MysteryMovieMogul

Or they had to raise concessions because of things like AMC Stubs A-List. I haven't heard anything about studios asking for a larger piece of the ticket costs.

This. Right here. We're at a point in culture where, if we criticize something as agreeable as theater etiquette and the wrong person gets a hold of that message, it's mocked and suddenly you get people saying shit like "people paid $20 for a ticket, they can act however they want!" Anything else is classist!" and there can no longer be a real discussion because it turns into a parody of itself.

Because online reviews don't really matter anymore. Word of mouth matters way more.

Completely agree. That said, I wonder if now would be a good return to the Movie Trailer Guy voiceover years...

A dollar? More like $10.75 for a matinee, and I live in a small town with a single theater that isn't a chain.

The general audience obviously seems to be ignoring it.

I think everyone also forgets that a straight-to-streaming pivot to theaters is, at the moment, the 6th highest grossing film of the year.

If pre-Covid, these films had gotten the same exact marketing push they received this year, I think so. I've seen more marketing for Civil War and Challengers than I've seen for most other films this year, let alone indie films.

What I find even sillier is people holding Challengers up as some kind of success on par with Civil War. The latter opened to $10 million more than the former looks to open with. And the fact we're trying to spin both films as bonafide successes is wild to me when just 10 years ago, Civil War, at its current box office, would be the 69th highest grossing film of the year.

The problem is, outside of event films, there's not enough of an audience biting for theaters around the country to reliably stay open in the long term. They're losing money, and a "bomb" like Indiana Jones is better for them than than a success like Civil War.

I definitely don't feel like this film needs to be seen in theaters. It looks like it'll play just as well on a 55" screen.

I mean, a matinee ticket at my local, small town theater is $10.75. There's one reason for you. I'll just wait a few months and see it on a streaming service or rent it for $5.99.

What was the Kotaku review? I got this info from the Gamespot review.

I love how Ant Man's giant body (with skeleton) is some kind of stronghold.

I really want this to do well in theaters because it looks fun, but man, unless it's an event film, it doesn't really seem like the general audience wants to go to the theater for "fun" films.