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Ent

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  1. It was similar before last year but a new law was implemented to limit this and allow more diversity. However it is pretty sure FF7 will lose quite an amount of screens, and the hype will be with TA2 so there will be a strong decrease anyway.

     

    Same here !

     

    There are three majors theaters in Brussels (2 from UGC and one from KINEPOLIS, the biggest cinematIc complex in town). 

     

    Kinepolis usually splitted the number of sessions between the original version in one part and the dubbed version (french with dutch subtitles) in other part.

     

    One UGC theater basicly shows overwhelmingly the french dubbed version with dutch subtitles a few sessions only are in the original verion with french/dutch subtitles), hence attracting many families with young children.

     

    The last one, near my place features overwhelmingly original version of movies with french/dutch subtitles.

     

    FF7 was released on April the 1st and was out from my theater last monday.  It basicly lasted the entire two weeks of easter vacations and then gone !

     

    I expect FF7 to lose about 70% of its screens on the second UGC theaters on wednesday, starting with 100% of the original version removed like they always do.

     

    Kinepolis will last a little while as its the biggest complex and they have more screens.  They are usually the last one in the country to pull out movies

     

    Of course it's just Brussels but it gives you an idea how it works as everwhere else but in Antwerp,the second most important city,  its often worse with much smaller theaters here and there, featuring usualy only dubbed version in either french (in Walloonia) or dutch (in Flanders).

     

    If any US blockbuster is released, you basicly have to consume it quickly because it got pulled out pretty quickly as soon as another one is released or even before it. 

     

    Whereas a small drama, an animtion or a french movie will last for weeks and weeks as they are more popular in terms of larger targets.

     

    The turnover is just terrible in here.  Most theaters have been build for small scale intimiste movies from neighbooring France and not for big blockbusters whose numbers have multiplied this last decade, without new infrastructures built to absorb that influx. 

     

    Hence there is some big screen saturation for those movies whereas french movies or small scale US ones stay longer with the multiple screens built for them.

    • Like 1
  2. I find it amusing how everyone says that Avengers will kill the legs in every market.  That's not how films work.  Sure, when a giant blockbuster comes out, it hurts the film in the first week.  But then it recovers the week after.  

     

    The thing is, in many overseas markets the turnover is much quicker in terms of theaters count numbers than in northern america. 

     

    So indeed, in a lot of markets TA2 will kill whatever legs FF7 has for the simple reason that as soon as AOU is released a great deal of FF7 screens will be given to AOU prematurally in a significant numbers of theaters that don't have the luxury like in northern America to have enough screens to allocate sufficiently between US blockbusters, other US movies, their local ones and those of the neighbooring countries. 

     

    That's what happened in my own theater in the heart of Brussels last year, at this time of the year when 100% of all CATWS screens were transferred directly to TASM2 within three weeks of release....the worst part is that CATWS didn't have one single poster, TV spot, ect, and was released under radar to the point that when most people became aware of its release, it was already pulled out.

     

    It seems to me that in many theaters certain screens are reserved for the same type of blockbusters and as soon as one come on the heel on the previous one, the later got pulled out or see its number of screens drastically reduced.

     

    I was out today to see if AOU marketing has finally kicked on and i saw a big poster.  There is however zero one with FF7 though it's still nuber one but i won't be surprised that its screens counts drop drastically as soon as AOU is released.

    • Like 1
  3. The concept of a shrinking man flying on top of an ant should be very appealing to children besides the general much older audience. 

     

    It's released during summer vacations where children and families are available.

     

    It's out at the heels of AOU. 

     

    I won't be surprise if Ant Man does CATWS/TTDW/GOTG overseas numbers with all the advantage i have mentioned.

     

    So $400m - $450m for me.

  4. BoxOffice ‏@BoxOffice  · 59m59 minutes ago 
    INTERSTELLAR took in $2.42M on Tuesday. Domestic total stands at $125.08M. #Interstellar

     

    BoxOffice ‏@BoxOffice  · 60m60 minutes ago 
    DUMB AND DUMBER TO took in $1.66M on Tuesday. Domestic total stands at $60.58M. #DumbAndDumberTo

     

     

    Gitesh Pandya ‏@giteshpandya  · 25m25 minutes ago 
    #Birdman flies past $15M today. Strong showing for unorthodox arthouse film. Oscar buzz will keep it going for wks to come.

     

    BoxOffice ‏@BoxOffice  · 25m25 minutes ago 
    BIG HERO 6 took in $3.27M on Tuesday. Domestic total stands at $141.20M. #BigHero6

    • Like 3
  5. There is no way Fast 7 opens below 100 million if the last film did 117 million in 4 days. 

     

    It opened during Memorial Day Weekend with a very soft sunday drop.

     

    This time, it won't have that incentive.  It is still likely to open above $100m but there is absolutely no guarantee as it opens in April versus Memorial Day weekend.

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