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Weekly (22nd - 28th February) Estimates: # MOVIE Week ADMISSIONS SCREENS CHANGE LW TOTAL 1 Black Panther 2nd 222.162 345 -39% 585.482 2 Coco 7th 168.250 254 -17% 2.634.514 3 The Shape of Water New 88.442 170 - 88.442 4 Fifty Shades Freed 3rd 77.912 178 -53% 640.641 5 Den of Thieves New 35.990 130 - 35.990 6 Early Man New 30.638 187 - 30.638 7 Darkest Hour 2nd 29.328 93 -39% 77.359 8 Jumanji: Welcome to the Jungle 8th 24.460 63 -28% 1.274.355 9 The Post 4th 17.849 64 -38% 209.160 10 Call me by Your name New 12.185 33 - 12.185 Strong WoW hold for Black Panther, this weekend it will become the 11th highest grossing MCU movie. Some web pages in the country are talking to it's chances to reach 1M admissions, but I don't think that will happend, cross the 800.000 mark will be it's goal and a great result. Coco is starting to create the question if it has any chance to reach 3M admissions, on monday school is back, so let's see how it affect it's holds. The Shape of Water had a safe first week awaiting the Awards ceremony to see a bump or at least strong legs. Fifty Shades Freed, is holding well compared to previous entries and it already reached the best multiplier in the franchise. At this point still has some chances to reach 700.000 admissions, that will mean a 3-5% fall from the 2nd entry. THURSDAY MARCH 1ST REALEASES: -Winchester (140 Screens) -Game Night (130 Screens) -Red Sparrow (93 Screens) -Dunkirk re-release (27 Screens) P.S.: As mentioned before, school break will be over on friday and school will be back on monday, that will afect some movies holds, but this week already saw a downfall in advante for that fact.

WEEKEND (22nd - 25th February) Estimates: # MOVIE Week ADMISSIONS SCREENS CHANGE LW TOTAL 1 Black Panther 2nd 150.119 335 -39% 513.439 2 Coco 7th 106.808 244 -7% 2.573.072 3 The Shape of Water New 62.423 166 - 62.423 4 Fifty Shades Freed 3rd 52.509 171 -52% 615.153 5 Den of Thieves New 25.749 125 - 25.749 6 Darkest Hour 2nd 21.732 75 -38% 69.763 7 Early Man New 19.410 177 - 19.410 8 Jumanji: Welcome to the Jungle 8th 15.480 58 -23% 1.265.375 9 The Post 4th 12.951 62 -37% 204.262 10 Call me by Your Name New 8.447 45 - 8.447 Black Panther: achieved an amazing hold, very strong for a CBM. It already outgrossed many MCU Origin movies, and it's on pace to outgroos all others (except GotG) before the next weekend is over. It grossed a 1-1.1M USD in the weekend and it's total estimate stands in a strong 3.6M USD. Coco: once again beating even the most optimistic forecast, and fell a mere 7% for a 0.6M USD weekend. With this weekend it's total cross stands in the 15.1 - 15.3M USD aprox. making Argentina it's 7th biggest OS market (will be 8th maybe depending on Japan). The Shape of Water: had a decent opening, below my expectations (70-75k), but it can end somewhere near The Post adm. total (220.000) which is a solid result depending on WoM. Fifty Shades Freed: holded way better than Fifty Shades Darker on it's 3rd weekend, and it's pacing just 4% behind from it, if it can hold well again it has a shot on reach 700.000 adm. (4.4-4.6M USD)

Friday 23rd Update: -Coco became the 22nd movie since 1997 to reach the 2.5 million Milestone. As of friday estimates is falling just 15%. -Black Panther is set to win the weekend, and recovered from the steep fall on thursday, WoW hold is looking way better now, on the 43-47% loss range. Also I'm posting this while I wait to join the movie. -The Shape of Water is being pushed by it's WOM and is likely to take the 3rd spot on the chart from FSF (which will have a better hold then the second entry of the Franchise)

@Proxima Olive Just 9 movies made more than 3M admissions, 6 of them are animated movies (2 from Pixar, TS3 and Monsters University). Coco has a slightly chance to reach it, but it's very slightly. And as an own opinion, Coco is almost locked to be the most attended movie of the year. So if Coco couldn't reach it no other movie will this year.

Thursday 22th February Estimates: 1. Black Panther 23.354 adm. (-59%) Total = 368.674 adm. 2. Coco 16.746 adm. (-18%) Total = 2.483.010 adm. 3. Fifty Shades Freed 10.264 adm. (-58%) Total = 572.908 adm. 4. The Shape of Water *New 9.336 adm. 5. Den of Thieves *New 3.425 adm. 6. Early Man *New 3.108 adm. So/so hold for Black Panther, despite being way better than other big openeres (JL -72% / TLJ -70%) it's a fall steeper than other movies in the genres, but it's admissions number is quite strong yet so I see it recovering it's % and falling close to 50%. Coco is becoming one of the most scuccesfull movies of all time no doubt about it, entering it's 7th week it is just falling a mere 18%, this number is just behind Ferdinand OD. Yet I can see a clear roof to this animated adventure. The Shape of Water had a decent OD but a bit disappointing, I expected something btw 13k-15k adm., for example La La Land had a 19.112 adm. OD. Let's see if WOM can help it to go higher and take at least the 3rd spot on the weekend. And overall the newcomers all had poor start even some movies having over 100 screen count.

Weekly (15th - 21st February) Estimates: # MOVIE Week ADMISSIONS SCREENS CHANGE LW TOTAL 1 Black Panther New 361.423 354 - 361.423 2 Coco 6th 200.049 265 -45% 2.464.766 3 Fifty Shades Freed 2nd 164.474 273 -59% 561.565 4 Darkest Hour New 47.887 93 - 47.887 5 Jumanji: Welcome to the Jungle 7th 33.861 84 -60% 1.249.664 6 The Post 3rd 28.827 64 -63% 191.182 7 15:17 to Paris 2nd 17.654 61 -70% 76.917 8 Woody Woodpecker 3rd 14.739 69 -66% 111.912 9 Maze Runner: The Death Cure 4th 12.270 38 -75% 295.695 10 The Vault New 7.499 45 - 7.499 Strong first week for Black Panther, it's enthusiastic, I feel it will cross easily the 750.000 mark (5.3-5.5M USD), The next week it won't face any big opener that steal screens from it so holds will be good. Coco despite coming from a very strong week thanks holidays and Valentine's day, managed to have great hold. Btw Friday or Saturday it should cross the 2.5M admissions milestone, and will enjoy it's last two weeks of school break, So 2.7 million admissions (15.5 - 15.7M USD) seems locked and the chance to outsell Inside Out's 2.823.678 is not impossible at this point. Overall great hold for FSF, the franchise is very frontladed so having the 2nd best hold in the board is something. Wide Releases Thursday 22th February: -The Shape of Water (151 Screens) -Get Out (Re-release) -Call me by your Name -Una Mujer Fantástica (Chilean movie, nominated in Best Foreign Movie Category) -Early Man The Shape of Water thanks to it's almost record nominations count, is likely to be a contender on the weekend, but Black Panther Should retain crown for the weekend even falling over 50%, I expecto a fall in mid 40s.

Yep, taste is almost the same. Maybe the little diference is that Argentinians have a higher average of times attending to the cinema, In Uruguay the average of times that ppl. attend to cinema is lower, that maybe is caused by the lack of screens or just because interest, so Uruguayan tend to be more selective with which movie assist. But the real fact is that if you check during the year the weekly rankings of both countries, almost 100% of them will have the same order in the first five places. Even with Argentinian movies, if they are succesfull here in Argentina they will be also sucessful crossing the Rio de la Plata. Also both are very diferent in the love of CBM compraed to other Latin America Countries as Colombia, Brazil, Chile or Mexico. In these countries CBM are sucessfull but aren't hits as can be in the territories mentioned before.-

Black Panther OW Against MCU Origin (Since Avengers) Black Panther OW = 246.357 adm. GotG (2014's Winter Holidays) OW = 288.292 adm. / Total = 771.686 adm. Ant-Man (2015's Winter Holidays) OW = 143.560 adm. / Total = 571.000 adm. Doctor Strange (November 2016) OW = 197.933 / Total = 555.154 adm.

Weekend (15th-18th February) Estimtes_ # MOVIE Week ADMISSIONS SCREENS CHANGE LW TOTAL 1 Black Panther New 246.357 350 - 246.357 2 Coco 6th 115.148 257 -42% 2.379.865 3 Fifty Shades Freed 2nd 109.985 266 -52% 507.076 4 Darkest Hour New 34.898 88 - 34.898 5 The Post 3rd 20.644 62 -56% 182.999 6 Jumanji: Welcome to the Jungle 7th 19.988 82 -55% 1.235.791 7 15:17 to Paris 2nd 12.545 60 -64% 71.808 8 Woody Woodpecker 3rd 8.383 68 -66% 105.556 9 Maze Runner: The Death Cure 4th 7.697 36 -70% 291.122 10 The Vault New 5.111 43 - 5.111 Great OW (1.8M USD) for Black Panther, obviously compared to the rest of the countries where it opened this weekend it looks disappointing, but this is a solid start. This is on par with Logan's and 17% above Deadpool's OWs, both of these movies had great multipliers (Logan x3.36 / Dadpool x4.02) so based on it's strong reviews I'm confident that a multiplier over x3 is locked, with that in mind a total north of 750.000 adm. seems likely. A result of that size is very solid for a CBM. The holdovers fell strong due the melting hot weather (38 ºC on sunday) and 'coz the last weekwend was pushed by a holiday on monday. Despite that Fifty Shades Freed hold way better than it's predecessor and finish over 650.000 adm. seems locked. Even having it's steeper fall since it's release Coco had the best hold among all the movies and finished the weekend over 100.000 admissions for the 6th week in a row. Last week monday and thuesday were holidays, and wednesday was Valentine's Day, so the WoW drops will be massive. Bad weather for Today and tomorrow may help to dissimulate the huge drop.

Thursday 15th February Estimates: 1. Black Panther *NEW 56.054 adm. OD 2. Fifty Shades Freed 24.010 adm. (-70%) Total = 419.521 adm. 3. Coco 20.113 adm. (-33%) Total = 2.283.597 4. Darkest Hour *NEW 3.584 adm. OD 5. Jumanji: Welcome to the Jungle 3.530 adm. (-41%) Total = 1.219.127 adm. Strong OD for Black Panther, really strong way over the expectations now is time to wait how it holds during the next days to realize how succesfull can be, but it's OD suggest an OW easily over 230.000 adm. (1.7M USD). Compared to Thor. Ragnarok's 49.157 OD, it opened 14% better, but it's pushed by school break. Thor Ragnarock had an OW of 300.263 adm., it's hard to match that amount of admissions, but BP start is enthusiastic. As expected Fifty Shades Freed fell really hard, but based on it's massive OD, the total of tickets sold yesterday is fine. Coco fell to the third place in the rank despite it's great hold again, but it may return to the 2nd spot during the weekend. Yet still some screens to count so estimates could go a bit higher.-

Weekly (8th-14th Feb) Estimates: # MOVIE Week ADMISSIONS SCREENS CHANGE LW TOTAL 1 Fifty Shades Freed New 393.973 369 - 393.973 2 Coco 5th 364.349 291 +10% 2.262.409 3 Jumanji: Welcome to the Jungle 6th 84.722 102 -6% 1.215.366 4 The Post 2nd 78.319 106 -6% 161.795 5 15:17 to Paris New 58.655 100 - 58.655 6 Maze Runner: The Death Cure 3rd 48.189 76 -40% 283.300 7 Woody Woodpecker 2nd 43.059 143 -20% 96.837 8 All the Money in the World New 37.417 102 - 37.417 9 Recreo New 28.218 80 - 28.218 10 47 Meters Down New 27.343 78 - 27.343 Strong week overall thanks to "Carnival Holidays" on Monday and Thuesday, and Valintine¡s Day on Wednesday. Strong total for Fifty Shades Freed first week, but it will sink really fast, so I will consider a succes if it can cross the 600.000 admissions (-17% from FS Darker's total).- Even finishing the week in the 2nd spot the big winner of the week is Coco which now ranks in 25th place in term of addmissions since 1997. It will fell really hard on next week but even that thanks to a strong result this week it may cross 2.40.000 by the next wednesday. Then overall good holds, Jumanji crossed the 1.200.000 milestone but wont be able to acomplish the 1.3M mark because Black Panther taking the stage on next weekend. Today (Thursday 15th Feb) Wide Releases: -Black Panther (*): No screen count yet, but easily over 330 screens will have. -Darkest Hour (*)I Tracked Hoyts and Cinmark Chains (30% of the screens) to see how much it sold in advance aT 11 AM of today, and I saw an average of 30% booked, so it's not looking bad either isn't looking something to be massive. I think it will open in the 30.000-35.000 adm. range. Marvel Character Origin Post Avengers OD: -Ant-Man: 27.175 Adm. OD (July 2015) -Doctor Strange: 22.407 OD (October 2016) Last 2 CMB Movies Opening in February OD: -Deadpool: 45.374 adm. OD (2016) -Logan: 44.099 adn, OD (2017)

Weekend (08th-11th Feb) Estimates: # MOVIE Week ADMISSIONS SCREENS CHANGE LW TOTAL 1 Fifty Shades Freed New 227.497 366 - 227.497 2 Coco 5th 195.515 286 -1% 2.093.531 3 The Post 2nd 46.692 105 -24% 130.168 4 Jumanji: Welcome to the Jungle 6th 44.044 102 -20% 1.174.688 5 15:17 to Paris New 34.708 100 - 34.708 6 Maze Runner: The Death Cure 3rd 25.537 75 -48% 260.648 7 Woody Woodpecker 2nd 23.906 139 -25% 77.684 8 All the Money in the World New 21.368 101 - 21.368 9 Recreo New 15.074 80 - 15.074 10 Paddington 2 New 15.052 116 - 15.052 Fifty Shades Freed had a decent OW dipping 14% from the second entry of the franchise, after the big drop btw the first one and Fifty Shades Darker this is a solid drop. Coco left the 1st spot on Thursday 8th after 28 consecutives days on the top, and finished the weekend with an amazing hold (actuals could make the weekend finish a tiny increase) helped by the Carnival holday today. Finishing above 2.500.000 admissions is locked, and has a soft chance to join the top 20th most attended movies since 1997, it needs to pass Ice Age: Collision Course's 2.595.559 total. Thanks the holiday and the better weather than last week almost every holdover held very well. But the openers all had poor results, nothing very special. Coco vs. Inside Out (5th Weekend): Coco: 195.515 adm. / Total = 2.093.531 adm. Inside Out(*): 157.774 adm. / Total = 2.073.766 adm. *From this weekened Inside Out received a boost from winter holidays, which pushed it's final total to a huge 2.823.678 (13th top attended movie since 1997). Coco still has the push of the school holidays 'till 5th march, but it may not have the same push that IO had on winter holidays.

Coco became yesterday the first movie of 2018 to reach the 2.000.000 adm. milestone (2.017.111 as of Saturday 10th estimates). It became the 34th movie since 1997 to reach the milestone. The movie still has some good numbers and with monday and thuesday as working holidays, and school is off yet 'till 5th march, finishing above 2.5 million is in play. It needed 31 days to reach mark just 1 day more than Inside Out (Total 2.823.678 adm.). With the poor result of Coco in some markets (Oz, Germany and Brasil) and even facing a strong ER fall since the start of it's release (The ARS fell 9.5% from 1 USD = 18.6 to a 1 USD = 20.36) Argentina is lloking to be on the top 10 markets for Coco with a finish just shy of 15M USD. P.S.: Weather forecast changed a lot and days are beutifull to enjoy outdoor without clouds and not melting warm as last two weeks.

Thursday 8th February Estimates: 1. 50 Shades Freed 80.654 adm. *NEW 2. Coco 29.738 (-23%) Total = 1.927.673 adm. 3. Jumanji Welcome to the Jungle 5.967 adm. (-39%) Total = 1.136.586 admissions. 4. The Post 4.951 (-43%) Total 88.427 5. 15:17 to Paris 3.868 *NEW Strong OD for 50 Shades Freed it's below 50 Shades of Gray 107.000 adm. OD, but above of 50 Shades Darker's 77.000 adm. OD. Coco and Jumanji once again with good holds. Weekend will be huge, weather is really bad for the first time in 3 weeks and Monday and Tuesday are non-workable days thanks the "Carnival Holidays". So I expect 50 SF open above the 265.000 adm OW of 50 Shades Darker, and Coco stay almost flat or even increase.

Weekly (1st - 7th Feb.) Estimates: # MOVIE Week ADMISSIONS SCREENS CHANGE LW TOTAL 1 Coco 4th 328.380 362 -24% 1.895.980 2 Jumanji: Welcome to the Jungle 5th 89.621 181 -31% 1.129.961 3 The Post New 82.932 107 - 82.932 4 Maze Runner: The Death Cure 2nd 80.095 226 -48% 234.542 5 The Cruxifition New 56.313 189 - 56.313 6 Woody Woodpecker New 53.317 174 - 53.317 7 Insidious: The Last Key 3rd 40.620 134 -57% 271.709 8 The Commuter 3rd 23.489 73 -43% 135.321 9 Three Billboards Outside Ebbing, Missouri 3rd 15.609 49 -38% 79.575 10 Ferdinand 5th 14.674 68 -34% 349.717 One more week lead by Coco (maybe it's last weekend atop of the box office) and with Jumanji returning to the 2nd spot. Coco is holding amazing every week it will outsell Frozen total run on friday and will cross the 2 million mark on sunday. Right now it ranks 41st in the All Time Admissions Chart (1997-2018). Jumanji had itself an amazing hold too from this weekend it will star to fall steeper thanks to the loss of screens for 50 Shades and Black Panther, but even that 1.200.000 admissions is locked. The Post had a decent first week, but also will be hard for it face upcoming releases. On the 17th spot on the weekly chart SW VIII added 2.642 adm. to reach a total of 775.249 enought to take the 18th place from Emoji in the Top 2017 Released Movies. THURSDAY 8TH WIDE RELEASES: -50 Shades Freed (300 Secreens including IMAX) -The 15:17 to Paris (80 Screens) -Paddington 2 -Recreo (Local comedy) -All the Money in the World 50 Shades Franchise in Argentina: 50 Shades of Gray: OW = 420.935 adm. / Total = 1.243.492 adm. 50 Shades Darker: OW = 265.872 adm. / Total = 729.789 adm.

Weekend (1st-4th February) Estimates: # MOVIE Week ADMISSIONS SCREENS CHANGE LW TOTAL 1 Coco 4th 196.718 355 -26% 1.764.358 2 The Post New 61.791 107 - 61.791 3 Jumanji: Welcome to the Jungle 5th 55.123 178 -34% 1.095.463 4 Maze Runner: The Death Cure 2nd 48.818 218 -52% 203.383 5 The Cruxifiction New 37.106 185 - 37.106 6 Woody Woodpecker New 31.527 166 - 31.527 7 Insidious: The Last Key 3rd 26.575 130 -58% 257.664 8 The Commuteri 3rd 16.855 70 -43% 128.687 9 Three Billboards Outside Ebbing, Missouri 3rd 11.364 47 -38% 75.330 10 Ferdinand 5th 8.589 65 -47% 343.632 Another Weekend ruled by Coco, maybe it's last weekend leading the chart (8th Feb. Fifty Shades Freed / 15th Feb. Black Panther), it's hold was it's really good coming from a flat hold on the last one. The Post had a decent OW, I think it's OK and now will depend on legs, if it can develop legs as TBOE,M it will have a good final result. Maze Runner had a steep fall and outgross previous entries is not locked (1st 294k - 2nd 323k) Coco's 4th Weekend Comp. Coco = 196.718 / Acumulated = 1.764.358 Frozen = 136.642 / Acumulated = 1.392.290 / Total = 1.943.000 Inside Out = 242.872 / Acumulated = 1.790.308 / Total 2.828.000

Weekend (25th-28th January) Estimates: # MOVIE Week ADMISSIONS SCREENS CHANGE LW TOTAL 1 Coco 3rd 434.259 356 -9% 1.565.425 2 Maze Runner: The Death Cure New 154.439 262 - 154.439 3 Jumanji: Welcome to the Jungle 4th 130.147 197 -30% 1.039.612 4 Insidious: The Last Key 2nd 93.607 207 -32% 230.772 5 The Commuter 2nd 41.413 97 -41% 111.747 6 Molly's Game New 32.724 116 - 32.724 7 Tadeo Jones 2 New 32.579 218 - 32.579 8 Three Billboards Outside Ebbing, Missouri 2nd 25.335 51 -35% 64.031 9 Ferdinand 4th 22.099 65 -48% 334.747 10 El Ultimo Traje New 18.433 51 - 18.433 Week is over, so January too becoming the best January in terms of admissions ever. Thanks the massive run of Coco which right now is on track to a strong 2.300.000++ admissions finish and the impressie Jumanji run. Top 5 January in the last Decade with it's best Movie: 1 2018 4438775 Coco 2 2015(*) 4371320 The Hobbit: The Battle of the Five Armies 3 2014 4368468 Frozen 4 2011 4112195 Tangled 5 2017 4034624 Sing (*) Record year. February 1st Wide Releases: -The Post (85 Screens) -Woody Woodpecker -Detroit -The Cruxifiction February 2nd Limited Release: -Fate Stay Night: Heaven's Feel

January 29th Jumanji became the 2nd movie of 2018 to reach the 1 million admissions milestone (1.002.965), it needed 26 days to reach that. It's holds are very impressive, and even losing screens with the next releases it won't face any direct competition 'till Black Panther (February 15th). So it's result will be even more impressive.-

Weekend (25th-28th January) Estimates: # MOVIE Week ADMISSIONS SCREENS CHANGE LW TOTAL 1 Coco 3rd 262.977 355 -0,54% 1.389.718 2 Maze Runner: The Death Cure New 100.317 261 - 100.317 3 Jumanji: Welcome to the Jungle 4th 82.774 196 -24% 990.554 4 Insidious: The Last Key 2nd 62.270 206 -29% 198.591 5 The Commuter 2nd 29.365 96 -37% 99.040 6 Molly's Game New 23.476 114 - 23.476 7 Tadeo Jones 2 New 19.991 218 - 19.991 8 Three Billboards Outside Ebbing, Missouri 2nd 18.337 50 -26% 56.944 9 Ferdinand 4th 13.427 64 -42% 325.565 10 Las grietas de Jara 2nd 13.010 55 -45% 46.354 As expected huge hold for Coco on it's 3rd weekend, right now is pacing 23% ahead of Frozen (1.943.000 total adm.) at the same point so I think that 2 million admissions is locked, and now is the time to think how much over that mark it will gross. Another comparisson is Inside Out which had an acumulative of 1.405.340 after it's 3rd weekend and went to a total of 2.823.678 admissions, the big diference is that Inside Out was released out of holidays, and received the winter holiday bump in it's 5th week, so Coco may fall short of that total but right now is following Inside Out path. Good OW for Maze Runner 3, just a 1% bellow of the 2nd entry and 19% over the first one. Jumanji keeps battling new releases and held amazing again, on tuesday it will become the 2nd movie to cross the 1 million milestone, and a finish shy of 1.2 M admissions seems likely.- All time movie by admissions (1997-2018) 90 Spiderman 3 1.399.000 2007 91 Bruce Almighty 1.397.000 2003 92 Tarzan 1.396.548 1999 93 Coco 1.389.718 2018 94 Pirates of the Carribbean: The Curse of the Black Pearl 1.378.000 2003 95 Godzilla 1.369.430 1998 96 Hotel Transylvania 2 1.357.638 2015

Jaa, my bad. Greater Buenos Aires means 35% of Argentina total population and 60% of the movies business.

Maze Runner Franchise Opening Day Comparisson: The Maze Runner = 11.130 adm. Maze Runner: The Scorch Trials = 15.451 adm. Maze Runner: The Death Cure = 24.709 adm. MR3 beat both ODs but It may be more fronloaded than the previous entries, so let's wait if it can beat them in totals.-

Thursday 25th January Estimates: 1. Coco 50.555 adm. (-10%) Total = 1.173.059 adm. 2. Maze Runner: The Death Cure 24.709 *New 3. Jumanji: Welcome to the Jungle 14.676 adm. (-34%) Total = 919.923 adm. 4. Insidious TLK 11.328 (-46% Total = 147.653 adm. 5. The Commuter4.524 (-43%) Total = 74.149 adm. 6. Tadeo Jones 2 3.860 adm. *New 7. Molly's Game 3.296 adm. *New Coco as expected, had an amazing hold it's 3rd Thursday is higher than Wreck it Ralph and Sing OD. Weekend weather is so/so (when I talk about weather, I mean Greater Buenos Aires weather where 60% of the business is located) that's why I expect a strong weekend over 200.000 adm. Maze Runner 3 looks in good shape, and may achieve a OW over 100.000 adm. (Maze Runner 1 Total = 294.000 / Maze Runner 2 Total = 323.000). Jumanji experienced also a great hold and is looking in good shape to exceed the 1.000.000 milestone during this week.-

At the same time that Argentinian Peso ER fell, the ticket price also increased in a avr. of 20% per year. On 2007 the avg. ticket price was 9.6 ARS, so a 3,1 USD (ER 2007 1 USD = 3,10 ARS) On 2017 the avb. ticket price was 101.5 ARS 2017 so 5.91 USD (ER 2017 1 USD = 15.8 to 18.55 ARS = Avg, 17.18 ARS) In 2017 ARS ER fell 17%, but avg. ticket price increased, while the ticket price increased 26% On 2018 the ARS ER is fluctuacting strong: 29/12/2017 - 1 USD = 18.55 ARS 23/01/2018 - 1 USD = 19.64 ARS 24/01/2018 - 1 USD = 19.93 ARS 25/01/2018 - 1 USD = 19.85 ARS A 7% change from the last bank day of last year and today.- The prices increase expectation is btw 15-18%, the less since 2005, so ticket prices may increase in this range.- The revenue from argentinta compared to other countries in the region is not because the ER, it's because the size of the market. For example last year Despicable Me 3 made 22 million USD with 3.850.000 admissions, in Mexico to reach that amount of groos it may need arround 9 million admissions, in Brazil also will need arround 4.5-5 Million to reach the same amount. Yet in Latinamerica Argentina is the 3rd Market, being the 4th most populated country (40.117.000 ppl.), Far behind Brazil and Mexico. And even for Colombia (46.500.000 ppl) is very dificult for movies to reach 10 million USD. So, the USD gross doesn't depend too much on the ER, is more related to the success of the movie. If a movie can gross over 3 million admissions there will be more movies over 20 million USD making the market a top 10 OS market for many movies. But that's yet dificult for the size of the market (from 1997 till nowadays just 9 movies sold over 3 million admissions). 2018 will be a funny year to follow, because many blockbuster movies are realeased but many of them will face Soccer World Cup. 2017 had 4 movies over 10 milion USD, let's see how many this year reaches.-

January Animated Hits Comparisson (2010-2018) Wreck it Ralph Moana Sing* Tangled Frozen Coco OW 210.068 225.803 241.382 299.308 352.711 409.717 1st Wk Wkdays 148.555 164.584 138.907 209.265 229.537 241.057 1st Week Total 358.623 390.387 380.289 508.579 582.248 650.774 2nd WKND 126.838 (-40%) 154.422 (--32%) 178.021 (-26%) 190.477 (-36%) 243.617 (-31%) 260.020 (-37%) 2nd Wk Wkdays 101.335 (-32%) 124.422 (-24%) 108.809 (-22%) 161.700 (-23%) 164.642 (-28%) 210.420 (-13%) 2nd Week Total 228.173 (-36%) 278.844 (-29%) 286.830 (-25%) 352.177 (-31%) 408.259 (-30%) 470.440 (-28%) Total at this point 586.796 669.231 763.967 860.756 990.507 1.121.494 Coco's pacing 13% ahead of Frozen, every time 2 million admissions are looking very likely. On february 1st will face more famili movies competition.-

January 18th-24th January Estimates # MOVIE Week ADMISSIONS SCREENS CHANGE LW TOTAL 1 Coco 2nd 470.440 413 -28% 1.121.494 2 Jumanji: Welcome to the Jungle 3rd 183.318 286 -43% 905.096 3 Insidious: The Last Key New 136.012 194 - 136.012 4 The Commuter New 69.501 160 - 69.501 5 Ferdinand 3rd 42.290 131 -51% 311.399 6 Three Billboards Outside Ebbing, Missouri New 38.483 97 - 38.483 7 Las grietas de Jara New 33.531 95 - 33.531 8 The Greatest Showman 4th 18.405 39 -49% 189.608 9 No dormirás 2nd 16.720 110 -76% 87.178 10 Star Wars: The Last Jedi 6th 11.090 26 -61% 767.120 Coco once again led the week, having strong very strong weekdays (Wednesday with a massive 101.539 admissions) recovering from a steeper fall during the weekend. Now will face Tadeo Jones 2 (spanish animated movie), the true is that Coco will erase TJ2, the excelent WOM of Coco is spreading fast, so I expect a massive hold.- Jumanji as Coco recovered during the weekdays and had a nice hold, with a hold on the same % during this week, it will reach million admissions on wednesday.- Strong first week for Insidious TLK, with just one week it almost tied the gross from Insidious 3 total run (the highest grosser of the franchise, 'till next weekend). Today Wide Releases (Thursday 25th) -Maze Runner: The Death Cure (265 screens, including IMAX) -Tadeo Jones 2 -El Ultimo Traje (Local movie) -The Big Sick -Molly's Game