#ED

Hopefully it's a sign of decent summer Sunday drops!

So Summer increases are mostly...Friday 50% MaxSaturday 25% MaxSunday -20% decreases?I'm confused here.

So Friday increases are getting smaller around this time?

What was the estimate for STiD?

Is The Purge really another Home Alone/Skyfall ending?

Same. I have FF6 in top 3!

IM3 should hit 400M next Sunday?

Sundays drop will be huge?

After Earth estimate?

Can we leave these "What went wrong/right?" threads to Shawn. :)Some people come off as trolling a film.

MoS will be taking some 3D and IMAX screens next weekend.

That positive to negative for MoS. oh my.

I clearly need new friends!I updated my status on my FB...Ed FXXXXXabout an hour ago near New YorkMan Of Steel is 7 days away!Like · · Promote · ShareChristian XXXX, Berenice XXXX, Jacob XXXX and 2 others like this.Gary M. XXXX it's going to be terrible (now that i said that, and if you believe it, the hype will settle and you might even enjoy the film) IT'S WAY TO HYPED UPabout an hour ago · LikeSteven XXXX For the record I'm still not excited.about an hour ago · LikeGeorge XXXX Not hearing any actual buzz if its any good.about an hour ago · LikeEd XXXX Reviews will be out Monday night. Have you guys not seen any of the trailers? They're fucking awesome.7 minutes ago via mobile · Like

So I guess there will be no "calm" before the storm.

Am I reading this right? That’s means people flocking to movie theaters so bigger-than-expected grosses. Based on noon averages and matinee trends, insiders say Universal‘s small miscreant horror pic The Purge (in wide release in 2,536 theaters) is opening $16M-$17M Friday. Friday = 16M?

BTW, do we start seeing 50% Monday drops this weekend or next?

So there will be shitty holdovers next weekend?

This is why she was rumored to be fired.

The Purge does have a chance at 30M.

FRIDAY 12 PM UPDATE: Universal‘s small miscreant horror pic The Purge grossed $3.4 million at Thursday 10 PM late shows and Friday midnights from 1,751 theaters. That’s a big number, even more so considering the budget was only $3M. Estimates now are for the pic to reach $28M this weekend. The other wide release movie opening today is Twentieth Century Fox/New Regency’s The Internship (3,365 theaters) which booked approximately $800K in Thursday late shows and Friday midnights. That beats The Campaign’s $625K which also was a comedy with two big but older stars ”so things are looking up,” an insider tells me. Reviews have been awful for the Vince Vaughn-Owen Wilson comedy from director Shawn Levy with every critic complaining it’s a 2-hour commercial for Google disguised as a laugher. But the real test may well be the CinemaScore to see if moviegoers like the execution of what was definitely an attractive high-concept. The studio sneaked the film last Saturday night to help word of mouth. But pre-sales have been soft: pic was passed for the #2 spot in online ticket sales Thursday by last week’s holdover, Lionsgate/Summit‘s Now You See Me. Right now Hollywood still doesn’t expect The Internship to even make $20M – which is the minimum that stars should open a pic – and more like $16M.On Thursday, Fandango noted The Purge comprised 54% of hourly online ticket sales, and Movieline 60%, as well as the #1 horror seller of the year as “a true phenomenon”. As of this morning, projected weekend numbers for the Top Six are: The Purge$28M, The Internship $16M, Universal’s moneymaker Fast & Furious 6 $16M,Now You See Me $15M, Sony/Columbia’s weak Will Smith holdover After Earth$13M, and Warner Bros’ The Hangover Part III $12M.

Waiting for MoS questions! I fully expect MoS to be the 2nd biggest weekend this Summer.

M Night needs to direct a movie, produced by Chris Nolan.

AE? Pathetic.

Why is it going to breakout?

This Week's Predictions - 1. The Purge (Universal Pictures) - $18.6 million N/A 2. The Internship (20th Century Fox) - $16.8 million N/A 3. Fast & Furious 6 (Universal) - $16.5 million -52% 4. Now You See Me (Summit) - $15.5 million -45% 5. After Earth (Sony) - $14.1 million -48% 6. Epic (20th Century Fox) - $10 million -40% 7. Star Trek Into Darkness (Paramount) - $9 million -46% 8. The Hangover Part III (Warner Bros.) - $8.2 million -50% 9. Iron Man 3 (Marvel Studios/Disney) - $4.5 million 10. The Great Gatsby (Warner Bros.) - $3.5 million Comingsoon.net