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The Performance of Comic Book Films - Weekend Drops, Multipliers, Etc.

By MikeQ, in Classic Box Office Runs

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I have accumulated some lists and statistics about the performances of comic book films that may be helpful to have for general use, and certainly which can be useful for great discussion here as well about the relative performance of comic book films. :)

 

First, some lists looking at comic book films 2nd, 3rd, 4th, and 5th weekends and their corresponding drops - useful for assessing how much we would expect a comic book film to drop over its run based on historical comparisons, and thus also assessing legs (if a film is holder better than average or worse than average for a comic book film). For example, it was pretty evident Wonder Woman was beginning an extra-ordinary run when it's second weekend drop was 43.3%, well below the norm for a comic book film and the second best hold for such a large comic book film, behind only Spider-Man (2002). 

 

2nd Weekends & Drops for Live Action Comic Book Movies that Opened to $70+ million 

 

Title (Year) — 2nd Weekend Gross (Drop from Opening Weekend)

 

  1. Marvel’s The Avengers (2012) — 103.1 million (-50.3%)
  2. Avengers: Age of Ultron (2015) — 77.7 million (-59.4%)
  3. The Dark Knight (2008) — 75.2 million (-52.5%)
  4. Captain America: Civil War (2016) — 72.6 million (-59.5%)
  5. Iron Man 3 (2013) — 72.5 million (-58.4%)
  6. Spider-Man (2002) — 71.4 million (-37.8%)
  7. Guardians of the Galaxy Vol. 2 (2017) — 65.3 million (-55.5%)
  8. The Dark Knight Rises (2012) — 62.1 million (-61.4%)
  9. Wonder Woman (2017) — 58.5 million (-43.3%) 
  10. Spider-Man 3 (2007) — 58.2 million (-61.5%)
  11. Deadpool (2016) — 56.5 million (-57.4%)
  12. Iron Man 2 (2010) — 52.0 million (-59.4%)
  13. Batman v Superman: Dawn of Justice (2016) — 51.3 million (-69.1%)
  14. Iron Man (2008) — 51.2 million (-48.1%)
  15. Spider-Man 2 (2004) — 45.2 million (-48.7%)*
  16. Suicide Squad (2016) — 43.5 million (-67.4%)
  17. Doctor Strange (2016) — 43.0 million (-49.5%)
  18. Guardians of the Galaxy (2014) — 42.1 million (-55.3%)
  19. Captain America: The Winter Soldier (2014) — 41.3 million (-56.6%)
  20. Man of Steel (2013) — 41.3 million (-64.6%)**
  21. X2: X-Men United (2003) — 40.0 million (-53.2%)
  22. Logan (2017) — 38.1 million (-56.9%)
  23. Thor: The Dark World (2013) — 36.6 million (-57.3%)
  24. The Amazing Spider-Man 2 (2014) — 35.5 million (-61.2%)
  25. X-Men: The Last Stand (2006) — 34.0 million (-66.9%)^
  26. 300 (2007) — 32.9 million (-53.6%)
  27. X-Men: Days of Future Past (2014) — 32.6 million (-64.2%)^
  28. X-Men Origins: Wolverine (2009) — 26.4 million (-69.0%)

 

*Opened on a Wednesday

**Opened on Father’s Day Weekend

^Opened on Memorial Day Weekend

 

Best 3rd Weekends for Live Action Comic Book Movies

 

Title (Year) — Third Weekend Gross (Drop from Second Weekend)

 

  1. Marvel’s The Avengers (2012) — 55.6 million (-46.0%)
  2. Spider-Man (2002) — 45.0 million (-36.9%)
  3. The Dark Knight (2008) — 42.7 million (-43.2%)
  4. Wonder Woman (2017) — 41.3 million (-29.5%)
  5. Avengers: Age of Ultron (2015) — 38.9 million (-50.0%)
  6. Iron Man 3 (2013) — 35.8 million (-50.7%)
  7. The Dark Knight Rises (2012) — 35.7 million (-42.5%)
  8. Guardians of the Galaxy Vol. 2 (2017) — 34.7 million (-46.9%)
  9. Captain America: Civil War (2016) — 32.9 million (-54.7%)
  10. Iron Man (2008) — 31.8 million (-37.8%)
  11. Deadpool (2016) — 31.1 million (-44.9%)
  12. Spider-Man 3 (2007) — 29.0 million (-50.1%)
  13. Iron Man 2 (2010) — 26.4 million (-49.3%)
  14. Captain America: The Winter Soldier (2014) — 25.6 million (-38.0%)
  15. Guardians of the Galaxy (2014) — 25.1 million (-40.4%)
  16. Spider-Man 2 (2004) — 24.8 million (-45.2%)
  17. Batman v Superman: Dawn of Justice (2016) — 23.4 million (-54.5%)
  18. Suicide Squad (2016) — 20.9 million (-52.1%)
  19. Man of Steel (2013) — 20.7 million (-49.8%)
  20. 300 (2007) — 19.9 million (-39.6%)
  21. Batman (1989) — 19.2 million (-36.0%)
  22. Men in Black (1997) — 19.0 million (-36.7%)
  23. Logan (2017) — 17.8 million (-53.3%)
  24. Doctor Strange (2016) — 17.8 million (-58.7%)
  25. X2: X-Men United (2003) — 17.3 million (-56.8%)
  26. The Amazing Spider-Man 2 (2014) — 16.8 million (-52.7%)
  27. Teenage Mutant Ninja Turtles (2014) — 16.7 million (-41.4%)

 

Best 4th Weekends for Live Action Comic Book Movies

 

Title (Year) — Fourth Weekend Gross (Drop from Third Weekend)

 

  1. Marvel’s The Avengers (2012) — 36.7 million (-34.1%)*
  2. Spider-Man (2002) — 28.5 million (-36.7%)*
  3. The Dark Knight (2008) — 26.1 million (-38.8%)
  4. Wonder Woman (2017) — 24.9 million (-39.6%)
  5. Avengers: Age of Ultron (2015) — 21.7 million (-44.2%)*
  6. Guardians of the Galaxy Vol. 2 (2017) — 20.9 million (-39.7%)*
  7. Iron Man (2008) — 20.4 million (-35.8%)*
  8. Iron Man 3 (2013) — 19.3 million (-46.0%)*
  9. The Dark Knight Rises (2012) — 19.0 million (-46.9%)
  10. Guardians of the Galaxy (2014) — 17.2 million (-31.5%)
  11. Deadpool (2016) — 16.7 million (-46.2%)
  12. Iron Man 2 (2010) — 16.5 million (-37.6%)*
  13. Captain America: The Winter Soldier (2014) — 16.2 million (-36.6%)
  14. Captain America: Civil War (2016) — 15.4 million (-53.3%)*
  15. Batman (1989) — 15.1 million (-21.5%)
  16. Spider-Man 2 (2004) — 15.0 million (-39.4%)
  17. Spider-Man 3 (2007) — 14.3 million (-50.6%)*
  18. Doctor Strange (2016) — 13.7 million (-22.7%)**
  19. Men in Black (1997) — 12.4 million (-35.1%)
  20. Suicide Squad (2016) — 12.2 million (-41.3%)
  21. Teenage Mutant Ninja Turtles (2014) — 11.9 million (-28.7%)***
  22. 300 (2007) — 11.4 million (-42.4%)
  23. Man of Steel (2013) — 11.4 million (-45.0%)
  24. Thor: The Dark World (2013) — 11.1 million (-21.9%)**

 

*Memorial Day Weekend

**Thanksgiving Weekend (U.S.)

***Labour Day Weekend (Canada/U.S.)

 

Best 5th Weekends for Live Action Comic Book Movies

 

Title (Year) — Fifth Weekend Gross (Drop from Fourth Weekend)

 

  1. Marvel’s The Avengers (2012) — 20.5 million (-44.2%)
  2. Guardians of the Galaxy (2014) — 17.1 million (-0.7%)^
  3. The Dark Knight (2008) — 16.4 million (-37.3%)
  4. Wonder Woman (2017) — 15.7 million (-36.9%)
  5. Spider-Man (2002) — 14.3 million (-49.8%)
  6. Iron Man (2008) — 13.5 million (-33.8%)
  7. Avengers: Age of Ultron (2015) — 11.4 million (-47.4%)
  8. Batman (1989) — 11.2 million (-26.1%)
  9. The Dark Knight Rises (2012) — 11.0 million (-42.0%)
  10. Deadpool (2016) — 10.9 million (-34.6%)
  11. Suicide Squad (2016) — 9.9 million (-19.1%)^
  12. Guardians of the Galaxy Vol. 2 (2017) — 9.8 million (-52.9%)
  13. Spider-Man 2 (2004) — 8.6 million (-42.6%)
  14. Iron Man 3 (2013) — 8.4 million (-56.3%)
  15. 300 (2007) — 8.4 million (-26.8%)
  16. Men in Black (1997) — 8.0 million (-35.1%)
  17. Iron Man 2 (2010) — 7.9 million (-51.9%)
  18. Captain America: Civil War (2016) — 7.8 million (-49.1%)
  19. Captain America: The Winter Soldier (2014) — 7.8 million (-52.1%)
  20. Spider-Man 3 (2007) — 7.6 million (-47.1%)

 

^Labour Day Weekend (Canada/U.S.)

 

Peace,

Mike

 

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Here I have lists that look at the share of preview gross's of comic book films of their opening day and their opening weekend. This is really useful for projecting how a comic book film might do for opening day and over the weekend once their preview gross is released. Comparisons to similar comic book films can be made, and we see some clear patterns, etc, that can be useful.

 

Preview Gross’ Share of Opening Day & Opening Weekend for COMIC BOOK FILMS:

 

Preview Grosses for Some Comic Book Films and the Share of Opening Day

 

Title / Preview Gross / Share of Opening Day

 

The Dark Knight Rises (2012) — 30.6 million (40.4%)

Batman v Superman: Dawn of Justice (2016) — 27.7 million (34.0%)

Avengers: Age of Ultron (2015) — 27.6 million (32.7%)

Captain America: Civil War (2016) — 25 million (33.1%)

Suicide Squad (2016) — 20.5 million (31.6%)

Marvel's The Avengers (2012) — 18.7 million (23.1%)

The Dark Knight (2008) — 18.5 million (27.5%)

Guardians of the Galaxy Vol. 2 (2017) — 17 million (30.2%)

Iron Man 3 (2013) — 15.6 million (22.7%)

Deadpool (2016) — 12.7 million (26.8%)

Guardians of the Galaxy (2014) — 11.2 million (29.6%)

Wonder Woman (2017) — 11 million (28.3%)

Captain America: The Winter Soldier (2014) — 10.2 million (27.6%)

Doctor Strange (2016) — 9.4 million (28.8%)

The Amazing Spider-Man 2 (2014) — 8.7 million (24.7%)

 

——

 

Best Opening Weekends for Comic Book Films & Share from Previews

 

Title / Opening Weekend Gross / Share of Opening Weekend from Previews/Midnights

 

  1. Marvel’s The Avengers (2012) — 207.4 million (9.0%)
  2. Avengers: Age of Ultron (2015) — 191.3 million (14.4%)
  3. Captain America: Civil War (2016) — 179.1 million (14.0%)
  4. Iron Man 3 (2013) — 174.1 million (9.0%)
  5. Batman v Superman: Dawn of Justice (2016) — 166.0 million (16.7%)
  6. The Dark Knight Rises (2012) — 160.9 million (19.0%)
  7. The Dark Knight (2008) — 158.4 million (11.7%)
  8. Spider-Man 3 (2007) — 151.1 million (6.6%)
  9. Guardians of the Galaxy Vol. 2 (2017) — 146.5 million (11.6%)
  10. Suicide Squad (2016) — 133.7 million (15.3%)
  11. Deadpool (2016) — 132.4 million (9.6%)
  12. Iron Man 2 (2010) — 128.1 million (5.9%)
  13. Man of Steel (2013) — 116.6 million (7.7%)
  14. Spider-Man (2002) — 114.8 million (6.1%)
  15. Wonder Woman (2017) — 103.1 million (10.7%)
  16. X-Men: The Last Stand (2006) — 102.8 million (5.7%)
  17. Iron Man (2008) — 98.6 million (5.1%)
  18. Captain America: The Winter Soldier (2014) — 95.0 million (10.7%)
  19. Guardians of the Galaxy (2014) — 94.3 million (11.9%)
  20. The Amazing Spider-Man 2 (2014) — 91.6 million (9.5%)
  21. X-Men: Days of Future Past (2014) — 90.8 million (8.9%)

 

Peace,

Mike

 

 

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Highest Grossing Comic Book Films

  1. Marvel’s The Avengers (2012) — 623.4 million
  2. The Dark Knight (2008) — 534.9 million
  3. Avengers: Age of Ultron (2015) — 459.0 million
  4. The Dark Knight Rises (2012) — 448.1 million
  5. Iron Man 3 (2013) — 409.0 million
  6. Captain America: Civil War (2016) — 408.1 million
  7. Spider-Man (2002) — 403.7 million
  8. Guardians of the Galaxy Vol. 2 (2017) — 384.3 million^
  9. Spider-Man 2 (2004) — 373.6 million
  10. Deadpool (2016)— 363.1 million
  11. Wonder Woman (2017) — 354.6 million^
  12. Spider-Man 3 (2007) — 336.5 million
  13. Guardians of the Galaxy (2014) — 333.2 million
  14. Batman v Superman: Dawn of Justice (2016) — 330.4 million
  15. Suicide Squad (2016) — 325.1 million
  16. Iron Man (2008) — 318.4 million 
  17. Iron Man 2 (2010) — 312.4 million 
  18. Man of Steel (2013) — 291.0 million
  19. The Amazing Spider-Man (2012) — 262.0 million
  20. Captain America: The Winter Soldier (2014) — 259.8 million
  21. Batman (1989) — 251.2 million
  22. Men in Black (1997) — 250.7 million
  23. X-Men: The Last Stand (2006) — 234.4 millon
  24. X-Men: Days of Future Past (2014) — 233.9 million
  25. Doctor Strange (2016) — 232.6 million

^ As of Tuesday July 4th, 2017

 

Best Live Action Comic Book Film Multipliers for $40+ million Openers

 

Rank / Title (Year) / Opening Weekend Gross (Multiplier)

  1. Batman (1989) — 40.5 million (6.20)
  2. Batman Returns (1992) — 45.7 million (3.56)
  3. Guardians of the Galaxy (2014) — 94.3 million (3.53)
  4. Spider-Man (2002) — 114.8 million (3.52)
  5. Batman Forever (1995) — 52.8 million (3.49)
  6. Wonder Woman (2017) — 103.3 million (3.43)^ — Projected Final Multiplier: 3.78+
  7. The Dark Knight (2008) — 158.4 million (3.38)
  8. MIB 3 (2012) — 54.6 million (3.28)
  9. Iron Man (2008) — 98.6 million (3.23)
  10. Ant-Man (2015) — 57.2 million (3.15)
  11. Marvel’s The Avengers (2012) — 207.4 million (3.00)

^ Run Not Yet Complete

 

Peace,

Mike

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The multipliers of comic book films - helpful for comparing legs. Films that reached a 3+ multiplier are highlighted in red (Wonder Woman in blue, as this is the film of current interest that has joined the 3+ multiplier club, but its run is not yet done). 

 

Live Action Comic Book Film Multipliers for $40+ million Openers

 

Rank / Title (Year) / Opening Weekend Gross (Multiplier)

  1. Marvel’s The Avengers (2012) — 207.4 million (3.00)
  2. Avengers: Age of Ultron (2015) — 191.3 million (2.40)
  3. Captain America: Civil War (2016) — 179.1 million (2.28)
  4. Iron Man 3 (2013) — 174.1 million (2.35)
  5. Batman v Superman: Dawn of Justice (2016) — 166.0 million (1.99)
  6. The Dark Knight Rises (2012) — 160.9 million (2.79)
  7. The Dark Knight (2008) — 158.4 million (3.38)
  8. Spider-Man 3 (2007) — 151.1 million (2.23)
  9. Guardians of the Galaxy Vol. 2 (2017) — 146.5 million (2.62)^
  10. Suicide Squad (2016) — 133.7 million (2.43)
  11. Deadpool (2016) — 132.4 million (2.74)
  12. Iron Man 2 (2010) — 128.1 million (2.44)
  13. Man of Steel (2013) — 116.6 million (2.50)
  14. Spider-Man (2002) — 114.8 million (3.52)
  15. Wonder Woman (2017) — 103.3 million (3.43)^
  16. X-Men: The Last Stand (2006) — 102.8 million (2.28)
  17. Iron Man (2008) — 98.6 million (3.23)
  18. Captain America: The Winter Soldier (2014) — 95.0 million (2.73)
  19. Guardians of the Galaxy (2014) — 94.3 million (3.53)
  20. The Amazing Spider-Man 2 (2014) — 91.6 million (2.21)
  21. X-Men: Days of Future Past (2014) — 90.8 million (2.58)
  22. Logan (2017) — 88.4 million (2.56)
  23. Spider-Man 2 (2004) — 88.2 million* 
  24. Thor: The Dark World (2013) — 85.7 million (2.41)
  25. X2: X-Men United (2003) — 85.6 million (2.51)
  26. Doctor Strange (2016) — 85.1 million (2.74)
  27. X-Men Origins: Wolverine (2009) — 85.1 million (2.11)

Rest of list:

 

Spoiler

 

  1. 300 (2007) — 70.9 million (2.97)
  2. X-Men: Apocalypse (2016) — 65.8 million (2.36)
  3. Thor (2011) — 65.7 million (2.75)
  4. Teenage Mutant Ninja Turtles (2014) — 65.6 million (2.92)
  5. Captain America: The First Avenger (2011) — 65.1 million (2.72)
  6. Hulk (2003) — 62.1 million (2.13)
  7. The Amazing Spider-Man (2012) — 62.0 million**
  8. Fantastic Four: Rise of the Silver Surfer (2007) — 58.1 million (2.27)
  9. Ant-Man (2015) — 57.2 million (3.15)
  10. Fantastic Four (2005) — 56.1 million (2.76)
  11. The Incredible Hulk (2008) — 55.4 million (2.43)
  12. Watchmen (2009) — 55.2 million (1.95)
  13. X-Men: First Class (2011) — 55.1 million (2.66)
  14. MIB 3 (2012) — 54.6 million (3.28)
  15. X-Men (2000) — 54.5 million (2.89)
  16. Green Lantern (2011) — 53.2 million (2.19)
  17. The Wolverine (2013) — 53.1 million (2.49)
  18. Batman Forever (1995) — 52.8 million (3.49)
  19. Superman Returns (2006) — 52.5 million*
  20. Men in Black II (2002) — 52.1 million*
  21. Men in Black (1997) — 51.1 million*
  22. Batman Begins (2005) — 48.7 million*
  23. Batman Returns (1992) — 45.7 million (3.56)
  24. Ghost Rider (2007) — 45.4 million (2.55)
  25. 300: Rise of an Empire (2014) — 45.0 million (2.37)
  26. Batman and Robin (1997) — 42.9 million (2.50)
  27. Batman (1989) — 40.5 million (6.20)
  28. Daredevil (2003) — 40.3 million (2.54)

 

 

*Wednesday Opener (thus not comparable)

**Tuesday Opener (thus not comparable)

^As of July 4th, 2017 - Box Office Run Not Yet Complete

 

Obviously the size of the opening and time of year matter (and films were once leggier than they are now), but it is interesting to compare multipliers for comic book films that opened on a Friday. As we can see above, it is relatively rare for a major comic book film to reach a 3 multiplier.

 

Once Wonder Woman hits ~$365 million it will be the leggiest live action comic book film of the 21st century, beating out Guardians of the Galaxy's 3.53 multiplier from 2014, which itself beat Spider-Man's 3.52 multiplier from 12 years earlier in 2002. Once Wonder Woman hits ~$369 million, it will be the leggiest $40+ million opening comic book film since Batman in 1989. (Again, this is among Friday openers only, obviously -- those few dratted weekday openers aren't comparable, unfortunately.)

 

And obviously given the size of the opening (largest opening weekend at the time, and still the third largest opening weekend ever), The Avengers’ reaching a 3 multiplier is really impressive.

 

I would say The Dark Knight’s multiplier is also very impressive — a 3.38 multiplier off of a $158.4 million opening, which again was the largest opening weekend of all time at the time it opened! (I sometimes forget that fact.) 

 

Batman (1989), Batman Returns (1992), and Batman Forever (1995) all owned the largest opening weekend of all time at the time they opened (wow), and all went on to 3+ multipliers (and well above that in the case of Batman), though they all definitely opened in a different era in which films were leggier.

 

And we can definitely get into a discussion of other impressive multipliers within context. For example, Deadpool (an ‘R’ rated film) opened huge and had a strong 2.74 multiplier given it’s February opening and inflated opening due to Valentine’s Day.

 

Peace,

Mike

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Summer CBM Saturday Increases

 

Someone once asked: Is there a precedence for a CBM movie increasing 30-40% from its opening Friday during summer ?

 

This is a good question, and I was interested in knowing this so I did of bit of digging around. I'm assuming it was meant from true Friday (sans previews/midnights) - but in any event, this is what I'm most interested in given the variation in size of preview grosses (over time and across different films with different levels of anticipation).

 

Ultimately, it seems that there wouldn't be much precedent for this (see list below). And also that we hardly have any comparisons for comic book movies released in June. Man of Steel is the only recent-ish example. There was Spider-Man 2, but it opened on a Wednesday (and back in June 2004), so I haven't included it. Same with The Amazing Spider-Man which opened on a Tuesday in July. And my list isn't exhaustive, since I didn't feel like going back through all of them (e.g. the older Fantastic Four movies, etc, which probably aren't the best comparisons anyway).

 

Interestingly, GOTG Vol. 2, a film released just weeks ago, seems to have the best Saturday increase on opening weekend (from true Friday) of any comic book film in the modern era released in the May-August frame (Spider-Man bests it but was released wayyy back in 2002).

 

As for Wonder Woman then, it will be interesting to see where its Saturday ultimately lands. This week was the end of May/beginning of June, so I've read others on here say that Friday was still a day in which many kids were in school in the US. Personally, where I live in Canada, kids are in school until the end of June, so it isn't until July that we hit the true peak of summer in terms of kids being off school.

 

But still, unless I'm missing any notable examples (and I may be), it does seem as if increasing 30+% from true Friday for a comic book film in summer (May-August) is relatively unheard of... this actually makes GOTG Vol. 2's Saturday increase seem even more impressive to me.

 

Approximate Saturday Increases/Decreases from True Fridays (Sans Previews) for Comic Book Films that Opened May-August (Not an Exhaustive List)

 

Spider-Man: +34% (May)

Guardians of the Galaxy Vol. 2: +31% (May)

Wonder Woman: +29% (June)

The Amazing Spider-Man 2: +25% (May)

Captain America: Civil War: +21% (May)

Ant-Man: +20% (July)

Iron Man 3: +17% (May)

Guardians of the Galaxy: +16% (August)

X-Men: Apocalypse: +13% (May - Memorial Day Weekend)

Marvel's The Avengers: +12% (May)

X-Men: Days of Future Past: +7% (May - Memorial Day Weekend)

Iron Man 2: +5% (May)

Thor: +5% (May)

Man of Steel: +4% (June)

Spider-Man 3: +3% (May)

Captain America: The First Avenger: +1% (July)

The Dark Knight Rises: -0.5% (July)

Avengers: Age of Ultron: -0.5% (May)

The Dark Knight: -2% (July)

Suicide Squad: -13% (August)

 

Peace,

Mike

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Best 1st-Monday to 2nd-Monday drops ever for comic book films that opened to $30 million or more (didn’t check any further below that):

  1. Batman (1989): +6.9% (Second Monday was Independence Day holiday)
  2. Batman Begins (2005): -39.5% (Opened on a Wednesday)
  3. Blade II (2002): -41.2%
  4. The Amazing Spider-Man (2012): -42.4% (Opened on a Tuesday)
  5. Captain America: Winter Soldier (2014): -44.3%
  6. Iron Man (2008): -44.5%
  7. Wonder Woman (2017): -46.7%
  8. Thor (2011): -47.1%
  9. Ant-Man (2015): -48.1%
  10. Batman Forever (1995): -49.3%

 

Best 1st-Tuesday to 2nd-Tuesday drops ever for comic book films that opened to $30 million or more:

  1. Batman (1989): -20.3%
  2. Batman Begins (2005): -31.0% (Opened on a Wednesday)
  3. Captain America: The Winter Soldier (2014): -32.2%
  4. Wonder Woman (2017): -38.3%
  5. X-Men: First Class (2011): -41.5%
  6. Thor (2011): -42.9%
  7. Batman Forever (1995): -43.3%
  8. MIB 3 (2012): -44.3%
  9. Guardians of the Galaxy (2014): -44.5%
  10. Blade II (2002): -45.0%

Peace,

Mike

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