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Rolling Thunder

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Posts posted by Rolling Thunder

  1. This weekend didn't follow any of the recent historical trajectories.  Films dropped hard on Thursday due to CA previews and yet the Friday increases were comparatively weak and the IMs were not fantastic outside of TJB and Mother's Day.  This was a total disaster week and really no way to see it coming beforehand.  Disney also didn't manipulate either TJB or Zootopia - presumably so CA so could hold onto every dollar in light of a solid but non record-setting performance.

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  2. 2 minutes ago, IMojammer said:

    I'll disagree that fandango reports are complete fluff.  It's somewhat informative when they report that cap3 is selling better than ultron, indicates the possibility that it opens higher. Could be lower but probably not hugely lower.

     

    However it's extremely informative when they don't report that a franchise movie is selling better than the previous entry, indicates that it will very likely open lower. That's the real value in fandango reports.

     

    +1.  And in general, sequels are expected to outsell a predecessor.  It's the extent to which the current installment is surpassing another film that is the key piece of information that Fandango never provides.

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