HenryMeyers20

Just got from seeing HB, good movie and funny. Screw Rotten Tomatoes.

Soderbergh was never quoted on that $15 million figure. But Mr. Soderbergh, your film is in 3000 theaters and it open at less than $10 million. This is what happen when you gear your promotion to low populated areas. Its ashamed, that you hide this excellent movie from most of the public just to prove a point.

Logan Lucky has a very unorthodox marketing campaign. In a Los Angeles Times article dated Aug. 17, 2017, the marketing strategy was not to have a giant opening and the article suggested that most of the campaign hasn't kicked in yet. The promotion of this film is atypical. Executives hope “Lucky Logan” will pick up steam as the advertising campaign picks up. The film also has a chance to draw moviegoers in the days following opening weekend because of strong reviews and a dearth of competition from other movies during a slow August at the multiplex. “We're looking at it based on our first 10 days,” Fellman said. “We have a movie people enjoy, and we didn't spend at a level to create some giant opening.” Dan Fellman is an Executive Producer of Logan Lucky

A lot of excellent quality movies on this list

Yeah, but HB has a major studio behind it and spent 4 times more on promotion. LL is a experimental self distribution with no big money behind it.

When reading an article, its important to recognise what's a quote and what's not a quote. This is not a Soderbergh quote, the writer used an arbitrary figure ($15 million) to make the point about the low bar. Soderbergh has never been quoted saying it needs $15m OW. A quote must be in quotation marks. If there is no quotation marks, then it's not a quote. This is writing 101. A writer is not going to put his neck on the line by putting in quotation marks something another person never said.

Soderbergh was never quoted saying it needed to make $15M OW. In The NY Times interview the writer used that figure as an example to illustrate that LL only needed to make a modest OW to win. No one from the movie ever give a OW number.

Soderbergh sold the foreign distribution rights, instead of the usual distribution deal and sold exclusive first rights to Amazon. Because of this Logan Lucky is really not a bomb. It is like making and distributing a movie for almost nothing. I love the Hitman's Bodyguard is doing great, because I'm a "critic hater". But let's keep this into prospective, it may seems odd, but LL is actually in better financial shape HB. HB marketing is 4 times more expenses than LL

Thursday box office HB 1.7m LL 525K

Both HB and LL are performing as they should based on how each movie has been promoted. HB doing well with pre online sells in major metropolitan areas. LL doing well with walk up sells in rural areas.

Don't be fooled by Logan Lucky's weak pre-sale numbers. It's marketing is focused on rural areas where online ticket tracking misses. Plus people in these areas buy tickets at the theater, because they don't like to buy tickets online. Looking at fandango pulse all the ticket buying are mostly all are in the bigger cities.