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As a parent, while both films will benefit from bored families, they feel like they're pulling from different groups. IF is grabbing families where the parents want to see a movie and can convince their kids to watch this. But the primary draw is something the parents think they'll fundamentally enjoy. Garfield is parents looking to entertain their kids. The parents are probably fairly neutral on it. Being Garfield which they're familiar with makes it a safe bet. It'll skew to younger families. I'm not sure if that makes sense, but at least in our household, it's almost two different conversations around the film. But I feel confident that the Garfield market is bigger.

Looking at Fall Guy EA walk ups and they're looking pretty good. Started the day at 65, currently at 113, 74% increase. That's with a half hour before showtime. I wouldn't be surprised if that lifts and gets to a full doubling. It's usually hard for me to measure walk ups as data disappears once shows are 15 minutes in, but this feels like a positive sign. It's also a gorgeous day, probably the first great patio day of the season. Edit: Missed a screening. It's actually 135 in sales. So it did double in walk ups today.

Kingdom of the Planet of the Apes, T-9 Thursday previews and Wednesday EA shows, western GTA (southern Ontario) Total Sales: 66 New Sales: 8 Growth: 14% Theatres tracked: MTC4 Total theatres: 5 Showtimes: 20 Radius: 19 km Tickets per showtime: 3.3 Ticket premium in effect: Yes Sales by timing (sales/showtimes) Late Afternoon: 3/3 Early Evening: 57/7 Late Evening: 6/6 Sales by Format (sales/showtimes) Dolby: 30/7 IMAX: 21/6 VIP: 15/3 EA shows Sales: 29 Theatres: 4 Showtimes: 4 New Sales: 3 Comps (excludes EA unless stated) 1.377x Fall Guy (both with EA and preview) 0.116x Dune 2 for $1.2M 1.138x GB:FE for $5.3M 0.332x GxK for $3.3M 0.369x HG: BoSS for $2.1M Average: $3.0M I wouldn't say it's doing great, but it is trending in the right direction right now. Hopefully that continues.

The Fall Guy, Western GTA (Southern Ontario), T-2, Thursday previews and Wednesday EA Total Sales: 61 New Sales: 13 Growth: 27% Theatres tracked: MTC4 Total theatres: 5 Showtimes: 12 Radius: 19 km Tickets per showtime: 4.4 Ticket premium in effect: Yes Sales by timing (sales/showtimes) Early Evening: 47/6 Late Evening: 14/6 Sales by format (sales/showtimes) Dolby: 35/6 IMAX: 8/4 4DX: 13/2 EA sales Total: 65 Showtimes: 6 Theatres: 5 Comps (Previews only, no EA) 0.513x Wonka for $1.8M 0.616x GB:FE for $2.9M 0.123x GxK for $1.2M 0.167x HG:BoSS for $1.0M Avg: $1.7M While I'm not reporting it still, I do still have the comps with EA rolled in, which is giving an average of $3.6M. While we won't know for a while if those EA shows will help spread word of mouth on this, it feels like it's only served to split the preview audiences between Wednesday and Thursday, and as a result, there won't be as many packed houses for this.

I think the whole second half of the year looks substantially stronger. Much of the first half of the year feels like studios dressing up films as tentpoles that there hasn't been a lot of demand for and hoping for the best. The second half (starting in July) offers a lot more properties that are generating actual buzz. And it's not like they're all guaranteed hits. But there's a lot of movies where there's at least a core fan base that's really excited for it. Deadpool, Moana, Joker, Wicked all fall into that camp. Gladiator, Sonic and Beetlejuice into a second tier. There's also similar generic hits littered throughout, where the draw is that it's just a blockbuster film. But, having some true fan interest properties is needed to keep people engaged.

IF, D2, T-17 Thursday previews, western GTA (southern Ontario) Total Sales: 0 New Sales: 0 Growth: 0 Theatres tracked: MTC4 Total theatres: 5 Showtimes: 14 Radius: 19 km Tickets per showtime: 0.0 Ticket premium in effect: No Sales by timing (sales/showtimes) Early Evening: 0/7 Late Evening: 0/7 Sales by Format (sales/showtimes) Regular: 0/6 Dolby: 0/4 VIP: 0/4 Still no sales. I might next report back on the weekend unless I start seeing some movement. There doesn't appear to be much up front interest here. Edit: I went back and tried to pull from a wider area. For a 100 km radius (which captures the whole broader region, probably about an 8M population base), it's sold 11 tickets. I do have data that I pulled from the first few days of The Haunted Mansion, which sold 7 tickets in that radius. That would technically give this a comp of $4.9M, but I'd take that with a grain of salt. Haunted Mansion did ramp up near the end, but I'm pretty sure it underindexed here overall. Plus, it went on sale earlier. I'm using T-26 data versus T-17 for IF. I also would expect that a Ryan Reynolds movie plays a little stronger up here. He leans in hard in his Canadian identity,

Kingdom of the Planet of the Apes, T-10 Thursday previews and Wednesday EA shows, western GTA (southern Ontario) Total Sales: 58 New Sales: 7 Growth: 14% Theatres tracked: MTC4 Total theatres: 5 Showtimes: 16 Radius: 19 km Tickets per showtime: 3.6 Ticket premium in effect: Yes Sales by timing (sales/showtimes) Late Afternoon: 3/3 Early Evening: 48/7 Late Evening: 7/6 Sales by Format (sales/showtimes) Dolby: 27/7 IMAX: 19/6 VIP: 11/3 EA shows Sales: 26 Theatres: 4 Showtimes: 4 New Sales: 2 Comps (excludes EA unless stated) 1.273x Fall Guy (both with EA and preview) 0.106x Dune 2 for $1.1M 1.036x GB:FE for $4.9M 0.320x GxK for $3.2M 0.392x HG: BoSS for $2.3M Average: $2.8M Okay day.

The Fall Guy, Western GTA (Southern Ontario), T-3, Thursday previews and Wednesday EA Total Sales: 48 New Sales: 19 Growth: 66% Theatres tracked: MTC4 Total theatres: 5 Showtimes: 12 Radius: 19 km Tickets per showtime: 3.4 Ticket premium in effect: Yes Sales by timing (sales/showtimes) Early Evening: 36/6 Late Evening: 12/6 Sales by format (sales/showtimes) Dolby: 31/6 IMAX: 6/4 4DX: 10/2 EA sales Total: 61 Showtimes: 6 Theatres: 5 Comps (Previews only, no EA) 0.533x Wonka for $1.9M 0.539x GB:FE for $2.5M 0.119x GxK for $1.2M 0.149x HG:BoSS for $0.9M Avg: $1.6M A good day, although it's more about the law of small numbers. 66% growth is nice, but not that impressive when your baseline is so small. Still, it's nice to see some life here.

IF, D1, T-18 Thursday previews, western GTA (southern Ontario) Total Sales: 0 New Sales: NA Growth: NA Theatres tracked: MTC4 Total theatres: 5 Showtimes: 14 Radius: 19 km Tickets per showtime: 0.0 Ticket premium in effect: No Sales by timing (sales/showtimes) Early Evening: 0/7 Late Evening: 0/7 Sales by Format (sales/showtimes) Regular: 0/6 Dolby: 0/4 VIP: 0/4 I think this only went up overnight, so it's not too odd to have zero sales. I wanted to at least put a marker down to track for a few days to see if this is resonating at all.

Kingdom of the Planet of the Apes, T-11 Thursday previews and Wednesday EA shows, western GTA (southern Ontario) Total Sales: 51 New Sales: 10 Growth: 24% Theatres tracked: MTC4 Total theatres: 5 Showtimes: 16 Radius: 19 km Tickets per showtime: 3.2 Ticket premium in effect: Yes Sales by timing (sales/showtimes) Late Afternoon: 3/3 Early Evening: 43/7 Late Evening: 5/6 Sales by Format (sales/showtimes) Dolby: 21/7 IMAX: 19/6 VIP: 11/3 EA shows Sales: 26 Theatres: 4 Showtimes: 4 New Sales: 2 Comps (excludes EA unless stated) 1.167x Fall Guy (both with EA and preview) 0.100x Dune 2 for $1.0M 0.927x GB:FE for $4.4M 0.302x GxK for $3.0M 0.386x HG: BoSS for $2.2M Average: $2.6M It actually had a decent day. It's still lagging, but hopefully things pick up soon.

The Fall Guy, Western GTA (Southern Ontario), T-4, Thursday previews and Wednesday EA Total Sales: 29 New Sales: 4 Growth: 16% Theatres tracked: MTC4 Total theatres: 5 Showtimes: 12 Radius: 19 km Tickets per showtime: 2.1 Ticket premium in effect: Yes Sales by timing (sales/showtimes) Early Evening: 24/6 Late Evening: 5/6 Sales by format (sales/showtimes) Dolby: 20/6 IMAX: 4/4 4DX: 5/2 EA sales Total: 58 Showtimes: 6 Theatres: 5 Comps (Previews only, no EA) 0.403x Wonka for $1.4M 0.349x GB:FE for $1.6M 0.094x GxK for $0.9M 0.099x HG:BoSS for $0.6M Avg: $1.1M Another ho hum day at a point where even walk up friendly films start seeing some movement.

The Garfield Movie, Western GTA (Southern Ontario), T-26, Thursday previews Total Sales: 0 New Sales: 0 Growth: 0% Theatres tracked: MTC4 Total theatres: 5 Showtimes: 14 Radius: 19 km Tickets per showtime: 0.0 Ticket premium in effect: No Sales by timing (sales/showtimes) Early Afternoon: 0/1 Late Afternoon: 0/3 Early Evening: 0/5 Late Evening: 0/5 Sales by format (sales/showtimes) Regular: 0/4 3D Regular: 0/6 Dolby: 0/2 3D Dolby: 0/2 EA - Sunday May 19 Sales: 0 Showtimes: 2 Theatres: 2 Still no sales. I have KFP4 and Wonka both set up for comps, but need some actual sales to be able to do anything with them.

Kingdom of the Planet of the Apes, T-12 Thursday previews and Wednesday EA shows, western GTA (southern Ontario) Total Sales: 41 New Sales: -3 Growth: -7% Theatres tracked: MTC4 Total theatres: 5 Showtimes: 16 Radius: 19 km Tickets per showtime: 2.6 Ticket premium in effect: Yes Sales by timing (sales/showtimes) Late Afternoon: 1/3 Early Evening: 35/7 Late Evening: 5/6 Sales by Format (sales/showtimes) Dolby: 13/7 IMAX: 19/6 VIP: 9/3 EA shows Sales: 24 Theatres: 4 Showtimes: 4 New Sales: 3 Comps (excludes EA unless stated) 1.083x Fall Guy (both with EA and preview) 0.084x Dune 2 for $0.8M 0.854x GB:FE for $4.0M 0.261x GxK for $2.6M 0.347x HG: BoSS for $2.0M Average: $2.4M Sales dropped by 3. Cancelled tickets for one of the shows it seems. It keeps getting worse.

The Fall Guy, Western GTA (Southern Ontario), T-5, Thursday previews and Wednesday EA Total Sales: 25 New Sales: 2 Growth: 9% Theatres tracked: MTC4 Total theatres: 5 Showtimes: 12 Radius: 19 km Tickets per showtime: 1.8 Ticket premium in effect: Yes Sales by timing (sales/showtimes) Early Evening: 20/6 Late Evening: 5/6 Sales by format (sales/showtimes) Dolby: 18/6 IMAX: 2/4 4DX: 5/2 EA sales Total: 54 Showtimes: 6 Theatres: 5 Comps (Previews only, no EA) 0.446x Wonka for $1.6M 0.329x GB:FE for $1.5M 0.095x GxK for $1.0M 0.100x HG:BoSS for $0.6M Avg: $1.2M I've dropped the comps with EA rolled in. While that number might end up being closer to what the final preview number is, I don't think it's giving an accurate picture. This film is performing bad, and this market seems worse than others. With how bad POTA has been and Garfield, there just seems to be extremely little interest in movie going right now around here. I'd maybe look to see if the sports calendar is the culprit, but the Blue Jays are playing bad, Raptors aren't in the playoffs and the Leafs are now on the brink of elimination. There's nothing else going on. People just aren't interested in what's in the market right now.

Kingdom of the Planet of the Apes, T-13 Thursday previews and Wednesday EA shows, western GTA (southern Ontario) Total Sales: 44 New Sales: 1 Growth: 2% Theatres tracked: MTC4 Total theatres: 5 Showtimes: 16 Radius: 19 km Tickets per showtime: 2.8 Ticket premium in effect: Yes Sales by timing (sales/showtimes) Late Afternoon: 1/3 Early Evening: 38/7 Late Evening: 5/6 Sales by Format (sales/showtimes) Dolby: 13/7 IMAX: 19/6 VIP: 12/3 EA shows Sales: 24 Theatres: 4 Showtimes: 4 New Sales: 3 Comps (excludes EA unless stated) 1.172x Fall Guy (both with EA and preview) 0.093x Dune 2 for $0.9M 0.978x GB:FE for $4.6M 0.346x GxK for $3.5M 0.458x HG: BoSS for $2.6M Average: $2.9M Continues to trend down.

The Fall Guy, Western GTA (Southern Ontario), T-6, Thursday previews and Wednesday EA Total Sales: 23 New Sales: 3 Growth: 15% Theatres tracked: MTC4 Total theatres: 5 Showtimes: 12 Radius: 19 km Tickets per showtime: 1.6 Ticket premium in effect: Yes Sales by timing (sales/showtimes) Early Evening: 18/6 Late Evening: 5/6 Sales by format (sales/showtimes) Dolby: 16/6 IMAX: 2/4 4DX: 5/2 EA sales Total: 55 Showtimes: 6 Theatres: 5 Comps (Previews only, no EA) 0.434x Wonka for $1.5M 0.338x GB:FE for $1.6M 0.093x GxK for $0.9M 0.101x HG:BoSS for $0.6M Avg: $1.2M Comps (includes EA) 1.472x Wonka for $5.2M 1.147x GB:FE for $5.4M 0.315x GxK for $3.1M 0.342x HG:BoSS for $2.0M AVG: $3.9M Slight bump in sales, but still far off the pace.

Kingdom of the Planet of the Apes, T-14 Thursday previews and Wednesday EA shows, western GTA (southern Ontario) Total Sales: 43 New Sales since T-19: 13 Growth: 43% Theatres tracked: MTC4 Total theatres: 5 Showtimes: 16 Radius: 19 km Tickets per showtime: 2.7 Ticket premium in effect: Yes Sales by timing (sales/showtimes) Late Afternoon: 1/3 Early Evening: 38/7 Late Evening: 4/6 Sales by Format (sales/showtimes) Dolby: 13/7 IMAX: 18/6 VIP: 12/3 EA shows Sales: 21 Theatres: 4 Showtimes: 4 New Sales: 3 Comps (excludes EA unless stated) 1.185x Fall Guy (both with EA and preview) 0.095x Dune 2 for $1.0M 1.132x GB:FE for $5.3M 0.381x GxK for $3.8M 0.566x HG: BoSS for $3.3M Average: $3.3M Continues to be sluggish. It sounds like early reactions have been good. Hopefully it can land good reviews when the embargo drops and see a spike.

The Fall Guy, Western GTA (Southern Ontario), T-7, Thursday previews and Wednesday EA Total Sales: 20 New Sales: 0 Growth: 0% Theatres tracked: MTC4 Total theatres: 5 Showtimes: 12 Radius: 19 km Tickets per showtime: 1.4 Ticket premium in effect: Yes Sales by timing (sales/showtimes) Early Evening: 15/6 Late Evening: 5/6 Sales by format (sales/showtimes) Dolby: 13/6 IMAX: 2/4 4DX: 5/2 EA sales Total: 49 Showtimes: 6 Theatres: 5 Comps (Previews only, no EA) 0.377x Wonka for $1.3M 0.308x GB:FE for $1.4M 0.088x GxK for $0.9M 0.095x HG:BoSS for $0.5M Avg: $1.0M Comps (includes EA) 1.302x Wonka for $4.6M 1.062x GB:FE for $5.0M 0.305x GxK for $3.1M 0.329x HG:BoSS for $1.9M AVG: $3.6M More nothing. Three days of zero sales.

What's our latest expectation for IF tickets going on sale. That's a film that even if it does well, should have little up front demand. If it comes out of the gate with anything of substance, that's probably going to signal that it has some juice. Given how Garfield has fallen flat and Fall Guy having been on sale for 6 weeks already, I hope at minimum it makes studios reconsider these long sales windows. I don't think it changes too much in the end, but in a world of short attention spans, maybe don't try and sell a movie over a month out.

Challengers, western GTA (southern Ontaro), T-1, MTC4 Challengers for my area has 11 showtimes for tonight and has sold 138 tickets. This is slightly ahead of Civil Wars 133 tickets (which I pulled later in the morning). It's below the 192 sales of Mean Girls. 0.718x Mean Girls for $2.3M 0.964x Civil War for $2.8M

The Fall Guy, Western GTA (Southern Ontario), T-8, Thursday previews and Wednesday EA Total Sales: 20 New Sales: 0 Growth: 0% Theatres tracked: MTC4 Total theatres: 5 Showtimes: 12 Radius: 19 km Tickets per showtime: 1.4 Ticket premium in effect: Yes Sales by timing (sales/showtimes) Early Evening: 15/6 Late Evening: 5/6 Sales by format (sales/showtimes) Dolby: 13/6 IMAX: 2/4 4DX: 5/2 EA sales Total: 49 Showtimes: 6 Theatres: 5 Comps (Previews only, no EA) 0.435x Wonka for $1.5M 0.317x GB:FE for $1.5M 0.098x GxK for $1.0M 0.104x HG:BoSS for $0.6M Avg: $1.1M Comps (includes EA) 1.500x Wonka for $5.3M 1.095x GB:FE for $5.1M 0.338x GxK for $3.4M 0.358x HG:BoSS for $2.1M AVG: $4.0M Still nothing.

I think it's too reductive to say that a poor trailer is leading to poor sales. We have very little to evaluate the effectiveness of a trailer other than pointing to impact on sales or subjective assessments. But sales are driven by a lot of factors. Personally, I think the trailer is fine. But it's not an all timer or anything. I don't think you can say the trailer specifically is what's killing this without other evidence. I think we need to look at whether this type of film just has some audience limitations. I know that Bullet Train is the benchmark that's getting used frequently, but, The Lost City strikes me as a good comparison. If the goal is a good date night film, then this feels like its got a lot of overlap. It had marquee stars and was targeting the female demo, but could barely muster above $100M. The story isn't written on this yet, but I do find it extremely disappointing so far. I still had hope it would break out more even a week ago. But doing daily updates where it's just not selling many tickets is pointing to that trend continuing.

The Garfield Movie, Western GTA (Southern Ontario), D2/T-30, Thursday previews Total Sales: 0 New Sales: 0 Growth: 0% Theatres tracked: MTC4 Total theatres: 5 Showtimes: 14 Radius: 19 km Tickets per showtime: 0.0 Ticket premium in effect: No Sales by timing (sales/showtimes) Early Afternoon: 0/1 Late Afternoon: 0/3 Early Evening: 0/5 Late Evening: 0/5 Sales by format (sales/showtimes) Regular: 0/4 3D Regular: 0/6 Dolby: 0/2 3D Dolby: 0/2 Still no sales. KFP4 was at 12 for day 2.

The Fall Guy, Western GTA (Southern Ontario), T-9, Thursday previews and Wednesday EA Total Sales: 20 New Sales since T-13: 0 Growth: 0% Theatres tracked: MTC4 Total theatres: 5 Showtimes: 12 Radius: 19 km Tickets per showtime: 1.4 Ticket premium in effect: Yes Sales by timing (sales/showtimes) Early Evening: 15/6 Late Evening: 5/6 Sales by format (sales/showtimes) Dolby: 13/6 IMAX: 2/4 4DX: 5/2 EA sales Total: 49 Showtimes: 6 Theatres: 5 Comps (Previews only, no EA) 0.455x Wonka for $1.6M 0.345x GB:FE for $1.6M 0.101x GxK for $1.0M 0.112x HG:BoSS for $0.6M Avg: $1.2M Comps (includes EA) 1.568x Wonka for $5.5M 1.190x GB:FE for $5.6M 0.347x GxK for $3.5M 0.385x HG:BoSS for $2.2M AVG: $4.2M Continues to be unimpressive. I haven't added it as a comp, but it's Thursday preview sales are actually behind Monkey Man at this point.

Full showtimes are up for the Thursday previews for Fall Guy, and across my five screen sample, it only added two showings. Theyre really maintaining a light touch on this one. It's not like there's a lot in theatres right now that warrants holding onto screens either.