The film will be profitable but don't overestimate it's success. It will sell merchandise, tv rights and blu rays like any other film but it wont perform above average.
The film will come and go like majority of films especially since it appeals to a younger market. I dont think the film will leave much of an Impression that will make it abnormally profitable in a certain sector.
Merchandising will probably help a lot but as the film appeals to a young market they will move on to the next trend quickly.