 2022 slate, and maybe a few stuff Q1 2023 like The Marvels and Haunted Mansion. Footage for the summer slate, trailers for the fall slate and some casting announcements for Wakanda and Strange World and idk like five minutes of Avatwo. Poor Things, Next Goal Wins, and O’Russell movie get trailers Universal/Focus: 4/27, 4:15-6:30 PM Footage for Jurassic World, Minions, Puss In Boots, Nope, Downton Abbey and Bros Trailers for Bros, Mario, Fabelmans, She Said, Ticket To Paradise Brief 2023 sizzle for their slate like Fast X, Oppenheimer, M. Night, Migration, Meet The Gillmans and Trolls 3 Blumhouse sizzle reel Armageddon Time and TAR trailers BTS footage of M. Night's new film Paramount (+ Top Gun: Maverick screening): 4/28, 9:15 AM-12:15 PM Teasers for Babylon and Dungeons and Dragons Secret Headquarters trailer Scream 6, Transformers and Quiet Place announcements Lionsgate: 4/28, 2:45-4:30 PM Are You There God trailer Some Clerks 3 announcement Expendables 4 trailer John Wick 4 teaser That Wonder spinoff teaser

Mediocre drop for Sonic albeit understandable. Really disappointed at its legs.

Didn’t get a trailer for this at The Bad Guys which is odd.

There’s a lot of baddies in The Bad Guys like Mr. Wolf and the reporter Lily Singh plays. Got animation. Also the movie is really good. Had a blast with it, Dreamworks best movie in like years. Took my little cousin to see it, and the boy loved it more than Turning Red and Sonic, praising the animation. The best part is though he insistence on not wanting to see Minions: The Rise of Gru which I’m thankful for.

I don’t think 30m is happening anymore but who knows maybe Saturday had an insane 60% jump.

Tracking suggested 10m-15m but I was also thinking $17m-$25m for it OW.

Brainbug, this is BOT, there is no room for common sense nuances.

I mean two weeks ago dude had the hots for a twelve year old hedgehog.

Ironic because your meltdown is more pathetic than any discussion so far.

WB could still rebound. The superhero stuff of Black Adam, Shazam and Pets should all do over 100m domestic. Elvis also has a solid shot at 100m too.

Yeah $100m seems dead for Dumbledore but not surprised, kind of thought domestic would be like Apocalypse to Dark Phoenix or Insurgent to Allegiant

Unsurprising, it ate into its family demographics. $17m is a best case scenario with that number using other comparisons like Boss Baby, Home and Rio 2, $14m-$16m is more likely.

The Bad Guys could be looking at OW between 24.5m-27m. Not the 30m I was gassed up for after seeing the preview numbers but a solid number nonetheless. Who knows with luck maybe it’ll have an absurdly leggy run to 100m due to how barren May is for family films and in combination with Dominion potentially giving the gift of fudge so long as holds are good but an $80m-$90m finish is still solid. Northman is looking at a $15m+ OW is also very good. Should have a nice run.