vafrow

Kingdom of the Planet of the Apes, T-14 Thursday previews and Wednesday EA shows, western GTA (southern Ontario) Total Sales: 43 New Sales since T-19: 13 Growth: 43% Theatres tracked: MTC4 Total theatres: 5 Showtimes: 16 Radius: 19 km Tickets per showtime: 2.7 Ticket premium in effect: Yes Sales by timing (sales/showtimes) Late Afternoon: 1/3 Early Evening: 38/7 Late Evening: 4/6 Sales by Format (sales/showtimes) Dolby: 13/7 IMAX: 18/6 VIP: 12/3 EA shows Sales: 21 Theatres: 4 Showtimes: 4 New Sales: 3 Comps (excludes EA unless stated) 1.185x Fall Guy (both with EA and preview) 0.095x Dune 2 for $1.0M 1.132x GB:FE for $5.3M 0.381x GxK for $3.8M 0.566x HG: BoSS for $3.3M Average: $3.3M Continues to be sluggish. It sounds like early reactions have been good. Hopefully it can land good reviews when the embargo drops and see a spike.

The Fall Guy, Western GTA (Southern Ontario), T-7, Thursday previews and Wednesday EA Total Sales: 20 New Sales: 0 Growth: 0% Theatres tracked: MTC4 Total theatres: 5 Showtimes: 12 Radius: 19 km Tickets per showtime: 1.4 Ticket premium in effect: Yes Sales by timing (sales/showtimes) Early Evening: 15/6 Late Evening: 5/6 Sales by format (sales/showtimes) Dolby: 13/6 IMAX: 2/4 4DX: 5/2 EA sales Total: 49 Showtimes: 6 Theatres: 5 Comps (Previews only, no EA) 0.377x Wonka for $1.3M 0.308x GB:FE for $1.4M 0.088x GxK for $0.9M 0.095x HG:BoSS for $0.5M Avg: $1.0M Comps (includes EA) 1.302x Wonka for $4.6M 1.062x GB:FE for $5.0M 0.305x GxK for $3.1M 0.329x HG:BoSS for $1.9M AVG: $3.6M More nothing. Three days of zero sales.

What's our latest expectation for IF tickets going on sale. That's a film that even if it does well, should have little up front demand. If it comes out of the gate with anything of substance, that's probably going to signal that it has some juice. Given how Garfield has fallen flat and Fall Guy having been on sale for 6 weeks already, I hope at minimum it makes studios reconsider these long sales windows. I don't think it changes too much in the end, but in a world of short attention spans, maybe don't try and sell a movie over a month out.

Challengers, western GTA (southern Ontaro), T-1, MTC4 Challengers for my area has 11 showtimes for tonight and has sold 138 tickets. This is slightly ahead of Civil Wars 133 tickets (which I pulled later in the morning). It's below the 192 sales of Mean Girls. 0.718x Mean Girls for $2.3M 0.964x Civil War for $2.8M

The Fall Guy, Western GTA (Southern Ontario), T-8, Thursday previews and Wednesday EA Total Sales: 20 New Sales: 0 Growth: 0% Theatres tracked: MTC4 Total theatres: 5 Showtimes: 12 Radius: 19 km Tickets per showtime: 1.4 Ticket premium in effect: Yes Sales by timing (sales/showtimes) Early Evening: 15/6 Late Evening: 5/6 Sales by format (sales/showtimes) Dolby: 13/6 IMAX: 2/4 4DX: 5/2 EA sales Total: 49 Showtimes: 6 Theatres: 5 Comps (Previews only, no EA) 0.435x Wonka for $1.5M 0.317x GB:FE for $1.5M 0.098x GxK for $1.0M 0.104x HG:BoSS for $0.6M Avg: $1.1M Comps (includes EA) 1.500x Wonka for $5.3M 1.095x GB:FE for $5.1M 0.338x GxK for $3.4M 0.358x HG:BoSS for $2.1M AVG: $4.0M Still nothing.

I think it's too reductive to say that a poor trailer is leading to poor sales. We have very little to evaluate the effectiveness of a trailer other than pointing to impact on sales or subjective assessments. But sales are driven by a lot of factors. Personally, I think the trailer is fine. But it's not an all timer or anything. I don't think you can say the trailer specifically is what's killing this without other evidence. I think we need to look at whether this type of film just has some audience limitations. I know that Bullet Train is the benchmark that's getting used frequently, but, The Lost City strikes me as a good comparison. If the goal is a good date night film, then this feels like its got a lot of overlap. It had marquee stars and was targeting the female demo, but could barely muster above $100M. The story isn't written on this yet, but I do find it extremely disappointing so far. I still had hope it would break out more even a week ago. But doing daily updates where it's just not selling many tickets is pointing to that trend continuing.

The Garfield Movie, Western GTA (Southern Ontario), D2/T-30, Thursday previews Total Sales: 0 New Sales: 0 Growth: 0% Theatres tracked: MTC4 Total theatres: 5 Showtimes: 14 Radius: 19 km Tickets per showtime: 0.0 Ticket premium in effect: No Sales by timing (sales/showtimes) Early Afternoon: 0/1 Late Afternoon: 0/3 Early Evening: 0/5 Late Evening: 0/5 Sales by format (sales/showtimes) Regular: 0/4 3D Regular: 0/6 Dolby: 0/2 3D Dolby: 0/2 Still no sales. KFP4 was at 12 for day 2.

The Fall Guy, Western GTA (Southern Ontario), T-9, Thursday previews and Wednesday EA Total Sales: 20 New Sales since T-13: 0 Growth: 0% Theatres tracked: MTC4 Total theatres: 5 Showtimes: 12 Radius: 19 km Tickets per showtime: 1.4 Ticket premium in effect: Yes Sales by timing (sales/showtimes) Early Evening: 15/6 Late Evening: 5/6 Sales by format (sales/showtimes) Dolby: 13/6 IMAX: 2/4 4DX: 5/2 EA sales Total: 49 Showtimes: 6 Theatres: 5 Comps (Previews only, no EA) 0.455x Wonka for $1.6M 0.345x GB:FE for $1.6M 0.101x GxK for $1.0M 0.112x HG:BoSS for $0.6M Avg: $1.2M Comps (includes EA) 1.568x Wonka for $5.5M 1.190x GB:FE for $5.6M 0.347x GxK for $3.5M 0.385x HG:BoSS for $2.2M AVG: $4.2M Continues to be unimpressive. I haven't added it as a comp, but it's Thursday preview sales are actually behind Monkey Man at this point.

Full showtimes are up for the Thursday previews for Fall Guy, and across my five screen sample, it only added two showings. Theyre really maintaining a light touch on this one. It's not like there's a lot in theatres right now that warrants holding onto screens either.

The Garfield Movie, Western GTA (Southern Ontario), T-31, Thursday previews Total Sales: 0 New Sales: NA Growth: NA Theatres tracked: MTC4 Total theatres: 5 Showtimes: 14 Radius: 19 km Tickets per showtime: 0.0 Ticket premium in effect: No Sales by timing (sales/showtimes) Early Afternoon: 0/1 Late Afternoon: 0/3 Early Evening: 0/5 Late Evening: 0/5 Sales by format (sales/showtimes) Regular: 0/4 3D Regular: 0/6 Dolby: 0/2 3D Dolby: 0/2 No sales on Garfield. Kung Fu Panda 4 sold 4 tickets on its first day.

The Fall Guy, Western GTA (Southern Ontario), T-10, Thursday previews and Wednesday EA Total Sales: 20 New Sales since T-13: 2 Growth: 11% Theatres tracked: MTC4 Total theatres: 5 Showtimes: 12 Radius: 19 km Tickets per showtime: 1.7 Ticket premium in effect: Yes Sales by timing (sales/showtimes) Early Evening: 15/6 Late Evening: 5/6 Sales by format (sales/showtimes) Dolby: 13/6 IMAX: 2/4 4DX: 5/2 EA sales Total: 46 Showtimes: 6 Theatres: 5 Comps (Previews only, no EA) 0.556x Wonka for $2.4M 0.357x GB:FE for $1.7M 0.110x GxK for $1.1M 0.136x HG:BoSS for $0.8M Avg: $1.5M Comps (includes EA) 1.833x Wonka for $6.4M 1.179x GB:FE for $5.5M 0.365x GxK for $3.6M 0.446x HG:BoSS for $2.6M AVG: $4.6M Still crawling along slowly

The Fall Guy, Western GTA (Southern Ontario), T-11, Thursday previews and Wednesday EA Total Sales: 18 New Sales since T-13: 3 Growth: 13% Theatres tracked: MTC4 Total theatres: 5 Showtimes: 12 Radius: 19 km Tickets per showtime: 1.5 Ticket premium in effect: Yes Sales by timing (sales/showtimes) Early Evening: 15/6 Late Evening: 3/6 Sales by format (sales/showtimes) Dolby: 13/6 IMAX: 2/4 4DX: 3/2 EA sales Total: 46 Showtimes: 6 Theatres: 5 Comps (Previews only, no EA) 0.693x Wonka for $2.4M 0.327x GB:FE for $1.5M 0.107x GxK for $1.1M 0.136x HG:BoSS for $0.8M Avg: $1.5M Comps (includes EA) 2.462x Wonka for $8.6M 1.164x GB:FE for $5.5M 0.379x GxK for $3.8M 0.485x HG:BoSS for $2.8M AVG: $5.2M A little bit of movement coming out of the weekend. Hopefully it's the start of something.

Kingdom of the Planet of the Apes, T-19 Thursday previews and Wednesday EA shows, western GTA (southern Ontario) Total Sales: 30 New Sales since T-27: 16 Growth: 114% Theatres tracked: MTC4 Total theatres: 5 Showtimes: 16 Radius: 19 km Tickets per showtime: 1.9 Ticket premium in effect: Yes Sales by timing (sales/showtimes) Late Afternoon: 1/3 Early Evening: 27/7 Late Evening: 2/6 Sales by Format (sales/showtimes) Dolby: 6/7 IMAX: 17/6 VIP: 7/3 EA shows Sales: 18 Theatres: 4 Showtimes: 4 New Sales: 4 Comps 1.143x Fall Guy (both with EA and preview) 0.086x Dune 2 (previews only) for $0.9M 1.200x GB:FE for $5.6M Average: $3.3M This also seems to be sluggish. Choice of comps won't get much better until next week, but there isn't anything right now that looks like it's going to paint this in a positive light. This one actually worries me more than Fall Guy in a lot of ways. Fall Guy is more likely to draw in casuals. The fourth iteration of a franchise reboot should see stronger sales up front.

The Fall Guy, Western GTA (Southern Ontario), T-12, Thursday previews and Wednesday EA Total Sales: 16 New Sales since T-13: 3 Growth: 23% Theatres tracked: MTC4 Total theatres: 5 Showtimes: 12 Radius: 19 km Tickets per showtime: 1.3 Ticket premium in effect: Yes Sales by timing (sales/showtimes) Early Evening: 13/6 Late Evening: 3/6 Sales by format (sales/showtimes) Dolby: 13/6 IMAX: 0/4 4DX: 3/2 EA sales Total: 42 Showtimes: 6 Theatres: 5 Comps (Previews only, no EA) 0.615x Wonka for $2.2M 0.333x GB:FE for $1.6M 0.102x GxK for $1.0M 0.136x HG:BoSS for $0.8M Avg: $1.4M Comps (includes EA) 2.223x Wonka for $7.8M 1.208x GB:FE for $5.7M 0.369x GxK for $3.7M 0.492x HG:BoSS for $2.8M AVG: $5.0M I eyeballed some other showings in the area that seem to be doing better, so some of my results might be impacted by distortions from a smaller sample.

The Fall Guy, Western GTA (Southern Ontario), T-13, Thursday previews and Wednesday EA Total Sales: 11 New Sales since T-20: 0 Growth: 0% Theatres tracked: MTC4 Total theatres: 5 Showtimes: 12 Radius: 19 km Tickets per showtime: 0.9 Ticket premium in effect: Yes Sales by timing (sales/showtimes) Early Evening: 10/6 Late Evening: 3/6 Sales by format (sales/showtimes) Dolby: 10/6 IMAX: 0/4 4DX: 3/2 EA sales Total: 42 Showtimes: 6 Theatres: 5 Comps (Previews only, no EA) 0.542x Wonka for $1.9M 0.289x GB:FE for $1.4M 0.102x GxK for $1.0M 0.135x HG:BoSS for $0.8M Avg: $1.3M Comps (includes EA) 2.291x Wonka for $8.0M 1.222x GB:FE for $5.7M 0.443x GxK for $4.3M 0.573x HG:BoSS for $3.3M AVG: $5.3M Another zero sales day. I added in comps. Even throwing in EA sales still doesn't paint a great picture.