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BOB MARLEY: ONE LOVE ended its theatrical run last April 25th with a 96.9M total.

This is what AI has to say: Historical Precedence: For decades, Hollywood has designated the first weekend in May as the launch pad for the season’s first potential blockbuster. This tradition has been established to capitalize on the anticipation for summer entertainment. Financial Strategy: Releasing big-budget films in May allows studios to take advantage of the long Memorial Day weekend, which marks the unofficial start of summer for many. This period is often associated with increased leisure time and higher audience turnout. Extended Playtime: Starting the season in May gives movies a longer run time in theaters throughout the summer, maximizing their earning potential before the fall when the frequency of movie-going typically decreases. School Vacations: The timing coincides with school vacations, making it an ideal period for family outings and for young audiences to frequent cinemas. Weather: The warmer weather encourages people to seek indoor activities like going to the movies, especially in air-conditioned theaters, to escape the heat. Industry Trends: Over time, some studios have started releasing their big titles even earlier, at the end of April, to get a jump on the competition and extend the profitable summer season.