Eric Lasagna

https://deadline.com/2021/07/snake-eyes-old-m-night-shyamalan-weekend-box-office-1234798883/

Honestly I feel it could go the other way around. I feel like Shyamalan has a bit of an Edgar Wright-style fanbase that could be interested in seeing it right away. Snake Eyes is also a franchise too, but they don't really focus on the GI Joe connections much in the marketing and I don't think there's that rabid of a fandom for it that will want to catch the first showings.

https://deadline.com/2021/07/snake-eyes-old-m-night-shyamalan-weekend-box-office-1234798883/ I'm aware this is unlikely to happen, so don't pester me about it, but I will cackle supremely hard if Black Widow actually ranks #1 again this weekend lol

https://deadline.com/2021/07/snake-eyes-old-m-night-shyamalan-weekend-box-office-1234798883/ Deadline mentions Snake Eyes with 1.4M previews. Whoever wins the weekend will be unknown (probably Snake Eyes?), but neither film will get out of the mid-teens tracking.

Boom baby!

😐

Discuss

Are you on a new level?

You'll be amazed how much mileage you can get out of manbaby outrage towards reboots of 80s properties. These dudes will get mad at anything! There's outrage on Twitter over that new He-Man Netflix cartoon being too woke. He-Man!

Because you risk hype peaking long before the movie actually comes out. The Internet Age and Peak Content era we live in today means trends and interest moves very quickly and things get lost in the shuffle. If you put reviews up too early, like In the Heights did, it'll get washed away from all the other movie news and people will forget about the movie coming out in a couple weeks.

I'd really prefer not to give this Geeks & Gamers grifter any sort of attention or spotlight here. The man's known for using fanboy movies as a way to spout alt-right beliefs and I really don't want this stuff here.

I know there's logistical and money-saving reasons for this, but I really hope this pandemic doesn't cause marketing windows to shrink, because big, elaborate ad campaigns is a huge part of the fun for a lot of movies. Having a long period full of trailers and promos just makes me more excited about the movie and gives you a fun period where you'll have a long wait, but it makes the whole thing even more worth it. I still remember when I was 11 years old and when Toy Story 3 had its first teaser out more than a year before its release, it just made me more excited. Knowing something I'll love is coming out, and coming out soon-ish, was amazing. It just made me more and more hyped to check the film out, search online for more trailers and promos and sucked me into something that I knew I was gonna love even more. I even had those same feeling with Black Panther and the Star Wars sequels, even if they weren't quite a year long in terms of promos and campaigns. I also had the same reactions at 11 with The Last Airbender with its first teaser trailer, but that obviously didn't pan out nearly as well as Toy Story did.

The Suicide Squad Greater Philadelphia Area Seat Report T-14 and Counting (Thu) Sellouts Showings Seats Sold Total Seats Perct Sold TOTALS 0 35 263 8111 3.24% Total Seats Sold Today: 14 Comp 0.375x of F9 T-14 (2.66M) 0.142x of Black Widow T-14 (1.88M)

Jungle Cruise Greater Philadelphia Area Seat Report T-7 and Counting (Thu) Sellouts Showings Seats Sold Total Seats Perct Sold TOTALS 0 37 90 7571 1.19% Total Seats Sold Today: 13 Comp 0.113x of A Quiet Place Part II's Thu+Fri T-7 (2.2M) 0.479x of Cruella's Thu+Fri T-7 (3.69M) Decided to add in one more comp to all this just for funsies. I'll also likely add in a Snake Eyes comp tomorrow when we get preview results.

Snake Eyes Greater Philadelphia Area Seat Report Final Count (Thu) Sellouts Showings Seats Sold Total Seats Perct Sold TOTALS 0 36 652 6111 4.25% Total Seats Sold Today: 392 Comp 0.197x of Mortal Kombat (1.8M) 0.331x of A Quiet Place Part II's Thu (1.59M) 0.126x of A Quiet Place Part II's Thu+Fri (2.44M) 1.594x of Cruella's Thu (2.23M) 0.512x of Cruella's Thu+Fri (3.95M) 0.144x of F9 (1.02M) This is a little all over the place, but a gun to my head guess has me at somewhere in the high 1s?

Old Greater Philadelphia Area Seat Report Final Count (Thu) Sellouts Showings Seats Sold Total Seats Perct Sold TOTALS 0 25 854 3943 21.66% Total Seats Sold Today: 591 Comp 0.434x of Quiet Place 2 Thursday Previews (2.08M) 0.333x of Conjuring 3 (3.26M) 1.167x of Forever Purge (1.55M) 1.477x of Escape Room 2 (1.77M) Purge had a similar explosion as this did on its final day, so I think 1.5M previews sounds about right.

I told you guys, but nobody wanted to listen to me. 🐸 🍵

How did the Cheaper by the Dozen guy give us the crowdpleasing hit of the summer?