WHD up to 33.5 according to Nikki now .......
3. White House Down (Sony) NEW [Runs 3,222]Friday $11.0M, Est Weekend $33.5M
Unfortunately earlier release Olympus Has Fallen had a similar plot. Sony admits White House Down is in a tough slot now after WWZ opened so surprisingly strong last weekend. White House pic did $1.35M in Thursday late shows/Friday midnights. Studio claims budget was $150M which is expensive. (“If you see the movie, you will see the money on the screen. And compared to other summer fare and budgets, it very reasonable given the film,” a Sony exec tells me.) No way this pic earns out. Could be big loss depending how it does overseas. Opens day and date in about two dozen small countries this weekend (ie Aruba, Ethiopia, Kenya, Iraq). The first major international territory will not open until mid-July.
via Deadline