Chris Nolan:
He films on film (though digital directors produce great work as well), sparsely uses computer generated images unless absolutely necessary, and dedicates himself to his projects entirely. As a director, he takes a stance on being genuinely inventive and outgoing with his work.
It makes no sense to have what Nolan has and then produce complete schlock. Schlock without merit, without credential, and without standing doesn’t get you an audience. Nolan is successful because his films do have a major audience and that audience wants to see more of his work.
whatculture.com