Labor Day weekend has never been known as a big box office weekend. Part of that is that studios do not place a tentpole movie on that weekend. Part of it is because people tend not to go to movies as much on that weekend. Besides the fact that Shang-Chi is opening, why should we expect a big change? Is Shang-Chi enough to get people to the theaters when they typically do other things during that weekend? I could see a scenario where Thursday and Friday are really good as the Marvel fans and the more avid moviegoer turns out but then dropping over the weekend as people turn to more family and outside activities. I still see Shang-Chi having a good run through September just maybe not off the huge opening some are expecting. People's movie viewing habits have changed in the last year and a half. Is this enough to change their habits on Labor Day weekend? Just curious.
