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Thursday 31st Aug. Estimates. 1. Anabelle 2 54.036 OD 2. "El Fútbol o Yo" 3.996 (-65%) 3. "La Cordillera" 3.989 (-68%) 4. Emoji The Movie 3.968 (-54%) 5. The Dark Tower (-70%) 6. Valerian (-75%) 7. Ozzy 962 OD Argentinian national soccer team played yesterday that's why the poor holds (-67% avg.) overall. With that in mind Anabelle 2 OD still very strong, so we can expect a strong OW (maybe a top 10 OW of 2017). Let's see if the others movies can recover from the steep fall

Week Estimates (24-30 AUG) # Título Adm. Screens % LW Total 1 "La Cordillera" 141.889 290 -55,89 463.562 2 "El Fútbol o Yo" 134.345 233 -50,88 783.667 3 Emoji: The Movie 114.363 245 -43,73 509.788 4 Valerian and the City of a Thousand Planets *NEW 68.847 277 - 68.847 5 The Dark Tower *NEW 67.236 174 - 67.236 6 War of the Planet of the Apes 34.407 86 -62,43 514.768 7 "Mamá se fue de viaje" 33.169 82 -41,21 1.566.132 8 Captain Underpants 32.344 139 -53,63 102.091 9 Dunkirk 11.792 32 -59 365.565 10 Despicable Me 3 10.727 52 -45,04 3.824.394 Week is over, local movies led the way but both had meh holds, Emoji once again, even battling the horrible reviews and WOM, it's the big winner of the week. Today Wide Releases: Anabelle Creation opens in 343 screens the widest opening for an horror movie ever. The Conjuring Franchice's totals: The Conjuring (2013): 1.081.000 Anabelle (2014): 740.000 The Conjuring 2 (2016): 1.782.000 Based on how well the franchise played in the market it should drop some good numbers over the weekend (I can imagine 250k-280k admissions during the weekend). Ozzy the spanish animated movie hits 110 screens trying to take some bite from Emoji.

Weekend Estimates (24-27 Aug) # Movie Adm. Screens % LW Change Total 1 La Cordillera 113.544 289 -50,36 435.217 2 El Fútbol o Yo 106.263 228 -43,15 755.585 3 Emoji: The Movie 91.465 240 -30,73 486.890 4 Valerian and the City of a Thousand Planets 53.636 272 - 53.636 5 The Dark Tower 53.023 169 - 53.023 6 Mamá se fue de Viaje 26.292 77 -30,78 1.559.249 7 Captain Underpants 26.164 134 -43,32 95.911 8 War of the Planet of the Apes 26.014 83 -56,84 506.320 9 Dunkerque 9.008 31 -54,24 362.730 10 Despicable Me 3 8.966 50 -33,58 3.822.633 "La Cordillera" wins the local movie showdown, but it will fall behind "El Fútbol o Yo" soon 'coz it's so so WOM. Emoji once again finished with the best hold on the board, it's playing strong compared to other markets, but it's run won't be something to remember. Next weekend Anabelle 2 with bring some sauce to this pacefull August. On thursday Week Stimates I'll post screen count and The Conjuring franchise's totals.

Thursday (24th Aug) Estimates: 1. "La Cordillera" 12.415 (-52%) 2. "El Fútbol o Yo" 11.442 (--33%) 3. Emoji: The Movie 8.594 (-4%) 4. The Dark Tower 6.400 OD 5. Valerian and the City of a Thousand Planets 6.315 OD Both new releases crashes, so theres no much to wait from them after all. Weekend will be another showdown between local movies. And Emoji resists the horrible reviews and will perform very well over the weekend (Also Captain Underpants will play good, -13% from it's OD). Bad weather forecast for entire weekend number should be good.

WEEK ESTIMATES (17-23 AUG) # Movie Adm. Screens % LW Change Total 1 La Cordillera *NEW 320.032 378 - 320.032 2 El Fútbol o yo 271.923 345 -27,65 647.750 3 Emoji: La película 202.085 301 5,15 394.269 4 War of the Planet of the Apes 91.187 146 -30,74 479.915 5 Captain Underpants *NEW 69.138 207 - 69.138 6 Mamá se fue de Viaje 56.333 95 -20,87 1.532.942 7 Dunkirk 28.738 53 -42,42 353.702 8 Despicable Me 3 19.455 75 -34,33 3.813.643 9 Cars 3 19.002 61 -22,31 1.264.314 10 Transformers: The Last Knight 13.715 39 -51,65 809.341 Overall good holds because the holiday on monday. Today releases: -Valerian and The City of Thousand Planets and The Dark Tower, yet there's no screen count for boths. With their reviews it's hard to predict anything, but both had a lot of marketing, so let's see where they land.

Weekend Estimates (17-20 Aug) # MOVIE ADMISSIONS SCREENS % CHANGE LW TOTAL 1 La Cordillera *NEW 225.307 367 - 225.307 2 El Fútbol o Yo *NEW 183.184 337 -36,73 558.562 3 Emoji: The Movie *NEW 129.686 294 -8,66 321.654 4 War of the Planet of the Apes 59.958 145 -40,16 448.286 5 Captain Underpants *NEW 45.275 203 45.275 6 Mamá se fue de Viaje 37.504 95 -32,49 1.511.418 7 Dunkirk 19.687 53 -48,7 344.223 8 Despicable Me 3 13.410 74 -40,14 3.802.743 9 Cars 3 12.306 59 -33,25 1.256.345 10 Transformers: The Last Knight 8.871 39 -57,15 803.636 Local movies ruled the box office. "La Cordillera" started leading the box office (a bit disappointing IMO, I was expecting something over 300k), on second place was "El Fútbol o yo" with a nice hold heading to the 1M admissions milestone. On 3rd place with a fantastic hold (Sunday was Kid's Day) was Emoji the Movie. Captain Underpants as expected underperforms, but day on day increases were fine so maybe it can develop decent legs at least. *"Mamá se fue the Viaje" became the 4th movie of the year to reach the 1.5M admissions (DM3, F8, BatB)

Thursday 18th Aug 1."La Cordillera" 24.508 OD 2."Yo o el Fútbol" - 16.116 (-63%) 3. Emoji The Movie - 8.499 (-36%) 4. War of the Planet of the Apes - 4.772 (-60%) 5. Captain Underpants 2.522 OD Disapointing OD for "La Cardillera" ("Yo o el Fútbol" OD 44.045 Adm.)

Week Estimate (09-16 AUG) # MOVIE ADMISSIONS SCREENS % CHANGE LW TOTAL 1 El Fútbol o Yo *NEW 372.339 366 - 372.339 2 Emoji: The Movie *NEW 190.599 311 - 190.599 3 War of the Planet of the Apes 130.668 245 -48,37 387.509 4 Mamá se fue de Viaje 70.436 143 -45,54 1.472.434 5 Dunkirk 49.446 108 -50,17 324.077 6 Despicable Me 3 29.470 122 -65,56 3.787.368 7 Transformers: The Last Knight 28.205 87 -65,75 793.708 8 Cars 3 24.304 100 -58,84 1.243.010 9 The Axe Murders of Villisca *NEW 8.010 21 - 8.010 10 El Otro Lado de la Esperanza(Toivon Tuolla Puolen) 6.042 17 -30,7 14.760 New wide releases (Today): -"La Cordillera" opens in 318 screens (widest opening ever for a local movie) featuring Ricardo Darin is aiming to win the weekend. -Captain Underpants oepns in 203 screes, ready to face Emoji. Monday is a holiday, so we can expect a strong weekend.

Weekend Estimates (10-13 AUG) # MOVIE ADMISSIONS SCREENS % CHANGE LW TOTAL 1 El Fútbol o Yo *NEW 285.410 354 - 285.410 2 Emoji: The Movie *NEW 140.345 303 - 140.345 3 War of the Planet of the Apes 99.426 237 -47,99 356.267 4 Mamá se fue de Viaje 54.710 134 -45,3 1.456.888 5 Dunkirk 37.807 102 -49,69 312.410 6 Despicable Me 3 22.176 120 -66,23 3.780.074 7 Transformers: The Last Knight 20.435 85 -66,82 785.938 8 Cars 3 18.081 96 -59,81 1.236.932 9 The Axe Murders of Villisca *NEW 6.183 21 - 6.183 10 El Otro Lado de la Esperanza(Toivon Tuolla Puolen) 4.764 16 -31,63 13.482 -"El Fútbol o Yo" highest local movie OW of the year and 8th overall. Next weekend it could be topped by another local relase "La Cordillera". -Emoji: The Movie OW is not bad, but not great. Weekend numbers were deflated (-10~15%) because of Elections that were hold on sunday, so given that fact both OW were good.-

Thursday 11-Aug 1."Yo o el Fútbol" - 43.187 OD 2. Emoji The Movie - 13.007 OD 3. War of the Planet of the Apes - 11.981 (-54%) Strong start from "Yo o el Fútbol", a soft start for EMoji but may play well over the weekend due the bad weather.

WEEK ESTIMATES (3-9 AUG) MOVIE ADMISSIONS SCREENS % CHANGE LW TOTAL War of the Planet of the Apes *NEW 251.749 345 255.570 Mamá se fue de Viaje 128.907 188 -49,23 1.401.808 Dunkirk 98.854 243 -43,66 274.313 Despicable Me 3 85.236 231 -71,74 3.757.450 Transformers: The Last Knight 81.958 203 -63,3 764.959 Cars 3 58.946 161 -66,54 1.218.765 Spiderman Homecoming 26.417 75 -69,05 1.108.711 The Void *NEW 16.587 55 - 16.587 Baby Driver 14.755 62 -66,05 58.210 El Otro Lado de la Esperanza (ToivonTuolla Puolen) * NEW 8.718 17 - 8.718 Nice week for Apes, it won't match Dawn but at least will have a good final acumulative. Today 2 new wide releases arrive so it seems that this weekend will be strong: Emoji opens 255 Screens (5 4D Screens) looking to catch the family after the winter holidays. And the local movie "El Fútbol o Yo" (Soccer or Me) in 304 Screens, a romantic comedy staring Adrian Suar a major star in this genre ("Me case con un Boludo" 1.980.000 -- "Un Novio para mi Mujer" 1.408.000)

WEEKEND ESTIMATES: MOVIE ADMISSIONS SCREENS % CHANGE LW TOTAL War of the Planet of the Apes *NEW 190.868 343 - 194.689 Mamá se fue de Viaje 99.536 186 -51,62 1.372.137 Dunkirk 74.909 241 -42,42 250.368 Despicable Me 3 65.392 229 -75,19 3.737.303 Transformers: The Last Knight 61.283 199 -65,27 744.025 Cars 3 44.807 159 -70,03 1.204.420 Spiderman Homecoming 20.305 74 -71,19 1.102.599 The Void 12.769 53 - 12.769 Baby Driver 11.367 59 -65,91 54.822 El Otro Lado de la Esperanza (Toivon Tuolla Puolen) 6.968 17 - 6.968 Fine OW for Apes, depending on how legs develops it's heading to a total over 0.5M that would mean an OK run.

THURSDAY 04 AUG. ESTIMATES MOVIE ADMISSIONS SCREENS % CHANGE LW TOTAL War of the Planet of the Apes *NEW 24.564 271 - 28.385 Dunkirk 9.266 179 -63,61 184.041 Mamá se fue de Viaje 8.911 152 -78,64 1.280.107 Transformers: The Last Knight 5.920 158 -83,01 687.696 Despicable Me 3 5.338 180 -91,92 3.675.470 Cars 3 3.534 126 -89,73 1.162.426 Spiderman Homecoming 1.898 68 -87,89 1.083.555 The Void 1.351 50 - 1.351 Baby Driver 1.237 48 -79,22 44.469 Wish Upon 737 27 -76,66 25.386 APES IN ARGENTINA RISE OF THE PLANET OF THE APES 472.000 ADMISSIONS DAWN OF THE PLANET OF THE APES 968.000 ADMISSIONS

WEEK (27 JULY - 02 AUGUST) estimates MOVIE ADMISSIONS SCREENS % CHANGE LW ACUMULATIVE DESPICABLE ME 3 298.841 353 -54,92 3.668.779 MAMA SE FUE DE VIAJE 250.942 240 -32,68 1.269.869 TRANSFORMERS: THE LAST KNIGHT 221.561 306 -51,78 681.078 CARS 3 174.511 265 -55,5 1.158.012 DUNKIRK *NEW 173.671 223 - 173.671 SPIDERMAN HOMECOMING 84.548 121 -56,48 1.080.839 BABY DRIVER *NEW 43.076 138 - 43.076 WISH UPON *NEW 24.414 72 - 24.414 LA NOVIA (Невеста) 10.223 28 -57,07 34.035 CANTANTES EN GUERRA 5.258 14 -62,95 52.300 -DM3 wins another week, maybe for the last time, with holidays over will be hard to achieve the 4M admissions but it's still has a shot to become the 4th movie to do that.- -Meh first week for Dunkirk, let's hope it develope good legs, to finish with a decent acumulative. Today WAR OF THE PLANET OF THE APES OPENS. Later I will post screen count and Rise/Dawn totals.

THURSDAY 28TH JULY ESTIMATES Ultracine.com is updating constantly, so numbers may change. MOVIE ADMISSIONS SCREENS % CHANGE LW ACUMULATIVE DESPICABLE ME 3 62.977 287 -24,59 3.431.148 MAMA SE FUE DE VIAJE 39.032 187 -10,53 1.056.064 TRANSFORMERS: THE LAST KNIGHT 33.676 252 -52,34 491.791 CARS 3 32.763 229 -29,27 1.015.102 DUNKIRK *NEW 23.003 180 - 23.003 SPIDERMAN HOMECOMING 14.357 100 -36,36 1.010.875 BABY DRIVER *NEW 5.627 116 - 5.627 WISH UPON *NEW 2.817 55 - 2.817 CANTANTES EN GUERRA 1.239 10 -22,56 47.769 LA NOVIA (Невеста) 949 18 -69,12 24.761 Once again DM3 leading the way. And once again "Mamá se fue de viaje" with the best hold, it's good WOM is spreading so I'm confident that it will finish over 1.5 million admissions, with that result it will be a contender for the most attended local movie of the year.

As said yesterday Cars 3 (15 days) and SMHC (22 days) reached de 1M milestone. Spiderman in Argentina's Box Office SPIDERMAN (2002) 1.690.000 SPIDERMAN 2 (2004) 1.589.000 SPIDERMAN 3 (2007) 1.399.000 THE AMAZING SPIDERMAN (2012) 1.188.000 THE AMAZING SPIDERMAN 2 (2014) 776.000 Spiderman Homecoming looks like will finish arround TAS Cars in Argentina Box Office Cars 1.190.000 Cars 2 2.051.000 Cars 3 will crawl to finish right over the first entry of the franchise.

Transformers in the Argentina's Box Office: Transformers 1 - 2007 - 834.000 Transformers 2 - 2009 - 653.000 Transformers 3 - 2011 - 1.276.000 Transformers 4 - 2014 - 1.547.000 Transformers 5 - 2017 - ??

A little upload with the numbers of last week of the winter holidays (finish next sunday). WEEK ESTIMATES 20 JULY TO 26 JULY # Título Dist. Admissions Screens Last week % Change Acumultive 1 Mi villano favorito 3 UIP 656.976 380 851.099 -22,81 3.364.093 2 Transformers: El ùltimo caballero UIP 454.385 362 0 - 454.385 3 Cars 3 DISNEY 388.379 365 591.347 -34,32 979.726 4 Mamá se fue de viaje DISNEY 368.249 252 363.882 1,20 1.014.751 5 Spider-Man: De regreso a casa UIP 193.228 213 333.778 -42,11 995.464 6 La novia BF PARIS 23.812 41 0 - 23.812 7 Cantantes en guerra ENERGIA 13.679 33 32.851 -58,36 46.530 8 El círculo DIG 7.068 16 13.000 -45,63 92.639 9 Piratas del Caribe: La venganza de Salazar DISNEY 6.588 9 10.522 -37,39 1.330.882 10 Sieranevada ZETA 5.357 13 0 - 5.357 "Mamá se fue de viaje" became de 8th movie of the year to top the 1m milestone, it's playing impresive strong, and it will remain enjoying good legs for the next couple of weeks before "El Fútbol o Yo" and"La Cordillera" opens in mid august. Cars 3 and SMHC will top the milestone today. Today Dunkirk will open in 175 Screens (1 IMAX) and Baby Driver yet to confirm screens.-

Corpse, you said that Your Lie in April (Shigatsu wa Kimi no Uso) is a shojo, but as I know it's manga adaptation was published in Kodansha's Gekkan Shonen Magazine. I read that manga early this year and I really think that it is a shonen. Does the movie changed it's genre? Will A Silent Vicente (Koe no Katachi) be a limited release? What can we expect from it ?

Holidays were over since 1st August. Beside today is a holiday, so will be another strong day, maybe SS gets over 500k admissions. WoM for it is good so 1 million tickets sold seems very likely. SLOP won't overtake IA5, but still has some run left.

Nice run for The Purge EY

That number is because we are in winter holidays, so kids are off school. There's no way it will reach Minions numbers, even if sell more admissions in its first week. In fact it won't do more business than FD or IA5. The half gross of Minions (4.5) is a good bet. That would be a very good run in any case.