Has there ever been worse marketing for a movie?
--Trailer features blow-jobs and talking about being a "bottom"
--Eichner repeatedly tells conservatives "do not see this movie," pretty much eliminating a sizable portion of the possible audience
--The studio push for the movie is "you need to see this, it's good for the cause" like it's a spoonful of awful tasting cough syrup.
--Eichner doubles down after movie has terrible opening and accuses anyone who didn't see the movie of being a "homophobic weirdo."
Funniest thing about Billy Eichner is that he cowardly limits who can respond to his tweets.
i hadn't seen the trailer for Bros and just watched it now.
Wow, Blow jobs and talk about bottoms....sorry, but that's not going to sell to anyone but a really niche gay audience on the coasts.
I think people are underestimating how off-putting Billy Eichner is to a lot of people. He's very partisan political, so his conservative-bashing is eliminating a sizeable chunk of possible moviegoers to start with.
Add in the people who agree with him on politics/social issues, but think he comes across like an ***hole, and have no interest in spending 2 hrs watching him, and you have the paltry box office.