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Rumpot

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  1. Not sure if anyone posted but interesting.data point on Atom promotion is that 23.7K reviews for Apes vs 6K for Spiderman.

    The app sends you an easy review notification as you walk out of the movie so I think most people would do it (quick tap on the # stars).

    Wild guessing 100-150k tickets for apes sold through Atom by saying 1 of every 3 will review and factoring in multiple tickets bought by one person (since BOGO offer).

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  2. Well....I'm done tracking this particular theater...day over day increase Friday to Saturday was 70% and definitely more than previews+Friday.

    I'm assuming walk-ups were enhanced thanks to being in a mall, but this theater made $35,000-$40,000 on Apps tickets yesterday....

    I'm concluding it is an unhelpful data point for the overall situation..

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    • Like 4
  3. Northern VA AMC in mall

    Direct comparison to yesterday (7/14) in the same theaters and times from 115pm to 1055pm:

    (Digital - 299seat - $13.09 to $14.59)

    1:15pm - 106 vs 44
    4:25pm - 185 vs 59
    7:40pm - 246 vs 232
    10:55pm - 143 vs 117

    (RealD - 299seat - $17.09 to $18.49)

    2:20pm - 69 vs 25
    5:30pm - 108 vs 63
    8:45pm - 218 vs 225
    11:55 - not checked

    (Dolby Premium - 262 seat - $19.09 to $20.49)

    3:20pm - 174 vs 60
    6:35pm - 204 vs 185
    9:50pm - 208 vs 142

    Totals from 1:15pm to 10:55pm
    7/14 = $18,099.77
    7/15 = $30,086.68 (66% jump)

    Not at all surprised about Apes Saturday number and if this theater is a trend, then the Saturday number should rise further...

    Theater also sold $2825.57 in tickets from 10am to 1pm today (7/15), but I'm not including that since I don't have yesterday's numbers though today is certainly way above.

    I missed numbers on today's 9am show and will miss the 11:55 and 1am showings that haven't happened yet.

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    • Like 3
  4. FWIW Apes Saturday at local mall theater way ahead of yesterday.

    1:15pm - 106/299 vs 44 - $13.49
    2:20pm - 69/299 vs 25 - $17.09 RealD
    3:20pm - 174/261 vs 60 - $19.09 Premium Dolby

    -sold well at earlier showings also, but don't have comp to yesterday. Will take it through the day

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  5. Mall RealD 11:55pm from 18 tickets 55min before showtime to 57 at showtime

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    Wow, now updated to 67 seats filled 5min after "start" time from 57 at start time. Definition of "walk up"...

    Ps - sorry if this is annoying, please tell me if so.

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    • Like 1
  6. Apes 2 theaters - Northern VA

    Mall Theater

    Digital ($14.59)
    1:15 - 44
    4:25 - 59
    7:40 - 232
    10:55 - 117

    RealD ($18.49)
    2:20 - 25
    5:30 - 63
    8:45 - 225
    11:55 - at 11pm it is at 18

    Premium Dolby ($20.49)
    3:20 - 60
    6:35 - 185
    9:50 - 142
    1am - at 11pm it is 10

    Local Theaters

    Digital ($14.59)
    5 - 28
    7 - 122
    11 - 37

    RealD#1 ($18.69)
    2 - 9
    8 - 61

    RealD#2 ($18.69)
    4 - 12
    10 - 61

    Note : missed morning times, often the theaters filled significantly in the last 30-60min. Overall, to me, seemed more brisk than SMH in the evening slots.

    All FWIW





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    Mall RealD 11:55pm from 18 tickets 55min before showtime to 57 at showtime

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    • Like 1


  7. Both AMCs on Atom actually

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    I should add the local theater has a few much smaller showings - the RealDs only have capacity of 58 + 8 handicap so they were full. I think that's the main reason for the difference. Sorry...got lazy on adding capacity...I will in the future.

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    • Like 1
  8. Apes 2 theaters - Northern VA

    Mall Theater

    Digital ($14.59)
    1:15 - 44
    4:25 - 59
    7:40 - 232
    10:55 - 117

    RealD ($18.49)
    2:20 - 25
    5:30 - 63
    8:45 - 225
    11:55 - at 11pm it is at 18

    Premium Dolby ($20.49)
    3:20 - 60
    6:35 - 185
    9:50 - 142
    1am - at 11pm it is 10

    Local Theaters

    Digital ($14.59)
    5 - 28
    7 - 122
    11 - 37

    RealD#1 ($18.69)
    2 - 9
    8 - 61

    RealD#2 ($18.69)
    4 - 12
    10 - 61

    Note : missed morning times, often the theaters filled significantly in the last 30-60min. Overall, to me, seemed more brisk than SMH in the evening slots.

    All FWIW





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    • Like 3
  9. I've been following 2 local theaters since early afternoon in Northern VA and will post tickets sold for each show FWIW. This is a popular area for movies so these theaters way over perform, but also FWIW this is at least as packed for evening times as SMH last Friday (seems moreso, but didn't get exact #s down last week). 630pm Apes is ~200 filled seats at $20.59 per seat.

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    • Like 1


  10. Yep. Recliner seats and each row terraced. It's actually very popular since being installed about a year ago at this AMC. ~200 seats and tends to be more packed than regular tickets , IMAX 3D, and especially RealD. Usually fills up

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    Case in point , 11pm showing up to 97 filled seats in that theater now five min before showtime

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  11. Apes Update from earlier at local Northern VA theater in mall, current # taken seats

    $14.59 tickets
    10:10pm - 1 ticket-->8 (630p)-->68 (10p)

    $18.59 RealD
    10:30pm - 14 tickets-->16 (630p)-->30 (10p)

    $20.59 premium
    11pm - 47 tickets-->54 (630p)-->79 (10p)

    I'll try to check the bottom two 5 min before showtime, but definitely seems like a strong walking in effect




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    • Like 1
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