FWIW, when I saw Aladdin, the Maleficent teaser got a pretty decent reaction from people, especially a group of girls behind me. Anecdotal, and trailer reactions aren't the end all be all, but I think there's still a decent-sized audience for this that's still fond of the first movie, particularly people who aren't in the BOT demographic. Also helps it's coming out when there's really nothing out for women, and especially girls, until maybe Charlie's Angles (and of course for girls nothing until Frozen)